AXA Achievement September, 2004 sm
Mar 26, 2015
AXA AchievementSeptember, 2004
AXA AchievementSeptember, 2004
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Prior to 2001: Important part of the AXA corporate culture
Charitable activities have focused on such subjects as AIDS, Arts Education, After-School Programs and Aging.
Since 2001: Build a long-term, national strategic philanthropy
program to meet both social and business objectives
Ensure the theme reflects who AXA is as a company to be consistent with business profile
Philanthropic Mission
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AXA Achievement: AXA Foundation’s signature philanthropic program
AXA, through AXA Achievement, is one of the nation’s largest corporate providers of college scholarships
500 scholarships = $1.4 million annually
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The Need for AXA Achievement
In 2003-04, tuition at public four-year institutions rose 13% over the preceding year, the largest increase in three decades. [Trends in College Pricing 2003, The College Board]
70% of Americans think that higher education is being priced beyond the income of the average family.[“The Affordability of Higher Education”, Public Agenda for the National Center for Public Policy and Education, 2002]
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Program Elements
AXA Achievementsm Scholarship, in association with U.S. News & World Report
AXA Achievementsm Community Scholarship Program
AXA Family Scholarship
Presenting Sponsor of National Scholarship Month
AXA Day of Service
Advice: Financial Seminars to parents, educators; Advertorials; Presentations at high school events; Online Guidance for accessing sources of financial aid; AXA Financial Internships
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AXA Achiever
AXA Achievers vary by ethnicity, gender, socio-economic level and geography, but have some distinct similarities:
Demonstrated achievement, ambition and dedication
beyond the classroom
Ability to achieve in a college environment
Commitment to succeed
Respect for self, family and community
AXA Achievers achieve conventional feats in unconventional ways.
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AXA Achievers
Quinn NystromBaxter, Minnesota
Daniel AldazLeadville, Colorado
Aminah PhelpsAtlanta, Georgia
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Program Benefits
Positions AXA as one of the nation’s largest corporate scholarship providers
Increases awareness and strengthens relationships with AXA’s current and prospective clients
Offers a spectrum of turnkey opportunities for employees to get involved in local communities
Provides media opportunities nationally and locally
Educates millions of parents, teachers and youth about how to financially prepare for, pay for and succeed in college
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AXA AchievementAXA Achievementsm