Best Foot Forward: Avoiding Common Capital Campaign Mistakes Brent A. Hafele, M.A. NewDay Nonprofit Solutions 4/24/14 1pm EDT
Avoiding Common Capital Campaign Mistakes
May 08, 2015
With the economy improving, more nonprofits are launching capital campaigns to reach more people. Sadly, many campaigns stall from a few common mistakes. Brent A. Hafele, M.A. will show you how to avoid these mistakes and make your fundraising campaign a great success.
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Best Foot Forward:Avoiding Common
Capital Campaign Mistakes !
Brent A. Hafele, M.A. NewDay Nonprofit Solutions
!4/24/14 1pm EDT
Your Presenter
Brent A. Hafele, M.A. NewDay Nonprofit Solutions !Through his consulting practice, NewDay Nonprofit Solutions, he provides counsel on a variety of nonprofit leadership areas including capital campaigns, general fundraising, strategic planning, board/governance relations, and vibrancy planning. !Master of Arts degree in Philanthropy and Development from Saint Mary’s University of Minnesota.
3
Agenda Defining Capital Campaigns Four Common Mistakes (and how to fix them) Lots of Questions and Answers
A Time to Plant:Preparing for Your Capital Campaign
What is a
Capital Campaign?
!vs. !
-‐ Bob Duncan
What is a
Capital Campaign?
1. Intensive, highly coordinated fundraising effort
2. Large goal (typically 3-‐10x annual income)
3. Defined period of time
Capital Campaign Goals• Larger facility • Add onto or remodel current facility • Additional locations • Expansion of programs • Upgrade equipment • Endowment and reserve -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐
Provide better services to more.
Not 1,000 donors give
$1,000.
Mistake #1: Expecting Uniform Gifts
Donor Pyramid!
Lead
Major
Middle
Regular Donors
Universe
Donor Pyramid
$
Raising $1.1 MillionCumulative
# Gifts Range + Prospects $ in Range Dollars Percent
1 $150,000 3 $150,000 $150,000 14%
2 $75,000 6 $150,000 $300,000 27%
2 $50,000 6 $100,000 $400,000 36%
4 $25,000 12 $100,000 $500,000 45%
7 $20,000 28 $140,000 $640,000 58%
15 $10,000 60 $150,000 $790,000 72%
20 $5,000 80 $100,000 $890,000 81%
45 $2,500 180 $112,500 $1,002,500 91%
65 $1,000 260 $65,000 $1,067,500 97%
150 $250 600 $37,500 $1,105,000 100%
Many $100 Many $30,000 $1,135,000 103%
Mistake #2: Skipping the Study
Mistake #2: Skipping the Studya) Test Case ➔ Is it compelling? b) Assess Capacity ➔ Can it be funded? From where? c) Identify Leadership ➔ Who will raise it? d) Evaluate Readiness ➔ Can the Org handle it?
Plan for Success (strategy, timing, budget, etc.)
Prepares Donors
and Leadership
Mistake #3: “Going Public” Too Soon
Help Us Reach Our
Goal!
$500,000
$1,000,000
$1,500,000
$2,000,000
Celebration
Campaign Phases
Public Phase
Quiet Phase
Planning
Pre-Planning
Go Public
Mistake #4: Launching PrematurelyCampaign Cycle Growth Cycle
Growth Cycle © 2014 NDNS
Mistake #4: Launching Prematurely
• Strategic Planning • Fundraising • Staffing • Board Development • Project • Counsel
newdaynonprofit.com
Book Recommendation
Capital Campaigns: Strategies that Work
!By Andrea Kihlstedt
Questions?
Free Campaign Check-up
Bring your questions
• Planning, Campaigning, or Post
• Growth Cycle
!
!!!
Upcoming Topics: !
Winning Strategies for Nonprofit Compliance !
Donor Thank You Videos, Infographics, and Other Fun Ways to Say Thanks
!Getting Your Board To Fundraise
https://bloomerang.co/resources/webinars
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