AWSome Day Barcelona 26 Feb 2015 - Opening Keynote

Barcelona, 26 Feb 2015

Claudio Piras

Thank you to our Global Sponsor Intel

Thank you to our Training Partner, Capside

Agenda8:30am – 9:00am Registration and Coffee Networking

9:00am – 9:30am Opening Keynote

9:30am – 10:30am Introduction to AWS

10:30am - 10:45am Break

10:45am – 11:45am AWS Storage

11:45am – 12:30pm AWS Compute Services & Networking

12:30pm - 1:30pm Lunch

1:30pm - 2:30pm AWS Compute Services & Networking - Demo

2:30pm – 3:00pm AWS Managed Services & Database

3:00pm – 3:15pm Break

3:15pm – 4:00pm AWS Managed Services & Database - Demo

4:00pm – 4:45pm AWS Deployment & Management

4:45pm – 5:00pm Closing Remarks and Networking

“Increasingly, organizations are asking what can’t go to the cloud,

rather than what can…”

“[Enterprise customers are] skipping the years of early getting-

their-feet-wet, and immediately jumping in with more significant

projects, with more ambitious goals…”

“As 2014 dawns, we’re moving into an era of

truly mainstream adoption of cloud…”

Why are companies adopting cloud

computing and AWS so quickly?

The primary reason businesses are

moving so quickly to AWS and the

cloud

#1: Agility

Why does agility matter?

150,000People hosted every night

Total Number of Guests

January 2013

4 Million

Sep 2008

Mar 2009

Sep 2013

Sep 2009

Mar 2013

Sep 2012

Mar 2012

Sep 2011

Mar 2011

Mar 2010

Sep 2010

3M

Mar 2014

Jun 2014

6M

9M

12M

15M

Sep 2008

Mar 2009

Sep 2013

Sep 2009

Mar 2013

Sep 2012

Mar 2012

Sep 2011

Mar 2011

Mar 2010

Sep 2010

June 2014

15 Million

Up By Over 10 Million In One Year

Total Number of Guests

3M

Mar 2014

Jun 2014

6M

9M

12M

15M

0

350

700

1,050

1,400

2010 2014

24 48

432

1,300

Total Number of EC2 instances

Old World:

Infrastructure

in weeks

Enterprises Can’t Afford to Be Slow

A Culture of Innovation: Experiment Often & Fail Without

Risk

A broad and deep platform helps customers

build sophisticated, scalable applications

#2: Platform Breadth

Support CertificationTrainingProfessional Services

Technology Partners Consulting Partners AWS MarketplaceEcosystem

Elastic Beanstalk for Java, Node.js,

Python, Ruby, PHP and .Net OpsWorks CloudFormationContainers & Deployment

(PaaS)Management

&

AdministrationIA

MCloudWatch

CloudTra

ilAPIs and SDKsManagement ConsoleCloud HSM Command Line Interface

Direct ConnectRoute

53

VP

C

Networking

Analytics

Data

Pipeline

Redshif

t

EM

R

Kinesi

s

SW

F

SN

SSQ

S

CloudSearc

h

SE

SAppStream

CloudFron

t

Application Services

WorkSpaces

Regions Availability Zones Content Delivery POPs

Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache

StorageCompute Databases

RD

S

MySQL, PostgreSQL

Oracle, SQL Server

Elastic Load BalancerEC2 Auto Scaling

11 regions

26 availability zones

51 edge locations

It’s Not Just Having Services in a Couple of

Regions

#3: Continual Iteration and Innovation

AWS continuously upgrades

infrastructure, so you don’t have to

A RAPID PACE

OF INNOVATION

2009

Amazon RDS

Amazon VPC

Auto Scaling

Elastic Load

Balancing

+48

2010

Amazon SNS

AWS Identity

& Access

Management

Amazon Route 53

+61

2011

Amazon

ElastiCache

Amazon SES

AWS

CloudFormation

AWS Direct

Connect

AWS Elastic

Beanstalk

GovCloud

+82

Amazon

CloudTrail

Amazon

CloudHSM

Amazon

WorkSpaces

Amazon Kinesis

Amazon Elastic

Transcoder

Amazon

AppStream

AWS OpsWorks

+280

2013

Amazon SWF

Amazon Redshift

Amazon Glacier

Amazon

Dynamo DB

Amazon

CloudSearch

AWS Storage

Gateway

AWS Data

Pipeline

+159

20122008

+24Amazon EBS

Amazon

CloudFront

+500

Amazon Cognito

Amazon Zocalo

Amazon Mobile

Analytics

AWS CodeCommit

AWS CodePipeline

AWS CodeDeploy

Amazon RDS

for Aurora

AWS Key

Management Service

AWS Config

Amazon EC2

Container Service

AWS Lambda

AWS Service Catalog

2014

Trade Capex for

variable expense

1

Pricing model

choice to support

variable & stable

workloads

On-demand

Reserved

Spot

3

Save more

money as you

grow bigger

Tiered pricing

Volume discounts

Custom pricing

4

Economies-of-scale

provide lower costs

than companies

can do on their own

2

45 price reductions

since 2006

#4: Cost Savings and Flexibility

The AWS Price Reduction Philosophy

More AWS

Usage

More

InfrastructureEconomies

of Scale

Lower

Infrastructure

Costs

Reduced

Prices

More

Customers

45 PRICE

REDUCTIONS

SINCE 2006

Infrastructure

innovation

Ecosystem

Global Footprint

New Features

New Services

Recap : 4 reasons why AWS is adopted so fast

#1 Agility

#2 Platform Capabilities

#3 Continuous iteration and innovation

#4 Cost savings

Thank you and Enjoy!