From Print Book to Writing Platform American Psychological Association ǀ www.apastyle.org/asc Developing an Innovative Educational Solution for the 21 st Century Student NISO Webinar on Creating the New Information Product Emily L. Ayubi March 15, 2017
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From Print Book to
Writing Platform
American Psychological Association ǀ www.apastyle.org/asc
Developing an Innovative Educational Solution for the 21st Century Student
NISO Webinar on Creating the New Information Product Emily L. Ayubi
March 15, 2017
From Print Book to Writing Platform
APA Style CENTRAL® ǀ www.apastyle.org/asc
Market Demands
APA Style CENTRAL® ǀ www.apastyle.org/asc
Why did we transform the print product?
• The Publication Manual of the American Psychological Association®
is written for researchers submitting
manuscripts for professional publication.
• Buyers of the print Publication Manual have been requesting an electronic version of the book for many years.
• New technologies are profoundly transforming research, instruction, and learning on university and college
campuses (e.g., use of learning management systems).
• A growing trend of reduced spending on course materials by students.
• Need for a comprehensive, authoritative educational product to help prepare students to conduct sound
research, write scholarly papers in APA Style, and prepare them for their careers.
• Most common questions and challenges: in-text citations and references, bias-free language, plagiarism,
copyright, paper formatting, basic research and writing skills, and grammar.
Market Demands
APA Style CENTRAL® ǀ www.apastyle.org/asc
How do we reach our users?
• For many years, APA Style Experts assisted with style queries over the phone.
• Style Expert email (200–300/mo; answered 20,000 emails to date).
• Launched the APA Style blog with the release of the 6th edition of the Publication Manual in 2009. Since then,
we’ve had more than 1.5 million visitors.
• Feedback form on apastyle.org
• APA Style Facebook and Twitter accounts in 2010, followed by Google+ in 2012.
• Added APA Style CENTRAL Twitter account in 2016.