B2 camp project book

@projectbook

+ Are you missing a trick?

By James Mott – Founder of ProjectBook.co.uk

Social Media for the Heritage Sector?!

Social MediaHeritage ?!

Hi, my name is James Mott. I am the founder of ProjectBook, which is an online organisation which brings together everyone involved in the Heritage sector. I will be talking about:Part 1: How the Heritage sector and social media tools like twitter are interlinked and work together.Part 2: What tricks you might be missing to do with marketing and social media.

James Mott - ProjectBook@projectbook

The renovation and maintenance sector is worth half of the annual UK construction expenditure at £38 billion a year.

What is the Heritage sector:

• 6 million buildings dated pre-1919 in the UK. • Over 400 heritage organisations, e.g. the National Trust.

How much is it worth?


* Highlighted by the Wedgewood Markham Survey undertaken in 1995

The Problem:

It is estimated that “70% of heritage building and building or repair work is undertaken by unskilled practitioners*”, this can cause irreversible damage to these heritage properties and cause ongoing damage to our built heritage.

“ ”

• Studies show that 73% of this sector have no website.

• Over 50% have no email address.

BUT there is a big problem ....The sector is slow to respond to modern trends - It is not integrated into the modern world and is not wholly in touch with todays marketing techniques and technology.

The biggest problem however is that 70% of heritage building and building or repair work is undertaken by unskilled practitioners*”, this can cause irreversible damage to these heritage properties and cause ongoing damage to our built heritage.

So who is doing this? (Is it the cowboys slide next)

James Mott - ProjectBook

So are ‘cowboys’ the root of the problem?


I’m sure I could do that!

No the problem is not with cowboys per say. The problem is with...

1. Larger management contractors mop up lucrative contracts on offer, which contain elements of specialist work2. It can be difficult of find specialist contractors with the skills and knowledge to carry out heritage work – which leads

to general tradesmen taking on work for which they do not have the traditional skills and knowledge required.


Heritage

Special Interest

Trade Bodies

Solution:

THAT is why ProjectBook was created. So what is it? ProjectBook brings together everyone in the Heritage Sector and makes them accessible etc. This is about what ProjectBook is... So we are dealing with the problem.


How does ProjectBook do this?ProjectBook Community

Informative

Articles

Online Commu

nity

Specialist

ServicesEvents Blogs

Vetting Contract

ors

Heritage Together Groups

PR - Educatin

g the Public

Social Media, Twitter

Social Media, Twitter

So how do we make all these craftsmen accessible etc? ProjectBook.co.uk addresses this problem by pulling everyone together into a recognised central resource and making it easier to access the right people. One of the key ways we do this is through TWITTER!!


Social media – the heritage community on

Did you know?


ProjectBook Members on Twitter

We are the only/first heritage organisation who interacts with, and promotes our members online along with actively encouraging them to explore the possibilities offered by Social Media.

“By working together and showing unity both on and offline we can pioneer change and so ensure that the futureof our nation’s built heritage work is in the hands of our heritage experts.”


Part 2: Are you missing a trick?

Here we are going to look at some things you should be implementing if you use Social Media as part of your marketing strategy.


Printed Stationary:

Business Cards

Brochures

Letter Heads


Advertising:


Email Signatures:


Blogs and websites:


@projectbook

Thank you!

The end.

B2 camp project book

Real Estate

heritage sector

heritage work

heritage building

heritage properties

built heritage

heritage organisations

founder of projectbook

james mott projectbookno