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September 30, 2013Filed Under:Advanced
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1. 1
David Sealeysays:September 30, 2013 at 02:53Avinash
This is very good stuff. I particularly like the way you've
separated winners and stinkers.
David S
REPLY2. 2
[email protected]:September 30,
2013 at 04:05At the end of the day, how we add value to our
customer is important. Focusing on adding Values to end user /
customers than Sales is the key to success.
REPLY3. 3
Rebecca Hadensays:September 30, 2013 at 06:00Wonderful article
and you're absolutely right. It's a big shift for traditional
marketers to make, though, and it's a long-range strategy.
We may continue to have a hard time convincing clients that it
works when TV ads are what they really understand.
REPLY 4
Avinash Kaushiksays:September 30, 2013 at 22:54Rebecca:If it
helps, time and fate is on our side. :)
I am a believer in TV, both its value as an entertainment
channel and as a great place to advertise. The problem is investing
in TV blindly. The problem is investing in TV blindly at the cost
of other channels where the intent is so much stronger. The problem
is investing in TV, a medium that is evolving differently very
quickly, at the cost of not investing some in experimenting in
channels that will be our future.
The good news is that smart companies are changing, other
non-smart companies will join them (willingly or unwillingly!).
Avinash.
REPLY 5
Rebecca Hadensays:October 1, 2013 at 04:34Good point. In fact,
by supporting that change, we can help our clients be the smart
companies that succeed in the new business landscape.
REPLY4. 6
Joshua Usays:September 30, 2013 at 06:13A post by Avinash I
understand!
REPLY 7
Kayla Hillersays:September 30, 2013 at 08:56Love those venn
diagrams right?!
REPLY5. 8
Josh Braatensays:September 30, 2013 at 06:43Great post, Avinash!
I think this is a hard area for the business world to understand.
Content marketing, building up your website as a base of dynamic
and helpful content, and anything that requires time and effort
before paying off is usually frowned upon in lieu of something that
will help meet the Street's expectations this quarter.
It's a shame though, because if you don't invest, how do you
ever get the flywheel spinning? I'm lucky I have leaders who can
envision the type of effect this investment in social and website
equity can do in the long run and that I have your blog to continue
to reference so that I may pick the right metrics and show things
in the right way to continue to get buy-in.
My favorite KPIs for our blog/resource areas lately have been
website frequency and assisted conversions (i.e., we have our
Multi-Channel Funnels set up to group channels based on landing
pages instead of media source and measure these pages' ability to
influence macro and micro conversions over time), which have done
wonders to demonstrate their ability to woo people over time and
really build that relationship before asking them to buy.
REPLY 9
Avinash Kaushiksays:September 30, 2013 at 22:43Josh:You are
absolutely right, our obsession with short term outcome is
undermining the efforts in activities that create long-term value.
Of course this is not a problem unique to the web.
One way to make incremental progress on this challenge is to
consider executing against venn-diagram #4 in the post. The
micro-conversions happen in the current quarter so that gets the
management team to value them, even if it is not as much as it
should be.
After a few months of that, we can start to show how those
micros map up to the macro and gradually we start to drive the
right type of long-term thinking.
I will admit, it is painful for us even if it is ultimately
hugely rewarding for our clients.
Avinash.
REPLY6. 10
Dominic DiBernardosays:September 30, 2013 at 06:43You never fail
to deliver incredible value. The thing I love best about your
posts, besides how well thought out they are, is the fact that they
come from someone in the field. This is not about some theoretical
world, this is real insight from the trenches.
By the way, I just finished your book "Web Analytics 2.0", can't
wait to start my implementing all the awesomeness at my company. It
was the perfect primer as I switch hats from eCommerce finance
role, to that of "ninja web analyst" covering all things web.
Your book opened my eyes to how far behind the company is at web
analytics, at first it was depressing, but then exciting realizing
how much low hanging fruit there will be in the beginning. And the
fact that I get to help build a analytics team that has never
existed before.
My first few months is all going to be centered around
simplicity: identifying the critical few, outlining a measurement
model, and evangelizing web analytics 2.0 philosophies and
mindsets.
Thanks again!
Dominic
REPLY7. 11
nikitasays:September 30, 2013 at 06:54It's funny, because even
publishers who you would expect to be masters of content creation
face this problem.
There are so many times, where you see a publisher whose social
feeds are just, here is a link to a post, here is another link to a
post, here is a third link to a post.
REPLY 12
Avinash Kaushiksays:September 30, 2013 at 22:45Nikita:I could
not agree with you more.
Everybody's got to learn the new rules. Even old media. :)
Avinash.
REPLY 13
Marcus Deyessays:October 1, 2013 at 04:20After working in the
book publishing world for 15 years I have come to believe that most
publishers don't really understand content marketing.
For sure the industry understands the mechanics of delivering a
book with a low perceived value. But very few seem to want to use
that content for marketing purposes.
Huge generalisation I know.
REPLY 14
Avinash Kaushiksays:October 2, 2013 at 17:22Marcus:My stress
with #5 was to focus on the balance, and to have a better own than
rent (for reasons I've already mentioned).
Social is an incredible place to engage in building
relationships. My almost 400,000 social followers will attest to my
own humble efforts. :)
But if my own existence stinks, I would not invest a dime on
social. I would make my own existence better because if I do engage
an audience and they want to buy from me or learn about my service
or work with my non-profit, where will they go?
So totally with you on relationships, totally on with you about
the value of social, but not at the cost of own (your website, your
email list, your mobile app).
I hope this makes sense.
Avinash.
REPLY8. 15
Himanshusays:September 30, 2013 at 08:17Another good post
Avinash and incredibly easy to understand. Love your Venn diagrams.
All your diagrams are pretty much self explanatory. If i could add
one more solution to solving complex marketing/analytics challenge
then it would be 'being Agile'.
"The success in digital doesnt come from the level of insight
you get but from your ability to rapidly deploy solutions which
solve your customers problems either wholly or in parts." I just
copy-pasted this line from my blog post because I can't explain it
any better in few words. Lot of big companies i work for are simply
not agile and i doubt they can ever become agile because of their
cumbersome bureaucracy, internal politics, organizational silos and
other operational inefficiencies.
I also feel that fixing these operational inefficiencies is
beyond the power of a single person, not at least an analyst. You
need the support of major stakeholders and significant influence in
the board room to bring big changes in your organization and
changes always come from the top. Otherwise it is just easier said
than done. Making the big companies move faster is like trying to
make an elephant fly. It is not going to happen. This is the main
reason that even with so much data in hand, world class analytics
tools at disposal and full fledged analytics departments, majority
of big companies suck at digital and in your words are "Abject
Failure".
REPLY9. 16
David Vogelsays:September 30, 2013 at 08:39There's a lot of
value in these visuals, thank you Avinash!
#5 (rent vs own) can also be an effective way to look at Paid vs
Organic search. Rand at MOZ in particular has done a good job of
illustrating the disparity of Paid and Organic budgets when
compared to clickshare and ROI.
REPLY10. 17
Ananthsays:September 30, 2013 at 11:38Absolutely Awesome post
Avinash!
Eye-opener. A clarion call.. I decided i will take at least one
action this week after reading this masterpiece of a blog-post.
And yes Venn-Diagrams rock! The clincher was i got the idea of
what you were saying by just looking at the 6 diagrams. Reading the
post was just a confirmation of those ideas. :)
REPLY11. 18
Stephen Roulacsays:September 30, 2013 at 12:33Great Words +
Great Picture = GREAT MESSAGEmodels in application the teaching
Thanks
REPLY12. 19
Sarahsays:September 30, 2013 at 13:24Fantastic post,
Avinash!
The social media content marketing section rings particularly
true: if you're not creating anything that you find interesting
yourself, or that will be useful and entertaining, why would anyone
following you be compelled to engage with it? It's too easy to get
caught up in the importance of our own work and forget not
everything we're immersed in is interesting to outsiders.
The visual breakdowns on this whole post were fantastic.
Thanks for consistently providing useful, complex content!
-SarahContent Marketing | Union MetricsFine Makers of TweetReach
+ Union Metrics for Tumblr
REPLY13. 20
Andrea Vitsays:September 30, 2013 at 13:28Hi Avinash, great post
as usual.
The question "should I rent or own my content platform" is very,
very important.
I think that the enthusiasm in social media caused a big excess
in renting platforms. I think that investing thousands dollars in
content production hosted in rented platforms (social) without an
own platform (blog/articles) is a missed opportunity!
REPLY14. 21
Samsays:September 30, 2013 at 16:31Another great post
Avinash.
Particularly enjoyed your comparison the the 'rent v own'
decision. Completely correct, don't invest too large a portion in
the properties you don't fully control/own.
REPLY15. 22
MatthewShieldssays:September 30, 2013 at 17:31I was literally on
a site creating my LLC a couple hours ago.
And now I have my digital strategy .. so, uhm, can I like paint
your fence sometime or something?
Cheers!
REPLY16. 23
Ben de Haldevangsays:September 30, 2013 at 18:49I have a similar
obsession with venn diagramswrote something recently called the 3D
sales modelbe interested in your view. Link below:
bendehaldevang.wordpress.com/2013/06/11/the-3-dimensional-sales-model-for-consulting-so-different-from-delivery
REPLY17. 24
Orlandosays:October 1, 2013 at 02:25Some nice thinking herebut
of course these are *Euler* diagrams, not Venn diagrams :)
REPLY 25
Avinash Kaushiksays:October 6, 2013 at 21:44Orlando:This is an
excellent point, and thank you for making it.
I started off with one Venn, it is easy to find it in this post,
and then went off on tangents that lead to mostly Eulers. I should
have changed the title. :)
For future reference, I'll keep this link handy:The difference
between Euler and Venn Diagrams.
Avinash.
REPLY18. 26
Anees Merchantsays:October 1, 2013 at 02:47Hi Kaushik,
I have been following your blog for a long time and this one
really nails it. Love the insights and recommendations from your
end.
Regards,
Anees Merchant
REPLY19. 27
Marcus Deyessays:October 1, 2013 at 04:09Brilliant as usual.
How to convince the unconverted, and to get them to pay for it?
Oh well, nice to have a mission in life.
REPLY20. 28
Aaron Dignamsays:October 1, 2013 at 04:22Great stuff thanks.
Trying to get my analytics hat on at the moment!
REPLY21. 29
Paramdeep Singhsays:October 1, 2013 at 04:52Avinash,This is
simply awesome! I have sent it to my team and advised them to drop
whatever they are doing right now and assimilate this fully!I think
each and every point that you have distilled is valid. I think one
of the reasons we all tend to write stuff around BUY BUY BUY BUY is
our impatience. We all want immediate results and hence think that
if we hammer our BUY message in the reader's mind, we might be
successful in selling. Unfortunately that hardly works and even if
it does, next time you need to do this more vigorously and with
diminishing results.Most of the large brands treat their facebook
page as a place to put their ads. The other day I was having a
conversation with my friend and he gave me a good simile Your FB
page is like a TV. If you are giving advertisements 10% of the
time, nobody would mind and the ad would register in their mind. If
you should ads 90% of the time, nobody is interested in your
classified channel. It totally registered and I completely agree
that creating engaging content is the only way to succeed.I would
like to ask you one thing How do you research on user intent of
reading the article? I notice that most of the times your articles
hit the exact spot that I am thinking about How do you read minds?
;-)
REPLY 30
Avinash Kaushiksays:October 1, 2013 at 11:03Paramdeep:I'm not
sure if you were asking as serious question, but
I'm incredibly lucky to work at a company where I run into
business problems every single day. Sometimes I feel like they get
dumped on me. :)
One of the cool things about problems is that they force you to
understand underlying causes (if the problems are similar), they
force you to think of new ideas, and they force you to identify
people/process/scalable solutions.
That essentially is where my blog posts come from. Problems!
Avinash.
REPLY22. 31
Jefsays:October 1, 2013 at 05:42Thanks again Avinash for your
great insightful posts.
REPLY23. 32
Prasad Ajinkyasays:October 1, 2013 at 05:54I love the simple way
you have explained these concepts using Venn Diagrams reminds me of
thisisindexed.com, but one of the best ways in pushing across the
points!
REPLY24. 33
Michael Biansays:October 2, 2013 at 00:22Terrific post.
This is a very interesting article about marketing strategy.
REPLY25. 34
Marcus Andrewssays:October 2, 2013 at 10:29#5 Rent vs. Own
This conversation generally refers to the audience not the
platform. In Social you don't really own the audience but they have
opted into communications from your brand and in general people
like the communications unlike email.
As far as a publishing/communications platform I would invest
more into social if I'm trying to build relationships with
consumers.
Great discussion!
REPLY 35
Daniel Zillisays:October 3, 2013 at 01:26I think a lot of people
correlate "relationships with consumers" to social media. Which
IMHO it shouldn't be true.
It's like saying that before social media era we didn't have
"relationships with consumers".
REPLY 36
Avinash Kaushiksays:October 4, 2013 at 22:45Daniel:Think of it
this way. You could have relationships with customers for all our
history. Sometimes the relationship was via TV, limited but there.
Sometimes the relationship was us sending them catalogs every month
(or week!). Sometimes that relationship was powered by our CRM
system when our analysis suggested the "client was ready to buy
again." Or other such efforts.
What you could not do was talk, I mean really talk like a human,
every day or on a frequent basis (regardless of if the customer
wanted was ready to buy, or regardless of if they are even our
customers). If you don't stink at it, you can have meaningful
conversations.
That is new, and simply because of the new technology options
available.
Avinash.
REPLY26. 37
Benjamin Becksays:October 3, 2013 at 09:56Avinash,
Great job with the visualizations and helping me reframe my
perspective on some of these points.
You make it so simple and direct to understand.
Thank you.
REPLY27. 38
Praveensays:October 3, 2013 at 14:27Hi Avinash,
A brilliant post. Absolutely impressed and has made me want to
read your book :-) So, as you can see, providing value ensures a
sell.
The biggest challenge in organizations is not wanting to take
this route, but of not having the right end game in place (Venn
#3). If an organization just focuses on fixing Venn #3 issue, so
many problems could be resolved..but, easier said that done!
REPLY28. 39
Hannah Tackettsays:October 4, 2013 at 09:08Hi Avinash,
Thank you once again for a brilliantly presented blog post. I
appreciate your content :)
And I've bought your book and look to you for inspiration, tips
and advice.
Thanks!
REPLY29. 40
Shuki Mannsays:October 5, 2013 at 10:24(Another) great post
Avinash!!!
And i have some question:I have a client that own a real estate
building company, and i work very hard to find an interesting
content strategy without success.
What can you post in FB/Twitter that will make a conversation
with your customers?!?!Except "Buy It Now! Buy It Now! Buy It Now!"
of course
The company just build houses and sell them.
Ok so house design is very interesting content, but it's not
connected to the brand. Isn't that?If my client was an house
designer it's could be fine, but building company that write about
house designing?!
I would very appreciate if you have some idea for me, and if
someone from the readers here have some interesting idea i would
glad to know.
And keep writing at least once a week !!! ;)
REPLY 41
Avinash Kaushiksays:October 6, 2013 at 21:21Shuki:It really
depends on what your company is solving for, and what skills the
people running the social strategy possess.
The overall goal of a social strategy is to form a relationship,
sometimes it is temporary and other times it is permanent. So first
figure out which bucket you fall into.
Then figure out in that bucket how best to add value. For a real
estate builder maybe a temporary relationship might be to provide
helpful posts about the neighbourhood, tools and tips on how to buy
homes, financing calculators, and so on and so forth. A permanent
relationship might be to think of oneself as a part of the
community and share information that the community residents find
to be of value. In Seattle one of my friends who is in this
business posts about local news, shares tips on what to do on
weekends, advice on how to buy and sell houses, even articles on
challenges the local community is facing. This has created a great
water cooler for conversation, and coincidentally social is big
business referral channel for him. And when I sacy coincidentally,
I mean not-so-coincidentally. :)
If all you have inside your company is BUY NOW people, then that
is ok but I would skip social.
Avinash.
REPLY 42
Shuki Mannsays:October 6, 2013 at 22:55Thank you very much
Avinash!
Those ideas are really helpful.
REPLY30. 43
Rick Noelsays:October 5, 2013 at 18:11Excellent post Avinash.
Love the Venn Diagrams.
The rent vs. own is my favorite. Who is to say that Facebook
won't be the next MySpace or that Quora won't go the way of
LinkedIn Answers? Even guest blogging to some extent, though there
is a time and a place where it can make sense.
My other favorite is the 100% BUY NOW folks who promote
themselves on social channels as the social media experts yet 100%
of posts center around their business and why everyone should buy
now.
It makes me wonder how they have any friends, fans or followers
at all :)
REPLY31. 44
Epitom Consultingsays:October 6, 2013 at 12:22Nicely written
strategic article Kaushik.
REPLY32. 45
Bryan Coesays:October 7, 2013 at 10:43Great stuff Avinash! The
one that really hit home for me is "Rent or Own."I hear so many
people preaching that you don't need to worry about your website
because you can use social media for free. But then the next change
to Facebook's structure comes along and they have to start all
over. Social media is a great tool, but it's just that a tool.
REPLY33. 46
Tommaso Lombardisays:October 12, 2013 at 00:42Sums up the gold
standard of digital marketing quite efficiently.
Thanks for sharing Avinash!
REPLY34. 47
Theosays:October 12, 2013 at 04:08Really great stuff! Clients
should read this.
Thank you for the comprehensive article.
REPLY35. 48
Sandersays:October 13, 2013 at 07:20Hi Avinash
As a online marketing consultancy our dilemma is to choose for
the (short time) euro's of customer projects or invest in our
content marketing. For me the latter is important for future
business.
Can you give some guideline what percentage of the working time
you should invest in content marketing and all the things you
recommend above? Of course that depends on many factors but there
must be a kind of relation like the well known 80-20 rule.
Or if I ask you a brutal question . . . if you look at your
business how many hours per week do you invest in your own content
marketing like writing blogs (including the ones you don't publish
:)), feed back to your readers etc.
I remember in your book Web 2.0 your wife ordered you to invest
more in blogging because the revenue in $$$.
However, if my wife looks at the financial numbers she orders me
to work only for certain clients. And if I argue to look at micro
conversions she keeps on pointing at the main point of revenue. At
that point she's like all the other bean counters :-)
REPLY 49
Avinash Kaushiksays:October 14, 2013 at 21:36Sander:Ha, ha! Your
wife does sound like all other bean counters, but I suspect she is
the reason you are profitable.
Addressing your wife's concern is not a big deal. You just have
to show a connection between the Micro Conversions and the Macro
Conversion. I'd shared that in my first book.
How much to dictate to content marketing is hard to answer, as
you say there are too many variables in play. As I mentioned in
this post, for me quality comes first and every time a life event
has meant quality might suffer, I simply write less.
Like you and I advice our clients, measure the value of content
marketing along with email marketing and search marketing and
display advertising and see which one adds how much value (say off
a proxy like Per Visit Goal Value) and decide. For me it is around
10% of my investable time spent in content marketing. Beyond that I
reach diminishing margins of return.
Avinash.
REPLY36. 50
Annie Cravensays:October 14, 2013 at 20:20Thanks for the great
tips Avinash and the helpful diagrams! You taught me something new
today, how to re-frame my digital strategy and to not solely rely
on renting space.
I am a visual person and when it comes to learning new and
complex ideas, words tend to get lost in translation pictures and
even changing the font and size can draw the reader back in. I want
my readers and followers to want to come back so one must be
different and stand out.
No one enjoys a site that shoves their product down your throat,
you do not want to be told what to do or how to think.
REPLY37. 51
Srish Agrawalsays:October 22, 2013 at 01:37Brilliant Post
Avinash! I enjoyed every word. Will sure try to follow, when I
write my next blog post, even though I am not as good a writer as
you are :)
Pls do look into improving the quality of the visuals that you
have used. This will make the post look much more appealing and
attractive.
REPLY38. 52
Alexander Hollsays:November 7, 2013 at 06:44Very cool take on
content marketing Avinash.
I think overall besides the content marketing aspect, every
company should balance their strategy around something incredible
and of value. Money usually (hopefully) comes on its own.
Best regards for another great post.
Alexander
REPLY39. 53
Clay Schulenburgsays:November 20, 2013 at 11:28You mentioned it,
as did someone else, educating leaders of an organization about the
trade-offs of investing in long term quality and relationships with
your customer versus getting them to buy something this
quarter.
There are as many leaders that do not buy in to this as there
are those that buy in but quickly abandon as the quarter nears a
close. I suspect as more savvy marketers begin to fill the
leadership ranks these things might change a bit, but in many
well-established wall street properties, don't bet on it.
You inspire greatness Avanish, especially when people
listen.
REPLYTrackbacks
1. Marketing Day: September 30, 2013says:September 30, 2013 at
14:03[]Six Visual Solutions To Complex Digital Marketing/Analytics
Challenges,http://www.kaushik.net[]
2. Social Media and the Myth of The Conversation | Matt
Artzsays:October 3, 2013 at 08:35[]Yesterday someone pointed me to
a new post titled Six Visual Solutions To Complex Digital
Marketing/Analytics Challenges, on Avinash Kaushiks Occams Razor
blog. My first reaction was: Hes still blogging? Yes, of course he
is. I must have just been preoccupied for the last year or two and
forgot to check his always amazing blog. As you would expect from
Kaushik, theres a lot of great stuff in this post, but I wanted to
just focus on one of his six points. And that would be:[]
3. Visto en la red semana del 4 de octubresays:October 4, 2013
at 03:52[]Marca y contenido. Y todo ello me lleva a este post de
Avinash sobre soluciones estratgicas para el marketing. La idea
general es que para triunfar tienes que crear valor pensando en los
usuarios y en lo que te hace diferente, y quiz el problema de
muchos de los proyectos de e-gov se centran en sus objetivos
internos en lugar de en una visin ms relacional. Ah est el origen
de esto y ah debe estar el destino.[]
4. This Week in Social Analytics #70 at TweetReach
Blogsays:October 4, 2013 at 09:12[]Six Visual Solutions To Complex
Digital Marketing/Analytics Challenges [from Occam's Razor; written
by Avinash Kaushik] On a social content strategy:[]
5. Online Marketing News: Social Tools, Instagram Ads, Apple
Tops Coca-Cola, Marketing Automation Trendssays:October 4, 2013 at
09:40[]Six Visual Solutions to Complex Digital Marketing/Analytics
Challenges Starts digital at the highest strategic level, which
leads us into content marketing, from there it is a quick hop over
to the challenge of metrics and silos, followed by a recommendation
to optimize for the global maxima, and ends with the last two
visuals that cover social investment and social content strategy.
Another brilliant post. Occams Razor[]
6. Software Marketing Tweetables 7 October 2013 | Smart Software
Marketingsays:October 6, 2013 at 16:11[]Six Visual Solutions To
Complex Digital Marketing/Analytics Challenges. Google Analytics
guru, Avinash Kaushik uses Venn diagrams to illustrate what most
companies do wrong with their content marketing.[]
7. Enlaces de la semana | Bianka Hajdusays:October 12, 2013 at
23:04[]Six Visual Solutions To Complex Digital Marketing/Analytics
Challenges Avinash Kaushik, apasionante y til como siempre.[]
8. Octobers Best: A Dozen Fresh Perspectives on Conversions,
Analytics, and Copywriting | CABizNews.comsays:November 2, 2013 at
00:32[]Six Visual Solutions to Complex Digital Marketing/Analytics
ChallengesPost by: Avinash Kaushik For those who love frameworks
and visuals, this blog post combines the best of both. These six
venn diagrams will help you visualize some of the most pressing
digital challenges.[]
9. digital- | , , SEO, WordPress, CSS, HTML5, says:November 21,
2013 at 10:36[], . , . Occams Razor by Avinash Kaushik[]
10. Don't Let this Linchpin Wreck your Content
Marketingsays:November 22, 2013 at 05:05[]The problems can relate
to general website design issues, and specific ones related to
content access. Top Web metrics guru and Occams Razor blogger
Avinash Kaushik writes about the short shrift websites are often
given these days:[]
11. Things Im thankful for in business . . . | 10K
Marketingsays:December 3, 2013 at 05:42[]Business Leader One of the
most influential business leaders for me is Avinash Kaushik. If you
read anything on Google analytics then you know who he is, if you
dont, please allow me to introduce him. Avinash is the author of
two best-selling books, Web Analytics 2.0 and Web Analytics: An
Hour a Day. He is also the Digital Marketing Evangelist for Google.
You can find him posting on his blog, Occams Razor. The reason I
find Avinash fascinating and interesting is his thorough
understanding of analytics and how he explains its application to
the average business owner (read me!). One of his most insightful
post was Six Visual Solutions to Complex Digital
Marketing/Analytics Challenges. His first point is about updating
content on your website constantly vs. once a year launch, YES!!!!
Read on for further enlightenment.[]
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Avinash Kaushik
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Kildebogaard)Recent Posts
Digital Marketing And Analytics: Two Ladders For Magnificent
Success This I Believe: A Manifesto for a Magnificent Career
Search: Not Provided: What Remains, Keyword Data Options, the
Future Six Visual Solutions To Complex Digital Marketing/Analytics
Challenges Google Analytics Visitor Segmentation: Users, Sequences,
Cohorts! Multi-Channel Attribution Modeling: The Good, Bad and Ugly
ModelsRecent Comments
Atul Sharma onCompetitive Intelligence Analysis: Metrics, Tips
& Best Practices Richard HorvathonThis I Believe: A Manifesto
for a Magnificent Career GouronDigital Marketing And Analytics: Two
Ladders For Magnificent Success Avinash KaushikonThe Promise &
Challenge of Behavior Targeting (& Two Prerequisites) Avinash
KaushikonThe Best Online Survey For A Website, Yours
Free!Unmissable Articles:
The Biggest Mistake Analysts Make And How To Avoid It!
Multi-Channel Attribution: Definitions, Models and a Reality Check
7 Incredible Web Design, Branding, Digital Marketing Experiences
Facebook Advertising / Marketing: Best Metrics, ROI, Business Value
Segmentation: Do Or Die, There Is No Try! Best Digital Analytics
Tools: Quantitative, Qualitative, Life Saving! Video: A Big Data
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