What are your expectations of this session? What would you like to learn about marketing? Text 206995 and your answer to 22333. Note: Your cell phone number and info will not be gathered nor recorded. You will not be contacted other than the “thank you” response. Wendy Kenney Pre Workshop Activity: Please answer the following question:
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Transcript
What are your expectations of this session? What would you like to
learn about marketing?
Text 206995 and your answer to 22333.
Note: Your cell phone number and info will not be gathered nor recorded. You will not be contacted other
than the “thank you” response.
Wendy Kenney
Pre Workshop Activity: Please answer the following question:
How to Build Buzz for Your Biz:
7 Marketing Strategies That Are Guaranteed to Work
Wendy KenneyAZDA
Follow the @AZDentalAssn on Twitter
Use the hashtag #WRDC2011
Follow me on Twitter:
◦ @WendyKenney or @23Kazoos Download the presentation:
http://bit.ly/23kazoosAZDA
Social Media Info
“You don’t have to brush your
teeth, only the ones you want to
keep.”
Love,
Your Dentist
The Law of Large Numbers
It’s all about reach and frequency
So how do we know which seeds to plant?
Who is our target market?
http://bit.ly/TargetMarkets
Golden Agers: Wealthy retired; over age 65, typically have no kids, homeowners, mostly college educated.
Kids and Cul-de-sacs: 25-44, Upper-middle class, suburban, married couples with children, homeowners, college educated
Young Influential’s: 22-35. Midscale, Younger w/o Kids, Single or married. Once known as the home of the nation's yuppies, preoccupied with balancing work and leisure pursuits
Patient Groups (activity)
Take 10 minutes and discuss the attitudes, behaviors, values and lifestyle of the following typical patient groups. Ask the following questions:
1. What do they do with their time?2. How do they get their news?3. What is important to them about going
to the dentist?
Activity
Set a budget Make a plan Keep it simple Set the rules Have realistic expectations Measure/monitor Adjust
Retain current patients* Reactivate previous ones Increases per patient revenue Reduces no shows Builds relationships Educate about other services Keep in front of mind Obtain referrals Obtain testimonials Automatic, Easy, Cost Effective
*DemandForce.com
5. Email/Text Message Marketing
6. Publicity
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