B Rampf Session 3

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Global Communication

Pamplona, 1-3 March 2010

Barbara Rampf, M.A.

IfKW, LMU Munich

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Agenda

1. Communication, Media and the Rise of the Internet

2. Media (R)evolution and the Challenges of Digitalization

3. New, Social and Future Media

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Session 3

Global Communication

Barbara Rampf, M.A.

3 March 2010

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New Media

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The Evolution of Media

Source: Merten 2008: 479

Number of media

Year

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What is “new media”?

“New media is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century. Most technologies described as "new media" are digital, often having characteristics of being manipulated, networkable, dense, compressible, interactive and impartial. Some examples may be the Internet, websites, computer multimedia, computer games, CD-ROMS, and DVDs. New media is not television programs, feature films, magazines, books, or paper-based publications.”

(Wikipedia 23.02.2010)

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What‘s new about new media?

(Silverstone 1999: 10)

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…really new?!

(Silverstone 1999: 11)

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The Rise of User Generated Content

Producer User Prod-user+ =

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Social Media

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Social Media is…

Inspired by http://www.i-marketing-net.de/social-networks-4/social-media-grundlagen/436/

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The History of Social Media

Taken from slideshare.com; source: http://www.prworks.ca/wp-content/socialmedia.ppt

Social Media‘s Timeline

…2005 and beyond:

Web 2.0 apps and User-generated content take over

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Social Media

Micro-blogging

Videosharin

g

Photo sharin

g

Wikis

Forums

Blogging

Podcasts

Video

Social network

aggregation

Social book-

marking

Social news

Social networkin

g

Music and audio

sharing

Presentation Sharing

Product

reviews

Business

reviews

Community Q&A

Media and entertainment platforms

Virtual worlds

Game sharin

g

Information aggregator

s

Social media

monitoring

Social media

analytics

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Podcasts

Podcast = a series of digital media files (audio/video) that are released episodically and downloaded through web syndication

`iPod´ + `broadcasting´ Via Podcatcher (iTunes)

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Podcast Stats

20% of Spanish Internet users download Podcasts at least once a month (2008)

9% of German Internet users do (2008)

Source: EIAA Mediascope Europe Study 2008

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Micro-blogging (Twitter)

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Twitter Users Tech-entrenched, early adopters Those claiming use of online social media is

their favorite leisure activity Users of multiple forms of online social media Over 30 years of age Self-employed, entrepreneurs Those using mobile phones to access their

respective social media Those preferring to contact friends via online

social media vs. the telephone

Sources: http://www.crowdscience.com, http://www.nickburcher.com

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Twitter Stats I

Source: http://techcrunch.com/2010/02/22/twitter-50-million-tweets-day/

Tweets per Day

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Twitter Stats II

Source: http://www.informationisbeautiful.net

If Twitter was 100 People…

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Google Buzz

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After 2 Days of Google Buzz…

9 million posts and comments over 160,000 posts and comments

per hour in the first days 200 posts per minute from mobile

phones A lot of critisism & security fixes

Source: http://techcrunch.com/

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Social Networking Sites

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SNS Facts

40% of German Internet users use SNS at least once a month, 32% communicate via SNS (2008)

55% of Spanish Internet users use SNS at least once a month, 47% communicate via SNS (2008)

Source: EIAA Mediascope Europe Study 2008

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Facebook - Tuenti - Myspace

Source: http://trends.google.com

Daily Unique Visitors (Spain)

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Facebook

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Facebook Facts Facebook is the fastest growing SNS in

Germany: 2 millions of users in 2009, 7.5 millions in 2010

In February 2010, Facebook had 400 million total users, 25% percent of them tapping into the site from their mobile phones.

A recent British study shows that Facebook is the main reason to go online out of home or office: It‘s even viewed by more people than all Google sites combined and people spend the most time on Facebook on the go.

Sources: http://blog.facebook.com/blog.php?post=297879717130; http://faz-community.faz.net/blogs/netzkonom/archive/2010/ 02/16/facebook-fuehrt-das-mobile-internet-an.aspx,

http://www.wuv.de/nachrichten/digital/facebook_chefin_sheryl_sandberg_deutschland_holt_stark_auf

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The average Facebook user…

Source: http://mashable.com/2010/02/10/facebook-growth-infographic/

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Each day/week/month…

Source: http://mashable.com/2010/02/10/facebook-growth-infographic/

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Identity

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What‘s Identity?

Part of the self-concept (the totality of a person‘s thoughts and feelings)

That part of the self “by which we are known to others” (Altheide 2000: 2)

“Identities are what we convince others to think of us as” (Zhao et al. 2008: 1832)

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What‘s Identity Construction?

Process that involves “identity announcement” and “identity placement” (Stone 1981: 188)

Usually constructed under a unique setting of circumstances

Face-to-face: manipulation of physical settings and “personal front” to generate a desired impression on others

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Online Identity

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Identity Construction & Internet

Changed conditions “Role-playing” vs. “anchored relationships”

Gender Switching

Age switching

Ethnicity switching

Switching from marginalized to

mainstream identities

Switching from mainstream to ideal

identities

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Online Identity Development I

Self-presentation Self-disclosure Higher degree online Internet anonymity

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Online Identity Development II

Identity shifting Identity development Identity exploring Identity change

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Self-disclosure through amateur videos posted on YouTube

Source: http://www.youtube.com/watch?v=SmxZKLcQhRk

“Allows us to validate our

perception of reality.“

“Increases our self-awareness and clarifies our understanding of

ourselves.“

“Allows us to manage stress and adversity.“

“Fulfills a human need to be

known intimately and accepted.“

“It‘s a truly freeing

experience.“

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Identity Construction on Facebook

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Identity construction on SNS

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Self-presentation on Facebook

Pictures, online albums Personal interests and hobbies List friends and social networks Communication function: comments and

messages

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Identity Construction on Facebook

Facebook relationships are anchored in offline communities

Emphasizing the socially desirable parts of oneself

De-emphasizing the socially undesirable parts of oneself

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Outlook

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Google Epic 2015

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Google Buzz

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Thank you for your attention!

Barbara Rampf, M.A.

Ludwig-Maximilians-UniversitätInstitut für Kommunikationswissenschaft und Medienforschung

Schellingstraße 3D-80799 München

Phone: +49 (89) 2180-9440Fax: +49 (89) 2180-9429

E-Mail: [email protected]