B120-14J An Introduction to Business Studies Day School 1 Tutor: Phillippa Seaward
May 24, 2015
B120-14JAn Introduction to Business StudiesDay School 1
Tutor: Phillippa Seaward
Welcome..
• Format for today – Introduction, Book 1, Book 2, questions throughout
• 2 Breaks• Admin – ‘register’, badges, alarms, phones• Visual aids will be online in Slideshare• How’s it going so far?
Learning Objectives
• To meet fellow students and tutor face to face• Explain how the components of B120 fit together• Introduce Book 1• Tackle a small case study example (SWOT)• Introduce Book 2• Consider some concepts of HRM• Practical advice for the TMA’s
Introduction
Introduce the Person next to you
• Their name
• Where they live, or what they do
• Why they are taking B120
• What are they looking forward to
• What are they most scared about
• 5 minutes
B120 Course Structure
Book 1: What is a business
Book 2: An introduction to HRM
Book 3: An introduction to Accounting & Finance
Book 4: An introduction to Marketing
Book 5: Different ways of looking at business
And 1 Study Companion– A friendly guide covering
the whole course
B120 On-Line ComponentsThere are also on-line components
• Module Web Site• Tutor Group Forum (TGF)• Activity Forums for the books/ topics• B120 Glossary (download from course website)• B120 Course-wide Student cafe• Direct links to Library and other resources• Assignment Booklet and EMA
• Check the B120 website regularly for module updates
B120 Assessment
Four TMAs and oneEnd of Module Assessment (EMA)• Final written assessment• Extended Case Study covering all 5 books• There are no extensions to the EMA deadline• More to come on this nearer the
time..
Each TMA is marked out of 100• 90% for the written assignment• 5% for Activity Forum contribution• 5% for a Précis of one Activity forum discussion
Each TMA / EMA counts towards your final mark• TMA01: 5%• TMA02: 15%• TMA03: 15%• TMA04: 15%• EMA: 50%
TMA / EMA Marking Structure
BOOK 1 What Is A Business?
Book 1: Key Concepts & Ideas
• Businesses come in all shapes and sizes• A business cannot operate without being influenced by and
impacting upon its external environment• The shape and identity of a business is closely linked to its
structure and culture• Business ethics is an important part of business and of B120• Small businesses, while often overlooked, provide a large
proportion of employment and are an important part of the business world
• Business Types (Public / Private, Profit / Not for Profit)• Morgan’s Metaphors (Morgan)• Stakeholders, STEEP & SWOT Analysis• Business Structures (Pugh & Hickman)• National Cultures (Hofstede, Drennan)• Organisational Culture (Trice & Beyer / Drennan)• The Role of Ethics in Business (CSR)• Stakeholder Analysis (Johnson & Scholes)• Introduction to other Business Functions
Book 1: Key Theories
In mixed groups..In your group, discuss
• Use Book 1 study session 2.2 and essential reading 1
• What is a stakeholder?
• Who are the stakeholders in the Streetwise case study here? • What do they contribute? • What concerns might they have?
• Take 20 minutes to talk over your ideas and prepare
• Be able to discuss your analysis with the other groups
In mixed groups (option 2)..In your group, discuss
• Why might a STEEP analysis be useful in this case study? Use the ideas in Book 1
• Then make a STEEP analysis to explain the possible partnership
• Take 20 minutes to talk over your ideas and prepare
• Be able to discuss your SWOT frameworks to the other groups
Break 11.30
• Motivational Theory (Maslow, Macgregor)• Psychological Contract (Guest)• Job Characteristics (Hackman & Oldham)• Taylorism / Socio-Technical Approach (Trist &
Bamworth)• Recruitment / Selection / Induction &
Socialisation• Performance Management• Training and Development• Academic Models of HRM (Harvard vs Michigan)
Book 2: Key Theories
Group Activity• Consider recruitment in your current organisation/s.
• what are the risks to both the org’n and employee if the recruitment process were outsourced?
• Using 3.3, what are the main methods of selection, what are their advantages and disadvantages?
• Take 10 minutes to discuss in a small group. Be prepared to feedback
Group Activity• Using 3.4, what would a good induction and socialisation
process include?
• Take 10 minutes to discuss. Be prepared to feedback to the group
Preparation for TMA’s
• Backup your work• Send the Test TMA (TMA00)• Date your files while you are working on them• Read the student guidance notes• Don’t under-estimate what is required• Don’t be too shy to ask for advice• Referencing• Word count• Answer the question!!
Preparation for TMA’s
• Use course material• Allocating time / words• Use diagrams• Contribute to the Activity Forum for that topic• Write a summary of an activity forum discussion• Start early, finish on time
Referencing Course Books
Here is the correct reference for your books:• Preston, D (2012), What is a business?, Milton Keynes, The Open University.
• Preston, D (2012), An introduction to human resource management in business, Milton Keynes, The Open University.
• Day, J & Krakhmal, V(2012), An introduction to accounting and finance in business, Milton Keynes, The Open University.
• Schaefer, A (2012), An introduction to marketing in business, Milton Keynes, The Open University.
• Ball, K, (2012), Different ways of Looking at Business, Milton Keynes, The Open University.
Questions
Important Dates
• TMA01: 30 Oct 14
• TMA02: 27 Nov 14
• Next Tutorial: December