AWARD Awards Winners 2010 - campaignbrief.com GONG LIST 2011.pdf · AWARD Awards Winners 2010 Entry Nº Title Client Entrant Company Gong A.07 Large format screens, individual - any

AWARD Awards Winners 2010A Film and Video

Entry Nº Title Client Entrant Company Gong

A.01 Television Commercials, individual - less than 30

A.01-530 Intense mints 'Toll booth' The Wrigley Company DDB Sydney Bronze


A.02 Television Commercials, individual - 30 seconds

A.02-006 Snake Carlton United Breweries Clemenger BBDO Melbourne Bronze

A.02-509 3 in 1 Selleys Belgiovane Williams Mackay Bronze

A.02-514 Kill Hungrythirsty Dead Parmalat The Monkeys Bronze

A.02-518 Evil Empire Lasoo BMF Bronze

A.02-537 Toyota Thums 'Glass Organs' Toyota Motor Corporation Saatchi & Saatchi Sydney Silver

Page 1

AWARD Awards Winners 2010


A.03 Television Commercials, individual - over 30 seconds

A.03-506 Potato Peelers Melbourne International Film Festival Clemenger BBDO Melbourne Silver

A.03-510 Stealing Your Dreams RABODIRECT Whybin\TBWA\Tequila Bronze

A.03-514 Boag’s Draught ‘Russell Falls’ Lion Publicis Mojo Sydney Bronze

A.03-515 Boag's Premium 'Glass Blower' Lion Publicis Mojo Sydney Bronze

A.03-516 Man Like Natural Lion Publicis Mojo Sydney Bronze

A.03-517 Super In. Super Out. Lion Publicis Mojo Sydney Gold

A.03-518 60 Things in 60 Seconds SKY Television DDB Group New Zealand Bronze

A.03-529 Nocturnal Migration Lion BMF Bronze


A.03-552 Darwin Kraft Foods JWT Melbourne Bronze

A.03-558 Volkswagen Passat Volkswagen DDB Sydney Bronze

A.03-564 Tiguan Cross Country Volkswagen DDB Sydney Bronze

A.03-572 Job Interview NAB Clemenger BBDO Melbourne Bronze

Page 2



A.07 Large format screens, individual - any length including

A.07-505 Potato Peelers Melbourne International Film Festival Clemenger BBDO Melbourne Silver

A.07-510 Nocturnal Migration Lion BMF Bronze



A.09 Community service & charity, individual - any length

A.09-511 The Guide Dog Interviews Guide Dogs NSW/ACT The Monkeys Bronze

A.09-514 The Inner Battle New Zealand Transport Agency (NZTA) Clemenger BBDO Wellington Silver

A.09-520 Enjoy The Ride Office Of Road Safety 303Lowe Bronze


A.11 Branded content, individual - any length

A.11-503 The Ship Song Project The Sydney Opera House The Monkeys Silver

A.11-526 Sheep Impact Carlton United Breweries Clemenger BBDO Melbourne Bronze

Page 3



A.12 Branded content, campaign - Any length. Including

A.12-502 Fat Yak Carlton United Breweries Clemenger BBDO Melbourne

- Victory Celebrations - Maneuvers at Speed - Grooming and Adornement - It Is On - Gerz

Bronze

A.12-503 The 28 Day Persecution of Rommy Gulla Panasonic Australia Pty Limited The Campaign Palace

- Intro - Day 1 - Day 8 - Day 16 - Day 18 - Finale

Bronze


A.14 Interactive film, campaign - Any length

A.14-500 The 28 Day Persecution of Rommy Gulla Panasonic Australia Pty Limited The Campaign Palace

- Intro - Day 1 - Day 8 - Day 16 - Day 18 - Finale

Bronze

Page 4



A.15 Music Video

A.15-500 The Ship Song Project The Sydney Opera House The Monkeys Bronze

Page 5

AWARD Awards Winners 2010B Craft in Film


B.01 Direction

B.01-504 Flyboy Volkswagen Goodoil Films Bronze

B.01-521 Boag's Premium 'Glass Blower' Lion Revolver Bronze

B.01-530 Son of Kick 'Playing the Villain' Son of Kick Revolver Bronze

B.01-536 Nocturnal Migration Lion Exit Films Bronze

B.01-539 HK Honey Nokia Exit Films Bronze

B.01-544 Wednesday / Thursday NZ Lotteries Finch Bronze

B.01-546 SKY Adult - The Pitch SKY Television Finch Bronze

B.01-548 Memories Volkswagen Exit Films Bronze

B.01-557 The Inner Battle New Zealand Transport Agency (NZTA) The Sweet Shop Silver

B.01-563 Potato Peelers Melbourne International Film Festival The Sweet Shop Silver

B.01-566 Toyota Thums 'Glass Organs' Toyota Motor Corporation The Sweet Shop Silver

B.01-577 '1882 Ansiosos y Capuchon' Destilados Argentinos S.A. Revolver Bronze

B.01-580 Ain't No Nancy Drink Diageo Australia Leo Burnett Sydney Bronze

B.01-581 The Important Man Diageo Australia Leo Burnett Sydney Silver

Page 6



B.02 Cinematography


B.02-516 Nocturnal Migration Lion Exit Films Silver

B.02-519 Toyota Thums 'Glass Organs' Toyota Motor Corporation The Sweet Shop Bronze

B.02-527 The Important Man Diageo Australia Leo Burnett Sydney Bronze


B.03 Editing

B.03-503 Memories Volkswagen The Butchery Silver

B.03-505 Flyboy Volkswagen The Butchery Bronze

B.03-506 60 things in 60 Seconds SKY Television Thick As Thieves Bronze


B.03-520 Tiguan Cross Country Volkswagen Method Studios Bronze

B.03-525 HK Honey Nokia The Editors Gold

Page 7



B.04 Animation

B.04-001 The Seven Billionth story SBS Animal Logic Silver

B.04-509 Nocturnal Migration Lion Alt.vfx Silver

B.04-518 Flyboy Volkswagen Fuel VFX Bronze


B.05 Digital Visual Effects

B.05-502 Curtin University - Make Tomorrow Better Curtin University Fin Design + Effects Bronze

B.05-504 Elantra 'Shell' Hyundai Motor Company Australia Animal Logic Bronze

B.05-506 Nocturnal Migration Lion Alt.vfx Silver

B.05-513 Gauntlet Toyota Motor Corporation Stink Bronze

B.05-519 Flyboy Volkswagen Fuel VFX Silver

Page 8



B.06 Production Design

B.06-501 Human Bank Commonwealth Bank of Australia Goodoil Films Bronze

B.06-502 Super In. Super Out. Lion Publicis Mojo Sydney Silver



B.06-514 Ain't No Nancy Drink Diageo Australia Leo Burnett Sydney Bronze

B.06-515 The Important Man Diageo Australia Leo Burnett Sydney Bronze


B.07 Casting

B.07-502 Flyboy Volkswagen Goodoil Films Bronze

B.07-504 Evil Empire Lasoo BMF Silver

B.07-506 A Fair Go For All Virgin Mobile Revolver Bronze

B.07-513 SKY Adult - The Pitch SKY Television Finch Bronze

B.07-520 The Important Man Diageo Australia Leo Burnett Sydney Silver

Page 9



B.08 Original Music

B.08-500 Ain't No Nancy Drink Diageo Australia Song Zu Bronze

B.08-502 Volkswagen Passat Volkswagen Turning Studios Silver

B.08-509 Toyota Thums 'Glass Organs' Toyota Motor Corporation Nylon Studios Bronze

B.08-518 The Seven Billionth story SBS We Love Jam Bronze

B.08-519 A Fair Go For All Virgin Mobile Publicis Mojo Sydney Bronze

B.08-521 Flyboy Volkswagen Goodoil Films Silver

B.08-532 Tiguan Cross Country Volkswagen DDB Sydney Bronze


B.09 Best use and/or arrangement of existing music

B.09-501 The Ship Song Project The Sydney Opera House Turning Studios Gold

B.09-503 Super In. Super Out. Lion Publicis Mojo Sydney Silver

B.09-505 Nocturnal Migration Lion BMF Bronze


Page 10



B.10 Sound Design

B.10-505 The Seven Billionth story SBS We Love Jam Silver

B.10-507 Super In. Super Out Lion Nylon Studios Bronze

Page 11

AWARD Awards Winners 2010C Print


C.01 Consumer Magazines, individual

C.01-508 Nature : Frog Reckitt Benckiser (Thailand) Limited Euro RSCG Bangkok Bronze

C.01-509 Nature : Chameleon Reckitt Benckiser (Thailand) Limited Euro RSCG Bangkok Silver

C.01-525 Jet Fighter Mattel (M) Sdn Bhd Ogilvy Malaysia Silver

C.01-526 T-Rex Mattel (M) Sdn Bhd Ogilvy Malaysia Bronze

C.01-527 Wrestler Mattel (M) Sdn Bhd Ogilvy Malaysia Bronze

C.01-533 Heaven and Hell Samsonite JWT Shanghai Gold


C.02 Consumer Magazines, campaign

C.02-507 Pictionary Mattel (M) Sdn Bhd Ogilvy Malaysia

- Jet Fighter - T-Rex - Wrestler

Silver

Page 12



C.04 Newspapers, individual - colour

C.04-002 FISH M WRAP Creative Juice\Bangkok (TBWA) Bronze

C.04-510 Saridon Butcher Bayer Philippines, inc. BBDO Guerrero / Proximity Philippines Bronze

C.04-511 Saridon Carpenter Bayer Philippines, inc. BBDO Guerrero / Proximity Philippines Bronze

C.04-512 Saridon Laundry Bayer Philippines, inc. BBDO Guerrero / Proximity Philippines Bronze

C.04-531 Nails 3M Technologies (S) Pte Ltd DDB Singapore Bronze

C.04-532 Cinema Pharex Health Corp. DDB DM9JaymeSyfu Bronze


C.05 Newspapers, campaign

C.05-502 FISH/CHICKEN/PORK M WRAP Creative Juice\Bangkok (TBWA)

- FISH - CHICKEN - PORK

Bronze

C.05-503 PERSISTENT HEADACHE Bayer Philippines, inc. BBDO Guerrero / Proximity Philippines

- BUTCHER - CARPENTER - LAUNDRY

Bronze

C.05-524 Center of Attention Pharex Health Corp. DDB DM9JaymeSyfu

- Cinema - Opera - Lecture

Bronze

Page 13

AWARD Awards Winners 2010D Integrated Campaign


D.01 Integrated campaign

D.01-501 Foot Locker Art Prize Foot Locker Asia-Pacific SapientNitro

- Interactive - Launch Video - Interactive - Artist Documentaries - Interactive - Website - Poster - POS - Other - Exhibition Event - Other - PR - International media and blogs

Bronze

D.01-506 NAB Break Up NAB Clemenger BBDO Melbourne

- TV - NAB Break Up - Print - NAB Break Up - Newspaper Letter - Outdoor - NAB Break Up - Live Stunts - Interactive - NAB Break Up - Twitter, Online Flims, Blog

Gold

D.01-519 Beer - The Untold Story DB Breweries Colenso BBDO New Zealand

- TV - Beer - The Untold Story - Radio - Export Family - Print - Election - Print - Invention - Print - Paper Route - Print - Took on a Government

Bronze

D.01-523 Skate Pinball Frucor Beverages Colenso BBDO New Zealand

- TV - Skate Pinball - Interactive - Skate Pinball - Outdoor - Pinball Skate Park

Silver

Page 14

AWARD Awards Winners 2010D.01-532 Toyota FJ Cruiser 'One Way In. One Way Out.' Toyota Motor Corporation Saatchi & Saatchi Sydney

- TV - 60 second TVC - TV - 30 second TVC - Interactive - Web Film 1 - Interactive - Web Film 2 - Interactive - Web Film 3 - Interactive - Web Film 4 - Interactive - Web Film 5 - Other - Documentary - Print - Advertorial - Interactive - iPad (as per print advertorial) - Interactive - Website - DM - Dealership DVD & Direct Mail

Bronze

D.01-536 Fashion Laundry- ARIEL P&G (Int'l Operations) Ltd. Ace Saatchi & Saatchi Manila

- Poster - FASHION LAUNDRY - ARIEL - Interactive - FASHION LAUNDRY - ARIEL - Outdoor - FASHION LAUNDRY - ARIEL

Bronze

D.01-541 Legends of the Dry CUB Clemenger BBDO Melbourne

- TV - Snake TVC - TV - Sausage TVC - Interactive - Sheep Impact Viral Film - Interactive - Website - Radio - Steve O Radio - Radio - Bilbies Radio

Bronze

D.01-544 BYO Cup Day 7 Eleven Leo Burnett Melbourne

- Other - BYO Case Study Video - Other - BYO Case Study Board - Interactive - Facebook Page - Poster - POS Posters - Outdoor - Bill Posters

Bronze

Page 15

AWARD Awards Winners 2010D.01-547 A Fair Go For All Virgin Mobile Publicis Mojo Sydney

- TV - Robin da Hood 60' - TV - Robin da Hood 15' - No contract - TV - Robin da Hood 15' - Rollover - TV - Robin da Hood 15' - Coverage - TV - Robin da Hood 15' - Swing - Interactive - Robin da Hood Pre-roll - Bath - Interactive - Robin da Hood Pre-roll - Sweet Love - Interactive - Robin da Hood Pre-roll - Wrestle - Interactive - Robin da Hood Pre-roll - Falconry - Print - Robin da Hood presentation board incl. print - Interactive - www.robindahood.com.au - Radio - Robin da Hood

Silver

D.01-549 RENT IKEA 303Lowe

- TV - Create Space - Radio - New Room Mate - Print - Small Space 1 - Print - Small Space 2 - Print - Small Space 3 - Print - Teaser 1 - DM - Monthly Rent Cheque - Print - Actual Size 1 - Print - Actual Size 2 - Other - In store poster - Outdoor - Sit Back - Outdoor - Seat - Outdoor - Inspired - Outdoor - Actual Size - Other - Tags 1 - Other - Trolley

Bronze

D.01-555 Watermark Diageo Australia Leo Burnett Sydney

- Radio - Watermark 1 - Print - Watermark 2 - Interactive - Watermark 3

Gold

Page 16



D.02 Community service & charity, Integrated Campaign

D.02-502 Limited Edition Sydney Dogs and Cats Home M&C Saatchi

- Interactive - Getting to Zero - Poster - Limited Edition - Other - Limited Edition - Poster - Lucky

Silver

Page 17

AWARD Awards Winners 2010E Posters and Outdoor


E.04 Outdoor, individual 24-sheet and 6-sheet poster

E.04-520 Heaven and Hell Samsonite JWT Shanghai Gold

E.04-524 Nails 3M Technologies (S) Pte Ltd DDB Singapore Bronze


E.05 Outdoor, campaign 24-sheet and 6-sheet poster

E.05-500 FISH/CHICKEN/PORK M WRAP Creative Juice\Bangkok (TBWA)

- FISH - CHICKEN - PORK

Bronze

E.05-518 Lovers Guardian Health & Beauty DDB Singapore

- Bull - Chicken - Pig

Bronze

Page 18



E.06 Targeted Indoor, individual

E.06-504 Nature : Frog Reckitt Benckiser (Thailand) Limited Euro RSCG Bangkok Bronze

E.06-505 Nature : Chameleon Reckitt Benckiser (Thailand) Limited Euro RSCG Bangkok Silver

E.06-523 Jet Fighter Mattel (M) Sdn Bhd Ogilvy Malaysia Bronze

E.06-541 Fashion LAaundry - ARIEL P&G (INT'L OPERATIONS)LTD. Ace Saatchi & Saatchi Manila Bronze

E.06-551 Cinema Pharex Health Corp. DDB DM9JaymeSyfu Bronze


E.07 Targeted Indoor, campaign

E.07-504 GAME SIGNATURES AFL George Patterson Y&R Melbourne

- Idea board - Jobe Watson - Marc Murphy - Scott Pendlebury - Jimmy Bartel

Bronze

E.07-508 Pictionary Mattel (M) Sdn Bhd Ogilvy Malaysia

- Jet Fighter - T-Rex - Wrestler

Bronze

Page 19



E.08 Community service & charity, individual - any size

E.08-517 Pimple Breast Cancer Foundation DDB Singapore Bronze

E.08-518 Tree Rings ACRES:Animal Concerns Research & DDB Singapore Bronze


E.09 Community service & charity, campaign - any size

E.09-503 Limited Edition Sydney Dogs and Cats Home M&C Saatchi

- Chrystal - Arizona - Lucky - Buttercup - Lucinda - Rufus

Silver

Page 20

AWARD Awards Winners 2010F Ambient


F.03 Community service & charity, individual

F.03-501 Yang Ai (Despair Whirlpool) Guangzhou YangAi Special Children Parent Leo Burnett Shanghai Bronze

Page 21

AWARD Awards Winners 2010G Print Craft


G.02 Copywriting, campaign

G.02-501 The One That Got Away Coastguard New Zealand DDB Group New Zealand

- Son - Best Friend - Brother

Bronze


G.03 Typography, individual

G.03-001 Christmas Wrap - Reindeer Moon Communications Group Moon Communications Group

- - - - -

Bronze


G.04 Typography, campaign

G.04-505 Huawei IDEOS X1 and SONIC Huawei Technologies (Australia) Arnold Furnace Sydney

- Finger Fun - Master Plasterer - Shoe Fetish - Bieber Fever - Let's Stalk - Sorry No Fax

Bronze

G.04-506 Surface Defence Force Recruiting George Patterson Y&R Melbourne

- Courage - Determination - Confidence

Bronze

Page 22



G.05 Art Direction, individual

G.05-519 Heaven and Hell Samsonite JWT Shanghai Gold

G.05-520 Tree Rings ACRES:Animal Concerns Research & DDB Singapore Bronze


G.06 Art Direction, campaign

G.06-512 Surface Defence Force Recruiting George Patterson Y&R Melbourne

- Courage - Determination - Confidence

Bronze

G.06-515 French Film Festival Alliance Francaise George Patterson Y&R Sydney

- Cry - Kiss - Bleed

Silver

G.06-516 Anta Installation Anta JWT Shanghai

- Anta ‚ÄúLi Xiaoxu‚Äôs shoebox‚Äù installation - Anta ‚ÄúTang Zhengdong‚Äôs shoebox‚Äù installation - Anta ‚ÄúZhou Peng‚Äôs shoebox‚Äù installation

Silver

G.06-517 Huawei IDEOS X1 and SONIC Huawei Technologies (Australia) Arnold Furnace Sydney

- Finger Fun - Master Plasterer - Shoe Fetish - Bieber Fever - Let's Stalk - Sorry No Fax

Bronze

Page 23



G.07 Photography, individual

G.07-504 The Ship Song Project The Sydney Opera House POOL Bronze

G.07-529 Oil Spill Surfrider Foundation Leo Burnett Sydney Bronze


G.08 Photography, campaign

G.08-503 Our oceans aren't the only ones in danger Surfrider Foundation Adam Taylor Photography

- Plastic Debris - Oil Slick - Beer Rings

Bronze

G.08-508 Earth Hour 2011 Earth Hour Andreas Smetana Photography PTY

- EARTH HOUR 1 / 1 - EARTH HOUR 2 / 1 - EARTH HOUR 3 / 1

Bronze

G.08-512 The Postiche Collection Julian Wolkenstein Photographer Julian Wolkenstein

- Eyah-Kusadvha Dunaki Daardhi - The Eadaraig Vestment - The Cernunnos Postiche - The Laramie Postiche - The Belgorod Boroda - The Ma arakatt Al Rahman Merkhet

Silver

Page 24



G.09 Illustration, individual

G.09-505 Heaven and Hell Samsonite JWT Shanghai Silver


G.10 Illustration, campaign

G.10-505 GAME SIGNATURES AFL George Patterson Y&R Melbourne

- Idea board - Jobe Watson - Marc Murphy - Scott Pendlebury - Jimmy Bartel

Silver


G.11 Digital enhancement and manipulation, individual

G.11-506 Hospital Batelco Illusion Co.,Ltd. Bronze

G.11-507 Hotel Batelco Illusion Co.,Ltd. Bronze

G.11-508 Heaven and Hell Samsonite JWT Shanghai Gold

Page 25



G.12 Digital enhancement and manipulation, campaign

G.12-500 Earth Hour 2011 Earth Hour Toby and Pete

- Lamp 1 - Lamp 2 - Lamp 3

Bronze

G.12-502 Our oceans aren't the only ones in danger Surfrider Foundation Cream Studios

- Oily Beach - Skeleton - Underwater

Bronze

Page 26

AWARD Awards Winners 2010H Radio


H.01 Up to and including 30 seconds

H.01-500 Awesome Light SAMROC Paint and Hardware Lowe Singapore Bronze

H.01-514 Lost Toy IKEA The Monkeys Bronze

H.01-543 Pants 7 Eleven Leo Burnett Melbourne Bronze


H.03 Campaign

H.03-500 The Language of Colour SAMROC Paint and Hardware Lowe Singapore

- SLAP - AWESOME LIGHT - CHASE - BUST UP - CHAINSAW - LOOK AT ME, DAD!

Silver

H.03-520 Slow Mornings 7 Eleven Leo Burnett Melbourne

- Pants - Paper - Password

Bronze

Page 27



H.06 Production in Radio, individual



H.07 Production in Radio, campaign

H.07-500 The Language of Colour SAMROC Paint and Hardware Lowe Singapore

- SLAP - AWESOME LIGHT - CHASE - BUST UP - CHAINSAW - LOOK AT ME, DAD!

Bronze


H.08 Copywriting


H.08-507 Consequences For Women PUMA Australia Ogilvy Melbourne Bronze

Page 28

AWARD Awards Winners 2010I Direct Marketing


I.01 Flat Direct Mail

I.01-506 Catalogue and Tee-Shirt Folding Machine AS Colour DDB Group New Zealand Silver


I.02 Dimensional Direct Mail

I.02-503 Ping-Pong by Noise Noise International M&C Saatchi Bronze

I.02-510 Spiegel Box Arts Centre Leo Burnett Melbourne Silver


I.03 Direct Response Advertising, individual

I.03-511 Spiegel Box Arts Centre Leo Burnett Melbourne Bronze

Page 29



I.04 Direct Response Advertising, campaign - single

I.04-505 EFFIES Awards campaign - Making It CAANZ DraftFCB New Zealand

- Crawford - McPherson - Gattung - King - Bradbourne - Talbot - Catmur - Ellis - Mowday - Buchanan - Scott - Stone - Cochrane

Bronze


I.05 Non Commercial Direct Mail

I.05-502 BMF's Wow Sit Down Thing BMF BMF Bronze

I.05-505 Apple Box Leo Burnett Sydney Leo Burnett Sydney Bronze

Page 30



I.06 Community service & charity, individual

I.06-007 Flooded House Australian Red Cross Belgiovane Williams Mackay Bronze

I.06-503 The Guide Dog Interviews Guide Dogs NSW/ACT The Monkeys Bronze

I.06-504 Handlebar Grips Accident Compensation Corporation (ACC) Clemenger BBDO Wellington Bronze


I.07 Community service & charity, campaign

I.07-001 OPEN BOOK The Reach Foundation DDB Group Melbourne

- Interactive - Open Book Website - Interactive - Open Book Banner Ads - Outdoor - Open Book Metrolites - Print - Open Book Radio - Other - Open Book PR - DM - Open Book Avant Cards

Bronze

I.07-003 Sneak Up Ads New Zealand Transport Agency (NZTA) Clemenger BBDO Wellington

- DM - 4x4 - DM - Ute - DM - Campervan - DM - Motorbike - DM - Classic Car 1 - DM - Classic Car 2 - DM - Canoe - DM - Car

Bronze

I.07-500 Communication Shutdown The AEIOU Foundation SapientNitro

- Interactive - Online videos - Interactive - Website - Interactive - Social Network App - Other - PR

Bronze

Page 31

AWARD Awards Winners 2010I.07-501 Disposable Forest Greenpeace East Asia Ogilvy Beijing

- Outdoor - Disposable Forest - Interactive - Disposable Forest - DM - Disposable Forest - Poster - Disposable Forest - Other - Disposable Forest - Print - Disposable Forest

Silver


I.09 Art Direction for Direct, individual - any medium

I.09-500 Make Cyberspace a Better place Kids Helpline M&C Saatchi Bronze

I.09-506 Spiegel Box Arts Centre Leo Burnett Melbourne Silver

I.09-507 Apple Box Leo Burnett Sydney Leo Burnett Sydney Silver

I.09-508 Spotlight Australian Bureau of Statistics Leo Burnett Sydney Bronze


I.10 Integrated Solutions

I.10-503 NAB Break Up NAB Clemenger BBDO Melbourne


Bronze

I.10-504 My Car is Your Car Insurance Group Australia Whybin\TBWA\Tequila

- Other - CASE STUDY VIDEO - Other - AWARD BOARD - Other - TBC

Silver

Page 32

AWARD Awards Winners 2010I.10-520 Maxibon Man-Chew Nestle Peters Ice Cream Publicis Mojo Melbourne

- TV - Man-Chew 90" Infomercial - Poster - Jawceps Billboard - Interactive - Man-Chew Website - Interactive - Jumping Girls - Interactive - Licker Youtube Masthead - Interactive - Throbbing Chin - Interactive - Pathetic Licker to Biting God - Other - Man-Chew Toy - Outdoor - Jawsome Bus-Bak

Bronze

I.10-521 BYO Cup Day 7 Eleven Leo Burnett Melbourne

- Other - BYO Case Study Video - Other - BYO Case Study Board - Interactive - Facebook Page - Poster - POS Posters - Outdoor - Bill Posters

Silver


I.11 Alternative media, individual

I.11-514 Musical Fitting Rooms StarHub Pte Ltd DDB Singapore Gold

Page 33



I.13 Digital Direct Response, individual

I.13-502 Pedigree Dog-A-Like Mars Whybin\TBWA\Tequila Silver

I.13-504 Flip Your Profile Cisco Consumer Products Pte Ltd DDB Singapore Bronze

I.13-507 Doggelganger Mars Colenso BBDO New Zealand Silver

I.13-510 Music MoodBox StarHub Pte Ltd DDB Singapore Bronze

I.13-511 Musical Fitting Rooms Starhub Pte Ltd DDB Singapore Gold

I.13-513 Spotlight Australian Bureau of Statistics Leo Burnett Sydney Bronze


I.14 Digital Direct Response, campaign

I.14-505 Maxibon Man-Chew Nestle Peters Ice Cream Publicis Mojo Melbourne

- Man-Chew 90" Infomercial - Man-Chew Website - Licker youtube Masthead - Jumping Girls Banner - Pathetic Licker to Biting God - Chin Page Takeover

Bronze

Page 34

AWARD Awards Winners 2010J Design


J.03 Promotional and poster design

J.03-528 Heaven and Hell Samsonite JWT Shanghai Bronze


J.06 Design within Entertainment (music / art / crafts)

J.06-001 Moonlight Cinema Season Identity 2010/11 Moonlight Cinema Naughtyfish Design Bronze

J.06-502 Spiegel Box Arts Centre Leo Burnett Melbourne Bronze

J.06-503 Belvoir 2011 Season Campaign Belvoir Theatre Alphabet Studio Silver

Page 35

AWARD Awards Winners 2010K Digital


K.01 Website - Business to consumer

K.01-001 Doggelganger Mars Colenso BBDO New Zealand Silver

K.01-506 Investorville Commonwealth Bank of Australia BMF Bronze

K.01-517 Spotlight Australian Bureau of Statistics Leo Burnett Sydney Bronze


K.03 Website - Community service & charity, public health &

K.03-502 OPEN BOOK THE REACH FOUNDATION DDB Group Melbourne Bronze

K.03-504 Target Nuclear Weapons Australian Red Cross Belgiovane Williams Mackay Bronze

K.03-509 Enjoy the Ride Office of Road Safety 303Lowe Bronze

Page 36



K.04 Digital Campaign - Business to consumer

K.04-001 Pedigree Adoption Drive Campaign 2011 The Pedigree Adoption Drive Whybin\TBWA\Tequila Silver

K.04-515 The 28 Day Persecution of Rommy Gulla Panasonic Australia Pty Limited The Campaign Palace Bronze


K.06 Digital Campaign - Community service & charity, public

K.06-502 SpeedKills TAC Naked Communications Sydney Bronze

K.06-503 Improve Your Plant/Life Balance Nursery & Garden Industry Australia (NGIA) IdeaWorks / Y&R Group Bronze



K.07 Online Ad - Banner ad (including expanders,

K.07-504 AR-Drone Flying Banner Parrot Japan beacon communications k.k. Bronze

Page 37



K.10 Online promotion - must include an offer or response

K.10-508 Power Pinata Vodafone Hutchison Australia Pty Ltd. Host Bronze


K.11 Games - Mobile

K.11-002 NRMA Insurance Car Park Challenge IAG Whybin\TBWA\Tequila Bronze


K.12 Games - Online

K.12-500 World's Biggest PAC MAN Microsoft & Namco Bandai Soap Creative Bronze


K.14 Mobile

K.14-503 Pedigree Dog-A-Like Mars Whybin\TBWA\Tequila Silver

K.14-505 Impulse Saver Westpac Colenso BBDO New Zealand Silver

Page 38



K.15 Digital Kiosk, Point of Sale, On-Site

K.15-503 Musical Fitting Rooms Starhub Pte Ltd DDB Singapore Bronze


K.16 Online Promotion

K.16-505 The 28 Day Persecution of Rommy Gulla Panasonic Australia Pty Limited The Campaign Palace Bronze


K.17 Viral Film

K.17-506 The Ship Song Project The Sydney Opera House The Monkeys Silver

K.17-507 REAP Viral OzHarvest MANUAL Bronze

K.17-510 Rear View Girls - Los Angeles Levi Strauss & Co. San Francisco Colenso BBDO New Zealand Gold


Page 39



K.18 Social Media

K.18-512 How 'SpeedKills' killed speed TAC Naked Communications Sydney

- TVC - SpeedKills Appeal - Online Content - Gabby - Online Content - How to 'like' on Facebook - Online Content - Slow Race - Speedkills Documentary 3min - News and PR - Facebook Speedkills Page - Twitter Speedkills Page

Silver

K.18-513 Target Nuclear Weapons Australian Red Cross Belgiovane Williams Mackay

- Nuclear Weapons - Nuclear Weapons - Nuclear Weapons

Bronze

K.18-521 The 28 Day Persecution of Rommy Gulla Panasonic Australia Pty Limited The Campaign Palace

- 28 Days Intro - Day 1 - Day 8 - Day 16 - Day 18 - Finale

Bronze

Page 40



K.19 Apps

K.19-504 Pedigree Dog-A-Like Mars Whybin\TBWA\Tequila Silver

K.19-511 Heineken Rugby Clubhouse Heineken Holler Sydney Bronze


K.20 Emerging Digital

K.20-505 Musical Fitting Rooms Starhub Pte Ltd DDB Singapore Bronze

Page 41

AWARD Awards Winners 2010L Creative Innovation


L.01 Creative Innovation

L.01-507 Run With Me ASICS IdeaWorks / Y&R Group Silver

Page 42

AWARD Awards Winners 2010M Promotion and Experiential


M.01 Best use of experiential marketing in a promotional

M.01-503 NAB Break Up NAB Clemenger BBDO Melbourne


Gold

M.01-509 GAME SIGNATURES AFL George Patterson Y&R Melbourne

- Other - Idea board - Poster - Jobe Watson - Poster - Marc Murphy - Poster - Scott Pendlebury - Poster - Jimmy Bartel

Silver


M.02 Best use of ambient and/or guerilla marketing in a

M.02-514 Sushi Train Umi-Kaiten-Zushi JWT Sydney

- Outdoor - Sushi Train

Bronze

M.02-517 The Skate Wash Denim Meters\bonwe JWT Always Shanghai

- Outdoor - The Skate Wash Denim

Silver

Page 43



M.03 Best new product launch & re-launch or multi-product

M.03-506 We Believe Lion DDB Group New Zealand

- TV - We Believe - TV - We Believed - Outdoor - Comeback - Outdoor - Just as Thirsty - Outdoor - We Believed - Print - Believe - Print - Facebook - Print - Same Teams - Other - Bus side - Taste the Glory - Other - Bus side - Believers - Other - Bus side - Looks Like it Did - Interactive - Facebook - We Believe

Bronze

M.03-507 Skate Pinball Frucor Beverages Colenso BBDO New Zealand

- TV - Skate Pinball - Interactive - Skate Pinball - Outdoor - Pinball Skate Park

Silver

Page 44



M.06 Best use of social media marketing in a promotional

M.06-502 NAB Break Up NAB Clemenger BBDO Melbourne


Gold

M.06-505 Rear View Girls - Los Angeles Levi Strauss & Co. San Francisco Colenso BBDO New Zealand

- Other - Rear View Girls - Los Angeles

Silver

Page 45

AWARD Awards Winners 2010N New Product Development


N.01 New Product Development

N.01-505 GAME SIGNATURES AFL George Patterson Y&R Melbourne Gold

N.01-507 Impulse Saver Westpac Colenso BBDO New Zealand Silver

N.01-511 Watermark Diageo Australia Leo Burnett Sydney Gold

Page 46

AWARD Awards Winners 2010 - campaignbrief.com GONG LIST 2011.pdf · AWARD Awards Winners 2010 Entry Nº Title Client Entrant Company Gong A.07 Large format screens, individual - any

Documents