Award Winning Ad Campaign for Jensal

MARCA DE FABRICATeam ID: MF24418

THE PHILOSOPHY OF COMFORT

o The underlying philosophy behind the entire ad

campaign is Comfort.

o We project JeNSaL as a company which provides

comfort in the truest sense of the word.

LOGO & TAGLINE

LOGO

o Simple combination of colors

o Easy on the eye yet memorable

o Personification of the ‘J’, lending the human touch

o Simple text / no complex shape for easier reproduction

WHY COMFORTABLE COMPUTING?

o Simple and direct

o Again the human touch, by including the consumer in

the tagline

o Epitomizes the company’s commitment to provide

stress free solution to its customers.

USP

User Friendly . Efficient . Cost EffectiveWe are what you want us to be

o Emphasizing the basic philosophy of the company and

delivering where it matters to the customers

o Addressing piracy issues by mentioning cost effective

o Exhibits open mindedness of the management to mould

itself to the customer needs

POSTER

E-MAIL ADVERT

BANNER

VIRAL MARKETING

o Makes use of pre existing social networks and online

forums.

o The target customer base exists on these online

networks.

VIDEO AD

http://in.youtube.com/watch?v=7r-TgoeuopA

VIDEO AD GOING VIRAL

o How do we spread this?

DOES VIRAL MARKETING WORK?

o Yes. It does.

o Pulsarmania Viral video registered over 60000 views in a

short span.

o The video to follow will hopefully register a similar view

count.

BROCHURE

BROCHURE

REMNANT MARKETING – POSTER

REMNANT MARKETING – PAMPHLET

Thank You