awareness of sitting durably developed smart technology

Axia® office chairs:

awareness of sittingdurably developedsmart technology

BMA has been dedicated to improving

your seating position for decades!

Moreover, it is our mission! This is

an ongoing process and we work

at it every day. BMA uses scientific

research to continuously improve your

seating position.

We make use of the latest technology,

but also listen carefully to our

customers and take their experiences

into account. And of course we also

utilise our own expertise and creativity.

From advice...The history of BMA can be traced back

to 1988. In that year a physiotherapist

and a mechanical engineering

technician founded the BioMechanisch

Adviesbureau (BMA). They combined

their knowledge to be able to advise

organisations about ergonomic work-

place solutions.

This way, our clients were able to

offer their employees a more suitable

work-place environment, resulting in

healthier and satisfied employees.

…to innovationThe fact is that there is not enough

good, ergonomic office furniture.

This was the conclusion BMA came

to in around 1996. The organisation

therefore decided to start developing

their own ergonomic chairs. BMA

developed the first Axia®, a unique,

ergonomic office chair specifically

designed for working behind a screen.

Users were able to adjust this seat to

their own body and seating position

in great detail. Because of the great

design of the back rest, sitting angle

and arm rests, people were now able

to sit in such a way that their back,

arms and neck could be relaxed in

any position.

Sitting better

www.axiasmartchair.com

BMA highly values durability, not just

during production, but also when it

comes to recycling their chairs. With

this in mind the different Axia® models

are 98% recyclable. Over the years

BMA has continued to improve their

products when it comes to durability.

The starting point is to maintain a

balance between the 3 Ps: People,

Planet, Profit.

In addition, BMA is also dedicated to

developing more efficient production

methods, with constant attention to

CO2 reduction.

Modular assemblyBMA‘s attention to the environmental

impact of each and every product part

begins with the design.

Partly for this reason, the Axia® chairs

are designed in a modular fashion.

When a chair has become worn

with age, the materials can easily

be separated and recycled in the

correct fashion.

An additional advantage of this is

that the different parts can easily be

replaced at any time.

Durably developed

Amisel Metaal B.V.

Rondven 576026 PX MaarheezeNederland

Tel.: 0495–492141Fax: 0495–496529

[email protected]

Lassen van:• Staal• Aluminium• RVS

“Are ergonomically designed chair

actually used in the correct manner?”

This question provided the basis for the

further internal development of BMA

to continue to improve users’ seating

position. To sit in a good chair the

wrong way is still a bad way to sit! The

user must therefore be made aware of

their own seating position. Technology

can help to find out whether a user is

sitting correctly. In this case “measuring

is knowing” also hold true.

Create awarenessMaking employees aware of their

seating position and what the

consequences of bad seating position

can be; this is BMA’s mission. Scientific

research at the TU Delft has clearly

demonstrated that providing feedback

on someone’s seating position has a

positive effect on their sitting behaviour.

This has been confirmed by studies on

the actual users of BMA products.

The meansBMA offers support to users to help

them improve their seating position by

giving instructions on how to sit and

by demonstrating how to correctly

adjust the chair. Another way in which

BMA offers support is by outfitting their

chairs with smart technology in the

form of sensors that monitor the seating

position, connected to a label that

informs the user whether they are sitting

correctly. BMA has also developed new

software that can analyse the sitting

data of users.

Smart technology

www.axiasmartchair.nl

The Axia® Smart Chair is the result

of years of development. The chair

combines the optimum back support

with durable and smart technology.

The Axia® Smart Chair monitors

the sitting behaviour of its user and

provides feedback. This opens up a

world of possibilities both for users as

for general managers.

...monitors the sitting behaviourSensors in the seat cushion register

the sitting behaviour and keep a record

of how often a chair is used. The chair

records, for instance, how often and

how long contact is made with the

back rest. Is the user moving enough

or is he/she sitting in one position

too long? The sensors record such

information. Using special software

these data can be read for each chair

and allows for specific advice on sitting

behaviour.

...makes the user awareIf a user is sitting incorrectly the

chair will make him/her aware of it.

A vibrating signal indicates when he/

she has been sitting in a bad position

for too long. The chair literally touches

you! And this feels great. Using a

colour-coded system on a label next

to the seat, the user can review his

sitting behaviour the past day, week or

month. The Axia® has been modularly

assembled, meaning that chairs sold

earlier can also be outfitted with this

smart cushion set.

Axia® Smart Chair – TOUCHES YOU!

De Axia® Smart Chair…

MOVE caster with safety roll-control offers• no rattle noises• clean, antidust wheels• quality and design

Many well known working chairs are using our MOVE casters, now available on bMa-chairs.

Many design options with MOVE dynamic and elegance – please ask for it !

GROSS+FROELICH GMBH & CO. KGJosef-Beyerle-Str. 771263 Weil der StadtGermany

Tel.: +49 7033 522 428Fax: +49 7033 522 430Email: [email protected]: www.gross-froelich.de Hassing Totaalstoffering b.v.

Lonnekerbrugstraat 86-877547 AJ Enschede

tel. +31 (0) 534345431fax +31 (0) 534786235

Website www.hassingtotaalstoffering.nlemail [email protected]

Hassing Totaalstoffering B.V. is een jong dynamisch bedrijf met veel ervaring op het gebied van allround en projectmatig stofferen van meubelen voor projectinrichters, meubelfabrikanten en particulieren.

Kennis en ervaringmaakt vakmanschap

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B M A E r g o n o m i c s

t r u s t s i n o u r q u a l i t y

• S e a t h e i g h t a d j u s t m e n t

• B a c k r e s t a d j u s t m e n t

• S e a t t i l t a d j u s t m e n t

O u r g a s s p r i n g s a n d d a m p e r s

m e e t t h e s t r i k t e s t s t a n d a r d s .

W o r l d w i d e .

. . . t e c h n o l o g y g i ve s c o m f o r t

S t a b i l u s G m b H , 5 6 0 7 0 K o b l e n z , G e r m a n y

ANZ_BMA_90x134_1011.indd 1 11.10.2011 15:22:52

www.bma-ergonomics.com

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Axia® Smart Chair – TOUCHES YOU!

BMA Partners