Through its collectible series of hard cover books and magazines, and established online presence, B Beyond focuses on the bespoke and supreme; on quality above luxury. B Beyond sets the benchmark of excellence and presents a fully illustrated snapshot of all that withstands the test of time. B Beyond transcends cultures, generations, trends, brands and perceptions. Q B Beyond is one of the most influential high-end publishers in global print and multimedia uality above Luxury MEDIA KIT B Beyond publications
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Through its collectible series of hard cover books and magazines, and established online presence, B Beyond focuses on the bespoke and supreme; on quality above luxury.
B Beyond sets the benchmark of excellence and presents a fully illustrated snapshot of all that withstands the test of time.
B Beyond transcends cultures, generations, trends, brands and perceptions.
Q
B Beyond is one of the most
influential high-end publishers
in global print and multimedia
uality above Luxury
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When Libby met
Kirsty
Libby Caudwell talks to
Kirsty bertarelli
at the Caribana music
Festival
photo by Phil Griffins
9BBEYOND 2011/2
The performance is beleaguered with
misfortune. It’s raining. Hard... The
Caribana music festival crowds seem
more concerned with wolfing down
meat sticks in beer tents than braving
the summer showers. Even those hardy
enough to venture out from shelter
to stage seem subdued. The obligatory
festival nut in this case is an elderly
lady who dares clap along with the
desperately encouraging bass player.
“The Swiss people are shy,” mutters my
companion. They sure are.
Unfazed, Kirsty Bertarelli delivers an
accomplished performance of tracks
including her recent UK dance chart hits
“Set Your Body Free” and “Green”. The
consummate professional, she cajoles and
corrals the weather wary crowd and is
endearingly appreciative when the applause
reaches a decimal beyond Swiss reticence.
Kirsty Roper was the Staffordshire born
Miss UK who in 2000 married entrepreneur
Ernesto Bertarelli, Swiss owner of the
biotech giant Serono. The Sunday Times
Rich List recently put Kirsty Bertarelli
as the UK’s richest woman. Why then
is she subjecting herself to the always-
unpredictable festival scene? Why not just
give the odd champagne-fuelled private
performance in a Gstaad alpine palace?
Or bathe in Beluga? Or bomb about in
a Bugatti? Or bounce her baby on her
Hastens Vividus mattress ($50,000, not
kidding)?
But marriage did not turn Kirsty into a
peeled-grape demanding chaise-lounger
- instead she forged on with her already
successful song-writing career and added
performer, designer and philanthropist to
the success inventory.
Her powers lie securely in song writing
but Kirsty sings too - from the heart in her
disctinct breathily sweet vocals. The crowd
slowly loosens from its torpor. At one point
she blows a kiss to a ravishing woman in
the audience: “This is for you, Miriam,” she
says. The song is sweetly sad and Kirsty’s
voice wavers, closed-throated and pitchy
with emotion; tuning eschewed in favour of
truth.
After the performance she is embraced
by the entourage, all of whom had been
Britishly bopping about backstage. “You
were fabulous, darling!” they gush. And
she really was. She opened the festival to
indifferent crowds and won them over.
The ravishing Miriam arrives flinging
herself into Kirsty’s arms. “I’m so sorry.
I should have warned you I was going to
sing it.” “No, no, it was beautiful, you were
beautiful,” Miriam replies.
Ernesto Bertarelli, looking sporty yet
slightly forbidding in his Alinghi team
attire, marches up to his wife and
congratulates her. “You did a great job. It
was a good show.” He is brusque and matter
of fact. None of the backstage hysteria.
She looks at him with a touching, little girl
gratitude.
When I finally get my time with her, she
is heaven. She is no remote, air kissing,
smug socialite but all warmth and kindness.
I compliment her on her performance
and she hugs me. A real hug. Sitting in
her little dressing room trailer, sipping
on champagne, her eyes still shine with
performance elation. She is a tiny, like a
toned Daryl Hannah. She is considerably
younger looking than her 40 years, who
speaks with a curiously transatlantic twang
for a Staffordshire lass who found herself in
Switzerland, but it is pretty and melodious
and it suits her.
I show her a copy of our magazine and she
giggles her approval of the edgy design.
With that we are ready to begin.
You are a fashion designer as well as a
musician. Who or what inspires you?
I’ve got so many designers that I love.
Giorgio Armani because the clothes are
strong and structured. And I’ve always loved
spotlig
ht
6060
Pat Doherty, the man who built Harcourt Developments, is not a high profile tycoon. The unassuming Irishman recognises the value of substance over style – his younger peers in the property development business have much
to learn from him. He rarely, if ever, gives interviews because he doesn’t need to.We have picked the Chelsea Harbour hotel as the venue for our conversation. He owns it but only the doorman, with whom he shakes hands, seems to be aware of this fact. He doesn’t pull rank and doesn’t make
a fuss. As he warms to the conversation, the Irish humour, laced with hard-boiled wisdom, starts flowing easily. At fourteen, he was already working as a builder for his uncle in county Donegal, Ireland. So when he travelled to England aged eighteen he already had four years’ experience under his belt. “The weekly wage in Ireland was
PAT DOHERTYPhotography by Mick Hutson
The luck of the Irish...
Pat Doherty, enjoying the best of that Irish luck
Whether they are passionate yachtsmen,
jet owners or car aficionados; art
collectors, philanthropists or market
makers - or indeed, all of the above -
they expect a publication to cater for
these varied, even complex interests.
The B Beyond magazine editions focus
on the major topics of our times: lifestyle
and the environment, art, finance,
cutting edge technology, philanthropy,
ecology, health, beauty, travel…
Content is supplied in the form of
interviews with some of the world’s
most prominent figures, creating a
peer to peer audience. Further editorial
is supplied by the world’s leading
authorities on art, finance, travel, and
sustainable lifestyle, and opinion makers
in the broadest sense.
We also hold and sponsor private events.
ContentB Beyond has a global focus.
Our audience is in the
highest revenue bracket
and therefore eminently
mobile, straddling different
continents and cultures.
Today’s wealthy and
successful individuals have
diverse personal, business
and philanthropic interests:
they collect art, care about
the environment, embrace
social causes and fund new,
greener technologies.
World-class Photography
Cutting-edge Technology Off-beat
Destinations Bespoke Travel Private
Clubs Original Art High Style
We loved the articles in your publication. Great job. Loved it. Thank you.Mr. and Mrs. T Boone Pickens, Philanthropists, oil magnate.
The magazine is very beautiful. It’s a great article and we would like to feature it on Nicolas Berggruen’s website.Office of Nicolas Berggruen, Philanthropist, taken the Bill Gates Pledge.
It is such a beautiful magazine. I am honoured to be in it.Raphael Mazzucco, Celebrity photographer
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MICK HUTSONAerosmith May Birmingham , May 31st 1997
shot onn The Nine Lives Tour
Lilly Allen- Glastonbury 28th June 2009 Onstage with a very
nervous Lilly Allen, she stole the show.
A rock’n’roll bon viveur who’s counted royalty as schoolmates, earned a crust on the
oil rigs and once cheated death totalling one of Ozzy’s Quadbikes?
You could make Mick Hutson up, but he wouldn’t be half as much fun. A free spirit
from the age of eight –when a clifftop epiphany told him to follow his dreams - Mick’s
genes overflow with artistic antecedents (his grandmother was a WW2 photographer;
a great uncle a mainstay in Ronnie Scott’s jazz band). His rock’n’roll
apprenticeship, however, came courtesy of legendary photographers Fin Costello,
David Redfern and Ian Dickson.
“I moved from Aberdeenshire to Kilburn and fell in with them when I started
going to gigs” he says wit ha mischievous grin. “They taught me that it’s way more
important to be you than worry about who you’re photographing.”
Convinced of his calling following a first job where he trawled Hamburg in search
of booze with The Spiders from Mars guitarist Mick Ronson, Mick has been in constant
demand since, shooting countless iconic shots of everyone from Paul McCartney to U2.
Whether it’s been hanging out of a helicopter shooting Oasis at Knebworth (for the now
classic ariel Glastonbury shot), swimming in the Bahamas with Mike Oldfield, stopping the
New York rush hour traffic with Metallica or writing in pink lipstick on Marilyn Mansons’s
chest, it’s safe to say he’s done the lot. And all in his own inimitable style.
“I once locked myself in the toilet with L’il Kim” he laughs. “There were three huge
bouncers banging on the door while she sat happily on the loo and read a copy of Jackie
Collins ‘Rock Star’. Great photography is all about making something amazing happen.”
94 BBEYOND 2011/2
95BBEYOND 2011/2
FASHION TO SAIL WITH ROLEX by Eleonora Genieve de Gray
boat Skagerrak, Italy
Eleonora de Gray
Crew of the boat Early Bird (Germany) - winners
crew of boat Talj, Italy
La Canzone del Mare, famous Rolex Gathering
winners, Farewell 3 - Comet 45 Team: Aeronautica Militare Owner: Alberto Franchella receive Rolex timepiece from Gian Riccardo Marini, CEO of Rolex SA. Massimo Massaccesi, President of YCC
The year 2011 marks the seventh anniversary of the Rolex Capri Sailing Week albeit with a significant break from tradition, due to the inception of the Rolex Volcano Race, scheduled from Tuesday 24 to
Saturday 28 May. Rolex Capri Sailing Week is a four-day festival
of inshore racing for different class yachts: Swan, Oyster, Mylius, Comet and X-41s. There are differences from the maxi boats from the 80s and 90s, but all of them are capable for extraordinary speed. Mini Maxi Yachts are technologically advanced, highly competitive,
fast and beautiful boats. The Rolex Volcano Race is an annual 400-nautical mile offshore race organised by the International Maxi Association in conjunction with the Comitato Vela nel Golfo di Gaeta and the Capri Yacht Club.
The Rolex Volcano Race is an offshore challenge open to all maxi yachts upwards of 18-metres (60-feet). An enthralling contest is therefore guaranteed between some of the most impressive yachts in the Mediterranean. Competitors come from several countries including Spain, the UK, Malta, Portugal, France,
and, of course, Italy.
Results: ALEGRE (GBR), GRANDE ORAZIO (ITA), EDIMETRA VI (ITA).Alegre (GBR), which dominated the Mini-Maxi
Class at the 2010 Rolex Capri Sailing Week, is currently the winner of the Rolex Volcano Race 2011.
Phillip Smith, known as Big Red (Alegre), told me that it's all about the strength: “When all your forces are accelerated to the maximum – these are the greatest moments in my life. And when they are multiplied by all the forces of the crew – that is incredible. We become like one strong and wild person, equal to the nature and capable to pacify it. We operate at such high
level of stress that we are able to perform a great miracle of human strength, no matter how hard it is. Probably that's why we won this race”.
racing. Henrik Brandis' German entry Earlybird won the first two races of the day, stamping their authority on the event.Andrea Masi's Ulika sailed with precision all week and finished the regatta in style, winning the last race and securing second place for the class.
The ORC division produced a convincing winner: Vincenzo De Blasio's Scugnizza won all but one of the seven races. Olympic medalist, America's Cup and World Match Racing exponent, Paolo Cian was calling tactics on
Scugnizza. In the Comet Class, Marco Paolucci's Libertine won the first race of the day putting pressure on the class leader, but Alberto Franchella's Farewell 3 won the last two races of
the regatta to take the title. Serafino Ruperto, member of the crew Farewell 3 (Aeronautica Militare), told me “In a race you work hard – you play hard, you always mix glamour with a supreme endurance. It's all about the speed: speed to live and speed to win, two parallel challenges in the life. And when you are winning, that is the greatest moment. You
have to enjoy it! You are going to feel it, smell it, taste it on the tip of your tongue... like this champagne”.
Champagne on board is where the glamour begins. The Rolex Gala Dinner at La Canzone del Mare was an unforgettable evening for the owners and crew participating in the Rolex Capri Sailing Week. It was truly enchanting – the superb Mediterranean cuisine, the music, the magnificent terraces at the water’s edge…
After enjoying a fine dinner, the guests danced the night away to live music from the famous Caprese band, Anema e Core. I was not surprised to see a number of well known faces, all of them epitomising chic.
The Prize Giving was held at the Yacht Club Capri in the safe confines of the beautiful Marina Grande. Massimo Massacesi, President of the Capri Yacht Club, conducted the ceremony while Gian Riccardo Marini, CEO of Rolex SA, was at hand to formally present a Rolex Submariner timepiece to the winners.The association between water sports and Rolex
originated in the early '50s and is still honoured with many sailing events around the world. n
OUR EDGE Unique publishing concept and
multi-faceted content.
Limited advertorials and more content
than other high end periodicals.
Preference for bespoke luxury
products.
Strong, memorable advertorials with
substance.
Distributed to a proprietary database
and global UHNW target audience.
Exceptional web presence and
marketing team
Our website, www.bbpublications.
org, is an online multi-media channel
for up to date content, filmed interviews
and opinion makers’ blogs.
The B Beyond magazine is
distinctively bound and designed to
add that collectible element that BB has
become synonymous with.
DistributionIn common with the established
distribution formula for the BB limited
edition books, the magazine is made
available across the entire network of
B Beyond Inner Circle members. It is
further distributed to BB partners, their
clients and partnering brands.
Above all, the magazine is distributed,
as are the books, to HNW and UHNW
individuals on board their jets and
yachts, at private homes, islands,
clubs...
EventsJust as the periodical offers a media
platform to members of the B Beyond
Inner Circle, the B Beyond private
events offer peer-to-peer social
interaction and are by invitation only.
BB further teams up with philanthropic
and art foundations, leading
institutions and organizations, and
exceptional quality corporate partners
and brands to take part in events as a
media sponsor.
Your books and magazines...are MASTERPIECES !!!Dr Steven Fagien
“You interview the most amazing, hard to get people in the world!”Pearl Lam, art patron
“The quality of writing is exceptional.”Tonino Cacace, owner of Capri Palace Hotel
“Off the charts amazing!” Israel Englander, CEO of the Millennium Fund
Claire Caudwell
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DemographicsSuper-affluent and discerning
individuals and their
families, with vast disposable yearly
incomes. 50% male,
50% female, age 25 to 75 plus.
Total print circulation 24 000
Europe: 4500
Asia: 7500
UAE: 4500
North and South America: 7500
Digital edition subscribers: 12500
Viewers: average 17 500 unique
visitors per month
Readers per copy: 10
Total estimated readership: 250 000
of the wealthiest people in the world
INSERTS
Inserts will be priced, further to sample
copies which should be provided at a
minimum of 4 weeks prior to deadline.
Loose inserts can be inserted regionally
both in the UK and internationally
subject to a minimum print run of
5,000. Bound inserts must be run
to the full print order. Multiple leaf
inserts will be priced on application.
All insert prices are subject to sight of
sample. Prices for gatefold, tip-ons,
metallic and non metallic colours are
available on request. Cancellations can
only be accepted three weeks prior to
publication date, written cancellations
only.
Terms and Conditions Orders for advertisements are accepted subject to the Current Standard Conditions of insertions of advertisements in periodicals as set by the Periodical Publishers Association, particulars of which can be supplied on request. All advertisements must be prepaid unless a previously approved account has been agreed.
Accounts are payable 30 days net. Credit accounts are payable strictly 30 net. If an account is overdue, BB Publications reserves the right to suspend insertions, and invoice surcharges in accordance with the current Standard Conditions. Advertising agencies are granted a discretionary, rather than automatic discount. A 10% discount may be deducted on the remittance by agencies
provided, in the case of account holding agencies, payment is made on or before 30 days from the statement on which relevant invoice appears.
Nonaccount holding agencies must pre-pay to obtain the discount. Acceptance of all advertisements is conditional upon the advertiser’s warranty that advertisements do not contravene any regulations or provisions of the law for the time being.
BB Publications reserves the right to refuse, amend, withdraw or otherwise deal with all advertisements submitted to us at our absolute discretion and without explanation.
All advertisements must comply with the International Code of Advertising Practice
“I am happy that my daughter is writing for B Beyond.”John Caudwell, self-made billionaire and founder of Caudwell Children
It is such a privilege to be profiled in B Beyond.Anthony Russell, Philanthropist, conservationist, artist
David Richards
The magazine is of exceptional quality.John Doherty, Harcourt Developments
Beyond Black is a publication we very much like.Jane Cole, Private Wealth Management, Cazenove Capital
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TECHNICAL SPECIFICATIONS 300 dpi CMYK SIngle-page PDF or Macintosh format QuarkXpress files with 300dpi images and fonts can be supplied. These will incur a fee of £60.00 per page for the production of PDF and colour proof. Please note, for imposition purposes pages should be saved as singles NOT as spreads. FULL PAGE Document Trim Size 310 x 228 mm plus 3mm Bleed Text Area 290 x 210mm Half Page (Horizontal) 155 x 228mm Half Page (Vertical) 310 x 114mm Quarter Page (Regular) 155 x 114mm Quarter Page (Horizontal) 114 x 155mm DIGITAL SPECS DPS supplied as single pages to above size. All files should be flight-checked before sending to BB Publications to ensure file and colour integrity. Content of digital files must be verified and all relevant graphics and fonts must be included. The content remains the responsibility of the sender. Please ensure that files are: Acrobat 3.0/4.0/5.0 compatible Image resolution 300dpi for colour and greyscale.1200dpi for monochrome bitmap images. All fonts embedded. Colour CMYK Proofs supplied must be from the digital file submitted (ie: the PDF). We require 100% colour digital cromalin proof. If final version, proof is not supplied with all digital pages, then no responsibility can be accepted by BB Publications for incorrect imaging. PRINTING PROCESS: WEB OFFSET Screen Size Mono 100 (LPI) Colour 150 (LPI) PLEASE NOTE : BB Publications cannot be held responsible for the misprinting of an advertisement, or for any costs incurred in press downtime, as a result of advertising files which are supplied incorrectly.
Online advertising ratesBB Publications is one of the most targeted web portals for UHNW individuals and for corporate partners engaging the global elite community. BB is about reader quality, not reader quantity. We have 10 450 unique visitors on average per month We currently offer 4 sizes of ads:Banner – 468 x 80 pxSkyscraper - 160 x 600 pxAds can be static (.jpg, .gif, .png) or filmed advertorials. We also offer a free static ad creation service if you don’t already have an advert. The Costs below are per calendar month:Button ad: £50Box ad: £65 Filmed advertorial – email us for details at [email protected]
INTERNATIONAL ADVERTISING RATES*Inside Front Cover Spread £12580Outside Back Cover £8765Inside Back Cover £7670
SPECIAL POSITIONS1st Double Page Spread £130002nd Dage spread £120003rd Double Page Spread £11750Masthead £9000/$140001st left hand page (Facing 1st contents) £90002nd Left Hand Page (Facing 2nd Contents) £85003rd Left Hand Page (Facing Mail) £80004th Left Hand Page £77501st Right Hand Page £75002nd Right Hand Page £80003rd Right Hand Page £77504th Right Hand Page £7670
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*Rates in different currencies are subject to foreign exchange fluctuations and can change without notice. Our base rate is in GBP£ until further advice.
David Rockefeller
Received the copies of the magazine. It is a very beautiful issue and I am very pleased to be
included. Scott Stover, art patron, Global Art Development
CONTACT
B Beyond is distributed globally. We are part of the global media group Linveco Ltd and have representative offices in: UAE, Europe, USA, Asia
HEAD OFFICE: Linveco Ltd. Suite 801 Reef Tower Jumeirah Lake Towers P.O. Box 62201 Dubai United Arab Emirates