AWS와 협업을 통한 국내외 엔터프라이즈 SaaS 세일즈 Yaekyum Lee, Growth, SendBird
AWS와협업을통한국내외엔터프라이즈 SaaS 세일즈
Yaekyum Lee, Growth, SendBird
SendBird IntroThe world’s most scalable and fully featured chat API
Premium chat and
messaging in minutes
• 1:1 and Group chat
• Open (public) chat and Live chat
• Multimedia support
• Custom fields
• Gifts and Coupons
• Bot interface and Auto-reply
1
World’s most scalable infrastructure supporting
hundreds of thousands of customers' real-time conversation
World’s most scalable chat
2
Customer service and counseling
Fully customizable conversational interface for
customer service and counseling
3
Enhanced marketing &
Admin messaging
Rich and interactive admin and broadcasting messages
to enhance your marketing efforts
4
Rich and Valuable Conversations
• On–Demand
• Conversational Commerce
• Conversational Banking
5
Engaging and
Massive Scale Chat
• eSports and Gaming
• Live Video Chat
• Live Commerce
6
엔터프라이즈클라우드 & SaaS 영업
클라우드 & SaaS 영업
1. Is the customer Cloud Ready?• 클라우드구매허들
• 클라우드구매경험의부재
• 엔터프라이즈내부구매확인절차와클라우드구매방식의교합
• 클라우드활용도로드맵
2. Is the customer SaaS Ready?• SaaS 구매허들
• Cloud readiness
• 온프라미스원타임솔루션구매vs SaaS 구매방식의차이
• Bottoms-up 현업기반구매방식
1. AWS Rep과APN 파트너의지원1. 구매프로세스가이드및벤치마킹레퍼런스
2. AWS 리소스활용지원
2. 은행권엑스퍼트지원
3. IT 부서의점검프로세스지원1. 보안
2. Live / maintenance / update / shutdown / etc
4. 법률지원1. Compliance 프로세스가이드및지원
5. 홍보지원
AWS와영업협업 –은행권사례
• Proof of Concept 영업• 공동투자개념
• APN team과 deal by deal aligning을통해아젠다공유후심사프로세스를거쳐서진행
• AWS 기반신규서비스혹은신규기능개발시공동투자
PoC 지원
1. SSAP (SaaS Sales Alignment Program)
2. 공동마케팅
3. APN 생태계기반영업과사업개발영역확장
4. 글로벌세일즈플레이지원
5. AWS 마켓플레이스
APN 기반영업확장로드맵
감사합니다.