AWS business essentials

Welcome to:

AWS Business Essentials

© 2015 Amazon Web Services, Inc. and its affiliates. All rights reserved.

Module Overview

Organizational agility and how it can accelerate success.

How continuous iteration and innovation by AWS can enable

innovation for its customers.

Why organizations are moving to the cloud.

The ways that AWS provides cost savings and flexibility to customers.

The AWS Partner Ecosystem.

What is Cloud Computing?

"Cloud Computing" refers to the on-demand delivery of IT resources and

applications via the Internet with pay-as-you-go pricing.


Enterprises Public Sectors

Customers

Startups

AWS Customers

Over 1 million Active customers in 190 countries

2000 Government Agencies

5000 Education Institutions

17,500+ Non-profits


Increase Agility

Speed

Experimentation

Culture of innovation


Agility: Speed

Go global in minutes.


Why Agility Matters: Experimentation

To invent you must experiment often and fail with lower

risk. With AWS you can:

• Spin up servers in minutes for experimenting

• Return or repurpose servers for other experiments


Increase Innovation


Experiment quickly with low cost and low risk.

On-Premises

• Experiment infrequently

• Failure is expensive

• Less Innovation

• Experiment often

• Fail quickly at a low cost

• More Innovation

$ Millions Nearly $0

Agility and Instant Elasticity

Quickly deploy new applications.

Instantly scale up as the workload grows.

Instantly shut down resources that are no

longer required.

Scale down and don’t pay for the infrastructure.


Easily Scale Up and Down

Case Study: Airbnb

2008 Launch80,000,000+

people 2,000,000

homes

190 countries

1300+ EC2 instances


Case Study: Airbnb

Total number of guests

15M

12M

9M

6M

3M

January 2013

4 Million

Mar 2009 Sep 2009 Mar 2010 Mar2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013 Mar 2014


Case Study: Airbnb


Pay For Infrastructure As You Need it, Not Upfront


On-Premises

No upfront cost

Pay as you go

You Don’t Need to Guess Capacity


Self

HostingWaste

Customer

Dissatisfaction

Actual demand

Predicted Demand

Rigid Elastic

Actual demand

AWS

Remove Waste – Focus on the Business


AWS

Cloud-Based

Infrastructure

Your

Business

More Time to Focus on

Your Business

Configuring

Your Cloud

Assets

70%

30%70%

On-Premises

Infrastructure

30%

Managing All of the

“Undifferentiated Heavy Lifting”

Only 30% of your time should be spent architecting for the cloud and configuring your assets.

Topic Summary

Increase speed and agility.

Go global in minutes.

Benefit from massive economies of scale.

Focus on projects that differentiate your business, not

the infrastructure.

Eliminate guessing on infrastructure capacity needs.


Why AWS?


35 Categories

2700 Listings

205,000,000 EC2 Instance Hours

AWS Marketplace


AWS Partner Ecosystem

Thousands of consulting, systems

integrator and technology, and

independent software vendor partners.


AWS Platform Breadth

ENTERPRISE

APPS

DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS

Data

Warehousing

Hadoop/

Spark

Streaming Data

Collection

Machine

Learning

Elastic

Search

Virtual

Desktops

Sharing &

Collaboration

Corporate

Email

Backup

Queuing &

Notifications

Workflow

Search

Email

Transcoding

One-click App

Deployment

Identity

Sync

Single Integrated

Console

Push

Notifications

DevOps Resource

Management

Application Lifecycle

Management

Containers

Triggers

Resource

Templates

TECHNICAL &

BUSINESS

SUPPORT

Account

Management

Support

Professional

Services

Training &

Certification

Security

& Pricing

Reports

Partner

Ecosystem

Solutions

Architects

MARKETPLACE

Business

Apps

Business

IntelligenceDatabases

DevOps

ToolsNetworkingSecurity Storage

RegionsAvailability

Zones

Points of

Presence

INFRASTRUCTURE

CORE SERVICES

ComputeVMs, Auto-scaling,

& Load Balancing

StorageObject, Blocks,

Archival, Import/Export

DatabasesRelational, NoSQL,

Caching, Migration

NetworkingVPC, DX, DNS

CDN

Access

Control

Identity

Management

Key

Management

& Storage

Monitoring

& Logs

Assessment

and reporting

Resource &

Usage Auditing

SECURITY & COMPLIANCE

Configuration

Compliance

Web application

firewall

HYBRID

ARCHITECTURE

Data Backups

Integrated

App

Deployments

Direct

Connect

Identity

Federation

Integrated

Resource

Management

Integrated

Networking

API

Gateway

IoT

Rules

Engine

Device

Shadows

Device

SDKs

Registry

Device

Gateway

Streaming Data

Analysis

Business

Intelligence

Mobile

Analytics


Global Infrastructure

Infrastructure Region

Edge POP


Support Virtually Every Use Case

Pace of innovation Robust platform and geographic breadth


Continual Iteration and Innovation

AWS continuously upgrades infrastructure, so you don’t have to

On-Premises Infrastructure

Upgrades are the

customer’s responsibilityUpgrades happen

automatically


Cost Savings and Flexibility

1

Replace up-front

capital expense with

low variable cost

2

Continual Price

Reductions

Economies of scale

allow AWS to continually

lower costs

4

Save more money as

you grow bigger

Tiered Pricing

Volume Discounts

Custom Pricing

3

Pricing model choice

to support variable &

stable workloads


Topic Summary

Companies use AWS in 3 main ways:

• Augment their IT capacity

• Move their existing workloads

• Build entirely new projects, applications, web apps, and services

AWS supports hybrid IT architectures.

Customers maintain the control over their resources.


How Enterprises Are Using

the Cloud


How Enterprises Use AWS

Migrate existing apps &

data to the cloud

Build new apps, sites,

services & lines of

businesses

Augment On-Premises

resources with cloud capacity

(Hybrid Architecture)


More Than Two Choices

Enterprises are concerned that there are only two choices.

Build your own datacenter

on-premises

Replace infrastructure

with AWS


The Cloud Isn’t An “All or Nothing” Choice

Corporate Data

Centers

On-Premises

ResourcesIntegration

Cloud

Resources


AWS Support for Hybrid IT Architectures

Corporate Data

Centers

Your On-Premises Apps Your Cloud Apps

Active Directory

Network Configuration

Encryption

Backup Appliances

Users & Access Rules

Your Private Network

HSM Appliance

Cloud Backups

AWS Identity & Access Mgmt.

Amazon Virtual Private Cloud

AWS Cloud HSM

AWS Storage Gateway

AWS Direct Connect


Integration with On-Premises Resources

Integrated

networking

Integrated

access control

Integrated

cloud backup

Single pane

of glass


What Are Customers Really Looking For?

Private

network

Private

compute

Private

storage

Private key

management

Governance


Module Summary

Increase speed and agility.

Stop spending money on running and maintaining

data centers.

Enterprises use AWS in three main ways.

The AWS Partner Network and Ecosystem provides

support to build a successful cloud business.


Module 2: Using The AWS Platform


Module Overview

The AWS global infrastructure

Featured AWS services and service categories.

Ways that many of the service categories are being used.


The AWS Global Infrastructure


AWS Platform

ENTERPRISE

APPS

DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS

Data

Warehousing

Hadoop/

Spark

Streaming Data

Collection

Machine

Learning

Elastic

Search

Virtual

Desktops

Sharing &

Collaboration

Corporate

Email

Backup

Queuing &

Notifications

Workflow

Search

Email

Transcoding

One-click App

Deployment

Identity

Sync

Single Integrated

Console

Push

Notifications

DevOps Resource

Management

Application Lifecycle

Management

Containers

Triggers

Resource

Templates

TECHNICAL &

BUSINESS

SUPPORT

Account

Management

Support

Professional

Services

Training &

Certification

Security

& Pricing

Reports

Partner

Ecosystem

Solutions

Architects

MARKETPLACE

Business

Apps

Business

IntelligenceDatabases

DevOps

ToolsNetworkingSecurity Storage

RegionsAvailability

Zones

Points of

Presence

INFRASTRUCTURE

CORE SERVICES

ComputeVMs, Auto-scaling,

& Load Balancing

StorageObject, Blocks,

Archival, Import/Export

DatabasesRelational, NoSQL,

Caching, Migration

NetworkingVPC, DX, DNS

CDN

Access

Control

Identity

Management

Key

Management

& Storage

Monitoring

& Logs

Assessment

and reporting

Resource &

Usage Auditing

SECURITY & COMPLIANCE

Configuration

Compliance

Web application

firewall

HYBRID

ARCHITECTURE

Data Backups

Integrated

App

Deployments

Direct

Connect

Identity

Federation

Integrated

Resource

Management

Integrated

Networking

API

Gateway

IoT

Rules

Engine

Device

Shadows

Device

SDKs

Registry

Device

Gateway

Streaming Data

Analysis

Business

Intelligence

Mobile

Analytics


AWS Global Infrastructure

13 Regions | 35 Availability Zones | 9+Availability Zones & 4+Regions coming

As of June 2016

Infrastructure Region

Edge POP


Regions, Availability Zones

US Regions

AZ - A AZ - B

GovCloud (US)

AZ - A AZ - B

AZ - C AZ - D

AZ - E

US East (VA)

AZ - A AZ - B

AZ - C

US West (OR)

Note: Conceptual drawing only. The number of Availability Zones (AZ) may vary.

South America:São Paulo, 3

Europe: Ireland, 3

Frankfurt, 2

Asia Pacific: Singapore, 2

Tokyo, 3

Sydney, 3

Seoul, 2

Mumbai, 2

China (Beijing), 2

Global

Regions

AZ - A AZ - B

AZ - C

US West (CA)


Topic Summary

The AWS platform is a very broad and robust technology that offers more

functionality than you will find anywhere else.

The AWS data center footprint is global—spanning five continents—with

highly redundant clusters of data centers in each region.

This global infrastructure forms the basis of all other layers of the AWS

cloud computing platform.


AWS Core Services


Amazon Web Services

Core

Services

Platform

Services

Enterprise

Applications

Analytics App Services Deployment and Management Mobile Services

AWS Data

Pipeline

AWS

CloudTrailCloudWatch

AWS

CloudFormation

ElastiCacheAmazon

Redshift

Amazon

RDSDynamoDB

Amazon

CloudSearch

Amazon

SES

Amazon

SWF

Elastic

Transcoder

Amazon

Kinesis

Amazon

EMR

IAM

AWS

OpsWorks

Compute Networking DatabaseStorage

CloudFront

Amazon

Glacier

Amazon S3

Amazon

EBS

Auto ScalingAmazon

Route 53

AWS Direct

Connect

Amazon VPC

Amazon EC2

Amazon

WorkSpaces

Amazon

WorkDocs

Amazon

SNS

Amazon

Cognito

AWS

Lambda

Elastic Load

Balancing

Amazon

Mobile Analytics


AWS Compute Services

Actual

EC2

Amazon EC2 Elastic Load BalancingAuto Scaling

Web service

providing resizable

compute capacity

Automatically scale

Amazon EC2

capacity up or down

Automatically distribute

traffic across multiple

Amazon EC2 instances


EC2 instances: Families and Generations

General-purpose: M1, M3 , M4, T2

Compute-optimized: C1, CC2, C3, C4

Memory-optimized: M2, CR1, R3

Dense-storage: HS1, D2

I/O-optimized: HI1, I2

GPU: CG1, G2

Micro: T1, T2

Broad Collection of Instance Types


T2 Instances

Consistent baseline performance with the ability to burst to

full CPU core performance.

T2 is a newer instance type, purposely built due to evolving customer needs.


Storage

Amazon EBS

Block storage

for use with Amazon

EC2

EBS

Amazon Glacier

Low cost storage

for archiving and

backup

AWS Storage Gateway

Integrates on-

premises IT and

AWS storage

Images

Videos

Files

Binaries

Snapshots

S3,

Glacier

Amazon S3

Images

Videos

Files

Binaries

Snapshots

A durable, scalable

object store


Amazon Simple Storage Service (S3)

Amazon S3 holds trillions of objects.


Amazon Elastic Block Store

Consistent performance with the ability to burst

up to 10,000 IOPS

SSD-backed: default for Amazon EC2

EBS General Purpose Solid State Drive (SSD)


Database Services

Amazon RDS

Managed relational

database service

Amazon ElastiCache

In-memory caching

service

Amazon DynamoDB

Managed NoSQL

database service

DBA

Amazon RDS

For Aurora

Newest MySQL-

compatible relational

database engine


Networking Services

Amazon VPC

Private, isolated

section of the AWS

cloud

Amazon Route 53

Domain Name

System (DNS) web

service

AWS Direct Connect

Private connectivity

between AWS and your

data center

Availability

Zone BAvailability

Zone A


High Performance Cloud Network

High packets-per-

second performanceLow jitter Amazon EBS–optimized

instances

Physical placement

optimizationVirtual network interfacesHigh throughput,

low latency


Topic Summary

AWS compute services provide resizable compute capacity that can automatically scale up or down.

AWS storage services provide low-cost data storage with high durability and availability for block store, archiving, and backup that integrates with on-premises IT.

AWS database services provide fully managed relational and NoSQL database services, fully managed in-memory caching as a service, and a fully managed petabyte-scale data-warehouse service.

Amazon Web Services provides a range of networking services that enable you to create a logically isolated network that you define.


Administration and Security


Comprehensive Security Capabilities


PHYSICAL

NETWORK

SYSTEM

PEOPLE AND PROCESS

Familiar

security modelCustomer

ecosystemEvery customer

benefits

Partner

ecosystem

AWS Gives You Control


Secure compute Secure storageSecure network Governance

Software-

defined private

network

Fine-grained

access roles

and groups

Encrypted

object storage

Private

encryption key

management

Geographic

data locality

Dedicated

private network

connection

Software-

defined network

isolation

Encrypted

block storage

Integrated with

AWS products

Fine-grained

access control

Dedicated

instances

Single tenant

block storage

Built-in auditing In-depth audits

Secure key

management

Identity and Access Control


AWS

CloudHSM

Dedicated

hardware security

module

appliances

AWS IAM (Identity

and Access Mgmt)

Manage users,

groups, and

permissions

AWS Directory

Service

Connect existing

on-premises MS

Directory or set up

new standalone

Monitoring and Usage Auditing


Amazon

CloudWatch

Monitor

resources

AWS CloudTrail

Records AWS API

calls for your

account

Topic Summary

AWS has a broad set of identity and access control services that allow

you to manage users, groups, and permissions, connect or set up

Microsoft directories.

AWS provides on-demand infrastructure while also ensuring the security

isolation that customers are accustomed to in their existing, privately

owned environments.

AWS provides security control and governance across the network,

compute and storage services.

AWS has a number of monitoring and auditing capabilities.


AWS Platform Services


Analytics

Hadoop

Real-Time

Streaming

Data

Data

Warehouse

Data

Pipelines

App Services

Queuing and

Notifications

Workflow

App

Streaming

Transcoding

Email

Search

Deployment and Management

One-Click

Web App

Deployment

Dev/Ops Resource

Management

Resource

Templates

Mobile Services

Identity

Sync

Mobile

Analytics

Push

Notifications

Analytics


Amazon

Kinesis

Amazon

RedshiftAmazon Elastic

MapReduce

Process large

amounts of data

Fast, powerful,

petabyte-scale data

warehouse

Real-time data

stream processing

Analytics Case Study: Major League Baseball

Challenge

• Lots of data to be processed and delivered

• Systems need to evolve quickly

• Ever-increasing data set

Solution

• Push notifications and media tracking running in

AWS

• Flexibility and speed to market are critical

• Most reliable and robust cloud provider

Results

• Able to spin up compute capacity to process 17 PB

of game data per season

• Reduce capacity to lower costs during off-season

• Flexibility and speed-to-market for Statcast platform

Amazon Kinesis

Amazon Redshift

AWS Direct Connect


App Services

Amazon Simple Email Service (SES)

Amazon

Simple Queue Service

(SQS)

Amazon Simple

Notification Service

(SNS)

Amazon

AppStream

Amazon

CloudSearchAmazon

Elastic Transcoder


Deployment and Management


AWS Elastic

Beanstalk

AWS

OpsWorksAWS

CloudFormation

Templates to deploy

and manage

DevOps framework

for application

lifecycle management

Automate resource

management

Mobile Services


H

i

!

Amazon

Cognito

Amazon

Mobile Analytics

Amazon

SNS

User identity and data

synchronization

service

Collect, visualize,

and understand app

usage data

Fully managed push

messaging service

Enterprise Applications




Amazon

WorkSpaces

Amazon

WorkDocs

Virtual desktop

in the cloud

Secure enterprise

storage and sharing

Amazon

WorkMail

Business email and

calendaring service

in the cloud


Topic Summary

Customers from many different industries are taking advantage of AWS to

perform big data analytics and meet the challenges of the increasing

volume, variety, and velocity of digital information.

Amazon Web Services offers you a variety of managed services to use

with your applications: application streaming, queueing, push notification,

email delivery, searching, and transcoding.

Amazon Web Services provides you with services to help with the

deployment and management of your applications.

Amazon mobile services help you securely manage and synchronize app

data for your users across mobile devices.

Module 3: Cloud Financials


Module Overview

The economic benefits of AWS.

The AWS pricing principles.

The Total Cost of Ownership (TCO) Calculator.

The AWS Simple Calculator.

The impacts to the procurement cycle change as a result of migration to the cloud.

The impacts to vendors and contract terms.


The Economic Benefits of AWS


Reducing Cost and Increasing Business Value


Pay-as-you go model

Lower overall costs

Stopguessing capacity

Agility / speed /

innovation

Avoid undifferentiated

heavy lifting

Go global in minutes

✔ ✔ ✔ ✔ ✔ ✔

On-premises/

colocation x x x x x x

Cost Reasons Business Value

Reasons

Total Cost of Ownership (TCO)

Acquisition

Operating costs

Decommissioning / retiring systems

Opportunity cost


TCO Definition: the entire set of acquisition and operating costs for running an

infrastructure environment end-to-end.

1

Replace large upfront

expenditures with pay

as you go and only for

what you use.

3

Save more money as

you grow bigger

Tiered Pricing

Volume Discounts

Custom Pricing

2

Pricing model choice

to support variable &

stable workloads

On-Demand

Reserved

Spot

How can you achieve lower TCO with AWS?


AWS Enables Lower TCO Than On-Premises Environments


Utilization fundamentally higher in

AWS cloud• Aggregating non-correlated workloads,

scale, spot market

Amazon specific hardware designs• OEM (original equipment manufacturer)

acquisition of custom servers & net gear

• Direct purchasing of disk, memory, & CPU

• AWS controlled hypervisor & net protocol

layers

AWS Immense scale• New data centers built each year

• Volume purchasing, highly automated,

supply chain optimizationTraditional

Data CenterVirtualized

Data Center

UPFRONT

COSTS

VARIABLECOSTS

VARIABLE COSTS

AWS

UPFRONT

COSTS

UPFRONT

COSTS

VARIABLE COST

Cost savings from running

internal IT more efficiently

Cost savings from moving

to a public cloud provider

Initial Questions to Consider When Exploring TCO


Operations

Utilization

Capacity

Planning

Optimization

1

2

3

4

• How do you plan for capacity?

• How many servers have you added in the past year? Anticipating next year?

• Can you switch your hardware on and off and only pay for what is used?

• What is your average server utilization?

• How much do you overprovision for peak load?

• Will you run out of data center space some time in the future?

• What was your last year power utility bill for the Data Center(s)?

• Have you budgeted for both average and peak power requirements?

• Are you on AWS today?

• Is your architecture cost-optimized (Auto Scaling, Reserved Instances, Spot, Instances turn on/off)?

Traditional Capacity Planning

Limitations of traditional data centers:


Inflexible physical assets Costs are never in sync

Migration and expansion

costs are high

Cost of unexpected

inefficiencies

Inflexible Physical Assets


Large up-front spending

Costs driven by peak, not average

infrastructure requirements

Typically under-utilized environment

Costs are Never In Sync


Many cost elements

Industry technology cycles

Timing of upgrades and refresh

Changes in networking technology

and virtualization

Migration and Expansion Costs


Per rack cost on an unplanned move

Cost of an incremental move, expansion, or

large scale event

Business continuity strategy

New global market

Rapid, unexpected growth

Unexpected Inefficiencies


Under-deployment, over-deployment

Unexpected high demand or low demand

Non-optimal, non-scalable

No Capital Intensive Infrastructure


On-Premises (or Co-location) AWS Cloud

Physical space

Cabling

Cooling

Power

Networking

Racks

Servers

Storage

Certification

Labor

No infrastructure to

build to get started

TCO CalculatorCompare the cost of running your applications in an on-premises or colocation

environment to AWS

Environment Region Servers Virtual Machines Storage


Three Steps to Comparing TCO

Using the TCO Calculator

1. Describe your existing or

planned on-premises or hosting

infrastructure in four steps, or

enter detailed configurations.

2. Get an instant summary

report which shows you the

three year TCO comparison by

cost categories.

3. Download a full report

including detailed cost

breakdowns or save the report

to share with others.


Customer Spotlight: Dow Jones Intl.


TCO analysis is crucial in making a favorable business case

• From over 40 data centers down to 6

• Migration of thousands of applications

• Estimated saving $100M over 3 Years

1. Evaluate infrastructure

costs & architecture

VS

2. Make business case 3. Enable decision to

move to the cloud

Topic Summary – Economic Benefits of AWS

AWS’ economies of scale provide direct cost benefits to customers.

Customers can move away from a traditional emphasis on heavy capital spending on infrastructure to low variable expense.

Customers gain improved flexibility to grow (or contract) with a lower overall TCO.

Use the TCO Calculator to compare the cost of running your applications in an on-premises or colocation environment to AWS.


AWS Pricing Principles


AWS Pricing Principles


Pay as you go

Pay less by using more

Pay less when you reserve

Pay less when AWS grows

Customers pay for exactly the amount of resources that they actually use

No up-front investment

Pay per use

Demand-driven operating model for IT

Customers pay for exactly what they use

Customers do not pay for unutilized feature or services

Charge is based on infrastructure and services consumed

Customers have control of how they utilize AWS products and services, which leads to control over cost expenditures

Turn cloud resources off and on


Metered, Pay As You Go

Pricing Model

Pay Less Per Unit When You Use More

Volume discounts on overall bill when revenue hits certain thresholds.


$0.030

$0.030

$0.029

$0.029

$0.028

$0.028

<1 TB <50 TB 50-500 TB 500-1000TB

1000-5000TB

>5000 TB

$0.12

$0.09

$0.07

$0.05

1-10 TB 10- 50 TB 50- 150 TB 150 - 500 TB

Storage (S3)

Tiered Pricing

Data Transfer (Bandwidth)

Tiered Pricing

Pricing as of February 2015

Compute Purchasing Models


On-Demand

Pay for compute

capacity by the hour

with no long-term

commitments

For spiky workloads,

or to define needs

Reserved

Make a low, one-time

payment and receive a

significant discount on

the hourly charge

For committed

utilization

Spot

Bid for unused capacity,

charged at a Spot Price

which fluctuates based

on supply and demand

For time-insensitive or

transient workloads

Dedicated

Launch instances within

Amazon VPC that run

on hardware dedicated

to a single customer

For highly sensitive or

compliance related

workloads

Free Tier

Get Started on AWS

with free usage & no

commitment

For POCs and

getting started

Reserved Instances (RI)


For example:

Reserve capacity for one or three years

Pay a low, one-time fee for the capacity reservation

Receive a significant discount on the hourly charge for your instance

Reserved Instance Payment Options Explained

No Upfront option:

• Up to a 55% discount compared to On-Demand

• Does not require upfront payment

• Low hourly rate for the RI on an ongoing hourly basis

Partial Upfront option:

• Balances the payments of an RI between upfront and hourly

• Provides a higher discount (up to 76%) compared to the No Upfront option

• Pay a very low hourly rate upfront for every hour in the term regardless of usage

With the All Upfront option:

• Highest discount compared to On-Demand (up to 77% off).


Reserved Instance vs. On-Demand


$-

$500

$1,000

$1,500

$2,000

$2,500

$3,000

30% 40% 50% 60% 70% 80% 90% 100%

Utilization Over a Year

m3.xlarge 1yr OD/RI Break Even Utilization

On Demand No Upfront Partial Upfront All Upfront

What are the “break-even” points of each of these options in relation to

purchasing instances On-Demand?

Spot instances


What are Spot instances?

• Spare EC2 instances bid on in hourly increments

• One hour at a time

• Behave exactly like a regular instances

Cost Benefits

• Up to 92% off regular on-demand prices per hour

What is the trade-off?

• May be interrupted if that instance is needed for a

EC2 capacity

• No charge for any partial hour due to termination

Spot Pricing Use Case: Honda


AWS Spot Accelerates Innovation

Scalable Materials Simulations at Honda

Before:

80 in-house HPC nodes, 1 year to complete all needed simulations

After:

Scalable, on-demand HPC cluster on AWS

Up to 1000 Spot Instances, 16,000 cores

Able to run more simulations, faster, with more accurate results

“Cloud offers us an opportunity, as we can innovate faster

than before.”

- Ayumi Tada, IT System Administrator, Honda R&D

The Simple Monthly Calculator


The Simple Monthly Calculator

Customers can effectively estimate the costs of running their specific project on AWS

http://aws.amazon.com/calculator

Estimate monthly charges based on:

• Architecture

• Usage of each service

• Features for each service in each region


http://aws.amazon.com/calculator

Topic Summary – Pricing Principles

Customers pay for the amount of resources that they

actually use.

Customers pay less per unit the more they use AWS.

AWS offers several purchasing models to support different

needs and cost requirements (e.g., for compute: On-

Demand, RI, Spot).

Estimate your monthly bill using the AWS Simple Monthly

Calculator.


Cost Optimization


Optimizing with AWS


Choose the right

instance types

Instance Utilization Monitor and turn off

unused instances

Offload architecture Leverage AWS

application services

Leverage AWS tools

Choose the Right Instance Types


Amazon

CloudWatch

Auto Scaling Current Generation

Instances

Architecture

Review

Instance Utilization


Stop idle instances Identity

Access Management

(AWS IAM)

Instance Tagging

Reserved Instances and Spot Instances


Reserved

Instances

Spot Instances Reserved Instance

Analysis Tool

Steady State Workloads Time-insensitive

stateless workloads

Compare on-demand

with reserved instances

Offload Your Architecture


Reevaluate

Architecture

Leverage AWS

application services

Leverage

AWS tools

AWS Trusted Advisor

Further reduce costs


• Inspects your AWS environment

• Recommends opportunities to save money

• Eliminates unused and idle resources

Topic Summary

Use our best practices to optimize for cost on AWS, including:

• Choose the right Instance size

• Auto scaling

• Turn off un-used Instances

• Use Reserved Instances

• Use Spot Instances

• Leverage Storage Classes

Offload your architecture and reduce cost by using application services

(SQS, SES, etc.)

Leverage AWS Tools – Trusted Advisor, EC2 Usage Reports


Procurement and Contracts


Simplifying Procurement

AWS empowers customers to be self service

without complex contracts and agreements.

Customers can grow and adapt to their

needs without complex transactions.


AWS provides customers with a flexible set of tools to simplify procurement.

Understand your organization’s

procurement culture.

The Role of Procurement


Govern and control purchasing Rationalize the number of vendors

Manage price negotiations Broker relationships

Contract Simplicity


Simple contractual

model

Flexibility to tailor

contracts

Continual purchases

without amendments or

contract changes

AWS has a single contract available online

Create a customized enterprise agreement

Single Online Agreement

Customers can move swiftly if they decide to

change direction.

Acquire services directly from the website.

Work with AWS with minimal overhead.


Enterprise Agreements

Flexibility – not limited by purchasing, legal,

and contractual constraints.

Discuss the best agreement model.


Larger customers might prefer an enterprise agreement.

Module Summary

AWS Enables Lower TCO Than On-Premises

Environments.

AWS offers a simple, consistent, and transparent pay as

you go pricing model.

Leverage tools such as Trusted Advisor and Amazon

CloudWatch to optimize cost.

Choose the right mix of instance types.

AWS provides customers with a flexible set of tools to

simplify the procurement process.


Module 4: Security and Compliance


Module Overview

AWS audits and attestations

Shared responsibility model

Security control framework of the AWS cloud

AWS security services and features

Security and auditing best practices in the AWS cloud


AWS Security: Top Priority

Customer

Data

Integrity

AWS

Infrastructure

Platforms

Controls


AWS Security: Benefits

Build an environment for the most security- sensitive

organizations.

Benefit ALL customers.

Validate design & operational effectiveness through AWS

third party audits.


AW

S

Responsible for security

‘of’ the cloud

AWS Shared Responsibility Model

Custo

mer


‘in’ the cloud

Customer Data

Platform, Applications, Identity & Access Management

Operating System, Network & Firewall Configuration

Server-side Encryption(File System and/or Data)

Client-side Data

Encryption & Data

Integrity Authentication

Network Traffic Protection(Encryption / Integrity / Identify)

Compute Storage Database Networking

AWS Global

Infrastructure

Edge

Locations

Regions

Availability Zones


Security of the Cloud



‘of’ the cloud

Securing Your AWS Infrastructure


‘in’ the cloud

• AWS Security Services

• Asset Management

• Data Security

• Network Security

• Access Controls

• Physical & Environmental Security

• IT Operations

• Access Controls

• Security Policy & Governance

• Change Management


Physical & Environmental Security: Physical Security

Building

Perimeter and entry

Security staff and surveillance

Two-factor authentication

Escort


Physical & Environmental Security: Environmental Security

Fire detection and suppression

Power

Climate and temperature

Monitoring equipment

Storage device decommissioning


IT Operations Controls

Audit Logging Capacity

Management

Vulnerability

Management

Incident

Management

Prevent unauthorized

access going undetected

Prevent system

outages

Detect unauthorized

access

Recover and reconstitute

incidents quickly and

effectively


IT Operations Controls

Backup &

Recovery

Business

Continuity and

Disaster Recovery

Secure

Communication

Data

Management

Prevent loss of critical

dataRespond to & recover

from major disruptions

Prevent sensitive

information from being

disclosed to unauthorized

parties

Detect suspicious

activities & unauthorized

tampering of the system


Access Controls

Segregation

Account Review & Audit

Background Checks

Credentials Policy

Restrict access to

information resources

+Prevent unauthorized

disclosure


Security Policy & Governance Controls

Security

Policy

Risk

Assessment

Training &

Awareness

Guide operations &

information security in the

organization

Mitigate risks & reduce

exposure to

vulnerabilities

Enhance awareness of

AWS policies &

procedures


Security Policy & Governance Controls

Communication Compliance HR Security Third Party

Management

Prevent unauthorized

modification or disclosure

of information

Prevent inadvertent

violation of laws &

regulations

Prevent potential security

breaches resulting from

human resource

Prevent potential

compromise of information

due to misuse


Change Management Controls

Document the change

Communicate the change to the business

Test changes in non-production environments

Review changes for both technical rigor and business impact

Attain approval for the change by authorized team members


Audits & Attestations

Maintain alignment with thousands of global

requirements and best practices.

Validate a ubiquitous security control

environment.

Enable customers to assess their organization’s

compliance with industry and government

requirements.


Security in the Cloud



‘of’ the cloud

Securing Your AWS Infrastructure


‘in’ the cloud

• AWS Security Services

• Asset Management

• Data Security

• Network Security

• Access Controls

• Physical & Environmental Security

• IT Operations

• Access Controls

• Security Policy & Governance

• Change Management


AWS Security Services

AWS

CloudHSM

AWS

Config


AWS Security Services

AWS IAM

AWS KMS

AWS

CloudTrail


Logging in AWS

AWS

CloudTrail

• Control access to log files

• Obtain alerts on log file creation & misconfiguration

• Storage of log files

• Generate customized reporting of log data


Asset Management

Asset Identification

Asset Inventory

Secure Management

Change Mangement

Audit Assets

Amazon

CloudWatch

AWS

Config


Data Security

Understand

where data

resides

Identify key

management

policies

Ensure

appropriate

controls

Review: * Connection methods

* Internal policies and procedures for key management

* Encryption methods


Network Security

Always use security groups

Augment security groups with Network ACLs

Use trusted connections

Design network security in Layers

Best

Practices


Access Controls

Create individual IAM users

Use groups to assign permissions to IAM users

Grant least privilege

Configure a strong password policy for your users

Enable MFA for privileged users

Use roles for applications that run on Amazon EC2 instances


Access Controls

Delegate by using roles instead of by sharing credentials

Rotate credentials regularly

Remove unnecessary credentials

Use policy conditions for extra security

Monitor activity in your AWS account


Module Summary

Information security

The cloud environment built for the most security sensitive organizations

A shared responsibility

Security Control Framework on AWS

Key security resources and tools for AWS Customers

Top Priority


Module 5: Cloud Migration


Learning Objectives

The seven steps to cloud success.

Common use cases on AWS.

Foundational perspectives of the Cloud Adoption Framework.

How to leverage your local AWS team.

What you need to get started with AWS.


This module is designed to teach you about:

AWS Cloud Adoption Journey


The AWS Cloud Adoption Journey

Gain Executive

Sponsorship

Experiment

Educate Staff

Create Hybrid

Architecture

Establish Cloud-First Standard

Develop a Shared Plan

Create a Cloud

Center of Excellence


Steps of the Journey: Executive Sponsorship

Gain

Executive

Sponsorship

Educate

Staff Experiment

Develop

a Shared

Plan

Create Hybrid

Architecture

Create a

Center

of

Excellence

Establish

Cloud-

First Standard

Makin

g it R

eal


Executive Sponsorship

Follow path of least resistance

Own the business case

Manage the risk

Navigate the internal politics

Start from the bottom if necessary


Align on the Outcome

Executive Priority AWS Value

CEO

CIO

CFO

CMO

CISO

CRO

Competitive advantage

Save money

Business alignment

Move faster, more efficiency

Improved cash flow

Save money

Respond to market changes

Run more experiments

Better analytics

Visibility

Auditability control

Get more products to market

Move faster, more efficiency

Experience

Pace of Innovation

Service Depth and Breadth

Pricing Philosophy

Ecosystem

Global


Steps of the Journey: Educate Staff


Experiment

Makin

g it R

eal

Educate

Staff

Gain

Executive

Sponsorship

Develop

a Shared

Plan

Create Hybrid

Architecture

Create a

Center

of

Excellence

Establish

Cloud-

First Standard

Educate Staff

Invite the AWS team


Attend industry events Talk with industry peers Run workshops

AWS Training and Certification


Certification

aws.amazon.com/certification

Demonstrate your skills,

knowledge, and expertise

with the AWS platform

Self-Paced Labs

aws.amazon.com/training/

self-paced-labs

Try products, gain new

skills, and get hands-on

practice working with

AWS technologies

aws.amazon.com/training

Training

Skill up and gain

confidence to design,

develop, deploy, and

manage your applications

on AWS

http://aws.amazon.com/certification

http://aws.amazon.com/training/self-paced-labs/

http://aws.amazon.com/training/

Steps of the Journey: Experiment


ExperimentEducate

Staff

Makin

g it R

eal

Gain

Executive

Sponsorship

Develop

a Shared

Plan

Create Hybrid

Architecture

Create a

Center

of

Excellence

Establish

Cloud-

First Standard

Experiment

Identify your first projects:

• Test and Development

• Digital

• Storage

• Backup

Practice on low-risk workloads.

Take advantage of the free tier.


Experiment – Digital


Static Website

Mobile application service

Web application service

Amazon WorkSpaces

Steps of the Journey: Center of Excellence


Educate

StaffExperiment

Makin

g it R

eal

Gain

Executive

Sponsorship

Create a

Center

of

Excellence

Develop

a Shared

Plan

Create Hybrid

Architecture

Establish

Cloud-

First Standard

Create a Center of Excellence (COE)

COE develops a framework.

Sets the charter.

Acts as the interface back into the

board and technical teams.

Increases agility, decreases risk and

operating costs.

Provides knowledge management.


Cloud Adoption Framework


Whitepaper: http://bit.ly/AWSCAF

People

PerspectiveProcess

Perspective

Security

Perspective

Maturity

Perspective

Platform

Perspective

Operating

Perspective

Business

Perspective Perspectives in planning, creating,

managing, and supporting a modern IT

service.

Guidelines for establishing, developing and

running AWS environments.

Structure for business and IT teams to

work together.

http://bit.ly/AWSCAF

Seven Core Perspectives


Process PerspectiveManaging portfolios, programs, and projects to

deliver expected business outcome on time and

within budget, while keeping risks at acceptable

levels.

People PerspectiveDefining and acquiring the skills needed to adopt the

AWS cloud platform. Examples include guiding

processes of role descriptions, training, certification,

and mentoring.

Maturity PerspectiveDefining the target state architecture of the

organization and creating the required

blueprints and roadmaps.

Platform PerspectiveProviding patterns, guidance, and tools for

optimal use of the technology services to

implement. Represents the technology

services of the AWS cloud platform.

Operating PerspectiveProviding process, guidance, and tools for optimum

operational service management of the AWS

environment. Represents the ongoing management

of the functioning IT environment of AWS.

Security PerspectiveDefining and implementing the required levels of

security, governance, and risk management to

achieve compliance.

Business PerspectiveIdentifying, delivering, and measuring

business impact using architectural

approaches that align technical delivery to

business imperatives.

Steps of the Journey: Develop a Shared Plan


Educate

StaffExperiment

Makin

g it R

eal

Gain

Executive

Sponsorship

Develop

a Shared

Plan

Create Hybrid

Architecture

Establish

Cloud-

First Standard

Create a

Center

of

Excellence

Build Relationships

AWS Executives

AWS Account Executive

AWS Principal Solution Architect

Inside Sales Manager

Customer Experience Manager

Customer Support

Professional Services


Engage Partners

Consulting Partners

Technology Partners

System Integrators

Specialist Partners

• HPC

• DevOps

• Analytics

Find a suitable partner at http://www.aws-partner-directory.com


Premier Consulting Partners


AWS Specialists

Security and Compliance


Desktop

Big data/HPC

TCO


Steps of the Journey: Hybrid Architecture


Educate

StaffExperiment

Create a

Center

of

Excellence

Establish

Cloud-

First Standard

Makin

g it R

eal

Gain

Executive

Sponsorship

Develop

a Shared

Plan

Create Hybrid

Architecture

Establish Hybrid Architecture


VPC Subnet

Availability Zone

Security group

VPC subnet

Availability Zone

Security group

Corporate

data center

Users

Data center router

Servers

AWS Direct Connect

location

AWS Direct

Connect routers

Backup

AWS

Storage

Gateway

Networking

AWS Direct

Connect

Virtual

Private

Cloud

Access Control

Directory

Service

AWS IAM

Identity

Federation

Resource

Management

VCenter

Integration

System

Center

Integration

Compliance

AWS

CloudTrail

AWS Config

Set Up the Foundations


Steps of the Journey: Cloud-First Standard


Establish

Cloud-

First

Standard

Educate

StaffExperiment

Create Hybrid

Architecture

Create a

Center

of

Excellence

Makin

g it R

eal

Gain

Executive

Sponsorship

Develop

a Shared

Plan

Migration: Recommended Approach


Application Migration/Experiment

Continuous Feedback

Cycles of Learning

Project 1 Project 2 Project 3 Project.

Strategy

Executive Sponsorship

Educate Staff FoundationsRisk and

ComplianceCenter of

Excellence Operations

Model

Future

State


Example Application Migration Plan

Initiate Discover Design Migrate Integrate Validate OptimizeOperatePhase

Identify, analyze,

profile, summarize

applications

Architect a well-

defined target

environment

Determine best

approach for each

application

Infrastructure,

application, and

operation

Functional and

business criteria

Architecture, design, deployment of apps to

take full advantage of availability, scalability,

and cost benefits

Enterprise Case Study: Condé Nast


Challenge

• Improve organizational creativity, productivity, agility, flexibility and time to market for digital content

Why AWS?

• Leverage infrastructure

• Migrate over 500 servers, 1-PB storage, mission critical applications, and 100 database servers to the cloud

Benefits

• Reduced costs by 40%

• Increased operational performance by 30–40%

• Closed their own data centerWatch the video

https://www.youtube.com/watch?v=Zc6wyPm2p2o

Getting Started


Meet Your Local Sales Team


Account Manager

Inside Sales

Solutions Architects

Partner Introductions

Ecosystem Partners


http://www.aws-partner-directory.com

AWS Account

Get started immediately

Set up an AWS account.

Identify an AWS champion in your organization.

Identify the initial workload to migrate.

Start experimenting.


Module Summary

There are seven steps along the journey to cloud adoption.

There is no one-size-fits-all way that companies are moving to the cloud.

Leverage your local AWS team.

The AWS Cloud Adoption Framework (CAF) separates complex IT

environments into manageable areas of focus.

Get to know the resources that are available to you and reach out to

your local AWS team.

Conclusion


Thank You

Hope you enjoyed the training!

Let us know what you think and email us at:

[email protected]

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