OLYMPIC COLLECTION
Mar 11, 2016
OLYMPIC COLLECTION
© 2011 - All rights reserved in all countries Aware Soho ltd
COVERING YOUR ASS SINCE 2001
Sales and Press OfficeAware Soho Ltd34 Webb’s road London SW11 6SF - [email protected]
For the last 10 years, Aware has been covering the ass of many Londoners. Quite literally…
Established in 2001 on fashionable Old Compton Street (Soho - London) as the first ever men’s underwear store in the UK, Aware gained international recognition when it launched its first collection a few years later.
Aware’s Soho store quickly became an institution where A-list celebrities and fashion designers from Alexander McQueen to Domenico Dolce and Stefano Gabbana would drop in when in town.
The quality of our materials and the comfort of our underwear are second to none. Our elastic waistbands are amongst the softest on the market and at this price, you won’t find better quality anywhere else and your customers will be the first to tell you!
Our Autumn-Winter 2011 collection is a tribute to the world of sports in anticipation of London’s hosting of the Olympics for the third time in 2012, so let’s the Games begin!!
Inspired by the vintage colours of US basketball team shirts, our Basketball range is both sporty and really cool, especially with its contrast colour front pouches. A really funky retro look!
Lacrosse is a great sport played on both sides of the Atlantic, hence the clear reference to the US and the UK on the elastic band. The bright pink may clash with the deep black, but we kind of like it.
© 2011 - All rights reserved in all countries Aware Soho ltd
COVERING YOUR ASS SINCE 2001
Sales and Press OfficeAware Soho Ltd34 Webb’s road London SW11 6SF - [email protected]
Our Football range was originally supposed to be more about soccer than American football, we think it would look great on any of those hunky American players though...
Mega Logo is everyone’s favourite range. Heavily branded, combining red and black – traditionally very strong colours for us – it is a no-brainer that could almost be treated as a basic by our retailers.
The Sports Fanatics range sums up our whole Autumn-Winter 2011 collection. Everyone loves it so much that we have decided to include a great tank top in it, which will look super duper cool with a pair of jeans!
All of the colours in the Autumn-Winter 2011 collection match those of our Colour Silver programme, so don’t hesitate to mix and match them into your shopfloor merchandising. The candy pink tank in the Colour Silver programme goes beautifully with the Lacrosse underwear and the ocean tank matches the blue of the Football range.
All this was thought out by our international team of designers who worked hand in hand with visual merchandisers with years of retail experience and know exactly what customers are looking for.
Every day, everywhere,Hundreds of men are becoming Aware.
© 2011 - All rights reserved in all countries Aware Soho Ltd
COVERING YOUR ASS SINCE 2001®
AVAILABLE FROM AUGUST/SEPTEMBER 2011
FOOTBALL
U104 Boxer WhiteU103 Shorty White
U102 Sports Briefs WhiteU101 Jockstrap White
© 2011 - All rights reserved in all countries Aware Soho Ltd
COVERING YOUR ASS SINCE 2001®
AVAILABLE FROM AUGUST/SEPTEMBER 2011
FOOTBALL
U107 Shorty Blue
U106 Sports Briefs BlueU105 Jockstrap Blue
© 2011 - All rights reserved in all countries Aware Soho Ltd
COVERING YOUR ASS SINCE 2001®
AVAILABLE FROM AUGUST/SEPTEMBER 2011
BASKETBALL
U204 Boxer BlackU203 Shorty White
U202 Sports Briefs WhiteU201 Jockstrap Black
© 2011 - All rights reserved in all countries Aware Soho Ltd
COVERING YOUR ASS SINCE 2001®
AVAILABLE FROM AUGUST/SEPTEMBER 2011
LACROSSE
U304 Boxer BlackU303 Sports Briefs White
U302 Sports Briefs BlackU301 Jockstrap Black
© 2011 - All rights reserved in all countries Aware Soho Ltd
COVERING YOUR ASS SINCE 2001®
AVAILABLE FROM AUGUST/SEPTEMBER 2011
LACROSSE
U305 Boxer White
© 2011 - All rights reserved in all countries Aware Soho Ltd
COVERING YOUR ASS SINCE 2001®
AVAILABLE FROM AUGUST/SEPTEMBER 2011
SPORTS FANATICS
U404 Boxer BlueU403 Shorty Blue
U402 Sports Briefs BlueU401 Jockstrap Blue
© 2011 - All rights reserved in all countries Aware Soho Ltd
COVERING YOUR ASS SINCE 2001®
AVAILABLE FROM AUGUST/SEPTEMBER 2011
SPORTS FANATICS
U407 Shorty White
U406 Sports Briefs WhiteU405 Jockstrap White
© 2011 - All rights reserved in all countries
COVERING YOUR ASS SINCE 2001®
U408 Tank Top White
SPORTS FANATICS
AVAILABLE FROM AUGUST/SEPTEMBER 2011
© 2011 - All rights reserved in all countries Aware Soho Ltd
COVERING YOUR ASS SINCE 2001®
AVAILABLE FROM AUGUST/SEPTEMBER 2011
MEGALOGO
U504 Boxer WhiteU503 Shorty White
U502 Sports Briefs WhiteU501 Jockstrap White