AWS Webcast - The Business Value of Running SAP Solutions on the AWS Cloud (Dec 2013)

The Business Value of Running SAP

Solutions on the AWS Cloud

Presented by

Peter Mauel, AWS Global Alliance Leader

Agenda

Introductions

AWS SAP Partnership Overview

Running SAP on AWS

SAP on AWS Use Cases & Case Studies

Next Steps

AWS Overview

AWS Overview

Who is Amazon Web Services?

E-commerce

Tens of millions of active

customer accounts

Eight countries:

US, UK, Germany, Japan,

France, Canada, China,

Italy

Sell on Amazon

Fulfillment Services

Amazon Webstore

Payment Solutions

Advertise on Amazon

Cloud computing

infrastructure for hosting

web-scale and

enterprise applications

Started in 2006

Hundreds of thousands

of customers in over 190

countries

What is Amazon Web Services? Amazon Web Services is a complete set of infrastructure and application services that enable customers to

run virtually any application in the cloud: from enterprise applications and big data projects to social games

and mobile apps

Hundreds of thousands of businesses in 190 countries around the world and across all industries are taking

advantage of the many benefits provided by Amazon Web Services

AWS Global Infrastructure

Compute Storage Database

Network

Application Services

Deployment & Administration

9 Regions

Northern VA

Northern CA

Oregon

GovCloud US

Ireland

Singapore

Tokyo

Sydney

Sao Palo

http://aws.amazon.com/about-aws/globalinfrastructure

AWS Global Infrastructure

25 Availability Zones

38 Edge Locations

Migrate existing apps &

data to the cloud

Build new apps, sites,

services & lines of

businesses

Augment on-premises

resources with cloud

capacity

How Enterprises Use AWS

• $5.2B retail business

• 7,800 employees

• A whole lot of servers

Every day, AWS adds enough

server capacity to power that

whole $5B enterprise

Trusted by Enterprises Around the World

Used by Government Agencies & Educational

Institutions Worldwide

Architected for Enterprise Security Requirements

“The Amazon Virtual Private Cloud

[Amazon VPC] was a unique option that

offered an additional level of security and

an ability to integrate with other aspects of

our infrastructure.”

Dr. Michael Miller, Head of HPC for R&D

Gartner MQ 2011 Gartner MQ 2012 Gartner MQ 2013

Gartner Magic Quadrant - IaaS

Non-Production Systems

(Training, POC prototypes)

Production Systems and

Disaster Recovery (DR)

Production Support Systems

(Development & QAS)

How Customers Use SAP on AWS

AWS SAP Partnership Overview

AWS / SAP Alliance

SAP has been an AWS customer

since 2008

AWS is an SAP-certified Global Cloud Services

Partner and Global Technology Partner

SAP products are certified for production deployment

on AWS

Certified for Production on AWS

SAP Business Suite (ERP, CRM, SCM, PLM, SRM, NetWeaver ABAP & Java apps)

SAP Business All-in-One (A1)

SAP Rapid Deployment Solutions (RDS)

SAP Business Objects BI Solutions

SAP Afaria (Mobile Device Management)

SAP HANA One

SAP HANA BYOL Supporting up to 1.2TB

SAP Sybase Unwired Platform (SUP)

SAP Business One (On-premises)

SAP Solutions Certified on AWS…

Supported Operating Systems SUSE Linux Enterprise Server (SLES) 11 SP1 or higher

Red Hat Enterprise Linux (RHEL) 5.5 and 6 or higher

Microsoft Windows Server 2008 R2 or higher

Databases IBM DB2 Version 9.7 or higher

SAP MaxDB Version 7.x or higher

Microsoft SQL Server 2008 R2 or higher

Sybase ASE 15.7.0.013 or higher

*Note – Oracle DB can be used for non-production systems (Test/Demo/POC/Training/etc.)

What SAP says about AWS

“World class software running on world class

infrastructure” Sanjay Poonen, President and

Corporate Officer

“AWS is the leading provider of cloud infrastructure by

three of four years" Sapan Panigrahi, Vice President

HANA Cloud Engineering

18+ Joint SAP & AWS Solutions

• 30-Day Free Trial on the SAP Afaria Home Page: www.sapafaria.com/

• SAP HANA One on the AWS Marketplace aws.amazon.com/marketplace/

• SAP HANA AWS Infrastructure as a Service Offering to 1.22Tb http://marketplace.saphana.com/

• SAP on AWS information on the SAP Home Page on AWS.com: aws.amazon.com/sap/

SAP HANA on AWS

Premium Business Developer

Overview SAP HANA One, plus SAP Cloud

Integration (HCI) and approval to load

SAP source data

Fully featured SAP HANA virtual

appliance on AWS

Fully featured SAP HANA virtual

appliance on AWS for individual

developers

Use Cases Production and non-production

All SAP HANA use cases supported

including SAP Business Suite and SAP

NetWeaver Business Warehouse on

HANA

Production and non-production

Analytics acceleration

Data merging

Temporary event-based analytics

Self-service BI

Prototypes and proofs-of-concept

Non-production only

Develop, test and demo

applications on top of the HANA

platform

Learning environment

Key Benefits Instant provisioning

Enterprise Support included

Annual subscription pricing –

economical for 24x7 customers

Data Services included

Instant, self-serve access – up and

running in 10 minutes

Start and stop when needed – reduce

license and infrastructure cost

Community support

Free developer license

Easily accessible and rapidly

deployable

Pay-per-use infrastructure

License Annual Subscription On-Demand - $0.99 per Hour Free Developer License

Available SAP HANA Marketplace AWS Marketplace SAP SCN

SAP HANA One

SAP HANA BYOL on AWS

• Real-time provisioning on the AWS

Cloud for your existing HANA licenses

• Scale resources automatically up or

down as needed. Pay only for what

you need!

• Replace capital expense (CapEx) for

IT infrastructure with operational

expense (OpEx). No Capital outlay

required!

• Support for all HANA-based use

cases!

• Deploy HANA faster – eliminate

hardware procurement cycles!

Visit the Marketplace on saphana.com to deploy!

Overview

Running SAP on AWS

Lower Overall Cost

Benefit from AWS’s economies of scale and efficiencies. Only

pay for what you use. Running SAP ERP Systems on AWS can

save up to 71% on Infrastructure costs!

AWS Drives Agility and Innovation Benefits for SAP Customers

Shift Focus to Differentiation

Free internal resources from the undifferentiating tasks of

managing infrastructure and focus resources on innovation

Replace CapEx with OpEx

Start using AWS with no up-front cost or commitment and only

pay for what you use

Agility & Speed

Provision new infrastructure and SAP systems in minutes vs.

days, weeks or months

Self-service

Procure, provision and manage AWS resources completely via

self-service

End Hardware Refresh Cycles

Stop having to plan and manage hardware refreshes every 3-5

years

Elasticity and Flexible Capacity

Scale resources automatically up or down as needed. On-

demand access to virtually unlimited compute, storage and

network capacity to meet your SAP Sizing needs.

Secure & Durable

Secure and durable technology platform with industry-

recognized certifications and audits

Industry research finds that running SAP applications on AWS

provides infrastructure cost savings of up to 71% compared to the

same system running on-premises.

AWS Enables Lower TCO for SAP Environments

VMS AG TCO study

IDC Report on TCO and Business Value

Savings (5 Years) vs. large ERP

(on-premises) vs. small ERP (on-premises)

vs. small ERP (outsourcing)

vs. SAP All-in-One (on-premises)

% Savings in overall TCO 16% 18% 15% 22%

% Savings on items that AWS has an impact on

62% 63% 59% 71%

Key Factors Driving the Shift of SAP

Customers to AWS

•CFO: Prefers IT purchases in a cash-friendly

OpEx consumption model

•CEO: Wants faster delivery, reduced cost, and

lower dependency on IT delivery

•CIO: Focused on visible, quick ROI projects

while outsourcing low value activities

Leverage AWS for SAP Production Workloads Dependencies to PRD (same OS, DB, sizing, etc)

Leverage AWS for Non Production Workloads Independent of PRD (can be different OS, DB, sizing, etc.)

SAP Services on AWS

Customer or Partner manages the OS,

OS patching, backup/recovery and

SAP application

Physical Infrastructure

Hypervisor

OS Administration /

Patching / Security

SAP Application

Functional Layer

SAP Application

Technical Layer (BASIS)

Backup & Recovery

AWS Manages the physical

infrastructure up to the hypervisor

Customer

Data Centers

VPN or

Direct Connect

Secure connectivity

between datacentre &

AWS

Virtual Private Cloud

Hybrid SAP Deployment – Customer Data Centre & AWS

DEV QAS

ECC

BW

SRM

ECC

BW

SRM

BW

ECC

SRM

PRD

SAP Production landscape runs in

customer’s own datacentre

SAP Development & Quality

Assurance landscape runs on AWS

Virtual Private Cloud

Full SAP Deployment on AWS

DEV QAS

ECC

BW

SRM

ECC

BW

SRM

Customer runs DEV, QAS & PRD on AWS

PRD

ECC

BW

SRM

VPN or

Direct Connect

Secure connectivity

between LAN & AWS

network

Customer

LAN

AWS and SAP Managed Services Options

“Fully Managed SAP Hosting” “Self Managed”

= Customer = Service Provider = AWS

Infrastructure

Facility

Servers

Storage

Network

Infrastructure

Facility

Servers

Storage

Network

Infrastructure Services

OS Admin/Patching

Backup & Recovery

Network & Security

Monitoring

SAP Hosting Services

SAP BASIS Administration

SAP Installation/Operation

SAP Upgrades/Patching

SAP Monitoring

SAP HA/DR

Infrastructure Services

OS Admin/Patching

Backup & Recovery

Network & Security

Monitoring

SAP Hosting Services

SAP BASIS Administration

SAP Installation/Operation

SAP Upgrades/Patching

SAP Monitoring

SAP HA/DR

SAP Licenses on AWS

Primary model for most SAP applications

Use your existing SAP licenses on AWS

Bring-Your-Own-License (BYOL)

License Included

SAP HANA One Business Edition - $0.99 p/hour

BOBJ BI 4.0 – w/5 user licenses

Trial / Developer Editions

SAP Afaria Trial

SAP Process Orchestration Trial

Sybase Unwired Platform Developer image

SAP HANA One Developer Edition

Amazon EC2 Instance Pricing Models

On-Demand

Pay for compute capacity by the hour

with no up-front cost or long-tem

commitment

Pay for only the hours an instance is

online

SAP system types: Test, Demo,

Training, POC

Reserved

Make a low one-time payment and

receive a significant discount on the

hourly charge

1-year or 3-year term

Three types – Light, Medium and

Heavy Utilization

SAP system types: DEV/QAS/PRD

SAP on AWS Pricing Example

Component AWS Resource Quantity Unit Cost Monthly Cost

Virtual Machine m1.xlarge - SLES 11 240 hours $0.58 p/hour $140

Primary Storage EBS volume 200 GB $0.10 p/GB p/month $20

Backup Storage S3 storage 300 GB $0.095 p/GB p/month $29

Network & IO Data Transfer & IO $9

Sample SAP Test/Demo system: 1 EC2 instance (VM): 4 cores x 15 GB memory

Online M-F 8AM-8PM: 240 hours p/month

Persistent storage: 200 GB

Backup storage: 300 GB

$198 Total Monthly Cost:

An AWS Simple Monthly Calculator pre-populated with the above resources can be viewed here

* Pricing based on US-East region as of 9/11/2013

AWS Partner Network: SAP Partners

SAP Implementation AWS Onboarding SAP OS/DB Migrations

SAP POCs SAP Sizing Architecture Planning

SAP Evaluations Performance Tuning SAP High Availability

SAP Hosting Backup & Recovery Account Management

Disaster Recovery DB Administration SAP BASIS

24/7 Help Desk OS Admin & Patching SAP Upgrades

APN SAP partners provide a variety of SAP

specific services on top of the AWS platform

Consulting Services

Managed Services:

SAP on AWS Use Cases & Customer Case Studies

SAP Training and Prototyping Systems on

AWS Background

Large global SAP customer

Challenges:

Existing SAP training and prototyping landscapes hosted

on physical UNIX servers too expensive

Existing infrastructure not flexible. Not able to easily

create additional temporary landscapes

The Solution:

Capgemini migrated existing two training and one

prototyping landscapes to AWS

35+ systems and 30TB of data migrated

Estimated savings approximately $18K p/month

(36% reduction in cost )

Able to create additional temporary landscapes and only

pay for the additional resources when they are needed

“Estimated savings approx $18K

p/month (36% reduction in cost

compared to traditional physical

UNIX infrastructure)”

SAP Business All-in-One on AWS Background

Merrifield Garden Center, one of the largest and most

complete garden nurseries in the US with over 750

employees, is using SAP Business All-in-One on AWS to

manage inventory, purchasing and accounts.

Challenges:

A new SAP Business All-In-One ERP customer

Limited IT resources

Needed a fully managed solution

The Solution:

Outsourced SAP implement and operations to Protera

Technologies

Use the AWS cloud as a utility computing environment

Leveraged multi-datacenter infrastructure at no additional

cost

“Our IT operations were simply not keeping

pace with the rapid growth of our business,”

said Bryan Moore IT Director at Merrifield

Garden Center. “Running our SAP Business

All-in-One solution on AWS, with systems

integrator Savantis and managed services

provider Protera, provided dependable

infrastructure and offered an affordable

solution that enhanced security and the

flexibility needed to scale up and scale down

during seasonal demand swings.”

SAP Business Objects BI on AWS Background

Emergency Medicine Business Intelligence (EMBI) provides HIPAA

compliant analytic tools for hospital emergency departments to monitor

productivity, utilization and patient care

Challenges:

Limited IT resources

Need for greater scalability

Better manage costs by turning capital expenses into variable operating

expenses.

The Solution:

Development of the solution involved use of Microsoft SQL Server 2008

R2 Standard and SAP BusinessObjects.

Leveraged implementation partner Decision First Technologies

Utilized SAP Business Objects “out-of–the-box” analytics dashboard

and key performance metrics solution monitors and benchmarks every

aspect of a hospital’s emergency department (ED).

As of February, 2012, EMBI had eight hospital emergency departments

live on their platform.

“Cloud computing allows hospitals the ability

to buy mission critical software and hardware

as a service instead of trying to manage

demand internally,” said Scott Richards, CEO

at EMBI. “Deploying SAP Business Objects

BI solutions on AWS, with solution provider

Decision First Technologies, allows us to

leverage industry-leading business

intelligence toolsets to provide our customers

web-based, on-demand, key performance

metrics they need to manage their operations

and business. With these solutions our

emergency department clients are able to

focus on providing a higher level of service to

their customers.”

SAP Hybrid Deployment on AWS Background

Lionsgate manages one of the most prestigious and prolific libraries in

the entertainment industry with nearly 13,000 titles, a diverse portfolio

of businesses, and an exciting, commercially potent feature film slate

of approximately 12 to 15 releases per year

Challenges:

Expanding infrastructure and costs

Increased enterprise application workloads

Lack of data center space

Needed ability to rapidly provision servers

Desire for cost efficient disaster recovery & high availability

solutions

The Solution:

Performed an initial POC to evaluate the viability of the AWS cloud

for hosting their SAP systems

Successfully migrated their DEV and QAS landscapes to AWS US-

West region

Currently planning the migration of their PRD landscape to AWS

Saved an estimated $1M+ over three years

since starting with AWS in 2010

Successful creation / integration of SAP

Landscape in the Cloud

Successful Integration of SAP Instances

with Local Applications

SAP Disaster Recovery (DR) on AWS Background

A worldwide leader in the supply of cellulose, fibrous and plastic casings.

Viskase has served for more than 85 years as the meat industry's

distinguished choice for premium quality products, unmatched service and

innovative meat formulation, processing and packaging solutions

Challenges:

Required better SLA’s for system up-time, Disaster Recovery, and

telecommunications

External auditor identified lack of DR solution

Required a fully hosted environment and a reliable disaster recovery site

for business continuity

Required an infrastructure that can support a global user base for

primary and DR site

Limited technical SAP experts in-house for 7x24x365 support

The Solution:

Leverage services of an SAP-certified Hosting partner / AWS partner -

Protera Technologies

Created a Virtual Private Cloud

Implemented database replication to DR database running on AWS

Next Steps

Where to Find SAP on AWS Resources

http://aws.amazon.com/sap

Whitepapers

Customer Success Stories

SAP Notes

Support Information

AWS-SAP Partners

[email protected]

SAP on AWS Solutions Page…

Other AWS on SAP Events

Implementing SAP Solutions on the AWS Cloud Webinar IT or technical implementers and will feature technical “how-to” content

Wednesday, October 30th , 9:00am PDT (UTC-7)

Wednesday, October 30th 6:00pm PDT (UTC-7)

Thursday, December 12th, 9:00am PST (UTC-7)

Thursday, December 12th, 6:00pm PST (UTC-7)

SAP TechEd – Amsterdam, November 5-7

AWS re:Invent – Las Vegas, November 12-15

SAP TechEd – Bangalore, December 11-13