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Ceara ElliotOUGD303Final Major Project

Roll MagazineBoard 1Brief 5

RO

Issue 03March 2012

Your monthly journal of some of our greatest photographs

Featured Photographers

Alexander RetEmily KenkyMark SmithRachel MatthewsPaul PrestonKatie HughsThomas HathJames RushtonErika DorseaAmelia MarksFrankie Donald Rebecca ManBrian AlfroSimone Atika

Competitions & Exhibitions

The North Hertfordshire Photographers Challenge

Snap Shot UK

A century of War Photography

RO

Roll - Issue 03 - March 2012

£3.79Cover PhotographerMartin Schoeller

www.rollmagazine.com

This brief was open to me creating and developing a design direction that would be for a series of photography magazine covers. I made decisions on the name, design and logo based on research into existing magazines and others publication covers. I chose the name ‘Roll’, with reference to a film roll and also felt it was appropriate as a name of a photography magazine. I

wanted to create an impactful cover, with a concept that was strong and held an identity that could be carried successfully across twelve covers. The brief was driven through my interest and desire to combine and layer photography and type.

Ceara ElliotOUGD303Final Major Project

Roll MagazineBoard 2Brief 5

The concept was to have the logo working alongside the photograph featured on the cover. The idea of the ‘o’ in Roll acting as a camera lens, focusing on something within the image, whether it was obvious or simply highlighting it further. I also spot varnished the circle shape within the ‘o’, to increase this observation, and add a finish to the cover, hightening its quality and interest.

RO

Issue 01

January 2012Your monthly

journal of some

of our greatest

photographs

Featured Photographers

Martin SchoellerJohn CaskettElliott ErwitMichelle FinanJoanne MillburyPeter CrafordRobert HenryPolinkski FeduSamantha KuDavid TansonFrederik RalphJack BourneLauren HeadleyRowan KutsMichael FratSally Desmond

Competitions & Exhibitions

The North Hertfordshire Photographers Challenge

Snap Shot UK

A century of War Photography

£3.79Cover PhotographerElliott Erwit

www.rollmagazine.com

Roll - Issue 01 - Janua

ry 2012

ROIssue 07July 2012

Your monthly journal of some of our greatest photographs

Featured Photographers

Bill AronMark SmithEve ArnoldAlan AubryRichard AvedonNadim AsfarBrian BrakeHarry BurtonVictor BurginAnne BrigmanJ.R BlackSteve BloomJane BownAlice BoughtonSkip Bolen

Competitions & Exhibitions

The North Hertfordshire Photographers Challenge

Snap Shot UK

A century of War Photography

Roll - Issue 07 - July 2012

£3.79Cover PhotographerMark Smith

www.rollmagazine.com

Ceara ElliotOUGD303Final Major Project

Roll MagazineBoard 3Brief 5

I designed a promotional poster to draw awareness to the magazine. I chose the specific photograph used for the poster, because of its relevance to the photograph overall. The ‘o’ in ‘Roll’, is increasing the awareness of the photographer featured in the reflection in the man’s sunglasses. The image seemed very appropriate. The poster’s size can be adjusted according to what

context it is in, however it fits all A format sized paper. The example above would be a standard A0 format on a matt stock.

Ceara ElliotOUGD303Final Major Project

Roll MagazineBoard 4Brief 5

www.rollmagazine.co.uk - The website slowly builds more and more photographs and data as the year goes on, viewers can choose to either view selected photographs from that months (or months prior) issue, subscribe or order the issue online. I wanted to incorporate the photographs in their circle form on the website. The logo and selected type on the website changes

colour according to what that month’s colour is that is featured on the magazine.

Ceara ElliotOUGD303Final Major Project

Roll MagazineBoard 5Brief 5

If a customer was to order their magazine, it would come packaged, with a free, unique fold out poster. The package is made from stone coloured card, and contains a simple design on the front, so not to distract from the content inside and be versatile enough to hold any issue of the magazine. The magazine itself is wrapped in tissue paper that is the colour of the logo

for that particular issue. There is also a separate compartment for the fold out poster to be held safely in.

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Ceara ElliotOUGD303Final Major Project

Roll MagazineBoard 6Brief 5

Inside the package is a unique, specialised sqaure - format poster as well as the magazine wrapped in coloured tissue paper. The poster originates from the photography featured on the cover, and has the logo positioned on it, either in relation to the cover, or somewhere that is suitable. The posters

are only available if you order the magazine online as they come within the package and don’t fold out of the magazine itself.

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