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EMBRACING A CULTURE OF STORYTELLING 1
13

B Bonin Bough - Storytelling Deck

Aug 08, 2015

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Marketing

Jacqueline Macc
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Page 1: B Bonin Bough - Storytelling Deck

EMBRACING A CULTURE OF STORYTELLING

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Page 2: B Bonin Bough - Storytelling Deck

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Page 3: B Bonin Bough - Storytelling Deck
Page 4: B Bonin Bough - Storytelling Deck

A Narrative (Or Story) Is Any Account That Presents

Connected Events

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Page 5: B Bonin Bough - Storytelling Deck

Storytelling(VIDEO)

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Page 6: B Bonin Bough - Storytelling Deck

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• Media as InvestmentMedia as Investment• Media as DisrupterMedia as Disrupter• Media as Business DriverMedia as Business Driver

• Media as InvestmentMedia as Investment• Media as DisrupterMedia as Disrupter• Media as Business DriverMedia as Business Driver

Page 7: B Bonin Bough - Storytelling Deck
Page 8: B Bonin Bough - Storytelling Deck

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Page 9: B Bonin Bough - Storytelling Deck

“This brand is not just an icon but it

can be iconic”

Cindy ChenDir. Oreo, NA

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Page 10: B Bonin Bough - Storytelling Deck

Oreo(VIDEO)

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Page 13: B Bonin Bough - Storytelling Deck

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predict the future

“The best way to