A X I A B R A N D S
A X I A B R A N D S
Axia empowers businesses and institutions with strong brands that get seen. We amplify marketing with compelling messages
that get heard. We plan, design and implement wayfinding programs to help people find their way to your destination.
We enhance environments with experiential graphics that help create great experiences. Axia provides solutions that move
businesses upward and communities onward.
It’s not what you say that makes heads turn, it’s how you say it.
A well-crafted message can have a powerful impact on those who hear it. To insure it is heard, it needs to be illuminated. That’s where Axia comes in. Everyone knows that a picture is worth a thousand words. We create pictures that make words worth listening to. Strong visuals amplify targeted messages. We turn heads in your direction so your message is heard.
Wear your colors proudly.
Some people think a brand is a logo–a common misperception. A logo is a visual cue that helps create an identity. It merely represents the brand. A brand is a distinctive and valued promise that enables consumers to more easily choose one place over another. In simple terms, it is the perception people have of you despite your intentions. Axia’s brands are based on four key considerations: understanding the client’s objectives, their target audience, their competitors’ strengths and weaknesses and their unique offering.
Axia propels brands with highly effective visual communications. In order for brand awareness to grow, everything from print advertising to social media must have a consistent look and feel. All elements must speak the same language and in a clear tone.
Axia recently provided the design for Total Destination Marketing’s efforts to rebrand Tillamook County in Oregon now known as Tillamook Coast.
Model: Serial:
Developing effective brands requires us to understand the cultural relevance of our client and their product. This helps a brand feel authentic and to be taken seriously. One of the key brand goals is to gain credibility and trust.
Model: Serial:
balanced. by nature.go ru s s i an r i v e r . c om
C A L I F O R N I A
Getaway to a place wherethe river will heal your soul.
balanced. by nature.go ru s s i an r i v e r . c om
C A L I F O R N I A
Getaway to a place wherethe river will heal your soul.
6"7'-0"
6'-4"
3'-7"
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Axia partnered with Great Destination Strategies to develop a regional brand for the Russian River Resort Area in Sonoma County, California. A second phase of the program included the design of a wayfinding system to tie Russian River communities together and to help package the region as a unique and self-contained destination.
It’s all so close
Take the challenge of our scenic trails, cyclingevents, and downhill slopes, then unwind in ourvibrant downtown enjoying headliner concerts,theater, art and lively night entertainment.
visitmankatomn.com Scan me with yoursmart phone
MK1002 Ad-FINAL.indd 1 11/13/12 9:29 AM
We’re just 70 miles from the Twin Cities in a
picturesque river valley. It’s so easy to take
the challenge of our scenic trails, cycling
races and downhill slopes, then unwind in
our vibrant downtown enjoying headliner
concerts, theater, museums, art and lively
night entertainment.
visitmankatomn.com
We’re just 70 miles from the Twin Cities in a
picturesque river valley. It’s so easy to take
the challenge of our scenic trails, cycling
races and downhill slopes, then unwind in
our vibrant downtown enjoying headliner
concerts, theater, museums, art and lively
night entertainment.
visitmankatomn.com g u l f s h o r e s . c o m
Anna Thill, President
One Civic Center Plaza, Suite 200
Mankato, MN 56001
Phone: 507.385.6664
Fax: 507.345.8376
visitmankato.com
A joint venture between Axia and Total Destination Marketing resulted in a vibrant brand for Mankato, Minnesota.
What helped to make the brand successful was the dedication and complete buy-in by the City, the Visit Mankato CVB and the community,
10 11
Whether you drive a SUV or ride a Harley, NAGICO has coverage to protect you. Our auto insurance policies provide peace of mind through comprehensive coverage, which compensates you for loss or damage suffered after a range of adverse events, including collision, theft, fire, malicious damage, flood, and hurricane. We also offer Third Party Liability of property damage, which protects you in the event that your vehicle is involved in the injury of another individual, and can be bundled with your comprehensive policy or purchased à la carte to suit your needs.
A homeowner’s property is typically his or her largest and most prized asset. With our comprehensive homeowner’s insurance, your home and its contents, including your personal belongings, are covered should an unfortunate event arise. Of course, not all coverage is right for every homeowner and every home, and that’s why we offer several levels and types of coverage to suit your individual circumstances. In addition to the basic coverage needed for your dwelling, we also provide coverage for medical expenses, public liability, travel, legal expenses, credit cards, death and even domestic animals.
V E H I C L E
P R O P E R T Y
Products
We take your business as seriously as you do. That’s why we offer a full spectrum of coverage to ensure that every aspect of it—from its commercial vehicles and vessels to its goods, property, and other tangible investments—are fully protected. Our business coverage also features third-party liability policies and coverage for those who work within your organization. With the tightening of corporate governance standards, those at the helm are more vulnerable to the risk of personal liability than ever before. NAGICO will cover director-level management and officers, as well as employees and their spouses in both local and worldwide jurisdictions. Related to that is professional indemnity, which is essential for accountants, lawyers, doctors, architects, IT consultants, business advisors, real estate agents, contractors and other professionals who may be vulnerable to bad-service claims or clients claiming a loss as a result of negligent advice. From theft to business interruption to construction, if there’s a potential threat to your business or risk involved in the work that you do, we have a policy designed to protect you.
B U S I N E S S
For the many of us who live and play in the islands, water activities are a way of life. With a NAGICO private yacht or boat policy, you can truly relax and enjoy your boat or personal watercraft. The same breadth of coverage we offer car and motorcycle owners is true for owners in this category as well. From the smallest dinghy to the longest sailboat, NAGICO will cover your vessel on water or on land against the perils of the seas, natural and manmade disasters, theft, malicious acts, collision, acts of piracy and more.
M A R I N E
Products
T H E N AG I CO G R O U P C O V E R I N G M O R E
10 11
Whether you drive a SUV or ride a Harley, NAGICO has coverage to protect you. Our auto insurance policies provide peace of mind through comprehensive coverage, which compensates you for loss or damage suffered after a range of adverse events, including collision, theft, fire, malicious damage, flood, and hurricane. We also offer Third Party Liability of property damage, which protects you in the event that your vehicle is involved in the injury of another individual, and can be bundled with your comprehensive policy or purchased à la carte to suit your needs.
A homeowner’s property is typically his or her largest and most prized asset. With our comprehensive homeowner’s insurance, your home and its contents, including your personal belongings, are covered should an unfortunate event arise. Of course, not all coverage is right for every homeowner and every home, and that’s why we offer several levels and types of coverage to suit your individual circumstances. In addition to the basic coverage needed for your dwelling, we also provide coverage for medical expenses, public liability, travel, legal expenses, credit cards, death and even domestic animals.
V E H I C L E
P R O P E R T Y
Products
We take your business as seriously as you do. That’s why we offer a full spectrum of coverage to ensure that every aspect of it—from its commercial vehicles and vessels to its goods, property, and other tangible investments—are fully protected. Our business coverage also features third-party liability policies and coverage for those who work within your organization. With the tightening of corporate governance standards, those at the helm are more vulnerable to the risk of personal liability than ever before. NAGICO will cover director-level management and officers, as well as employees and their spouses in both local and worldwide jurisdictions. Related to that is professional indemnity, which is essential for accountants, lawyers, doctors, architects, IT consultants, business advisors, real estate agents, contractors and other professionals who may be vulnerable to bad-service claims or clients claiming a loss as a result of negligent advice. From theft to business interruption to construction, if there’s a potential threat to your business or risk involved in the work that you do, we have a policy designed to protect you.
B U S I N E S S
For the many of us who live and play in the islands, water activities are a way of life. With a NAGICO private yacht or boat policy, you can truly relax and enjoy your boat or personal watercraft. The same breadth of coverage we offer car and motorcycle owners is true for owners in this category as well. From the smallest dinghy to the longest sailboat, NAGICO will cover your vessel on water or on land against the perils of the seas, natural and manmade disasters, theft, malicious acts, collision, acts of piracy and more.
M A R I N E
Products
One of Axia’s largest and longest client relationships is with NAGICO Insurances based in St. Maarten. For eight years, Axia has served as NAGICO’s agency of record. Axia maintains all of their visual communications including advertising, print collateral, web media, fleet marking, office signage, event graphics and product branding.
nagico.com Vehicle • Medical
Property • Business Pantone 356 C
Pantone 143 C
Pantone 361 C
NAGICOGreen
Gold AppleGreen
Vehicles are moving billboards. They can reach more customers with the least investment over a long period of time. They serve as powerful brand reinforcement.
Axia and their partner, Great Destination Strategies, worked closely with South Alaska Tourism Council to develop a brand for Alaska’s Inside Passage which is comprised of several towns and communities.
After the branding program was completed, Axia continued to serve SATC as their creative agency of record providing marketing support and various creative services.
Go with the flow
a l a s k a i n f o . o r g
Get eye to eyewith Alaska.
Start planning now!
AlaskasInsidePassage.com
SA1002-Post Card-FINAL.indd 1 1/16/15 2:23 PM
We have powerfulfriends on the inside
a l a s k a i n f o . o r g
Axia designed a brand identity for an auto dealer in St. Maarten. The program included a logo, tagline, business collateral, facility signage and a website.
The City of Burlington, Iowa realized they needed a new brand but didn’t have the funding for a full branding initiative. The Greater Burlington Partnership contracted with Axia to develop a wayfinding program with an essence of brand. Since the city’s brand was outdated not conducive for a strong branded wayfinding presence, Axia offered to abbreviate the branding process and expedite an identity at a fraction of the cost.
The final logo was derived from Burlington’s two primary attractions- the classic architecture and the historic Snake Alley which is older than San Francisco’s famous Lombard Street.
Gulf Shores, Alabama was another successful collaboration between Axia and Great Destination Strategies. Bill Baker from Total Destination Marketing was included on the team for the initial branding phase. The team helped to produce materials for the official brand launch event. A future phase included a regional wayfinding program.
A family
destination
g u l f s h o r e s . c o m
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diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae
enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec,
tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus
erat vitae libero. Integer nec enim. Phasellus aliquam enim et
tortor. Quisque aliquet, quam elementum condimentum feugiat,
g u l f s h o r e s . c o m
Where forever memories are made
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diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae
enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec,
tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus
erat vitae libero. Integer nec enim. Phasellus aliquam enim et
tortor. Quisque aliquet, quam elementum condimentum feugiat,
g u l f s h o r e s . c o m
Where lingering moments await
ImPressions™
bestsigns.com
Custom Configuration
bestsigns.com
MATERIAL DEPTH
Environmental Performance Rating
BRAILLE
Preferred Type 2 “California” Braille
COLORS
Substrate Material: 14 Standard
Text & Raised Characters: 73 Standard
Text & Raised Characters: Custom Colors Available
Text & Raised Characters: Black or White Stamped
Text & Raised Characters: Metallic
SURFACE TEXTURES
Standard Options: Matte, Stipple, Slate
EDGE DETAILING
Beveled edges available
EDGE PROFILES
Profiles: 5 Standard Shapes
Profiles: Customize any Shape
MOUNTING OPTIONS
VFT Tape, Mounting Holes, Countersunk Mounting Holes
WINDOW SIGN OPTIONS
Flat non-glare lens
FLAME & UV RESISTANCE
CLASS A FIRE-RATING at additional Cost (See Pricing)
UV Resistant Coating
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Material Colors
Edge Profile Options
Color Matching
Printed color examples are
CMYK approximations only and
should not be used for final
color-matching. Color samples
are available for accurate
proofing. Custom colors
available.
Integral surface textures add
an additional dimension to
the design. Stipple and Slate
textures hide fingerprints and
minor marring from excessive
handling.
Custom Profiles
Computer-guided routing
allows for virtually any
designer-specified custom
profile to be created.
Complete design freedom to
complement any surroundings
with limitless custom profiles.
Raised Edges and Backplates
Layers can be adhered together
to create a unique, dimensional
design.
Available Profiles
Surface Texture Options
Black
Green
Dark Brown
Canyon
Brown
Cadet
Monterey
Gray
Cabernet
Dark Gray
Beige
Pewter
Rouge
White
ClassicBull Nose
45 Degree
Matte
Stipple
Slate
RectangularBeveled Corner Radiused Corner
TombstoneEllipse/Round
Lucent™
www.bestsigns.com
Request a complimentary
Lucent sample directly from
our website at www.bestsigns.com
237237 237 237237
Standard Profi les (Custom Available)
Rectangular Beveled Corner Radiused Corner Tombstone Ellipse/Round
MATERIAL CLASS
SUBSTRATE DEPTH
PERFORMANCE RATING
BRAILLE
Preferred grade-2 domed Braille
MATERIAL COLORS (EDGE)
Clear
Green
BACKGROUND & SURFACE OPTIONS
Metallic Subsurface
Clear or Standard Subsurface Color
Metalic Surface Color
Standard Surface Painted
TEXT & RAISED CHARACTERS
73 Standard Paint Colors
Metallic: Silver, Gold
SURFACE TEXTURES
Standard Options: Matte, Stipple, Slate
EDGE DETAILING
Polished Edges
Beveled Edges
EDGE PROFILES
Profi les: 5 Standard Shapes
Profi les: Customize any Shape
MOUNTING OPTIONS
VFT Tape, Mounting Holes
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About Best
Best Sign Systems is a US
manufacturer of proven
architectural signage products
that have been consistently
specifi ed by architects for more
than 40 years.
The organization offers an
innovative and fl exible portfolio
of products and processes to
create completely customized
solutions and provides best-in-
class, fast and reliable service to
sign solution providers in all 50
states.
The company was founded in
1924 and is located in Montrose,
Colorado.
1202 N. Park Avenue
Montrose, CO 81401-3171
970-249-BEST (2378)
800-235-BEST (2378)
www.bestsigns.com
©2008 Best Sign Systems, Inc.
Mounting Options
Architectural offsets
create an elegant and
contemporary fl oating
panel that offers added
dimension to your sign.
Standard Profi les (Custom Available)
Mount
Archite
create
contem
panel t
dimens
Standard
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www.bestsigns.com
10 14 00/BESBuyLine 5506
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Best Signs is a national sign fabricator based in Montrose, Colorado. They brought Axia in to improve their outdated brand and to help develop and promote new products for two newly acquired sign system lines.
©2008 Best Sign Systems, Inc.
Custom Design ConfigurationLucent offers a versatile assortment of configuration
options to consider in the design of any sign system.
Combined with light from natural or artificial sources,
subtle shadows and reflections offer dimension that
adds visual interest while ensuring clarity, contrast
and readability in your sign.
Lucent™
Graphic detail
Precise rendering of logos,
text and other decorative
elements and raised
graphics.
Styling
Beveled, polished edges and
an oversized, layered acrylic
backplate.
Rich second-surface colors behind jewel-like
polished edges of an elegantly shaped sign,
reflect ambient light and tastefully harmonize
with contemporary interiors. Our custom Lucent
solutions add new dimensions to interior signage
while supporting function and meeting ADA
requirements.Braille
Standard grade-2 domed
Braille.
Layered styling exampleSurface texture detail
Stipple surface texturing is
fingerprint resistant.
www.bestsigns.com
Metallic Text
Silver or gold options.
Lucent™
www.bestsigns.com
Request a complimentary
Lucent sample directly from
our website at www.bestsigns.com
237237 237 237237
Standard Profi les (Custom Available)
Rectangular Beveled Corner Radiused Corner Tombstone Ellipse/Round
MATERIAL CLASS
SUBSTRATE DEPTH
PERFORMANCE RATING
BRAILLE
Preferred grade-2 domed Braille
MATERIAL COLORS (EDGE)
Clear
Green
BACKGROUND & SURFACE OPTIONS
Metallic Subsurface
Clear or Standard Subsurface Color
Metalic Surface Color
Standard Surface Painted
TEXT & RAISED CHARACTERS
73 Standard Paint Colors
Metallic: Silver, Gold
SURFACE TEXTURES
Standard Options: Matte, Stipple, Slate
EDGE DETAILING
Polished Edges
Beveled Edges
EDGE PROFILES
Profi les: 5 Standard Shapes
Profi les: Customize any Shape
MOUNTING OPTIONS
VFT Tape, Mounting Holes
Premium
1/8”
Interior
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Premium
1/4”
Interior
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About Best
Best Sign Systems is a US
manufacturer of proven
architectural signage products
that have been consistently
specifi ed by architects for more
than 40 years.
The organization offers an
innovative and fl exible portfolio
of products and processes to
create completely customized
solutions and provides best-in-
class, fast and reliable service to
sign solution providers in all 50
states.
The company was founded in
1924 and is located in Montrose,
Colorado.
1202 N. Park Avenue
Montrose, CO 81401-3171
970-249-BEST (2378)
800-235-BEST (2378)
www.bestsigns.com
©2008 Best Sign Systems, Inc.
Mounting Options
Architectural offsets
create an elegant and
contemporary fl oating
panel that offers added
dimension to your sign.
Standard Profi les (Custom Available)
Mount
Archite
create
contem
panel t
dimens
Standard
1/8”
Interior
•
•
•
•
•
•
•
•
•
Standard
1/4”
Interior
•
•
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Standard
3/8”
Interior
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Graphic Blast ®
www.bestsigns.com
www.bestsigns.com
10 14 00/BESBuyLine 5506
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california
C A L I F O R N I A
C A L I F O R N I A
The Central California City of Oxnard contracted with Cygnet Strategies to explore graphic refinements to their brand previously developed by Roger Brooks International. Axia was asked by Cygnet to help design logos for the City and the CVB. Two style guides were produced to help support the use of the identities.
california
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nulla purus, interdum ac, venenatis non, varius rutrum, leo.
Pellentesque habitant morbi tristique senectus et netus et malesuada
fames ac turpis egestas. Fusce magna mi, porttitor quis, convallis
eget, sodales ac, urna. Phasellus luctus venenatis magna.
v i s i t o x n a r d . c o m
california
Axia partnered with Great Destination Strategies and Total Destination Marketing to develop a brand for the City of Sitka, Alaska. Phase 2, currently in progress, includes the design of a downtown pedestrian wayfinding system.
Valley View Day Use Area8km
Cascade Ponds Day Use Area16km
1
1
742
R U N D L E R A N G E
Many different users enjoy the Rocky Mountain Legacy Trail. Expect to see families, beginners, and advanced users who might be on foot, on bikes, skateboards, or roller skis. Travel with care, share the trail, and be considerate of all users.
Trail Etiquette
• Slow down, smile, say hello• Travel in control and be prepared to stop• Be aware and respectful of others• Share the trail and pass with care
Legend
Rocky Mountain Legacy Trail Trail Connections to Town Centres Other Trails Other Trail Connections Along Roads Roads and Highways
Information Centres
Washrooms
Rest Areas
Easy Trail
Intermediate Trail
Advanced Trail
Tourism Canmore KananaskisVisitor Information Centre
Banff Visitor Information Centre
E H A G A Y N A K O D A R A N G E
Rocky Mountain Legacy Trailhead (Canmore)Travel Alberta Visitor Information Centre0km
Rocky Mountain Legacy Trailhead (Banff)20km
Sm
i th Dorr ien/Spray Tra i l
Norquay Rd
Canmore
Banff
Calgary
Lake
Lou
ise
Image Source: ESRI World Imagery
MountNorquay
CascadeMountain Bow Valley Trail
Benchlands Trail
Mai
n S
t
Ha-LingPeak
CanmoreNordicCentre
Mount Rundle
EEOR
Rundle Riverside Trail
Goat Creek Trail
Ban
ff A
ve
Three S is ters Pkwy
Rocky Mountain Legacy Trail
Rocky Mountain Legacy Trail
Legacy Trail Map-with blond babes-FINAL.indd 1 1/16/14 2:17 PM
The Rocky Mountain Legacy Trail stretches from Canmore to Banff in Alberta, Canada. Axia designed an identity, trail head signage and printed trail maps.
Axia partnered with Great Destination Strategies and Total Destination Marketing to develop a brand for the City of Sitka, Alaska. Phase 2, currently in progress, includes the design of a downtown pedestrian wayfinding system.
Valley View Day Use Area8km
Cascade Ponds Day Use Area16km
1
1
742
R U N D L E R A N G E
Many different users enjoy the Rocky Mountain Legacy Trail. Expect to see families, beginners, and advanced users who might be on foot, on bikes, skateboards, or roller skis. Travel with care, share the trail, and be considerate of all users.
Trail Etiquette
• Slow down, smile, say hello• Travel in control and be prepared to stop• Be aware and respectful of others• Share the trail and pass with care
Legend
Rocky Mountain Legacy Trail Trail Connections to Town Centres Other Trails Other Trail Connections Along Roads Roads and Highways
Information Centres
Washrooms
Rest Areas
Easy Trail
Intermediate Trail
Advanced Trail
Tourism Canmore KananaskisVisitor Information Centre
Banff Visitor Information Centre
E H A G A Y N A K O D A R A N G E
Rocky Mountain Legacy Trailhead (Canmore)Travel Alberta Visitor Information Centre0km
Rocky Mountain Legacy Trailhead (Banff)20km
Sm
i th Dorr ien/Spray Tra i l
Norquay Rd
Canmore
Banff
Calgary
Lake
Lou
ise
Image Source: ESRI World Imagery
MountNorquay
CascadeMountain Bow Valley Trail
Benchlands Trail
Mai
n S
tHa-Ling
Peak
CanmoreNordicCentre
Mount Rundle
EEOR
Rundle Riverside Trail
Goat Creek Trail
Ban
ff A
ve
Three S is ters Pkwy
Rocky Mountain Legacy Trail
Rocky Mountain Legacy Trail
Legacy Trail Map-with blond babes-FINAL.indd 1 1/16/14 2:17 PM
Rocky Mountain Legacy Trail Easy
This trail is a multi-use recreational paved pathway between the Town of Canmore and the Town of Banff. The scenic trail is 20km long and has minimal elevation change. It follows the Bow River and offers spectacular views of the valley. It’s official trailhead is located at the Travel Alberta Visitor information Centre where public parking is also available. Users can also travel between the two town centres, linking the Legacy Trail with different pathways, cycling lanes or sidewalks, for a total of 23km.
Visitor Centres
Banff Visitor Information Centre
224 Banff Avenue, BanffPhone: 403-762-1550
Travel Alberta Visitor Information Centre
2801 Bow Valley Trail, CanmorePhone: 403-678-5277
Tourism Canmore Kananaskis Visitor Information Centre
907 7th Avenue, CanmorePhone: 403-678-1295
In case of an emergency, call 911
Goat Creek Trail Intermediate
This trail can be combined with the Legacy Trail for the more adventurous people. It is a multi-use dirt fire road between the Banff Springs Hotel and the Goat Creek parking lot on the Spray Lakes / Smith Dorien Road (Hwy 742). The trail hugs the Rundle Mountain Range and follows Goat Creek. It is 19km long and has a 150m elevation change. The trail is easier from Canmore to Banff as it goes downhill in a Westerly direction.
Rundle Riverside Trail Advanced
This trail can also be combined with the Legacy Trail for the advanced mountain bikers and trail runners. It is a technical singletrack trail that runs along the southern bank of the Bow River. This trail spans 19km and has about 300m of elevation change between the Banff Springs Golf Course and the Canmore Nordic Centre.
ROAMVisit Roamtransit.com for more information.
The ROAM buses conveniently connect the Town of Canmore and the Town of Banff for an easier return option after a trip on the Legacy Trail. All buses have bike racks and run every hour between the two towns. The fare is $6 for adults (half price for children and seniors) and the service is available between 6am and 9pm weekdays, as well as 9am and 7pm on weekends and holidays.
Photos by Paul Zizka
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