PRESTIGE INSTITUTE OF MANAGEMENT AND RESEACH, INDORE (M.P) (An Autonomous Institute Established in 1994, Accredited Twice Consecutively with Grade “A” NAAC (UGC)) (Affiliated to Devi Ahilya University & Programs are approved by AICTE and State Government) MAJOR RESEARCH PROJECT ON “A STUDY OF PERFORMANCE EVALUATION OF HIGHEST GROSSING BOLLYWOOD FILM’S” Session 2013-2015 GUIDE BY: SUBMITTED BY: DR. SACHIN MITTAL AYUSH YADAV Page | 1
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PRESTIGE INSTITUTE OF MANAGEMENT AND RESEACH, INDORE (M.P)
(An Autonomous Institute Established in 1994, Accredited Twice Consecutively with Grade “A” NAAC (UGC))
(Affiliated to Devi Ahilya University & Programs are approved by AICTE and State Government)
MAJOR RESEARCH PROJECT
ON
“A STUDY OF PERFORMANCE EVALUATION OF HIGHEST
GROSSING BOLLYWOOD FILM’S”
Session 2013-2015
GUIDE BY: SUBMITTED BY:
DR. SACHIN MITTAL AYUSH YADAV
(Associate Professor) MBA-FA (4th SEMESTER) ‘A’
SCHOLAR NO. - 1121806727
Page | 1
STUDENT’S DECLARATION
I hereby declare that the project report titled ““A Study of Performance evaluation
of Highest Grossing Bollywood Film’s” is a genuine research work done by me and it has not
been published anywhere earlier.
(Signature)
AYUSH YADAV
MBA (Financial Administration)
Dated:
Place: INDORE
Page | 2
CERTIFICATE OF FACULTY GUIDE
This is to certify that AYUSH YADAV student of M.B.A (Financial Administration) VI semester
program has completed his Major Research Project on “A Study of Performance evaluation
of Highest Grossing Bollywood Film’s” Under my guidance.
Dated: - (Signature of the mentor)
Place:-INDORE DR.SACHIN MITTAL
ASSOCIATE PROFESSOR
PIMR, INDORE
Page | 3
ACKNOWLEDGEMENT
I am thankful to Dr. YOGESHWARI PHATAK (DIRECTOR) PRESTIGE INSTITUTE OF
MANAGEMENT AND RESEARCH, for giving me the opportunity of doing Major Research
Project in the MBA (Financial Administration) integrated curriculum.
I have great pleasure to express my deep sense of gratitude to Dr. SACHIN MITTAL faculty
P.I.M.R (Indore) for his excellent guidance and interest in completion of Major Research
Project.
In the end I would like to mention my unending gratitude to my family who have given me
constant support and have been enormous source of pride, useful advice. Moral support
and encouragement to me.
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INDEX
Chapter 1: INTRODUCTION
1.1 Conceptual Framework1.2 Review of Literature1.3 Rationale of the Study1.4 Objectives (s) of the Study
Chapter 2: METHODOLOGY
2.1 The Study2.2 The Sample2.3 The Tools for Data Collection2.4 The Tools for Data Analysis
3 Chennai Express (2013) 422,00,00,000 09/08/2013 21 days
4 3 Idiots(2009) 395,00,00,000 25/12/2009 28 days
5 Happy New Year (2014) 383,00,00,000 24/10/2014 17 days
6 Kick (2014) 377,00,00,000 25/07/2014 15 days
7 Krrish (2013) 374,00,00,000 01/11/2013 18 days
8 Bang Bang (2014) 340,00,00,000 02/10/2014 17 days
9 Ek Tha Tiger (2012) 320,00,00,000 15/08/2012 40 days
10 Yeh Jawaani Hai Deewani (2013) 311,00,00,000 31/05/2013 21 days
Gold Purchased
Date
Gold Purchased
Price
Quantity (in 10gm)
Gold Price as on 31st march 2015
Net Present
valueCurrent Valuation
07/01/2015 27161 238945.5469 26204
Current Gold
Price*Quantity
626,13,29,112
09/01/2014 28862 187790.1739 26204 492,08,53,718
29/08/2013 27913 151184.0361 26204 396,16,26,482
21/01/2010 16256 242987.2047 26204 636,72,36,713
09/11/2014 25796 148472.6314 26204 389,05,76,834
08/08/2014 28604 131799.7483 26204 345,36,80,604
18/11/2013 30051 124455.093 26204 326,12,21,257
18/10/2014 26596 127838.7727 26204 334,98,87,201
23/09/2012 31433 101803.8367 26204 266,76,67,738
20/06/2013 26869 115746.7714 26204 303,30,28,397
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On the basis of the above calculation compared the ranking of top ten Bollywood movies
which were already in hundred crore club. These ranking were changed in itself after
calculation like PK was on the top in box office Bollywood hundred crore club and after the
calculation 3 idiots was on top with more revenue as compared with PK and so on.
In Fig 1.3 were the movies which were in the top ten list of box office Bollywood hundred
crore club with their original revenue whereas, In Fig 1.4 were the same movies after the
calculation on the basis if the revenue is invested in gold. Ranking changed after the
calculation.
Fig 1.3
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Actual
Top 10 Movies In Bollywood 100 Crore Club
Ranking Name of MoviesTotal
Revenue (in Crore)
1 PK (2014) 6490000000
2 Dhoom 3 (2013) 5420000000
3 Chennai Express (2013) 4220000000
4 3 Idiots(2009) 3950000000
5 Happy New Year (2014) 3830000000
6 Kick (2014) 3770000000
7 Krrish (2013) 3740000000
8 Bang Bang (2014) 3400000000
9 Ek Tha Tiger (2012) 3200000000
10Yeh Jawaani Hai Deewani
(2013) 3110000000
According Research
Top Movies After 2000
Ranking Name of Movies Total Revenue (in Rs.)
1 3 Idiots(2009) 636,72,36,713
2 PK (2014) 626,13,29,112
3 Dhoom 3 (2013) 492,08,53,718
4 Chennai Express (2013) 396,16,26,482
5 Happy New Year (2014) 389,05,76,834
6 Kick (2014) 345,36,80,604
7 Bang Bang (2014) 334,98,87,201
8 Krrish (2013) 326,12,21,257
9 Yeh Jawaani Hai Deewani (2013) 303,30,28,397
10 Ek Tha Tiger (2012) 266,76,67,738
Fig 1.4
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On the basis of the research after taking movies from before year 2000 and after year 2000 and using the calculation that revenue collected by movies was invested in gold and through it found the revised revenue. And According to the revised revenue ranked the movies and found that still movies which are not in the list of box office Bollywood hundred crore club like Sholey, Mother India, Mughal-E-Aazam, Hum Aapke hai Kaun and Dil Wale dulhania le jayenge are top on the list and movies which was on the top in the list of Bollywood hundred crore club Pk is on the Eight position that shows the impact of content, quality and direction in the movies. Therefore, measuring the success of movies on the basis of their total revenue is not the valid tool.
According to this Research Sholey is the highest grossing Bollywood movie on the basis of total revised revenue with the 1887 crore approx.
In Fig 1.5, ranked all twenty movies which were taken in the study ten movies before year 2000 and ten movies after year 2000 according to their revised revenue or current valuation of their total revenue
Fig 1.5
Top 20 Movies According Research
Ranking Movie Name Amount (In.Cr)
1 Sholay (1975) 1887
2 Mughal-E-Azam (1960) 1133
3 Mother India (1957) 1127
4 Hum Aapke hai kaun..!(1994) 735
5 Dil wale Dulhania le jayenge (1995) 658
6 3 Idiots(2009) 637
7 Chupke-Chupke (1975) 630
8 PK (2014) 626
9 Sangam (1964) 543
10 Kismat (1943) 504
11 Dhoom 3 (2013) 492
12 Rattan (1944) 456
13 Chennai Epress (2013) 396
14 Happy New Year (2014) 389
15 Kick (2014) 345
16 Bang Bang (2014) 334
17 Krrish (2013) 326
18 Yeh Jawaani Hai Deewani (2013) 303
19 Andazz (1949) 278
20 Ek Tha Tiger (2012) 266
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Comparison between Box Office top 5 and according to research top five movies:-
Top 5 Movies According Box Office
S.No. Top Movies After 2000 Total Revenue (in Crore)
1 PK (2014) 6490000000
2 Dhoom 3 (2013) 5420000000
3 Chennai Express (2013) 4220000000
4 3 Idiots(2009) 3950000000
5 Happy New Year (2014) 3830000000
Top 5 Movies According Research
Ranking Movie Name Amount (In.Cr)
1 Sholay (1975) 1887
2 Mughal-E-Azam (1960) 1133
3 Mother India (1957) 1127
4 Hum Aapke hai kaun..!(1994) 735
5 Dil wale Dulhania le jayenge (1995) 658
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CHAPTER-4
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CONCLUSION AND SUGGESTION
4.1 CONCLUSION
Bollywood 100 Corer Club is not the appropriate benchmark to measure the success old hit
movies which were not in this club were also successful movies. If we consider the revenue
collection is the base for calculating the success of movies then we need to find the current
valuation of the total revenue which is collected by movies like one method I have applied in
my research.
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4.2 SUGGESTION
Above study revel that really revenue collection is not the correct criteria to consider the
success of movies. Until or unless it is consider Time Value of Money factor. Therefore, this
study recommended to movies director, reviewers, procedures and movie analysis.
It is a kind of analysis which reviled that content and quality of movie are more important
that old movies are heart touching movies very strong in form of story and direction.
In present scenario this is also highlighted through this research the success of movie in
present scenario is the game of marketing gamic but not the quality and content.
In present scenario viewers are not happy by spending 200 rs to 500 rs on one movie by
going in multiplexes and found that overall movie was not good and these process is also
increasing business of piracy.
These study reviled this is a suggestion to all movie reviews they must focus on content,
quality and direction rather than marketing structure. The success of old movies indicate
that if a movie is good in terms of content, quality and direction movie itself create its
market and generate revenue sholey, Hum Aapke hai Kaun are the great examples. These
two movies at initial stage were not successful on the box office collection but later on
because of very good content, quality and direction automatic created the market through
word of mouth publicity and create the history.
In a present scenario the movie content are very poor and through the marketing create the
hype and collect the revenue in first week this type of marketing strategy are not ethical.
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4.3LIMITATION
Gold Prices is the only factor was taken into consideration in the study.
Only few Bollywood movies were taken into the consideration for the calculation.
The data is entirely based on secondary data.
4.4 SCOPE
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Any other factor can be used as Gold factor like Capital Gain Index etc.
This study can be analysed in light of many other financial tools.
This study can be applied for many other Bollywood and Hollywood movies.
REFERENCE-
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Carmody. L & Graydon. M (2009), US, “Gold Supported amid Inflation Concerns”