[Type here]Sr. No Topic Page NoTitle pageCertificate from
CompanyDeclarationAcknowledgementTable of ContentsList of
Abbreviations and Nomenclature1 CHAPTER I : INTRODUCTION1.1-
verviewAbout t!e Company1.1." -#rowt! ratevalue c!ainCompetition
analysis$%T analysis&orter ' forces analysis of t!e C&(C
pipe )ndustry1." )dentified &roblem1.".1Need for
$tudy1."."b*ectives and scope1.".+ ,esearc! - Deliverables
./pected2CHAPTER II : LITERATURE SURVEY".1 ,eview of Literature"."
,esearc! #ap3CHAPTER III : RESEARCH METHODOLOY+.1Type of
&ro*ect0 Target ,espondents 1 Tools for Analysis+."Assumptions0
Constraints and Limitations!CHAPTER IV : DATA ANALYSIS "
INTERPRETATION2.1Data Analysis 1 )nterpretation2." Disussion 1
)nferences# CHAPTER V : CONCLUSION$ CHAPTER VI : SUMMER INTERNSHIP
LEARNIN CURVES %SILC&TA'LE O( CONTENT1.
INTRODUCTIONOVERVIE)Lubri3ol Advance 4aterials Limited is t!eworld
largest manufacturer of C&(C resins and compound used to
manufacture C&(C pipes and fittings. Lubri3ol5s 6lowguard7
C&(C pipes!ave been t!ere in t!e 8nited $tates since '9 years
and in t!e )ndian market for t!e past 1' years. Lubri3ol produces
and sells C&(C compounds to licensed manufacturers of
6low#uardpipe 1 fittings. )n )ndia0 Lubri3ol is in :oint (enture
wit! Astral &olytec!nik Limited and As!irwadpipes. ;ot!
Licensee of Lubri3ol wit! Astral !aving license to manufacture more
products. Lubri3ol )ndia Advance 4aterials Limited promotes t!e
C&(C Tec!nology in )ndia.)t conducts ;rand awareness campaigns
for bot! its licensee Astral &olytec!nik Limited and
As!irwadpipes. ) !ad t!e privilege of working wit! Lubri3ol )ndia
Advance 4aterials Limited in one of its widely e/ecuted campaign
across )ndia !eld between 4ay < :une "91'.As a summer Trainee )
was entrusted upon t!e role of market researc! and retail mapping
and later of conducting brand awareness and engagement for t!e
plumber community. $ince0 A plumber is an opinion leader in t!e
decision of buying C&(C pipes and someone w!o does all our
plumbing work. T!e campaign was aimed at educating plumbers about
t!e basic of C&(C installations and spreading brand awareness.
T!us0 creating a plumber database and establis!ing a direct
connection between t!e plumbers and t!e company. $ince0 it was a
retail activation pro*ect we targeted t!e plumbers w!o do !ouse!old
plumbing work and buy C&(C pipes and fittings from a retail
outlet.T!e campaign was !ig!ly successful in attracting a good
number of plumbers in t!e events conducted. 4ore t!an "999 plumbers
attended t!e events conducted across more t!an 1' suburbs across
4umbai. $imilar events were conducted across different cities in
)ndia. T!us0 t!e company ac!ieved its ob*ective of spreading ;rand
awareness and creating more brandloyal customers w!o will generate
more sales revenue for t!e company.1.1.1 A'OUT THE COMPANYT!e
Lubri3ol Corporation is one of t!e world=s leading suppliers of
specialty c!emicals. A pioneer in t!e field of lubricant additives0
Lubri3ol is t!e world leader in t!is >? billion industry. T!e
firm makes a wide range of additives for lubricating oil and fuel
used in various engines0 as well as additives for automatic
transmission oils and industrial oils. Lubri3ol generates
appro/imately '@ percent of its revenues from its lubricant
additives business. After more t!an ?' years concentrating mainly
on lubricant additives0 Lubri3ol transformed itself t!roug! t!e
:une "9920 >1.A+ billion acBuisition ofNoveon )nternational0
)nc. T!e Noveon operations provided t!e core for Lubri3ol=s
specialty c!emicals segment0 w!ic! produces a wide range of
performance c!emicals0 suc! as ingredients for personal care0
p!armaceutical0 food0 and beverage productsC emulsions and
additives for coatings and inksC and specialtyplastics and
materials. T!e company maintains facilities in "? countries0
including manufacturing plants in "9 countries and laboratories in
11 countries0 and it sells its products in more t!an 199 nations
around t!e world. :ust a little under !alf of Lubri3ol=s revenues
are derived in Nort! America0 "? percent in .urope0 1D percent in
t!e Asia-&acific and 4iddle .ast regions0 and @ percent in
Latin America.EARLY HISTORYT!e company was founded in 1A"D by t!e
$mit! brot!ers EFelvin0 Fent0 and (incentG0 Ale/ Nason and !is
fat!er 6rank Nason0 and a friend of t!e brot!ers0 T!omas %. :ames.
T!e t!ree $mit! brot!ers !ad all worked at Dow C!emical0 a company
t!eir fat!er0 a professor of c!emistry0 !ad !elped to
establis!.6rom its beginning t!e growt! of Lubri3ol0 originally
known as T!e #rap!ite il &roducts Company0 was tied to t!e
e/pansion of t!e petroleum and automobile industries. ;y working
closely wit! manufacturers0 or0 in t!e case of s!ortsig!ted
automobile makers0 by staying one step a!ead0 Lubri3ol was able to
carve out an unassailable nic!e for itself. T!e company=s first
product0 a suspension of grap!ite in oil called Lubri-#rap!0 was
formulated to prevent car springs from creaking.After t!is initial
success0 t!e young men addressed a more serious problem. .arly
automobile engines were lubricated wit! mineral oil0 w!ic! meant
t!at t!e engines over!eated freBuently0 and t!at t!eir pistons
would stick because of t!e !eat or accumulated sludge. %!en t!is
!appened t!e driver !ad to pull over and wait for t!e engine to
cool. )n t!e early 1A+9s t!e c!emists at #rap!ite il discovered
t!at by adding c!lorine to lubricants t!e problem of over!eating
was alleviated. T!is new product0 and in 1A+2 later t!e w!ole
company0 was named Lubri3ol0 alt!oug! no one knew w!at t!e H3olH
stood for Et!e !yp!en was dropped in 1A2+G. $oon auto repair s!ops
and car dealers were ordering t!e strangely named oil0 along wit!
specialty lubricants tailor-made for specific models of engines.)n
1A+' Ale/ Nason traveled to Detroit to promote !is small company0
but #eneral 4otors Corporation E#4G scoffed at t!e idea of adding
c!emicals to oil in order to increase engine performance. At t!e
time0 #4=s diesel engines became so clogged wit! impurities t!at
t!ey !ad to be stripped and cleaned every '99 !ours. .ventually t!e
auto manufacturer was convinced of t!e value of gasoline and
lubricant additives0 and added Lubri3ol products to its list of
recommended products for car care. OIN PU'LIC: 1*$+)n t!e 1A@9s
Lubri3ol continued to watc! its revenues steadily increase. )n 1A@9
it became a public company0 and by taking advantage of t!e stock
options t!at t!e company offered many employees became ric!. T!e
company !ad a good relations!ip wit! its employees0 in part because
salaries were generous and employees were eligible for profit
s!aring0 including t!oseon t!e s!op floor. COMPANY PERSPECTIVESA
pioneer in t!e science of lubricant additives0 T!e Lubri3ol
Corporation was transformed by t!e "992 acBuisition of Noveon
)nternational0 )nc.0 a supplier of advanced c!emical ingredients
for consumer and industrial applications. T!e combined forces of
t!ese businesses resulted in a new specialty c!emical company
defined by complementary tec!nologies0 compre!ensive market
knowledge and global reac!.Lubri3ol=s approac! to management was
distinctive. :ob descriptions were fle/ible0 and employees !ad a
!ig! degree of autonomy in deciding w!at tasks t!ey s!ould do and
in w!at manner. T!e company=s success !ad always depended on
staying at t!e forefront of researc! on additives0 and tec!nicians
!istorically comprised a !ig! percentage of Lubri3ol=s workforce.
8pper management was also saturated wit! c!emists0 alt!oug! in t!e
1A?9s a prominent lawyer *oined t!eir ranks. T!e ordinarily
mild-mannered Lubri3ol was e/tremely combative in guarding its
patent rig!ts.8nlike many c!emical companies0 Lubri3ol applauded
t!e country=s growing concern wit! pollution. Lead-free gas and
catalytic converters opened up a new demand for lubricants to
replace t!e lubricating action of leaded fuel. Any c!ange in engine
design was beneficial for Lubri3ol because a new design reBuired
new additives0 and t!e company was well-eBuipped tomeet t!e latest
demands before its competitors were able to. De,ai-. a/o0, ,1e
I230.,r4L0/ri5o- A36a2ce3 Ma,eria-. is a leading global producer of
advanced specialty polymers0 polymer-based additives and c!emical
additives used in everyday consumer and industrial applications. As
an innovation leader0 we leverage our core polymer and surface
active c!emistries and formulations to create proprietary0
!ig!-performance materials for ourcustomers in a wide range of
industries.Pro30c, Li2e.E2gi2eere3 Po-47er.Per.o2a- a23 Ho7e Care
Lubri3ol draws upon decades of innovation0 combining t!ermoplastic
polyuret!anes ET&8sG0 copolyesters and conductive polymers
tec!nologies to provide one of t!e broadestproduct portfolios of
engineered polymers available today. 6romindustrial and
transportation applications to t!ose in t!e sports and recreation
and electronics industries0 our products bridge t!egap between
fle/ible rubber and rigid plastics wit! numerous p!ysical property
combinations0 making t!em e/tremely adaptable for a variety of
end-use applications. %e develop0 manufacture and market a broad
range of specialty c!emicals for skin care0 !air care0 bat! and
s!ower0 surface care and fabric care. ur innovative ingredients and
additives modify p!ysical properties0 en!ance functional
performance and deliver aest!etic benefits to drive key product
claims and performance benefits t!at consumers notice.Per8or7a2ce
Coa,i2g. Li8eScie2ce Po-47er.Lubri3ol offers a compre!ensive
portfolio of resins and additives0 surface modifiers0
!yperdispersants and plastic additives to !elp en!ance t!e
performance0 functionality and durability of our customers5
products. %e offer a wide range of tec!nologies0 including
!ig!-performance polymers and additives for specialty paper0 inks
and grap!ic arts0 and paint and te/tile coating applications.%e
combine advanced polymer solutions and unmatc!ed support services
to be a leader in t!e medical and !ealt!care industry0 eBuip our
customers for success and < ultimately < improve lives. %e
work in collaboration wit! our customers to develop functional
polymer solutions for various applications0 including dermal
treatments0 oral care and medical devices.8niBue products suc! as
antimicrobial and bio-absorbable polymers enable us to create
!ig!-value solutions in fastgrowing marketsCPVC Pipi2g S4.,e7.T1e
L0/ri5o- Corporation is t!e world leader in c1-ori2a,e3 po-46i24-
c1-ori3e %CPVC& resins and compounds t!at are trusted in
various applications0 including plumbing0 fire sprinkler systems
and industrial piping < but t!e benefits reac! far beyond
building and construction. Across various industries0 manufacturers
rely on Lubri3ol5s C&(C materials as cost-effective solutions
for t!eir !ig!-performance application needs.Pro30c,. a23
App-ica,io2.Lubri3ol5s unparalleled level of e/perience0 proven
performance0 track record of innovation0 product diversity and
commitment to customer support make us t!e number-one c!oice for a
variety of C&(C needs-(-o90ar3: Pipe a23 (i,,i2g.&ipe and
fittings for residential and commercial water distribution
systems.'-a5eMa.,er: (ire Spri2;-er S4.,e7.6ire sprinkler systems
for multifamily0 commercial and residential applications.Cor5a2:
I230.,ria- S4.,e7.&iping systems for corrosive and
!ig!-temperature applications0 as well as for water distribution
systems.Te7pRi,e: CPVC$pecialty C&(C compounds used for a wide
variety of applications.1.1.2 THE INDIAN PIPE INDUSTRYPipe Industry
in IndiaG.I pipesPVC pipesCPVC6ig 1.1 T!e )ndian &ipe )ndustry
segmentationT!e )ndian plumbing industry is estimated at I,s.
1?0999 cr and is growing at I1'J CA#,. I21J of t!e )ndian market is
for #) pipes0 I'+J of t!e market is for &(C pipes and I2J of
t!e market is for C&(C pipes. C&(C is still a very
underrated product in )ndia due to preconceived notions of t!e
)ndian public. )n reality C&(C pipes are as good as #)K&(C
pipes and in some aspects Esuc! as life0 fire resistance and
corrosion proofG even better. #) pipes are steel pipes coated wit!
3inc. &(Cpipes are made of plastic and vinyl. C&(C pipes
are made of C&(C resin0 w!ic! is a value-add of
&(C.L0/ri5o- A33i,i6e.L0/ri5o- A36a2ce
Ma,eria-L0/ri5o-Oi-8ie-3.According to t!e latest 6reedonia report0
world plastic pipe demand is forecast to increase I?.+J annually to
"9.+ million metrictons in "91'. )ncreases in global construction
activity and process manufacturing output will support growt!. 4ore
t!an two-t!irds of all plastic pipedemand generated during t!e
"919-"91' period is e/pected to be attributable to t!e
AsiaK&acific region.A RO)IN INDUSTRYT!e plumbing sector is a
growing one. According to t!e #lobal Construction "9"9 ,eport
prepared by #lobal Construction &erspectives 1 /ford .conomics
and sponsored by &%C0 8$ > A?.? trillion would be spent on
construction globally in t!e ne/t ten years. T!e report furt!er
says t!at current spending of > ?." trillion per year would grow
by @?J to 1" trillion per year by "9"90 wit! !alf t!e amount being
spent by t!ree countries < C!ina0 )ndia 1 8$A.,eal estate is one
of t!e fastest growing sectors of t!e )ndian economy and
contributes about 'per cent to )ndia=s gross domestic product
E#D&G. 6oreign direct investment E6D)G up to 199 per cent is
allowed wit! government permission for developing towns!ips and
settlements andin t!e !otel and tourism sector t!roug! t!e
automatic route. T!e #overnment of )ndia E#)G !as raised t!e
!ousing loan limit to 8$> '"09D9 for priority sector lending and
8$> D++ million !as been allocated for rural !ousing fund E,L6G
in 6M1+ budget. T!e real estate sectoris playing a significant role
in t!e rising demand for plumbing products.VALUE CHAIN '0.i2e..
.eg7e2,. o8 L0/ri5o- Corpora,io2
P-07/i2g .4.,e7.(ire pro,ec,io2 S4.,e7.I230.,ria- .4.,e7.6ig
1.1." (AL8. CLA)N 6 LU'RI
- . # (orce. Mo3e-Por,er 8i6e 8orce. a2a-4.i. is a framework to
analy3e t!e level of competition wit!in an industry and business
strategy development. )t draws upon industrial organi3ation E)G
economics to derive five forces t!at determine t!e competitive
intensity and t!erefore attractiveness of an )ndustry.
Attractiveness in t!is conte/t refers to t!e overall industry
profitability.&orter=s five forces include - t!ree forces from
=!ori3ontal= competition- t!e t!reat of substitute products or
services0 t!e t!reat of establis!ed rivals0 and t!e t!reat of new
entrantsC and two forces from =vertical= competition- t!e
bargaining power of suppliers and t!e bargaining power of
customers.T1rea, o8 2e9 e2,ra2,.&rofitable markets t!at yield
!ig! returns will attract new firms. T!is results in many new
entrants0 w!ic! eventually will decrease profitability for all
firms in t!e industry. 8nless t!e entry of new firms can be blocked
by incumbents Ew!ic! in business refers to t!e largest company in a
certain industryG0 t!e abnormal profit rate will trend towards
3eroT!e following factors can !ave an effect on !ow muc! of a
t!reat new entrants may pose-1. T1e e?i.,e2ce o8 'arrier. ,o e2,r4
- $ince0 t!e entry barriers are low t!ere is a t!reat of new
players entering into t!e market.2. o6er27e2, po-ic4 - %it! t!e
Q4ake in )ndia5 campaign t!e government is trying to reduce t!e
e/isting barriers for t!e ease of doing business w!ic! will
encourage new entrants in t!e pipe industry to go for C&(C pipe
manufacturing.3. Capi,a- re@0ire7e2,. -Cost reBuired to set up a
C&(C pipe manufacturing plant is !ig! and can go upto 199s of
croores and!ence0 t!e t!reat of new entrants is severely reduced.
T!is is t!e primary reason w!y many e/isting companies !ave adopted
a cautious approac! in setting up C&(C manufacturing plants.!.
A/.o-0,e co., A T!e absolute cost for C&(C is on t!e !ig!er
side compared to &(C pipes due to limited suppliers and !ence0
t!e t!reat of new entrants gets reduced as t!e e/isting &(C
pipes manufacturers mig!t not want to enter t!e market.T1rea, o8
.0/.,i,0,e pro30c,.T!e e/istence of products outside of t!e realm
of t!e common product boundaries increases t!e propensity of
customers to switc! to alternatives.)n t!is case0 &(C mig!t be
considered a substitute for C&(C. )ncreased marketing for
&(C Hs!rink t!e pieH forC&(C pipes. w!ereas increased
C&(C advertising would likely Hgrow t!e pieR of 6lowguard7 plus
C&(C pipes0 albeit giving 6lowguard7 plus a larger slice at
ot!er brands e/pense.&otential factors- ;uyer propensity to
substitute ,elative price performance of substitute ;uyer switc!ing
costs &erceived level of product differentiation Number of
substitute products available in t!e market .ase of substitution
$ubstandard product Ouality depreciation Availability of close
substituteBargaining power of customers (buyers)T!e bargaining
power of customers is also described as t!e market of outputs- t!e
ability of customers to put t!e firm under pressure0 w!ic! also
affects t!e customer=s sensitivity to price c!anges. 6irms can take
measures to reduce buyer power0 suc! as implementing a loyalty
program.6lowguard7 &lus brand awareness program is t!us aimed
at creating a loyal base ofbuyers EplumbersG.T!e buyer power is
!ig! if t!e buyer !as many alternatives. T!e buyer power is low if
t!ey act independently. )n t!is case0 t!e buyer power is not t!at
!ig! can be considered as negligible as t!e e/isting local brands
are not of t!e same Buality and also lack of availability of ot!er
brands. T!is !as also reduced t!e bargaining power of t!e buyers as
t!ey do not !ave ot!er alternative brands to go for.&otential
factors- ;uyer concentration to firm concentration ratio is low and
!ence t!ere is no severe t!reat from t!e buyers Degree of
dependency upon e/isting c!annels of distribution ;argaining
leverage0 particularly in industries wit! !ig! fi/ed costs ;uyer
switc!ing costs relative to firm switc!ing costs ;uyer information
availability 6orce down prices Availability of e/isting substitute
products ;uyer price sensitivity Differential advantage
EuniBuenessG of industry products ,64 Ecustomer valueG Analysis T!e
total amount of tradingBargaining power of suppiersT!e bargaining
power of suppliers is also described as t!e market of inputs.
$uppliers of raw materials !as a source of advantage w!en t!ere are
few sources available. Lubri3ol being t!e supplier for C&(C
resins and compounds for its licensee Astral and As!irwad !as !ig!
bargaining power and refuse to work wit! t!e firm or c!arge
e/cessively !ig! prices for its uniBue resources.Lence0 t!e t!reat
from suppliers is !ig! in t!e C&(C industry and affects t!e
overall cost of t!e product as well as t!e profitability of t!e
company.&otential factors are- $upplier switc!ing costs
relative to firm switc!ing costs Degree of differentiation of
inputs )mpact of inputs on cost or differentiation &resence of
substitute inputs $trengt! of distribution c!annel $upplier
concentration to firm concentration ratio .mployee solidarity Ee.g.
labor unionsG $upplier competition- t!e ability to forward
vertically integrate and cut out t!e buyer.I2,e2.i,4 o8 co7pe,i,i6e
ri6a-r46or most industries t!e intensity of competitive rivalry is
t!e ma*or determinant of t!e competitiveness of t!e industry and
t!e C&(C pipe industry is no different. T!ere is an
intensecompetition between t!e two ma*or manufacturers of C&(C
pipes0 i.e Astral &olytec!nik Limited and As!irwad pipes bot!
competing for t!e same brand. ;ot! t!e companies are at an
advantage due to t!e following factors w!ic! determines t!e
intensity of competitive rivalry -&otential factors-
$ustainable competitive advantage t!roug! innovation Level of
advertising e/pense &owerful competitive strategy 6irm
concentration ratio Degree of transparency1.2 I3e2,i8ie3
Pro/-e71.2.1 Nee3 8or S,034 T!e retail sector presents a !uge
opportunity for C&(C pipe manufacturers as in a developing
economy and wit! t!e boom in t!e real estate t!ere is a !uge demand
forC&(C and to tap t!is opportunity it is essential to make
6lowguard7 C&(C pipes and fittingavailable across all retail
outlets. T!is can be ac!ieved by superior distribution network T!e
retailers and t!e plumbers are t!e ma*or influencers for a consumer
w!ile buying a C&(C products. T!e study aims to find out all
possible retail outlets dealing in plumbing materials and trying to
establis! a direct relation between t!e retailer and t!e company.
T!is is ac!ieved by finding out w!at are t!e products being sold by
t!e retailer and t!e demandof t!e market t!roug! a series of
Buestionnaire. #enerally0 it is found t!at for all t!eir !ouse!old
plumbing related workpeople tendto go to t!eir nearest !ardware or
plumbing s!op and ask for a plumber. T!is plumbers are t!e one w!o
do !ouse!old plumbing works and are opinion makers fort!e consumers
w!ic! are generally not aware of manypipe brands and as suc! it is
essential to create a brand engagement among t!is particular target
group. T!e plumbers workforce in india is largely unorgani3ed and
untrained0 !ence to avoid defects in installation of C&(C t!e
plumbers needs to be educated and briefedabout t!e tec!niBues and
t!e best practices of C&(C installations. Also0 t!ere is a vast
ma*ority of consumers w!o !ave reservations on t!e use of C&(C
pipes for domestic !ouse!old water supply due to certain
misconceptions andlack of awareness. Lence0 c!anging t!e perception
about C&(C pipes. To study t!e brand awareness of6lowguard7
C&(C products. To increase market penetration by creating brand
awareness and retail activation To find out t!e possible customers
for flowguard pipes. To increase brand engagement wit! opinion
makers EplumbersG to build a long term emotional connection between
t!e brand and t!e customer1.2.2 O'BECTIVES AND SCOPE To study t!e
brand awareness of6lowguard7 C&(C products. To increase market
penetration by creating brand awareness and retail activation To
find out t!e possible customers for flowguard pipes. To increase
brand engagement wit! opinion makers EplumbersG to build a long
term emotional connection between t!e brand and t!e customer To
develop a long term emotional connect between t!e brand and t!e
consumers. To make t!e plumbers brand loyal and developing brand
stickiness. To address t!e issues faced by t!e plumbers and
resolving t!eir Bueries. To spread awareness about 6lowguard7
*oints and fittings and making t!em understand t!e benefits of
using t!em to increase t!e efficiency of t!eir work. 4aking t!e
plumbers understand of !ow proper installation ofC&(C pipes
could increase t!e durability of C&(C pipes. Classification of
retail outlets based on si3e and t!e products offered. Developing a
retail database to seek more business avenues and increasing market
penetration. Developing a plumber database for conducting future
plumber meets and training programs.1.2.3 Re.earc1: De-i6era/-e.
e?pec,e3 T!e researc! aims to understand t!e perception of C&(C
from a plumbers point of view. T!e researc! seeks to understand t!e
impact of brand awareness events conducted by Lubri3ol for its
licensee Astral and As!irwad on t!e plumber community. )t aims to
understand t!e take aways by t!e plumbers from t!e event and
w!et!er t!e events !ave in some way managed to resolve t!eir
Bueries. T!e events also seeks to understand t!e problems t!eir
consumers !ave encountered after installation of C&(C pipes.
T!e researc! seeks to understand if t!e events conducted by t!e
company !ave been successful in its ob*ective of creating brand
loyalty and brand awareness. T!e researc! seeks to understand t!e
grievances of t!e plumbers and resolving t!em. )t also presents an
opportunity to interact wit! t!e plumbers and ways to conductbetter
events.C1ap,er 2: Li,era,0re S0r6e42.1 Re6ie9 o8 Li,era,0re)14 ,o
0.e CPVC pipe. CT!e boom in t!e building and construction industry0
especially in t!e !ousing and commercial building sector !as fueled
!ig! demand for cost effective0 reliable0 Buality piping and
plumbing systems. T!e c!oice of piping systems for water utilities
is based on overall long term value. T!ey must deliver on factors
like long term costs0 reliability0 versatility0 environmental
effect0 drinking water safety and public !ealt!. C&(C
&iping systems are t!e ideal c!oice0 because t!ey are corrosion
resistant0 durable0 smoot!0 friction free0 resistant to bacterial
growt! and environment friendly0 besides a !ost of ot!er user
friendly features.CPVC Pipe. = Ma2i8o-3 'e2e8i,. C&(C &ipes
provides several critical advantages like- S Ae.,1e,icD e?,re7e-4
ea.4D co., e88ec,i6e ,o 1a23-e a23 i2.,a-- C&(C pipes are
lig!tweig!t0 w!ic! means low s!ipping costs along wit! faster0
safer and easier !andling0 cutting and installation0 reducing
overall labour costs. )nstallation is easy by fast cold welding0
w!ic! is cost effective as no electricK!eat source is reBuired.
$imple cutter0 c!amfering tool and C&(C solvent are t!e only
reBuirements for 199J leak proof *ointing. E E?ce--e2, re.i.,a2ce
,o c1e7ica-.D corro.io2 a23 a/ra.io2Does not breakdown ever under
!ars!est water conditions and aggressive service conditions like
low pL water0 coastal salt air e/posure and corrosive soils. )t can
even be buried directly under concrete slabs wit! no c!emical
interaction wit! concrete. E Mo., .0i,a/-e 8or carr4i2g 3ri2;i2g
9a,er,etards bacterial growt!0 w!ic! keeps t!e water Buality
!ealt!y and very good. T!ey are suitable even for aggressive water
pL levels of less t!an @.'. C&(C &ipes meant for carrying
water s!ould !ave N$6 certification according to AN$)KN$6 $tandard
@1K program policy 2' E,(C4 levels in t!ese pipes are so low as to
be undetectableG. S S7oo,1 I2,er2a- S0r8aceAbsence of scaling0
pitting and leac!ing leads to smoot! and full bore flow and low
water noise. )t maintains full water carrying capacity because of
no scale buildup0 avoiding water pressure loss. S E2erg4 e88icie2,D
-o9er ,1er7a- co230c,i6i,4 a23 i2.0-a,io2 co.,)t is self insulating
wit! lower t!ermal conductivity0 w!ic! greatly reduces !eat and
t!erefore reBuires low insulation levels and cost. S E?ce--e2,
per8or7a2ce i2 ,o0g1 co23i,io2.T!ese piping systems are toug!0
rigid and strong wit! !ig!er pressure bearing capacity. )t reBuires
less !angers and supports wit! minimum offsetsKlooping. S Hig1
8-e?i/i-i,4 6ir,0a--4 e-i7i2a,e. 9a,er 1a77er.No water !ammer
arrestors reBuired under normal conditions as intensity of water
!ammer is appro/imately one t!ird t!at of copper or steel pipe. S
E?,re7e-4 8ire re.i.,a2, )t !as integral flame retarding property
wit! very !ig! Limiting /ygen )nde/ EL)G of @9.T!us in air t!ese
pipes cannot be t!e ignition source of fire or support or sustain
combustion. )t does not increase fire load0 !as low smoke
generation and low flame spread wit!out flaming drips. S Co7p-e,e-4
-ea; proo8 T!e cold welding using C&(C solvent is fast and
simple0 ensuring leak free installation for t!eentire life span of
t!e piping system. S Co., = e88ec,i6eD 30ra/-e 9i,1 e?ce--e2, -o2g
,er7 re-ia/i-i,4 C&(C pipes !ave !ig! impact strengt! and
durability. )t !as low initial cost and lower maintenance costs as
against competitive materials. S I3ea- 8or 1o7e p-07/i2g .4.,e7.T!e
C&(C system is four times Buieter t!an copper plumbing systems0
reducing not only t!e sound of running water0 but also t!e pounding
noise of t!e water !ammer. )ts t!ermoplastic properties provide
e/cellent insulation to virtually eliminate sweating and
condensation. )t keeps !ot water !otter and cold water colder t!an
copper plumbing. T!ere is minimal energy loss t!roug! pipe walls0
saving money on !eating and cooling. S Less sub*ect to *ob site
t!efts as compared to copper or metal pipes.S ,elative price
stability over a long time.S .co friendly as its production is very
energy efficient.)i3e Ra2ge o8 App-ica,io2.T!e e/cellent Bualities
of C&(C &ipes make t!em ideal forS Lot and cold water
distribution in residential0 industrial and public pro*ects. S
Carrying drinking water and food liBuidsS %ater and waste water
treatment systemsS Transportation of c!emical and !ot corrosive
fluids0 w!ic! includes a wide variety of inorganic acids0 bases
used in c!emical processingS 8se in industries like metal
finis!ing0 plating and treatment0 pulp and paper0 air pollution
control0 mining0 aerospace0 te/tile0 food and beverage processing0
fine sprinkler piping and municipal pro*ects.S 8se as !ig! tension
cable protection pipe for electric net improvement ELarge dia.
C&(C &ipesG.S $olar !eating0 central !eating and radiant
floor !eating application CPVC6F. COPPER CI2 p-07/i2g circ-e.D
,1ere i. a -o2g.,a23i2g 3e/a,e /e,9ee2 copper a23 c1-ori2a,e3
po-46i24- c1-ori3e %CPVC& pipi2g. Copper 1a. /ee2 0.e3 i2 Nor,1
A7erica2 p-07/i2g app-ica,io2. 8or 7ore ,1a2 G+ 4ear.D 91i-e CPVC
1a. /ee2 i2.,a--e3 .0cce..80--4 8or 2ear-4 #+ 4ear..%!y is copper
still so popularT $ince it is metallic0 many facilities
professionals assume t!at itis stronger and longer lasting. T!ere
is a universal acceptance of copper0 and contractors !ave been
installing it for so long t!at t!ere is an in!erent comfort level
wit! continuing to do so. $ome contractors and building owners also
like t!e fact t!at copper is recyclable. %it! rising copper prices0
!owever0 t!is recyclability can also work to t!e building owner=s
disadvantage due to copper t!eft from *obsites. C&(C piping
systems are not sub*ect to *obsite t!eft since t!ey !ave little
scrap value.&rofit margins are being sBuee3ed by t!e dramatic
increase in copper prices0 w!ic! !ave nearly doubled since t!e end
of "992 due to a surge in global demand from Buickly
industriali3ing countries suc! as C!ina and )ndia. T!ere !as also
been a boost in less-t!an-favorable publicity regarding premature
copper-pipe failures manifested as pin!ole leaks caused by
corrosion arising from aggressive Ealt!oug! still potableG water
conditions or aggressive soil. ;ecause of t!ese issues0 many
facilities professionals !ave soug!t out ot!er tec!nologies0 suc!
as C&(C piping.C&(C pipe and fittings offer installers a
viable alternative to copper. $ince C&(C is non-metallic0 it
will never pit0 scale0 or corrode. 8nlike copper0 C&(C piping
systems will maintain drinking-water Buality even if t!e pL of t!e
potable water source falls below @.' EpLmeasures t!e relative
acidity of waterC t!e pL of natural potable water s!ould be between
@.' and D.'G. C&(C is also approved for potable-water
conveyance by all ma*or building codes. 8nlike copper0 C&(C
offers stable pricing t!at is unaffected by market fluctuations or
international supply and demand. ;uilding owners typically
e/perience significant labor savings wit! C&(C due to its Buick
and easy installation. A solvent cement-bonding system eliminates
t!e need for welding or soldering and creates a reliable *oint t!at
can be pressure-tested wit!in minutes.;eing non-metallic0 C&(C
is faced wit! t!e c!allenge of overcoming t!e perception t!at it is
Uc!eapR and0 t!erefore0 less reliable. 6or some facilities
professionals0 t!ere is concern about using an unfamiliar product0
especially wit! regard to its ability to !andle water at !ig!
pressures0 but copper tube-si3e C&(C is rated for a continuous
working pressure of 199 psi at 1D9 degrees 6. Emaking it
appropriate for use in !ot- and cold-water distribution systems0
including potable water distribution0 corrosive fluid !andling0 and
fire suppressionG.A number of ot!er advantages make C&(C an
attractive c!oice- Corrosion resistance: Depending on water and
soil conditions0 copper can fail due to corrosion or pin!ole leaksC
C&(C is 199-percent corrosion resistant. $ince t!ere is no
corrosion0 scale build-up is in!ibited. Energy efficiency: C&(C
is more energy efficient t!an copper due to its improved t!ermal
insulation properties0 w!ic! also !elp to reduce condensation. )ts
insulating c!aracteristics can signify long-term savings for
building owners0 keeping water !ot for alonger period of time t!an
metal tubing. Noise reduction: C&(C minimi3es water-flow noise
and virtually eliminates water !ammer.2.2 Re.earc1 apH4po,1e.i.
S,a,e7e2,. :'ra23 a9are2e..N0-- H4po,1e.i. %Ho& =6lowguard 7
C&(C pipes is a well known brand in t!e retail market.A-,er2a,e
H4po,1e.i. %H1&= 6lowguard 7 C&(C pipes is a not a well
known brand in t!e retail market.Percep,io2 o8 CPVC pipe.N0--
H4po,1e.i. %Ho& A &lumbers !ave a good perception about
6lowguard 7 C&(C pipesA-,er2a,e H4po,1e.i.
%H1&=&lumbers carry a negative perception about 6lowguard 7
C&(C pipes.Percei6e3 H0a-i,4N0-- H4po,1e.i. %Ho& A
&lumbers do not encounter problems suc! as leakage or breakage
after installation of 6lowguard 7 C&(C pipes .A-,er2a,e
H4po,1e.i. %H1&=&lumbers encounter problems suc! as leakage
or breakage after installation of 6lowguard 7 C&(C pipes
.CHAPTER 3. RESEARCH METHODOLOYRe.earc1 De.ig2 :T!is is an
e/ploratory and descriptive researc! for t!e purpose of
understanding t!e impact of;rand awareness programs of 6lowguards7
C&(C pipes and t!e perception of C&(C pipes among t!e
plumbers .SAMPLIN DESIN: Sa7p-i2g U2i,. :&lumbersSa7p-i2g
Me,1o3 :$tratified ,andom $ampling. Sa7p-e .i5e : 199Sa7p-i2g area
: T!e plumbers from (ile parle0 ;andra and (as!i were
intervierwed.DATA COLLECTION: SECONDARY DATA COLLECTION: $econdary
data was collected t!roug! various sources-1. www.lubri3ol.co.in".
T!e )ndian &ipe )ndustry < Daedal researc!+.
www.building.comPRIMARY DATA: &rimary data was collected by
personally interviewing plumbers w!o attended our events across
different location in 4umbai wit! t!e !elp of structured
Buestionnaire comprising of bot! open ended and closed ended
Buestions.3.3 A..07p,io2.D Co2.,rai2,. a23 Li7i,a,io2.A..07p,io2.
:1. )t is assumed t!at t!e interviewed plumbers represent
t!eplumber community as a w!ole and t!e views e/pressed by t!em are
considered to be generali3ed and common.". T!e information provided
by t!e plumbers is true and based on t!eir years of e/perience.+.
)t is assumed t!at t!e information provided is constant and is same
for different cities across)ndiaCo2.,rai2,. a23 Li7i,a,io2.1. T!e
study !as confined to urban areas as it assumed t!at t!e rural
areas will also ec!o t!e same views as t!at being said by t!e urban
consumers. Lence t!e entire findings are limited and refer to urban
consumers only.". #eograp!ical coverage0 as only t!ree areas !ave
been taken from 4umbai0 )ndia. )t is not sure w!et!er t!e findings
will apply to t!e w!ole country.Re.earc1 Too-:1G $tructured
Ouestionnaire E,efer to Anne/ureG "G 4s- ./cel- A series of tables
were obtained from t!e compiled data in totality using automated
e/cel s!eet to perform t!e necessary calculations. C1ap,er ! :Da,a
A2a-4.i. a23 I2,erpre,a,io2H. Ho9 -o2g 1a6e 4o0 /ee2 i2 ,1e
p-07/i2g pro8e..io2C9-" yearsC "1J" -' yearsC 12J'-? yearsC +'J?-19
yearsC 1"Jmore t!an 19 yearsC 1DJA2a-4.i. o8.0r6e4e3 P-07/er. a.
per ,1eir e?perie2ceI2,erpre,a,io2 : Almost @' J of t!e plumbers
are into t!is profession for more t!an ' years and are well versed
wit! 6lowguard7 C&(C pipes and fittings and are well versed
wit! t!e ;rand. T!is figure also indicates t!at many flowguard
users are e/perienced plumbers and most of t!em are ;rand loyal and
!ave been using it for Buite some time.H. Are 4o0 a9are o8 : CPVC
pipe. a23 8i,,i2g. a23 i,. ra2ge CM.$ NA2a-4.i. o8 'ra23 a9are2e..
o8 (-o9g0ar3: CPVC pipe. a23 8i,,i2g.N0-- H4po,1e.i. %Ho&
=6lowguard 7 C&(C pipes is a well known brand in t!e retail
market.A-,er2a,e H4po,1e.i. %H1&= 6lowguard 7 C&(C pipes is
a not a well known brand in t!e retail market.I2,erpre,a,io2 : 4ore
t!an D@ J plumbers are aware of 6lowguard: C&(C pipes and its
range. T!is s!ows t!at 6lowguard7 is a well known and amongst t!e
top brand in t!e country for C&(C pipes. Also0 it !as to be
noted t!at many of t!e plumbers are aware of t!e company be!ind t!e
6lowguard7 pipes 0 i.e0 A.,ra- Po-4,ec12i; and A.1ir9a3 w!ic!
indirectly provest!at t!ey use 6lowguard7 pipes. Lence0 we accept
t!e N0-- H4po,1e.i. %Ho& = 6lowguard 7 C&(C pipes is a well
known brand in t!e retail marketH3. )1ic1 'ra23 o8 CPVC pipe. 3o
4o0
0.eC!stra!shir"a#Prince$uperme%&'%'&(%(&Bycua)a#aa$ion
*oiwa#aChemburBycua)a#aa$ion *oiwa#aChemburArea=9i.e a2a-4.i. o8
3i88ere2, /ra23 o8 CPVC pipe. a. per ,1eir 0.ageI2,erpre,a,io2 :As
seen fromt!e image0 6lowguard7&lus Astral pipes !ave
moreconsumers in 4umbai followed by ;!ayander04ira ,oad0Da!isar and
;orivali0 w!ile astralpipes are more in demand in ;orivali w!ile
local players like &rince and $upreme !ave lowmarket s!are as
ma*ority of t!e market is dominated by 6lowguard7 plus
manufacturers.H. )14 9o0-3 4o0 c1oo.e (-o9g0ar3: P-0. CPVC pipe.
o6er o,1er /ra23. C%'%(%+%,%&%-%.%Percep,io2 o8 p-07/er. 9i,1
re.pec, ,o 3i88ere2, ,rai,. i2 ,1e 'ra23.I2,erpre,a,io2 :
&lumbers c!oose Buality as t!e most important factor for using
6lowguard7 &lus C&(C pipes over ot!er brands. ;rand )mage0
durability and greater resistance to corrosions and abrasions were
some of t!e ot!er factors listed by plumbers w!ile c!oosing
6lowguard7 over ot!er brands of C&(C. Also0 it !as to be noted
t!at ma*ority of t!e plumbersuse 6lowguard7 plus because of its
;rand image. Lence0 we re*ect t!e alternate !ypot!esis and accept
t!e Null Lypot!esis ELo& = &lumbers !ave a good perception
about 6lowguard 7 C&(C pipesH. )1a, i. 4o0r a6erage 0.age o8
CPVC pipe i2 a 7o2,1 CBan#ra Viepare
Vashi%/'%/(%/+%/,%/&%/-%/.%/0%/1%/'%%/2ore then +%3%%% 4s'%3%%%
5 +%3%%% 4s&3%%% 5 '%3%%% 4s(3%%% 5 &3%%% 4sess than (3%%%
4sArea.co6ere3Area=9i.e a6erage 0.age o8 CPVC pipe. /4 a p-07/er i2
a 7o2,1 %(ig0re. i2 INR& .I2,erpre,a,io2 : Navi 4umbai !as t!e
!ig!est number of plumber w!o !ave a usage of more t!an ,s +90999
followed by (ile parle and ;andra. Also0 it !as to be noted t!at
bandra !as more customers in t!e range of 19 - +9099 )N, followed
by (ile parle and vas!i. T!is can alsobe attributed to t!e fact
t!at in areas like navi 4umbai !ave many real estate pro*ects are
being carried out and !ence t!e demand is particularly !ig! in t!is
region.H. Ha6e 4o0 e2co02,ere3 a24 3e8ec,. 9i,1 (-o9g0ar3: P-0.
CPVC pipe. CBan#ra Viepare
Vashi%&'%'&(%(&+%+&,%(,',+(6o36e"erVery
rarey$ometimes7es3 awaysAreas coveredNo. o8 re.po23e2,.N0--
H4po,1e.i. %Ho& A &lumbers do not encounter problems suc!
as leakage or breakage after installation of 6lowguard 7 C&(C
pipes .A-,er2a,e H4po,1e.i. %H1&=&lumbers encounter
problems suc! as leakage or breakage after installation of
6lowguard 7 C&(C pipes .I2,erpre,a,io2 : 6lowguard7 &lus
C&(C pipes rarely !ave defects in t!e products as t!ey go
t!roug! a strict Buality c!eck and are certified by t!e National
$anitary 6oundation0 8$A. Lence0 it can be interpreted t!at
6lowguard7 &lus pipes !ave long durability since t!ey rarely
!ave defects and can last for many years.Lence0 we re*ect t!e
alternateLypot!esis and accept t!e Null Lypot!esis ELoG
=&lumbers do not encounter problems suc! as leakage or breakage
after installation of 6lowguard 7 C&(C pipes)1a, 9o0-3 4o0
pre8er (-o9g0ar3: P-0. CPVC pipe. o6er .IC8asy to insta 9
,(C1eaperI #+rea,er re.i.,a2ce ,o corro.io2I 3*'e,,er 9a,er
@0a-i,4I $+:urabiity9 ,%N0-- H4po,1e.i. %Ho& A &lumbers
!ave a good perception about 6lowguard 7 C&(C pipesA-,er2a,e
H4po,1e.i. %H1&=&lumbers carry a negative perception about
6lowguard 7 C&(C pipes.I2,erpre,a,io2 : Almost @9 J plumbers
said C&(C pipes provide better water Buality as against #.)
pipes w!ile almost 29J people agree t!at it is easy to install0
durabale and providegreater resistance to corrosion. Almost !alf of
t!e people interviewed c!oose C&(C pipes because it is easy to
install and use.C1ap,er #: Co2c-0.io2.#.1 S077ar4 o8 ,1e (i23i2g.
:Almost @' J of t!e plumbers are into t!is profession for more t!an
' years and are well versed wit!V t!e ;rand. T!is figure also
indicates t!at many flowguard users are e/perienced plumbers and
most of t!em are ;rand loyal and !ave been using it for Buite some
time.4ore t!an D@ J plumbers are aware of 6lowguard: C&(C pipes
and its range. T!is s!ows t!at 6lowguard7 is a well known and
amongst t!e top brand in t!e country for C&(C pipes. Also0 it
!as to be noted t!at many of t!e plumbers are aware of t!e company
be!ind t!e 6lowguard7 pipes 0 i.e0 A.,ra- Po-4,ec12i; and A.1ir9a3
w!ic! indirectly proves t!at t!ey use 6lowguard7 pipes. Lence0 we
accept t!e N0-- H4po,1e.i. %Ho& = 6lowguard 7 C&(C pipes is
a well known brand in t!e retail market&lumbers c!oose Buality
as t!e most important factor for using 6lowguard7 &lus C&(C
pipes over ot!er brands. ;rand )mage0 durability and greater
resistance to corrosions and abrasions were some of t!e ot!er
factors listed by plumbers w!ile c!oosing 6lowguard7 over ot!er
brands of C&(C. Also0 it !as to be noted t!at ma*ority of t!e
plumbers use 6lowguard7 plus because of its ;rand image. Almost @9
J plumbers said C&(C pipes provide better water Buality as
against #.) pipes w!ile almost 29J people agree t!at it is easy to
install0 durabale and provide greater resistanceto corrosion.
Almost !alf of t!e people interviewed c!oose C&(C pipes because
it is easy to install and use.Lence0 we re*ect t!e alternate
!ypot!esis and accept t!e N0-- H4po,1e.i. %Ho& = &lumbers
!ave a good perception about 6lowguard 7 C&(C pipes6lowguard7
&lus C&(C pipes rarely !ave defects in t!e products as t!ey
go t!roug! a strict Buality c!eck and are certified by t!e National
$anitary 6oundation0 8$A. Lence0 it can be interpreted t!at
6lowguard7 &lus pipes !ave long durability since t!ey rarely
!ave defects andcan last for many years. Lence0 we re*ect t!e
alternate Lypot!esis and accept t!e N0-- H4po,1e.i. %Ho&
=&lumbers do not encounter problems suc! as leakage or breakage
after installation of 6lowguard 7 C&(C pipes#.2 S0gge.,io2. a23
Reco77e23a,io2. T!ere s!ould be fi/ed dealers of 6lowguard:
C&(C pipes in eac! area and t!at t!e company s!ould ensure t!at
t!e reatailers are aware of t!e dealers in t!at particular area.
T!e biggest T!reat for 6lowguard7 &lus is t!e tendency of
retailers and t!e customers to switc! over to different brands due
to lack of transparency in price and offers0 unavailability0 lower
prices of ot!er brands0 greater margin and Buick availability of
ot!er brands. Lence0 6lowguard7 &lus s!ould ensure t!at t!ere
is a transparency in pri3e 6lowguard7 &lus s!ould ensure t!at
t!e retailer receive a good margin from t!e product and remain
loyal to t!e brand.As a retailer !as t!e power to influence and
c!ange t!e decision of consumer. Lence0 t!e company s!ould
establis! a relations!ip wit! t!e retailers t!roug! rewards and
recognition over t!e sales of t!e product. T!e company s!ould run
an ad < campaign on a wider scale and create a ;rand image.
Also0 it !as to be noted t!at t!e company !as already establis!ed
itself as a brand. )t s!ould continue its ;TL activities to develop
and maintain its ;rand image. T!e company s!ould also conduct
campaigns to c!ange t!e perceptions of C&(C among users by
creating informative ads on television0 display ads etc.
&lumbers w!o are long time and !eavy users of t!e brand demand
more better treatment by t!e company. T!e company s!ould
acknowledge t!em t!roug! events and rewards. $uc! events s!ould be
conducted more often in order to develop a relations!ip between t!e
consumers and t!e company.#.3 Co2c-0.io2 6lowguard7 is a well known
and amongst t!e top brand in t!e country for C&(C pipes. Also0
it !as to be noted t!at many of t!e plumbers are aware of t!e
company be!ind t!e 6lowguard7 pipes 0 i.e0 A.,ra- Po-4,ec12i; and
A.1ir9a3 w!ic! indirectly proves t!at t!ey use 6lowguard7 pipes.
Lence0 it can be concluded t!at t!e ;rand awareness of 6lowguard7
pipes is very good and it !as establis!ed itself amongt!e premier
brands in C&(C tec!nology. T!e biggest T!reat for 6lowguard7
&lus is t!e tendency of retailers and t!e customers to switc!
over to different brands due to lack of transparency in price and
offers0 unavailability0 lower prices of ot!er brands0 greater
margin and Buick availability of ot!er brands. Lence0 6lowguard7
&lus s!ould ensure t!at t!ere is a transparency in pri3e
6lowguard7 &lus C&(C pipes rarely !ave defects in t!e
products as t!ey go t!roug! a strict Buality c!eck and are
certified by t!e National $anitary 6oundation0 8$A. Lence0 it can
be interpreted t!at 6lowguard7 &lus pipes !ave long durability
since t!ey rarely !ave defects and can last for many years.
&lumbers c!oose Buality as t!e most important factor for using
6lowguard7 &lus C&(C pipes over ot!er brands. ;rand )mage0
durability and greater resistance to corrosions and abrasions were
some of t!e ot!er factors listed by plumbers w!ile c!oosing
6lowguard7 over ot!er brands of C&(C. Also0 it !as to be noted
t!at ma*ority of t!e plumbers use 6lowguard7 plus because of its
;rand image. Lence0 t!e campaigns conducted by Lubri3ol !ave been
successful in creating awareness and brand image.C1ap,er $: SILC
3e,ai-. %S077er I2,er2.1ip Lear2i2g C0r6e 3e,ai-.&Sr.No Mai2
Repor, :1 Ta.; a..ig2e3 8or i2,er2.1ip: % Mi2 : # '0--e, poi2,
& a Re,ai- Mar;e, Mappi2gb Crea,i2g re,ai- 3a,a/a.ec e,,i2g
P-07/er No7i2a,io2. 8ro7 Re,ai-erd Mar;e, Re.earc1e i8,
Di.,ri/0,io2f Co230c,i2g /ra23 a9are2e.. progra7 a, 3i88ere2,
p-ace.g Ma2agi2g e6e2,. 2 Re.earc1 o/Jec,i6e:a Re,ai- 7ar;e,
7appi2g o8 3i88er2e, -oca,io2 o8 M07/aib Crea,i2g re,ai-
3a,a/a.ecI2crea.i2g'ra23 a9are2e.. o8 (-o9g0ar3 CPVC pipe. /4
co230c,i2g 7a.. e6e2,. 8or ,1e p-07/er. 91o are a..ocia,e3 9i,1 a
re,ai- o0,-e, ,o i2crea.e 'ra23 e2gage7e2, a23 re,ai- 7ar;e,
ac,i6a,io2Sr.NoLear2i2g O/Jec,i6eMe,1o3 F Ac,i6i,4Lear2i2g 8ro7 ,1e
ac,i6i,4D0ra,io2',etail 4appingTo 4ap retail outlets by visiting
differnet locations8se of google maps for mapping 1 week(Creating
and managing databaseCreating 48L$ AND ;eat &lanworking in
e/cel +-' days, Collecting data from retailers#etting plumber
nominations and identifying venue for conducting
events.communication and dealing wit! retailers"-+
weeks&,etailer information and market researc!asking Buestions
to retailers int!e form of Buestionnairemarket researc! "
weeks-4anaging and conducting marketing events4angaing and !andling
t!e registration desk and performing ot!er tasks as assigned on t!e
event dayevent management"- + weeks.Data compilationcompiling all
t!e data in t!e given formatdata interpretation "-+ days