AWARDS LUNCHEON · 2020-01-01 · Finalists. Facebook Best Facebook Live Campaign • Blast Marketing & PR –The Great ... OUTDOORS ARMEDTO VOTE presented by MyOutdoorTV.com Facebook

AWARDS LUNCHEONTuesday, May 2, 2017 | The Yale Club, NYC

#PRNews

Digital Leader

• Ryan Nawrocki,MarylandTransitAdministration

• Sid Shuman,PlayStation

• Bex Young,WorldWildlifeFund

Best App

• Beekeeper Group –LobbyDay

• Kanyon –WeBubble

• Texas Mutual Insurance Company –SafetyinaBox

Best Social Media Team

• BSN SPORTS

• Cisco Talent Brand Team –WeAreCisco

• CLS Strategies

• Coldwell Banker Real Estate

• Hawkins International Public Relations

• Klick Communications

• maurices Social Media + PR Team

• People for the Ethical Treatment of Animals

• PwC Social + PR Team

• Smarty Social Media

Best Blog

• 451 Marketing –EricssonCareersBlog

• Association for Library Service to Children –ALSCBlog

• Blue Cross Blue Shield of Michigan –BuildingConnectionstotheBrandBeyondthe(Insurance)Card

• Citrix –CorporateBlogOverhaul

• DEVENEY Insights

• Fuze & PAN Communications –FuzingTogetheraCohesiveBrandMessage:Voice,Video,andMessagingonCompanyOwnedBlog

• Novartis Pharmaceuticals AG/Creation –MS:NoFilter

• UCLA Health Digital Marketing –UCLAHealthConnect

Finalists

Facebook Best Facebook Live Campaign

• Blast Marketing & PR –TheGreatChicagoBBQTour

• CompTIA –#MakeTechHerStoryFacebookLiveBroadcast

• Dixon Schwabl –RBCHeritageFacebookPageBreakstheNewsthattheTournamentisStayingonHiltonHeadIsland

• HomeAway.com –#EiffelTowerAllYours

• IBM –LiveonFacebook

• Mohegan Sun –20thAnniversary

• Outdoor Channel/Sportsman Channel/Outdoor Sportsman Group –IntegratedMedia–FacebookLiveInteractiveRoundtableDiscussion:OUTDOORSARMEDTOVOTEpresentedbyMyOutdoorTV.com

Facebook Best Marketing Campaign

• Albertsons Companies –StockUpSale

• Gold PR + Social Media –InvisalignConfidenceInAction

• Hawke Media –SmoothTech

• Intuit –#QBTeamDream

• King Media –TaborHillUSAToday10BestVoteCampaign

• Newlink –MTVSuperShore

• O.penVAPE –KeepitCurious

• Regence BlueCross BlueShield Health Plans –FearlessNationAwarenessCampaignforPacificNW

• Schneider Electric –ElectricalContractorsCampaign

Best Infographic

• CompTIA –7StepstoSuccesswithServer+

• CompTIA –8SkillsYou’llMasterWhenYouEarnYourA+Exam

• FleishmanHillard on behalf of Northside Hospital –ZikaInfographic

• Fuze & PAN Communications –ADayintheLifeofaFuzerInfographic

• United Technologies Celebrates 20th Anniversary of the Employee Scholar Program

• TLC Marketing –LiftOffWithLilly

• TopFire Media –i9SportsDrivesFranchiseGrowththroughFacebook

Facebook Best PR Campaign

• BodenPR –MásAllDayBreakfast,MásAcceso

• Dignity Health –#TakeBackYourMorning:ChallengingAmericanstoStarttheirDayinaNewWay

• Gatesman, Inc. –StarKist#Charlie4prez

• Genentech & Weber Shandwick & FleishmanHillard –Genentech’sCancerAwarenessMonthPatientPhotoSeries

• Hiebing –Culver’s#FarmingFridays

• Horizon Media –MobileHello

• Parallel Wireless –TelefonicaConnectingtheUnconnectedAnnouncement

• PepsiCo –TheSearchforHiddenFigures

Facebook Best Promoted Post

• Genentech & Weber Shandwick & FleishmanHillard –Genentech’sCancerAwarenessMonthPatientPhotoSeries

• Liquid Interactive –MackShopHoliday2016

• Live Nation Entertainment –GunsN’RosesReunionTour:FacebookCanvasAnnounceCampaign

• MAPR.agency –ShelbyAmericanCollectionVideo

• Monterey County Convention & Visitors Bureau –HikinginMontereyCounty

• Schneider Electric –PickYourPowerTrip

• Silverton Casino Hotel –PokeDraft

Facebook Campaign to Increase Followers

• PJ Lhuillier Group of Companies –CebuanaLhuillierRoadto2MillionFacebookPageLikes

• USA Track & Field –USATFGrowsSocialMediaFootprintAt2016OlympicGames

Facebook Contests / Games

• HISTORY –Vikings3DProphecy

• Idea Grove –ZombieDispatch

• Live Nation Entertainment –GameofThrones:LiveConcertExperienceSweepstakes

• United Heritage Credit Union –2016AustinCityLimitsMusicFestivalGiveaway

• Voto Latino and Fuse Media –CrashTheParties

Facebook Social Good Campaign

• AARP –TakeAStand

• The Brandon Agency –SaveOurNurses

• CTisus –MakingRadiologyEducationAccessibletoWorld

• ForRent.com –#30DaysofGifting:GivingBackThisHolidaySeason

• Kaplan Test Prep –KaplanCares


• Philips Sleep and Respiratory Care –#BreatheBoldly

• Seminole Hard Rock Hotel & Casino Tampa –PhilanthropyEfforts

• TaskUs –#BeBetterRoadSafetyTour

• United Network for Organ Sharing –BucketList:UNOSPublicServiceAdCampaign

Facebook Community / Engagement

• DEVENEY –MerilGrandOpening

• Digital Air Strike –BrownAutomotiveGroupFacebookCampaign

• Live Nation Entertainment –DemiLovato&NickJonasFacebookLiveQ&A

• MBB+ with the Chinet Brand –SocialMediaPlaybook

• Playa Hotels & Resorts –HyattZilaraCancun

• ROAR Groupe –StopSelling,StartEngaging:TheStoryofArby’sSocialMarketing

• Society of Manufacturing Engineers –#MFG#LoveNotes

• Novartis Pharmaceuticals Corporation –NETFusion

• Las Vegas Convention & Visitors Authority –Vegas360Video

• Raytheon Company –VeteransDayFacebookCampaign

• Ruby Tuesday –ShyGirlVideo

• Waldorf Astoria Hotels & Resorts

• The Woodlands Convention and Visitors Bureau –TheWoodlandsinaMinute

• World Wildlife Fund –AnUnderwaterChorusofWildlife

Instagram Best Contest

• DEVENEY –#ChampionsofChildrens

• Ruder Finn on Behalf of NBC –ClevelandHustles#PitchLeBronContest

• Southeast Toyota Distributors –#TriPriusCampaign

• United Heritage Credit Union –2016AustinCityLimitsMusicFestivalGiveaway

Instagram Best Marketing Campaign


• Sparkloft Media –AlaskaAirlines“WeekendWanderer”Campaign

• UCLA Health Digital Marketing –PeopleofUCLAHealth

Facebook Use of Video

• C+C and BECU –Sue’sSurprise

• Global Visi Media –Unity

• Hennessy –BottleAlchemy

• HISTORY –Vikings3DProphecy

• Houston Community College –GameofTuition:ASongofEducationandLearning,Episode1

• HSS I Hospital for Special Surgery –Gabrielle’sStory

• IBM –360-DegreeResearchLabs

• KCETLink Media Group –BallotBrief:CaliforniaPropositionsinaMinute

• National Association of Insurance Commissioners –“BadBreaks”SocialMediaCampaignwithCelebritySpokespersonRJMitte

Twitter Best Marketing Campaign

• A&E Television Networks –Critics’ChoiceAwardsSocialSuite

• Citrix –SynergySubmission

• Esurance –PassItOn

• Everywhere Agency –UPTV’s#GilmoreTheMerrierTwitterActivation

• Marina Maher Communications –P&GThankYou,MomCreatingViralitytoDominateaCrowdedConversation

• Weber Shandwick & M&M’S –2016FlavorVote

Snapchat Best Snapchat Campaign


• Everywhere Agency –#CoxSmartHomeSnapchatActivation

• IBM on Snapchat

• Las Vegas Convention & Visitors Authority –DJKhaledLaunchesVegasSnapchat

• Live Nation Entertainment –ArianaGrandeSnapchatTourCampaign

• Live Nation Entertainment –FloridaGeorgiaLineSnapchatTakeover

• Seminole Hard Rock Hotel & Casino Tampa –MakingStridesAgainstBreastCancerFilter

Instagram Best PR Campaign

• Diamond Public Relations –KidfluencersinCancun

• Fairfield University –Welcometothe#Stags20Class


• Playa Hotels & Resorts –TurquoizeExperienceatHyattZivaCancun

• Veuve Clicquot x LaForce –VeuveClicquotJourney2016

• Weber Shandwick & Mars Petcare –MixMania

Twitter Best PR Campaign

• CropLife America –#AgLoudAgProud

• CyrusOne –BringingtheSkyfortheCloudtoTwitter

• iMiller Public Relations –iMPRGivesThanks:iMPR30DaysofGratitude

• Insightpool –UPSPRIdentifiesandEngagesHyper-TargetedInfluencersUsingInsightpool

• Level 3 Communications –DDoSandCyberattacksExplained

• MassMedia Corporate Communications –McDonald’sEggsforEducation


• SSPR Public Relations –TwitterCentraltoATSDRIVEAwarenessSuccess

• Takeda Oncology –#3PointsforPatients

• UN Foundation –EarthToMarrakech

Twitter Best Tweet Content

• DigitalGlobe –Indy500Anniversary

• Edelman on Behalf of Activision –ModernWarfareRemasteredReveal(“PoopEmoji”)

• State Street Corporation –EmojiThis:FinancialRegulationsfortheRestofUs


Twitter Best Use of Hashtags

• Center for Audit Quality –#AuditorProud

• gyro –#SecureMyUpgrade

• Hofstra University –#HofDebate16

• Syracuse City School District –#SCSDFirstDay

• UN Foundation –#GiveAGIF

• Weber Shandwick & M&M’S –#MakeMLaughForRedNoseDay

Twitter Social Good Campaign

• Kronos Inc. –GetSocial,GiveBack:PawsforVeterans



• Weber Shandwick & M&M’S –#MakeMLaughForRedNoseDay

Twitter Promoted Tweet Campaign

• Marina Maher Communications –P&GThankYou,MomCreatingViralitytoDominateaCrowdedConversation

• Preferred Connect Insurance Center –CaliforniaBreweries

• U.S. Travel Association –Election2016IndustryPositioning:“Travel.MoreThanFun.SeriousBusiness.”

Twitter Campaign to Increase Followers

• Loyola Marymount University –Talkin’Twitterwith@LMUSnyder

• Nexon America and Wonacott Communications –PuttingCommunityattheForefront,anIconLookstoRedefineACompetitiveVideogameGenre&theWayWeMarketGames

Twitter Most Engaged Followers

• HGTV –FixerUpperSeason3SocialMediaCampaign

• Palo Alto Networks –NavigatingtheDigitalAge:TheDefinitiveCybersecurityGuideforDirectorsandOfficers

Use of Technology

• BodenPR –EscuchaDigitalBrandNewsroom

• CIG –CDOTBreathalyzerProgram

• Maryland Transit Administration –LaunchofWTTZ-FM93.5

• United Technologies Celebrates 20th Anniversary of the Employee Scholar Program

YouTube Best PR Campaign

• Porter Novelli –Livefromdrupa2016:ReinventYourPossibilities

• Rinck Advertising –Colman’sMustardHannahHartInfluencerCampaign

• Sparkloft Media –#MeetSouthAfrica

• Weber Shandwick with the Milk Processor Education Program –BUILTWITHCHOCOLATEMILK:ChocolateMilkMakesaSplashwithUSASwimmingPartnership

YouTube Individual Video

• Coyote Logistics –WhoisCoyote?

• Maryland Transit Administration –ExpressBusLinkLaunch

• Nexon America and Wonacott Communications –LawBreakers:BetweenOurGunsTrailer

• Ruby Tuesday –ShyGirlVideo

• Weber Shandwick & M&M’S –75thAnniversary:#CelebratewithM

Congratulations! If you’d like to order additional awards for your teams, please contact Mary-Lou French

[email protected]•301.354.1851

Congratulations to all the winners and

honorable mentions!

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AWARDS LUNCHEON · 2020-01-01 · Finalists. Facebook Best Facebook Live Campaign • Blast Marketing & PR –The Great ... OUTDOORS ARMEDTO VOTE presented by MyOutdoorTV.com Facebook

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