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SWINGING 60’S AW 2015 Elisabeth Hill Usina [email protected] +34 680 73 69 28
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AW 2015 SWINGING 60S

Jan 16, 2017

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Page 1: AW 2015 SWINGING 60S

SWINGING 60’S AW 2015

Elisabeth  Hill  Usina  [email protected]  

+34  680  73  69  28  

Page 2: AW 2015 SWINGING 60S

Optimistic young and carefree 60’s styling returns as key directions for autumn 15 footwear, preppy baby doll styling, it’s feminine and innocent. Styles icons: Twiggy, Penelope Tree, Jane Birkin. Shoe’s pattern: Mary Jane flats and block heels, square toe high shaft boots, loafer uppers. Handbags pattern: bowling bags, medium squared size bags, textured bags, retro minimal looking bag. Valentino, Miu Miu and Prada is leading this trend. Inspiration: Movies like Blow up and Joanna is used as reference points.

     

SWINGING 60’S AW 2015 Introduction

Page 3: AW 2015 SWINGING 60S

SWINGING 60’S AW 2015 Mood board inspiration

Page 4: AW 2015 SWINGING 60S

SWINGING 60’S AW 2015 Mood board inspiration

Page 5: AW 2015 SWINGING 60S

SWINGING 60’S AW 2015 Colour/ material chart

CORE COLORS:

ACCENT COLORS:

PRINTS/ TEXTURES:

Red  snake  

LV  textured    

LV  textured    

Grey  tweet  

Polka  dot  red/black  

Polka  dot  white/black  

Hounds  tooth  

Hounds  tooth  

Hounds  tooth  

Hounds  tooth  

Black  coco  

Tartan  

Page 6: AW 2015 SWINGING 60S

SWINGING 60’S AW 2015 Collection

Page 7: AW 2015 SWINGING 60S

SWINGING 60’S AW 2015

Bags Collection

Page 8: AW 2015 SWINGING 60S

SWINGING 60’S AW 2015 Bag collection overview

Style  1.1   Style  1.2   Style  2.1   Style  2.2  

Style  3.1   Style  3.2   Style  4.1  

Page 9: AW 2015 SWINGING 60S

STYLE 3 components example:

LV  textured    

LV  textured    

SKU COLORS:

MATERIAL:

Style  3.1   Style  3.2  ILLUSTRATOR DRAW

Page 10: AW 2015 SWINGING 60S

STYLE 4 components example:

Red  snake  

SKU COLORS:

MATERIAL:

ILLUSTRATOR DRAW Style  4.1  

Page 11: AW 2015 SWINGING 60S

SWINGING 60’S AW 2015

Shoes Collection

Page 12: AW 2015 SWINGING 60S

SWINGING 60’S AW 2015 collection 1_ bow, hounds tooth and dots

Style  1.1   Style  1.2  

Style  2.1   Style  2.2   Style  2.3  

Style  3.1   Style  3.2   Style  3.3   Style  3.4  

Style  4.1   Style  4.2  

Page 13: AW 2015 SWINGING 60S

Hounds  tooth  

Hounds  tooth  Hounds  tooth  

Hounds  tooth  

STYLE 3 components example: SKU COLORS:

MATERIAL:

ILLUSTRATOR DRAW

Style  3.1   Style  3.2   Style  3.3   Style  3.4  

Page 14: AW 2015 SWINGING 60S

Style No. Last: Factory: Target price: Heel height: Category: Trend1 Date1 SEASON:

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Page 15: AW 2015 SWINGING 60S

Polka  dot  red/black  

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STYLE 4 components example: SKU COLORS:

MATERIAL:

ILLUSTRATOR DRAW

Style  4.1   Style  4.2  

Page 16: AW 2015 SWINGING 60S

STYLE 4 SPEC SHEET EXAMPLE:

Style No. Last: Factory: Target price: Heel height: Category: Trend/ Date/ SEASON:

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Page 17: AW 2015 SWINGING 60S

SWINGING 60’S AW 2015 collection 2_tweet, bow and Mary Jane

Style  1.1   Style  1.2   Style  2.1   Style  2.2  

Style  3.1   Style  3.2   Style  4.1   Style  4.2  

Style  5.1   Style  5.2  

Page 18: AW 2015 SWINGING 60S

MATERIAL:

STYLE 1 components example: SKU COLORS:

ILLUSTRATOR DRAW

Style  1.1   Style  1.2  

Grey  tweet  

Hounds  tooth  

Page 19: AW 2015 SWINGING 60S

STYLE 1 SPEC SHEET EXAMPLE:

Style No. Last: Factory: Target price: Heel height: Category: Trend, Date, SEASON:

E3,�<,

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Page 20: AW 2015 SWINGING 60S

MATERIAL:

Style  4.1   Style  4.2  

STYLE 4 components example: SKU COLORS:

ILLUSTRATOR DRAW

Grey  tweet  

Hounds  tooth  

Page 21: AW 2015 SWINGING 60S

STYLE 4 SPEC SHEET EXAMPLE:

Style No. Last: Factory: Target price: Heel height: Category: Trend, Date, SEASON:

E3,�<,

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Page 22: AW 2015 SWINGING 60S

SWINGING 60’S AW 2015 Shoe collection 3_ tweet, coco and men chic

Style  1.1   Style  1.2   Style  2.1   Style  2.2  

Style  3.1   Style  3.2   Style  4.1   Style  4.2  

Style  5.1   Style  5.2   Style  6.1   Style  6.2  

Page 23: AW 2015 SWINGING 60S

MATERIAL:

STYLE 1 components example:

SKU COLORS:

ILLUSTRATOR DRAW

Grey  tweet  

Black  coco  

Style  1.1   Style  1.2  

Page 24: AW 2015 SWINGING 60S

STYLE 1 SPEC SHEET EXAMPLE:

Style No. Last: Factory: Target price: Heel height: Category: Trend+ Date+ SEASON:

D2+�;+

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Page 25: AW 2015 SWINGING 60S

STYLE 5 components example:

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ILLUSTRATOR DRAW

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Page 26: AW 2015 SWINGING 60S

STYLE 5 SPEC SHEET EXAMPLE:

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Page 27: AW 2015 SWINGING 60S

SWINGING 60’S AW 2015 Shoe collection 4_ minimal loafer, tartan, brogue

flat  ankle  booPe  

Style  1.1   Style  1.2   Style  2.1  

Style  3.1   Style  3.2   Style  4.1   Style  4.2  

Page 28: AW 2015 SWINGING 60S

STYLE 3 components example:

MATERIAL:

SKU COLORS:

ILLUSTRATOR DRAW

Style  3.1   Style  3.2  

Tartan  

Page 29: AW 2015 SWINGING 60S

STYLE 3 SPEC SHEET EXAMPLE:

Style No. Last: Factory: Target price: Heel height: Category: Trend, Date, SEASON:

E3,�<,

DF3384��� FOSHAN MD. 990 Y ��� 1.5 CM NO, FLAT PUMP/OXFORD��: 60'S B], / >R, ������

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upper finish/_^48K

Make sure the fabric pattern goes in the right direction! /

outsole/welt finish/:?GC48K

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CAN'T SHOW DUE TO COMPANY'S PRIVACY

POLICY:

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 PHOTOS IN THE CAMPAIGN

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 PHOTOS IN THE CAMPAIGN

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 PHOTOS IN THE CAMPAIGN

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 MEDIA WITH SWINGING 60’S COLLECTION BAG AND SHOE                                          

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