AWS – Beyond the Cloud Murtuza Y. Haryanawalla 1
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Strtup.net
AWS Beyond the Cloud
Murtuza Y. Haryanawalla
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Your Investment StrategyCapital Efficient
Deep Technology
Large Markets
Differentiated Economic Advantage
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Your Investment Reality :
Capital Efficiency Reducing Infrastructure and Operational overheadDeep TechnologyFocus away from core value and productLong cycle-time to build prototype and pivotLarge MarketsProving that product is enterprise grade, scaleable, secure and globally accessibleBuilding for zero-touch-saleDifferentiated Economic AdvantageAddressing segments requiring tough complianceRegulated Industries e.g. Aerospace, Agriculture, EnergySTARTUPS Struggling with.
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AMAZON AWS
PREDICT, VALIDATEPredictive Big Data Access, Technology Due Diligence, Investor and Startup Showcases
GROWNetwork, Connect, Partner, Scale
Align your Investment Strategy and Startup realityCOLLABORATEHelp Pivot, Avoid SurprisesPre-InvestmentInvestmentPost - InvestmentElasticScaleableFlexibleDependableProvenSecureExperiencedCompliantGlobalCapital EfficientDeep TechnologyLarge MarketsDifferentiated Cost InefficienciesDiluted FocusNot Ready for ScaleLow barrier, Narrow + AWS Beyond the CloudSTARTOSPHERE (AS) and build Success 4
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Always available and scaleable!No service outage due to capacity constraints, No business lostPay-as-you go. No wasted capex or headcount to get startedNo need for hardware updates or capex to meet increasing demandHelp Pivot based on active monitoring and big data predictive analyticsBig data industry specific predictive analytics curveMigration Costs and time lostOther limited service optionstimecostsearly stagescalegrowthReady for massive growth with 40+ services, compliances, robustness and global locations 5
FastDependableGlobalElasticScaleableFlexibleSecureProvenCompliantEasy(AWS)Application HostingBackup & StorageContent DeliveryDatabasesEcommerceITHPCMedia HostingSearchLife Sciences6
AWS Beyond the CloudSTARTOSPHERE (AS) 7
Investor Services
Startup Health Report on pre-selected parameters for each portfolio startup (avoid surprises and help pivot)
Exclusive Invites to Beyond the Cloud networking, investor and startup deal flow events
Predictive Tools and Reports using Global Big Data Access Technical Expertise for Due Diligence and AdviceHPASTechligenceCrystal DataAvantage
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Startup Services
Exclusive Startup Only Packages to minimize costs and optimize valuations
Special Access to Global Amazon/Partner events, conferences, Meetups, Workshops, Hackathons
Industry reports and resources, webinars normally accessible by Enterprises onlyExclusive Access to Amazons People Network of Business Mentors, Technical Experts, AWS PeersStartEasy StarterNetStarterpriseStartEvents
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END INVESTOR PITCHBEGIN GO-TO-MARKET11
Exec SummaryIndias startup ecosystem is ready to scale and hence it is important for Amazon to move now! Ecosystem has ~150 Investor outfits serving a few thousand startups which is expected to scale to millions by 2020Focus on Big Picture, Total Life Cycle Costs, Migration Costs and building partnerships for Success beyond the cloudsA five point detailed approach for AWS Business Development is suggested, based on challenges faced by Startups and alignment of Investor goalsNew service products are suggested which capitalize on Amazons inbuilt advantages and make them available to the Global Investor and Startup communitiesLong term vision for Pioneer positioning is outlined. Recommend combination of real world touch points with Online and Social Media e.g. Amazon Startup Lounges, Amazon Startup Radio and TV shows
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Indias internet industry is set to contribute up to US$ 100 billion to the countrys GDP and generate 22 million jobs by 2015By 2020, 114 million Indians will start one-person companiesIndias e-commerce market will grow sevenfold to US$ 22 billion by 2020Working women segment grew 43% in 2013 and constitutes nearly 10% of active internet users in India according to i-CubeAviation growth driven by Corporate India recognising business aviation as a vital commerce tool, HNI growth, number of billionaires, Development of tier II and III cities, Life saving measures for critical patients and use in disaster management, Industrial, business opportunities in remote areas, in the hinterland.Insurance sector which stood at a strong US$ 72 billion in 2012 has the potential to grow to US$ 280 billion by 2020 driven by the countrys favourable regulatory environment which ensures stability and fair play.It is believed that the Water sector can create potential investment of approximately US$ 130 billion by 2030. Water recycling, industrial water treatment and sea water desalination are some of the big opportunities.Rural India - potential to add $US 1.8 Trillion to Indian EconomyTourism India expected to be fastest growing markets between 2013 2023Arts, Culture and IT ServicesIndia is the most important entrepreneurial Healthcare market in the world.- Jeff Immelt, CEO, General Electricthe low consumption of Agro Chemical products in India accounting for only 0.58 kg/hectare relative to the world average of 3 kg/hectare indicates immense growth potential for the pesticides business in Indiadata source : www.ibef.orgUnprecedented Innovation and Growth across the spectrum, even in tough to enter marketsIndias Innovation Forecast13
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IndiasVenture Landscape
Unilazer VenturesIndian AngelNetworkKAE CapitalIvyCap Ventures IndiaVentures (Piramal)Blume VenturesMumbaiAngelsGSF5IdeasChennaiAngelsSeedfundAngelListNirvana Venture AdvisorsThe HIVEThe Ant FarmCIIEUnLtdIndiaSeedFarm
TiENENVenture NurseryTlabsTechsparksMahindra SparktheRiseRyerson Zone StartupsInvestopad, DelhiIndia Quotient500 StartupsKyronThe Startup centreStartup VillageOne97 Mobility FundSequoiaCapitalCanaanPartnersSAIFPartnersLightspeed VenturePartnersNexus VenturePartnersOjas VenturePartnersAccelPartnersDFJCapital18Helion VenturePartnersBessemer Venture PartnersOmidyar FundWaldenSherpalo VenturesFoundation CapitalLightbox Ventures
Qualcomm VenturesNokia VenturesEdelweiss CapitalGoogle VenturesMicrosoft VenturesIntel CapitalWalmart Target51 TBIs Across India (includes IITs, IIMs)17 STEPs Across IndiaNasscom 10KAcademic Incubators14
Venture OutreachStartup OutreachAwareness and MediaAWS EventsPartner Events Establish AWS partnerships with ecosystem players and on-the-ground representation at Accelerators, Angel and Venture firms.Sign-up Vertical Experts and MentorsRepresent AWS at Targeted Events and Conferences and provide curated lead generation Create strategic mindshare for AWS through social media, PR and networking Promote AWS Technology and Product partnerships through Hackathons, Workshops and Setting up Labs, LoungesConduct AWS Exclusive Networking, Investor and Startup deal source eventsAWS India Go-to-Market Strategy15
AWS GO-TO-MKTDays 30Days 60Days 90Venture Outreach(~150)Establish Enterprise partnerships with ecosystem players and on-the-ground representation at Accelerators, Angel and Venture firms.CanaanPartnersCapital18Nexus VenturePartnersIndian AngelNetworkKAE CapitalMumbaiAngelsBlume VenturesRyerson ZoneUnltdIndiaSINE IITBUnilazer VenturesLightbox VenturesLightspeed VenturePartnersIvyCap Ventures CIIEIIT Kanpur NID
The HIVEThe Ant FarmSTEPsTBIs
Startup OutreachLetsVenture (outreach to 900+ startups)Wishberry (7000+ projects completed)Suport Women entrepreneur events and programsAMAZON Startup Lounges in Premium Locations or even at Central Metro/Rail stations.Third Party EventsRepresent Enterprise at Targeted Events and Conferences and provide curated lead generation TechsparksUnpluggdStartup WeekendTiE EventsIAN EventsStartupRootsSocial Media Summit Global Entrepreneurship SummitMakerFestStartup Festival INKVertical conferences on Cloud, Bigdata, Healthcare, Agriculture, Aviation, Insurance, Energy etc
AWS EventsPromote Enterprise Technology and Product partnerships through Hackathons & WorkshopsMeetup/Explara WorkshopMeetup/Explara WorkshopHackathonAWS Investors Summit showcasing the best from each investor partner
Awareness and MindshareCreate strategic mindshare for the Enterprise through social media, PR and networking Linked in Groups for Cloud, CIOs and DevOpsTwitter campaignYouTube channelBLOG at Yourstory etcSpeaker/Thought leadership Opportunities at various partner conferencesPR using traditional mediaAWS + TV Entrepreneurship Show to profile startups and show their use of the cloudAWS + FM Radio targeting SME entrepreneurs
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Venture Outreach18
Amazon Startup LoungesPremium Strategic Locations near major Metro/Travel Hubs such as Bandra in Mumbai and Rajiv Chowk in New Delhi. (People have ideas, just dont know the next steps and cannot take time out from their daily grind) Envision a thriving place where Developers, Geeks and Entrepreneurs, business owners, professionals can walk in and speak to an Amazonian, see Demos, get mentored and walk out empowered on a Startup journey.A weekly Showcase for AWS Startups and Entrepreneurs where developers, entrepreneurs, investors can walk in to Startup pitches every Friday eveningCan serve as AMZN Ecommerce and Drone Drop-off locations19
Amazon FM and TV ShowsTo leverage Entertainment and Traditional Media for creating awareness and outreach to Entrepreneurs and StartupsRadio show vision - Connect Global experts with Featured Startups for discussions on Product, Market and Funding.Massive Mindshare at Scale and be seen as the Pioneers in the ecosystemCompelling channel to connect with Mainstream Entrepreneurs in different VerticalsTV Show vision Platform to showcase startups in various life stages from early stage, scale and growth.Visibility for AWS startups Visibility for Amazon Partners (VCs, Accelerators)Helps draw Talent and Creates Thought Leadership20
Startup Health Report on pre-selected parameters for each portfolio startup (avoid surprises and help pivot)
Exclusive Invites to Beyond the Cloud networking, investor and startup deal flow events Predictive Tools and Reports using Global Big Data Access Technical Expertise for Due Diligence and AdviceHPASTechligenceCrystal DataAvantage
Exclusive Startup Only Packages to minimize costs and optimize valuations
Special Access to Global Amazon/Partner events, conferences, Meetups, Workshops, HackathonsIndustry reports and resources, webinars normally accessible by Enterprises onlyExclusive Access to Amazons People Network of Business Mentors, Technical Experts, AWS PeersStartEasy StarterNetStarterpriseStartEvents
30 day60 day90 days and ongoingAWS Beyond the Clouds STARTOSPHERE (AS) GO-TO-MKT 21
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Thank YouMurtuza Y. Harianawala
@gandhigiry @strtupnet
+1-408-676-8787 (San Francisco)+91-9930520052 (Mumbai)23
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