Avinash 4th project.pdf

A STUDY ON IMPACT OF ADVERTISEMENT IN BUSINESS

TO CONSUMER MARKETING AT DREAM GAINS PVT. LTD

REVA INSTITUTE OF SCIENCE AND MANAGEMENT 1

1.1 INTRODUCTION

Advertising or advertizing is a form of communication for marketing and used to

encourage, persuade, or manipulate an audience (viewers, readers or listeners;

sometimes a specific group) to continue or take some new action. Most commonly,

the desired result is to drive consumer behavior with respect to a commercial offering,

although political and ideological advertising is also common. In Latin, advert means

"to turn the mind toward." The purpose of advertising may also be to reassure

employees or shareholders that a company is viable or successful. Advertising

messages are usually paid for by sponsors and viewed via various traditional media;

including mass media such as newspaper, magazines, television commercial, radio

advertisement, outdoor advertising or direct mail, or new media such as blogs,

websites or text messages .

Commercial advertisers often seek to generate increased consumption of

their products or services through "branding," which involves associating a product

name or image with certain qualities in the minds of consumers. Non-

commercial advertisers who spend money to advertise items other than a consumer

product or service include political parties, interest groups, religious organizations and

governmental agencies. Nonprofit organizations may rely on free modes

of persuasion, such as a Public Service Announcement (PSA).

In simple terms, advertising is a way of promoting a product or a brand through

different mediums. In broader terms, we can say that advertising is an act of getting

people attention towards a brand, a product or even an event to promote it and to

increase the chances of its sale. If a product is advertised well and its information

reaches to the masses, the chance of it being sold too increases. Therefore, advertising

is very essential for the sale of a product.

The medium through which advertising takes place is a very important factor for

advertising. While choosing a media for advertising few things must be kept in mind,

out of which the most important factors are:

The media should be easily accessible to the public.

It should be made sure that medium chosen is popular among the masses.




The theme chosen for advertising must be attractive and attention diverting

Effective advertising

Advertising is a favorable representation of products to make consumers, customers

and general public aware of products. It let the potential buyers, general public and

end users to be aware and familiar with the products.

Effective communication Skills

Excellent communication skills are a requirement in your private and business days.

A number of people are unsurprisingly fine communicators.

If the media chosen for advertising something is popular amongst the masses then the

chances of more people getting to know about it increases. Hence, popularity of the

medium is very important, perhaps the most important factor for an advertising media.

The ads made for advertisement play a very important role. People only pay attention

to those ads that are compelling and draw their attention towards them.

A significant event in the development of advertising was the invention of a system of

casting moveable type by the German, Johannes Guterberg in 1938. The event

revolutionized communication methods for the whole world. (Keller 2005)

William Catton, an early printer made advertising history in 1478 when he printed a

handbill, regarded as the first printed English advert. In the handbill there was the

advertisement of his book called SALISBURY PYE, handbook of ruler for the

guideline of the clergy at Easter. (McHugh, 2000, 451)

Nigerias first newspaper, called IWE IROYIN was first published in 1859. The

paper set the landmark for the development of modern advertising in Nigeria.

In a sense, one can say that advertising just like other disciplines came via our

colonial master. However, this is not to conclude that we did not have some form of

traditional advertisements before the arrival of the colonialist, there were e.g. town

criers used by the king in the delivery messages, in the past. For a message to go

across to the members of the public a town crier was sent out to do so. (Arowomole

2002)

As is generally known that the role played by advertising is increasing the sales

volume of any companys product at any point in time cannot be overemphasized. As

a matter of reality, it has contributed immensely to increasing growth of many




companies in various industries. This is because it goes a long way in placing positive

image about the companies products in the mind of potential consumers; this can also

influence their buying behavior.

However, the formal study of this write-up requires an understanding of its definitions

because advertising itself means different things to different people, i.e. there are

many definitions to it as there are many authors.

In a study of the consumer view of advertising carried out in 1974 by the American

Association of Advertising Agencies, more than half of the respondent described

advertising as a channel of information from the manufacturer to consumer, some said

it is manipulated, propaganda, and misleading.

Many scholars, professional bodies and associations and various authors have given

diverse definitions of advertising. However, it is noteworthy that each definition is

unique on its own, thus, we can say advertising is a complex field.

Longman (2000) says advertising is an act of telling people publicly about a product

or service in order to persuade them to buy it.

Alonge (2001) feels that advertising can be defined as any paid form of non-personal

communication which is directed to the consumers or target audiences through

various media in order to prevent and promote product, services and idea.

This means that advertising is branch of commerce which used to create awareness

for particular product and it must be paid for. Advertising informs, educates and

persuade people to buy the advertised goods or services.

Gillian (1982) views it as means of drawing someones attention to something or

notifying or informing somebody of something.

Harri Tuomola says in one his class that advertising must be paid for by an identified

sponsor and must be persuasive to influence consumers buying behaviour. (Hamk

UAS, Finland)

Tuflinger (1996) says advertising is the non-personal communication of information

usually paid for and usually persuasive in nature, about product, services or ideas by

an identified sponsor through the various media. So much for academic double talk.

Modern advertising was created with the innovative techniques introduced

with tobacco advertising in the 1920s, most significantly with the campaigns

of Edward Bernays, which is often considered the founder of modern, Madison




Avenue advertising. In 2010, spending on advertising was estimated at $142.5 billion

in the United States and $467 billion worldwide.

Harris and Attour (2003) state that standardization is a flexible policy that can be

adapted to a range of circumstances and differing market conditions. Hite and Fraser

(1988) use a very vague definition of standardization. In their comparison with

International advertising strategy.The earlier surveys they use the terms substantially

standardized and substantially localized without a clear definition of what

substantially means. Kanso and Nelson (2002) define a firm that standardize less

than 40 percent of the time as pursuing an adopted strategy. The conclusion is that

there is no clear definition of what a standardized advertisement or standardized

advertising strategy is. However, the visual element (picture) seems to be one of the

most important elements from a standardization perspective and even the strictest

definitions seem to include adaptation to local language in their definition of a

standardized advertisement.




2.1 INDUSTRY PROFILE

The service sector consists of the "soft" parts of the economy, i.e. activities where

people offer their knowledge and time to improve productivity, performance,

potential, and sustainability. The basic characteristic of this sector is the production

of services instead of end products. Services (also known as "intangible goods")

include attention, advice, access, experience, and discussion. The production

of information is generally also regarded as a service, but some economists now

attribute it to a fourth sector, the quaternary sector.

The tertiary sector of the economy (also known as the service sector or the service

industry) is one of the three economic sectors, the others being the secondary

sector(approximately the same as manufacturing) and the primary sector (agriculture,

fishing, and extraction such as mining).

The tertiary sector of industry involves the provision of services to other businesses as

well as final consumers. Services may involve the transport, distribution and sale of

goods from producer to a consumer, as may happen in wholesaling and retailing, or

may involve the provision of a service, such as in pest control or entertainment. The

goods may be transformed in the process of providing the service, as happens in

the restaurant industry. However, the focus is on people interacting with people and

serving the customer rather than transforming physical goods.

For the last 100 years, there has been a substantial shift from the primary and

secondary sectors to the tertiary sector in industrialized countries. This shift is

called tertiarisation. The tertiary sector is now the largest sector of the economy in

the Western world, and is also the fastest-growing sector.

In examining the growth of the service sector in the early Nineties,

the globalist Kenichi Ohmae noted that: Industry that provides services rather than

goods. Economists divide the products of all economic activity into two broad

categories, goods and services. Industries that produce goods (tangible objects)

include agriculture, mining, manufacturing, and construction. Service industries

include everything else: banking, communications, wholesale and retail trade, all

professional services such as engineering and medicine, all consumer services, and all

government services. The proportion of the world economy devoted to services rose




rapidly in the 20th century. In the U.S. alone, the service sector accounted for more

than half the gross domestic product in 1929, two-thirds in 1978, and more than three-

quarters in 1993. Worldwide, the service sector accounted for more than three-fifths

of global gross domestic product by the early 21st century. As increases

in automation facilitate productivity, a smaller workforce is able to produce more

goods, and the service functions of distribution, management, finance, and sales

become relatively more important.

The sector of the national economy whose output takes the form of services.

According to the system of industrial classification used in planning and statistics in

the USSR, the service industry includes trade, the food service industry, and the

branches of the nonproduction sphere, with the exception of the branches of science,

science service, and administration. Certain services are performed in response to

orders by individual citizens.

In the USSR, the service industry accounts for approximately one-tenth of the total

output of goods and services (in 1973, 89.9 billion out of 850.2 billion rubles). The

share of services in the total consumption fund of goods and services by the

population in the US rose from 29.6 percent in 1960 to 33.7 percent in 1974. While

the service industry employed 17.1 percent of the work force in 1960, the figure had

grown to 23.7 percent in 1974.

The significant growth of the service industry can be explained by structural changes

in societal needs. As the material and cultural level of a society rises, the need for

services related to education, culture, and public health increases at a greater rate than

the aggregate of other needs owing to the objective economic law of increasing

requirements. The proportion of personal income expended on services also increases.

As a countrys level of economic development rises, the service industry absorbs a

growing share of societys resources, and the output of the industry plays an

increasingly important role in personal consumption. The service industry is growing

in all the socialist countries, and the same trend can be seen in the developed capitalist

countries. In the United States, for example, services accounted for 30.4 percent of the

gross national product in 1950, 37.2 percent in 1960, and 41.9 percent in 1973.




Examples of tertiary industries may include the following. :

Government

Tele-communication

Pharmaceuticals

Hospitality/Tourism

Mass media

Healthcare/hospitals

Public health

Information technology

Waste disposal

Banking

Insurance

Financial services

FMCG

Legal services

Construction

Food processing

Consulting

Gambling

Retail sales

Franchising

Real estate

Education




2.2 COMPANY PROFILE

Dream Gains Financial India Private Limited, an ISO 9001- 2008 certified was

established in India in 2004, and has rapidly built a significant competitive presence

in the country as certified, stock market advisory firm focusing on its business and

commitment, to provide Real value for money to all its clients. The firm operates

from its offices in Bangalore and Baroda, offering its clients with all the major

products in the Indian financial markets, which include Commodities, Equity,

Derivatives- Futures and Options, Indices- Nifty and Bank Nifty, etc. We also provide

customized fundamental analysis based reports with an investment horizon of 6

months to 3 years.

We are a team of highly qualified and experienced technical and fundamental market

analysts, who deliver their expertise in providing intraday market calls for traders

which include Stock Cash Tips, Stock Future Tips, Nifty Future Tips, Option Tips,

Commodity Tips, MCX Tips, equity derivatives, agri commodity tips, etc. All

services are provided through SMS and Instant Messenger. We also have a dedicated

team of fundamental analysts, who generate customized reports for a long term

investment perspective.

We at Dream Gains believe that our customers are our greatest asset and hence we

provide them with the best quality. We consistently encourage our customers to

provide us with regular feedback on our email id support@Dream Gains.com to serve

better.

We as a company provide the finest trading and investment advice to maximize the

returns of our customers. We have also created a niche in this industry in terms of

superior customer service along with being pioneers in the launch of new products to

maximize the gains of our ever-growing customer base.

In today's uncertain and volatile political, economic and market scenario, individual

investors need professional guidance more than ever. More importantly, they need

advice from a reputable and accurate information source that they can trust. Dream

Gains Financials India Private Limited, an ISO 9001-2008 certified is exactly that

kind of a company. We have recently been rated by SMERA (Small and Medium

Enterprise Rating Agency of India) which is registered with SEBI along the




internationally accredited Credit Rating Agency Dun & Bradstreet; we are first

company in the advisory space in India to receive this rating. We believe that the

individual traders will benefit if that are given access to the trading strategies and

specific recommendation of some of the best technical analysts in the market. At

Dream Gains, our analysts not only study and track the market on a daily basis, but

also mix the market psychology with the technical analysis and provide you with the

finest stock market tips.

At Dream Gains, we know the markets can move at the speed of light. That's why we

are always keeping up with the best ways for traders to profit in each of our

newsletters and magazines. In addition, we continually branch out our customers the

most useful pre and post market reports available for today's market conditions.

When we say profitable, we mean it. We go out of our way to hire only the most

qualified and experienced personalities in the stock market. The research team

comprises of MBA's, CA's with banking and finance domain expertise. Apart from

their educational background they have relevant experience and sound understanding

of economy, market trends and company analysis. What we're left with is an

experienced team of researchers with a documented track record of tremendous

success. We at Dream Gains believe that, transparency is our USP. Hence, we

continue to believe in gaining trust through honesty in everything we do. This reflects

on our website through our track record. Dream Gains maintains outstanding levels

of support and customer satisfaction through assisted-help. Our fore-most focus is our

Customer, and we do everything we can to put your interests first. We have a highly

dedicated team of professionals, who supports throughout for all your queries

efficiently and effectively. We also encourage our customers to give us constant

feedback on our services by writing us an E-mail on support@Dream Gains.com




STOCK CASH

We provide you with the finest stock cash tips. This service is basically designed for

the traders dealing in NSE stock cash. As a day trader in stock cash with our tips you

can earn profits regularly both in the rising and falling markets. This is possible

because almost all actively traded stocks registers four price levels every day i.e., the

opening price, intraday high price, intraday low price and the closing price. The

difference within these price levels in any market whether rising or falling will be

around 2 % to 12 % giving lot of opportunity for day traders to earn profits on a daily

basis. Thus with the help of our hot stock market tips a small trader with little

investment and without much experience in stock cash can earn big profits just like

experienced stock cash traders.

Limited but quality calls. 3-4 calls on a daily basis.

SMS service is very fast and takes not more than few seconds to reach you.

An accuracy of 85-90% maintained on all our intraday calls.

Complete support through SMS and chat room

STOCK FUTURE

Financial markets today offer an ever widening array of financial products. Among

the most recent are stock futures, which include futures contracts on common stocks.

In the volatile market situations, stock futures are one way to hedge your investments

so that no single market fluctuation can ruin your portfolio this service is especially

for future market traders. Stock futures trading can provide new opportunities for

managing the price risks inherent in volatile stock markets as well as profiting from

expected price movements in these markets. You will be receiving intraday calls on

stock futures through SMS and chat room services wherein we make sure that we

maintain an accuracy of 85-90% on a consistent basis.

3-4 calls in stock on Stock Futures on a daily basis.

Complete support through chat room and SMS.

Follow ups and all important news and economy updates.

SMS service is very fast and takes only few seconds to reach you.




NIFTY FUTURE

DreamGains, the pioneer in the Indian stock market provides day traders with

intraday. Financial markets today offer an ever widening array of financial products.

Among the most recent are Nifty futures, which include futures contracts on common

stocks and futures contracts on a narrow-based index of securities. Nifty futures

trading can provide new opportunities for managing the price risks inherent in volatile

stock markets as well as profiting from expected price movements in these markets.

This product is a combination of Nifty and Bank Nifty calls and we have designed it

in such a way that it takes into consideration the trader's view as well as the client's

feedback, thereby creating a high value for the clients in the fluctuating Indian stock

markets. The entire system involves sending messages to DreamGains subscribers

during market hours.

Dedicated customer relationship managers providing 1-1 attention.

Complete telephonic support

Complete technical support

Close to 20 nifty and bank nifty calls in 22 trading sessions in a month

Nifty Futures System:

Number of calls: DreamGains provide you with around 1-2 calls on a daily

basis.

Entry message: Exact buy and sell levels will be sent to you at the time of

market price reaching that level, so that you can take positions around buy and

sell position levels.

Stop loss message: Entry stop loss message will be sent to you along with the

entry message, thereafter providing you with trailing stop loss to lock your

profits as and when required.

Top news, latest economy updates from the world as well as the Indian

markets.

Updates on the position exit and all follow ups as to hold or carry forward the

position.

Complete support through chat rooms and calls.




STOCK OPTION

One of the newest products in the Indian financial markets are options which were

initially designed as a hedging tool but now are used for trading purpose. The

volumes in this financial instrument have increased manifold since its inception and

hence give a good opportunity for traders to benefit from the volatility in the options

market. We aim to take advantage of this volatility in the options markets so that our

customers can reap maximum benefit from the same. This is a very attractive product

for those with a relatively low investment and a strong risk appetite as the returns on

monthly basis could vary anywhere between 100% and 200%.

You will be receiving intraday calls on stock and index options through SMS and chat

room services wherein we make sure that we maintain an accuracy of 80-85% on a

consistent basis.

Calls on index options (nifty and Bank Nifty) and high volume stock options

Positions will be squared of the same day- Intraday calls

4-5 Index options calls a week and 2-3 stock option calls a week


Follow ups and all important news and economy updates

An accuracy of 80-85% maintained on all our intraday calls

BULLION COMMODITY

One of the sectors that are making waves in the market today is the commodities. Just

like the share market, the commodity market too is highly popular with thousands of

people across the globe. Thus we aim to catch each and every fluctuation in this

volatile and ever growing commodity market to maximize your return from

commodities. We now provide complete commodity market recommendations in

national precious metals and bullion along with daily economic data's, market news,

analysis and every updates related to market by SMS as well as messenger.

We make predictions on the basis of quantitative and qualitative research of the

market trends and the commodity situations in the world. We provide you with the

latest minute by minute information making your trading life simple and tension free,




help you to develop individual methods of trading and maximizing resources, educate

you with all the details of the commodity and the trade markets. The predictions

extended by us are highly accurate and deemed reliable by most old-timers in this

trade.


SMS service is very fast and takes not more than few seconds to reach you.


Recommendations are given in Bullion and National precious metals.


AGRI COMMODITY

NCDEX was incorporated with the MCX in 2003 and has become an exchange with

one of the highest volumes in the world. The NCDEX has several agriculture

commodities which gives a lot of opportunity for customers to make profit. The

volumes in the NCDEX have picked up since its inception and a fair degree of

volatility is seen in some of the major agri commodities

We give calls in these major commodities like Barley, Channa, Chilli, Cardamom,

Cotton seed oil, Coriander, Guar seed, Jeera, Pepper, Mustard seed, Soya bean,

Refined Soya oil, Turmeric, etc.

You will be receiving the calls on agri commodities through SMS and chat room

services wherein we make sure that we maintain an accuracy of 85-90% on a

consistent basis.

Calls on all the major agri commodities

Intraday and positional calls

2-3 calls in a day


Follow ups and all important news and updates

Morning levels of the major commodities with support and resistance

An accuracy of 80-85% maintained on all our calls




HNI

The investment advisory industry is not only about the services offered but also about

the support provided. We as a company believe in providing top notch support to our

customers which is a faux pas in the investment advisory industry.

Hence we have launched the HNI Consult product that specializes purely on

maximizing customer benefit by providing professional and quality support. We

understand that there are several traders who avail services for various vendors but are

not satisfied with the support offered and hence we have launched this product

focuses only on support.

To be more specific, this support will include offline and online support where in

individual trade consultant will be assigned to every customer and will aim to solve

all market related queries of the customer. Offline support will be in terms of portfolio

analysis, portfolio building, option based suggestions, delivery based suggestions, etc.

Online support will be in terms of live market support relating to any query that the

customer has during market hours. This will also include special limited calls given to

customer based on technical and fundamental analysis to maximize the returns of the

customer. All these services will come at a very nominal affordable cost to the

customer with individual attention given to each customer based on their needs.

The features of HNI Consult are

20 hours of online support

20 hours of offline support

Support only on one product i.e, Equity, Commodity, Index(Nifty)

Delivery based suggestions

Options based suggestions

Special limited calls based on technical and fundamental analysis

Individual trade consultants to handle all market related queries




BTST/STBT

In this pack the customer will receive 2-3 BTST/STBT calls in a week with an

accuracy of 80-85%. The BTST/STBT calls could be either in the spot market or the

futures market in the equity segment. As an added feature you will receive limited

BTST/STBT calls in Nifty and Bank Nifty futures provided the market supports the

same. There is no fixed number of index futures BTST/STBT calls in a month as it

can vary depending on the market volatility.

2-3 BTST/STBT calls in a week

Accuracy of 80-85%

Risk reward ratio of 2% if in cash market and Rs 8000 if in futures market


Complete assistance during and after trading hours

Fast SMS service with a delivery time of 7-8 seconds

STOCK CASH PREMIER

We provide you with the finest stock cash tips. This service is basically designed for

the traders dealing in NSE stock cash. As a day trader in stock cash with our tips you

can earn profits regularly both in the rising and falling markets. This is possible

because almost all actively traded stocks registers four price levels every day i.e., the

opening price, intraday high price, intraday low price and the closing price. The

difference within these price levels in any market whether rising or falling will be

around 2 % to 12 % giving lot of opportunity for day traders to earn profits on a daily

basis.

Thus with the help of our hot stock market tips a small trader with little investment

and without much experience in stock cash can earn big profits just like experienced

stock cash traders.


Sms service is very fast and takes not more than few seconds to reach you.


Complete support through sms and chat room




STOCK FUTURE PLUS

Financial markets today offer an ever widening array of financial products. Among

the most recent are stock futures, which include futures contracts on common stocks.

In the volatile market situations, stock futures are one way to hedge your investments

so that no single market fluctuation can ruin your portfolio This service is especially

for future market traders. Stock futures trading can provide new opportunities for

managing the price risks inherent in volatile stock markets as well as profiting from

expected price movements in these markets.

You will be receiving intraday calls on stock futures through sms and chat room

services wherein we make sure that we maintain an accuracy of 85-90% on a

consistent basis.

3-4 calls in stock on Stock Futures on a daily basis.

Complete support through chat room and SMS.

Follow ups and all important news and economy updates.

Sms service is very fast and takes only few seconds to reach you

OPTION PREMIER

One of the newest products in the Indian financial markets are options which were

initially designed as a hedging tool but now are used for trading purpose. The

volumes in this financial instrument have increased manifold since its inception and

hence give a good opportunity for traders to benefit from the volatility in the options

market. We aim to take advantage of this volatility in the options markets so that our

customers can reap maximum benefit from the same. This is a very attractive product

for those with a relatively low investment and a strong risk appetite

You will be receiving intraday calls on stock and index options through SMS and chat

room services wherein we make sure that we maintain an accuracy of 80-85% on a

consistent basis.

Calls on index options(nifty and Bank Nifty) and high volume stock options

Positions will be squared of the same day- Intraday calls

4-5 Index options calls a week and 2-3 stock option calls a week






An accuracy of 80-85% maintained on all our intraday calls

INDIAS ONLY ADVISOR TO HAVE CREDIT RATING FROM SMERA

DreamGains has recently been rated by SMERA (Small and Medium Enterprise

Rating Agency of India) which is registered with SEBI along the internationally

accredited Credit Rating Agency Dun & Bradstreet, we are first company in the

advisory space in India to receive this rating.

EXPERT RESEARCH TEAM

DreamGains believes that the individual traders will benefit if that are given access to

the trading strategies and specific recommendation of some of the best technical

analysts in the market. At DreamGains, our analysts not only study and track the

market on a daily basis, but also mix the market psychology with the technical

analysis and provide you with the finest stock market tips.

At DreamGains, we know the markets can move at the speed of light. That's why we

are always keeping up with the best ways for traders to profit in each of our

newsletters and magazines. In addition, we continually branch out our customers the

most useful pre and post market reports available for today's market conditions.

Vision:

To be one of the top player in financial advisory industry by maximize investor's

profit through innovating products, trading strategies and personalized service.

Mission:

DreamGains mission is to make intraday trading very easy for normal investors as

well as traders. We glade/thrive to provide our clients with most up- to- date and

flawless recommendations.




Corporate Governance

The Corporate Governance Policy provides the framework under which the Board of

Directors operates. It includes its corporate structure, culture, policies and the manner

in which it deals with various stakeholders. The governance policies address the

responsibilities, authority and administration of the Board of Directors. The policies

also include the responsibilities of the Principal Officer and define the reporting

relationships. Timely and accurate disclosure of information regarding the financial

situation, performance, board constitution, ownership of the company etc. is an

important part of corporate governance. Corporate governance arrangements are those

through which an organization directs and controls itself and the people associated

with it.

COMPETITORS DETAILS

Profit Mirror

Profit Mirror is an Investment Advisory Company established in Bangalore which

provides recommendations for Intraday, Stock cash, stock Futures, options in NSE &

BSE, commodities including bullions, energy, metals and agro-commodities traded in

MCX, NCDEX.

We provide Stock Market Recommendations Live through SMS and Chat room. Our

SMS facility is very efficient assuring the instant delivery of Message without any

loss of time. So, the clients get adequate time to get into the trade and fetch the profit.

Our team dwells with extremely qualified analysts who are proficient and impeccable

in their analysis. These analysts, employing their experience and cutting-edge

software tools, are able to forecast the trends in Stock Market on time and with high

accuracy. As a result, using our tips, our clients earn the most out of the share market.

We assure more than 90% accuracy in our recommendations .We believe in giving

each and every client a special treatment by providing online and telephonic

assistance.




CAPITAL VIA

Capital Via Global Research Limited is an Investment Advisory Company which

basically provides recommendations for Stocks- Cash and F&O traded in NSE &

BSE, commodities including bullions, metals and agro-commodities traded in MCX,

NCDEX.

We also provide weekly & daily newsletters for preparing you for trading, we have

other services Commodity Calls for Commodity Comdex International Exchange.

We provide recommendations Live through SMS and Chat room. Our SMS facility is

a very efficient system ensuring the instant delivery of Message without any loss of

time. So, the clients get adequate time to enter into the trade and fetch the profit.

Our team consists of highly qualified analysts who are skilled and impeccable in their

analysis. These analysts, using their experience and latest software tools, are able to

predict the movements in share market on time and with high accuracy.

As a result, using our tips, our clients gain the most out of the share market.

We offer diversified range of services as per the investments of an investor, trader or a

broker. We assure more than 90% accuracy in our recommendations and provide a

second to none customer support. We believe in giving each and every client a special

treatment by providing online and telephonic assistance round the clock for 24 hours

in a day. The performance of our services is different and unique from our

competitors and some of our services are inventions in its own. KYS (Know Your

Stock) and Live Online Support are the best examples. If you are a Stock and

Commodity Trader then you have landed up at the right place. Join us and Feel the

Difference .In this long run of industries, every organization has to pursue some

ethical values and compliance program which sets the direction for the entire business

functions. Being into service Industry and a part of this long run, Capital Via also

carries its own values and principles which impacts organizational culture and its

values.

Capital Via, hereinafter referred to as "CV" draws its power and influence by two

things which are:




1. Delivering Values to its customers with its handholding assistance since we assure

the clients with our disciplined trading strategies with rational approach.

2. Clients Trust since we are here due to our customers, so their trust brought us to

this level wherein we take pride to declare that we are the largest research house in

India which recommends the clients with real time data.

We are an ISO 9001 2008 certified company. We have a proven performance and

track record which makes our services different and better than our competitors. We

maintain the best of the standards in our services and provide the best quality services

to our clients. The name of Capital Via itself reflects performance, quality, standards

and satisfaction for clients. We have been satisfying the clients for more than 4 years

now and nobody else in the market is better than us in the Indian Stock and the

Commodity Market to give accurate recommendations for investments.

When you have a look at the various departments operating in Capital Via you will

find the experienced hands giving their best efforts for generating the best quality

services. We have employees ranging from more than 10 years of experience to the

novice performers who are full of power, zeal, creativity and imagination and give

more than 100% efforts to produce the best and positive results for the company.

In all its a proven truth that the company has hard earned its ISO 9001 2008

certificate and it will continue to give the services to its clients with more quality,

accuracy and standards than the expected standards of the above certificate.

BAZARCLICKS

Bazarclicks is a fastest growing financial company from Bangalore identified from

the young brain of India who had a dream in awaking investors for better investment

where most people are beat up by the market instead of beating the market. It was

formed with the complete process of identifying a potential trade, entering into that

trade, riding the trade and booking profit at the end of that trade.

Our Analysing wing is highly skilled with experienced analysis. And with an effort to

provide you more & more profit in every trade. The best way to invest in stocks is by

buying them before they are heavily promoted and hyped up in price. If you get into




the stock at the early phase you could make a fortune. This company was purely

created with a motive to provide technical & financial information to the people to

earn from Indian stock market and to be your partner in investing in emerging India.

STOCKTAJ

STOCKTAJ Services is an emerging Global Business Conglomerate incorporated by

the Proficient Stock Market veterans after huge success in many different models of

technical analysis. StockTaj is well known for its vast experience in technical

Analysis for many years now has succeeded exceptionally well in all fields of short

term trading. We are a reputed Indian Stock Market Tips Providing company. Our

Strength lies in the strong and expert human resource who understands the basics of

trading very well. Thus we are able to provide the Best Stock Tips

We understand very well about the complexities a trader faces right from receiving

the expert advice till the execution of the trade.

STOCKTAJ very well understand the importance of Speed, Accuracy and consistency

at which message is to be passed to the trader in order to maximize the benefits.

STOCKTAJ Services is a professionally run company with a long term goal to

provide maximum return on investment (ROI) on every investors money .Our Strong

team is well guided by experts of stock market who are very often seen in major TV

Channels

Our Experience of many years very well understands the factors that determine a

major movement in stock market. Our Experts very well understand the impact of

change in factors such as inflation, Bank Repo Rate, Reverse Repo Rate, GDP Rate,

Global factors such is Inventory level in global Commodities Market, factors affecting

Crude Price due to uncertainties in Arabian countries, Change that brings the

movement in price which are sector specific and Thus we predict the market like no

one else does. We do understand very well that Consistency is always more important

than history. We always keep our team ahead by providing sufficient and accurate

knowledge so as to keep our investors well updated on the same and minimize the risk

involved on their investments.




StockTaj is now a leading Stock tips and Commodity tips advisory company which

provides experts recommendations for Stock Cash and Stock Futures traded in both

NSE and BSE. Our expertise also lies in trading in all form of Commodities which

includes Bullion like GOLD Silver, Base metals like Copper Aluminum Zinc, Energy

Products like Crude Oil Natural Gas. More so our spreaded network across the globe

helps us in even minor movements in commodities price due to any global influence.

We Provide Share Market Recommendations through SMS and Strong and

Committed Support team which helps the client in trading as well as understanding

the market well.

We feel the most important factor which keeps us motivated and helps us grow is our

large Happy Customer base across the globe who always provide us with their

valuable feedback regarding our excellent performance, accuracy, consistency,

dedication, determination, knowledge, support, and Client relations

KIRAN INVESTMENT

Kiran Investment is an Investment Advisory Company which basically provides

recommendations for Stocks- Cash and F&O traded in NSE & BSE, Commodities

including Bullions, Metals and Agro-commodities traded in MCX, NCDEX.

Kiran Investment is a group of professionals with intense experience especially in the

field of Technical & Fundamental Analysis with more than 10 years of experience.

We intend to guide you make money either as a shot-term trader or as a long-term

investor here.

We provide recommendations Live through Call, SMS and Chat room. Our tellycaller

team & SMS facility is a very efficient system ensuring the instant delivery of

Message without any loss of time. So, the clients get adequate time to enter into the

trade and fetch the profit.

Research team consists of highly qualified analysts including CFAs, MBAs (Finance),

CAs, Engineers and analytical experts who are skilled and impeccable in their




analysis. These analysts, using their experience and latest software, are able to predict

the movements in Equity/Commodity market in time and with a very high accuracy.

As a result, using our tips, our clients gain the most out of the financial markets.

We dont mind whether market is bullish or bearish as we know how to deal with both

of these in best way. Our strategies that involve low risk and high return.

Kiran Investment is an Investment Advisory Company which basically provides

recommendations for Stocks- Cash and F&O traded in NSE & BSE, Commodities

including bullions, metals and agro-commodities traded in MCX. Kiran Investment is

a group of professionals with intense experience especially in the field of Technical &

Fundamental Analysis with more than 10 years of experience. We intend to guide you

make money either as a short-term trader or as a long-term investor




3.1 REVIEW OF LITERATURE

A literature review is a text written by someone to consider the critical points of

current knowledge including substantive findings as well as theoretical and

methodological contributions to a particular topic. Literature reviews are secondary

sources, and as such, do not report any new or original experimental work. Also, a

literature review can be interpreted as a review of an abstract accomplishment.

Most often associated with academic-oriented literature, such as a thesis, a literature

review usually precedes a research proposal and results section. Its main goals are to

situate the current study within the body of literature and to provide context for the

particular reader.

A literature review is an account of what has been published on a topic by accredited

scholars and researchers. Occasionally you will be asked to write one as a separate

assignment (sometimes in the form of an annotated bibliographysee the bottom of

the next page), but more often it is part of the introduction to an essay, research

report, or thesis. In writing the literature review, your purpose is to convey to your

reader what knowledge and ideas have been established on a topic, and what their

strengths and weaknesses are. As a piece of writing, the literature review must be

defined by a guiding concept (e.g., your research objective, the problem or issue you

are discussing or your argumentative thesis). It is not just a descriptive list of the

material available, or a set of summaries.

A literature review must do these things

1. be organized around and related directly to the thesis or research question you

are developing

2. synthesize results into a summary of what is and is not known

3. identify areas of controversy in the literature

4. formulate questions that need further research

A literature review is a critical evaluation of literature published on a particular topic.

Literature reviews are different to other types of writing you may have done at

University




While literature reviews and essays require many of the same skills for instance,

critical thinking skills, academic writing skills and referencing skills they have

different purposes. Whereas essays require you to support your own arguments,

literature reviews require you to critique the arguments of others.

According to Keller (2005), the urge to advertise seems to be a part of human nature

evidenced since ancient times. One of the earliest means of advertising was the use of

signs. Early craftsmen used signs to advertise their wares and some traders like the

Phoenicians planted commercial messages on prominent rocks. They were among the

forerunners of modern day advertising. A significant event in the development of

advertising was the invention of a system of casting moveable type by the German,

Johannes Guterberg in 1938. The event revolutionized communication methods for

the whole world. (Keller 2005) William Catton, an early printer made advertising

history in 1478 when he printed a handbill, regarded as the first printed English

advert. In the handbill there was the advertisement of his book called SALISBURY

PYE, handbook of ruler for the guideline of the clergy at Easter. (McHugh, 2000)

According to Alonge (2001), feels that advertising can be defined as any paid form of

non-personal communication which is directed to the consumers or target audiences

through various media in order to prevent and promote product, services and idea.

This means that advertising is branch of commerce which used to create awareness

for particular product and it must be paid for. Advertising informs, educates and

persuade people to buy the advertised goods or services.

According to Agrawal (1995), the approaches by practitioners and academics over

time. Academics and practitioners historically have had a different view of advertising

strategy that is the most effective and also that this view has changed over time within

each group. Academics tend to favour the adaptation or contingency perspective

because cross-cultural or cross-national comparative studies have not shown

similarities among consumers. The conclusion of the academics is that some degree of

adaptation is necessary to succeed in foreign markets. Practitioners, in contrast, seem

to oscillate between adaptation and standardization.Agrawal suggests that the




preference for adaptation in the 1950s is due to low-level of familiarity with

international consumers. As the knowledge of international markets increased,

practitioners shifted towards standardization in the 1960s. In the1970s, the

practitioners again shifted towards adaptation. Agrawal (1995) suggests two reasons

for this increased nationalistic forces and a number of advertising blunders.

According to Tuflinger (1996) says advertising is the non-personal communication

of information usually paid for and usually persuasive in nature, about product,

services or ideas by an identified sponsor through the various media.

According to Gillian (1982) views it as means of drawing someones attention to

something or notifying or informing somebody of something.

3.2 Statement of the Problem.

Service providers face obstacles selling services that goods-sellers rarely face.

Services are not tangible, making it difficult for potential customers to understand

what they will receive and what value it will hold for them. Indeed some, such

as consultants and providers of investment services, offer no guarantees of the value

for price paid.

Since the quality of most services depends largely on the quality of the individuals

providing the services, it is true that "people costs" are a high component of service

costs. Whereas a manufacturer may use technology, simplification, and other

techniques to lower the cost of goods sold, the service provider often faces an

unrelenting pattern of increasing costs.

Differentiation is often difficult. For example, how does one choose one investment

adviser over another, since they often seem to provide identical services? Charging a

premium for services is usually an option only for the most established firms, who

charge extra based upon brand recognition.




3.3 Scope of the Study.

The scope is limited to the extent of the place, time and the information collected

during the project. It is done as a part of academic study. The scope of the study is

limited to information provided by the employees of Dream Gains, Bangalore. The

information collected is limited to the academic knowledge gained by the student

during the study of the course.

This study focuses on the knowing the importance of advertisements in the

B2C marketing.

3.4 Objectives of the study

The main objective of the project is to know that how does Dream Gains go

about creating services that meet the specific needs of customers.

To know the strategies that improves direct marketing. .

To provide our clients with wide-ranging, secured and finest financial

solutions to achieve sustained growth.




3.5 Hypothesis.

Hypothesis: Hypothesis is a tentative explanation for an observation, phenomenon or

scientific problem that can be tested (i.e. proved or disproved) by further

investigation.

Null Hypothesis (Ho): A proposition that undergoes verification to determine if it

should be accepted or rejected in favor of an alternative proposition. Often the

null hypothesis is expressed as "There is no relationship between two quantities."

Alternative hypothesis (HA): An alternative hypothesis (H1 or Ha) is one in which

some difference or effect is expected. Accepting the alternative hypothesis will lead

to changes in opinions or actions.

Ho: There is no significant relationship between consumer buying attitude and

consistent advertisement.

HA: There is significant relationship between consumer buying attitude and consistent

advertisement.

Particulars Male Female Total

Strongly Agree 14 10 26

Agree 11 6 17

Disagree 3 16 7

Total 28 22 50

Degree of Freedom:

F= (R-1)(C-1)

= (2-1)(3-1)

= (1)(2)

= 2

Level of significance = 5% Level (0.05)




Observed(O) Expected(E) O-E (O-E)2 (O-E)

2/E

14 14.56 -0.56 0.31 0.021

12 11.44 0.56 0.31 0.027

11 9.52 1.48 2.19 0.230

6 7.48 -1.48 2.19 0.292

3 3.92 -0.92 0.85 0.217

4 3.08 0.92 0.85 0.276

Total= 1.063

Hence, x2 cal is 1.063 < x2

table is 5.99(@ degree of freedom (r-1)(c-1)= (3-1)*(2-1) =

2 and @ .05 level of significance in chi square table x2 table value is 5.99 it is found

greater than calculated value and thus H0 is Rejected & HA is accepted that means

Consumer Buying Attitude is significantly affected by the consistent Advertisement.

3.6 Operational definitions

Dream Gains Financial India Private Limited, an ISO 9001- 2008 certified was

established in India in 2004, and has rapidly built a significant competitive presence

in the country as certified, stock market advisory firm focusing on its business and

commitment, to provide Real value for money to all its clients. The firm operates

from its offices in Bangalore and Baroda, offering its clients with all the major

products in the Indian financial markets, which include Commodities, Equity,

Derivatives- Futures and Options, Indices- Nifty and Bank Nifty, etc. We also provide

customized fundamental analysis based reports with an investment horizon of 6

months to 3 years.

Market

This is usually the strategic location or place where the companys consumer/buyers

are situated or where they go to buy the products/services of their choice. The market

place offers different products/services to different consumers.




Consumer

This is the person(s) to which the advertisement and products/services are directed.

Here they are also known as buyers of a companys product.

Advertising

This is any paid form of non-personal presentation of idea, goods or services by an

identified sponsor.

Advertising Agencies

These are usually independent business organizations comprised of creative and

business personnel, who develop, prepare and place adverts for organizations so as to

attract and influence consumers behaviour towards a product or service

Outdoor Media

These cover the use of billboards, sign posts, posters, handbills, etc. in

communicating the advertising message to the consumers.

Electronic Media

These include radio, television, the internet, etc and can be either local or

international.

Product (or Service)

Because business customers are focused on creating shareholder value for themselves,

the cost-saving or revenue-producing benefits of products and services are important

to factor in throughout the product development and marketing cycles.

People (Target Market)

Quite often, the target market for a business product or service is smaller and has

more specialized needs reflective of a specific industry or niche. Regardless of the

size of the target market, the business customer is making an organizational purchase

decision and the dynamics of this, both procedurally and in terms of how they value

what they are buying from you, differ dramatically from the consumer market. There




may be multiple influencers on the purchase decision, which may also have to be

marketed to, though they may not be members of the decision making unit.

Pricing

The business market can be convinced to pay premium prices more often than the

consumer market if you know how to structure your pricing and payment terms well.

This price premium is particularly achievable if you support it with a strong brand.

Promotion

Promotion planning is relatively easy when you know the media, information seeking

and decision making habits of your customer base, not to mention the vocabulary

unique to their segment. Specific trade shows, analysts, publications, blogs and

retail/wholesale outlets tend to be fairly common to each industry/product area. What

this means is that once you figure it out for your industry/product, the promotion plan

almost writes itself (depending on your budget) but figuring it out can be a special

skill and it takes time to build up experience in your specific field. Promotion

techniques rely heavily on marketing communications strategies.

Place (Sales and Distribution)

The importance of a knowledgeable, experienced and effective direct (inside or

outside) sales force is often critical in the business market. If you sell

through distribution channels also, the number and type of sales forces can vary

tremendously and your success as a marketer is highly dependent on their success.

Positioning Statement

An important first step in business to business marketing is the development of your

positioning statement. This is a statement of what you do and how you do it

differently and better and more efficiently than your competitors.

Marketing efforts directed toward other businesses rather to individual consumers.

Business-to-consumer advertising may involve the promotion of products such as

copier machines, or services such as human resources consulting or logistics, that are

primarily designed for businesses. While business-to-consumer advertising focuses on

reaching a household's decision-maker, business-to-business advertising focuses on

reaching the employees of a business responsible for making capital decisions or who




are in charge of purchasing. While consumers may be able to make rapid decisions on

whether a product is of interest, businesses are often slower and have to go through a

more complex process because the cost of products for a business can be high and

may require approval from several levels of management

3.7 Research Methodology:

Research Type : Exploratory Research

Research Techniques : Survey

Population : Bangalore City

Sample Size : 50 Respondents

Sample Criteria : Non-Probability Sampling

Research Tool : Questionnaire

Sources of Data

The main sources of data collection are of two types:

Primary data

Secondary data

Primary data:

Primary sources are original sources from which the researcher directly collects data

that have not been previously collected e.g. collection of data directly by the

researcher on brand awareness, brand preference, brand loyalty and other aspects of

consumer behavior from a sample of consumers by interviewing through various

methods such as observation, interviewing, mailing etc, primary data was collected

through:

Personal Interview

Questionnaires

Observations

Experiments




Secondary Data:

These are sources containing data which have been collected and complied for

another purpose. The secondary sources consists of readily compendia and already

compiled statistical statements and reports whose data may be used by researchers for

their studies.

The secondary data for the study was collected through various sources such as:

Company website

Magazines

Books

Newspaper

3.8 Limitations of the study:

The study is only for Academic interest.

The study is limited to Dream Gains only.

The study was restricted only for four weeks, Due to the time constraint, in

detailed study is not possible.

Data collected is restricted to available respondents

Data collected in Dream Gains, Employees may be biased due to the limited

time period.




3.9 CHAPTER SCHEME

Chapter 1: Introduction

This chapter will includes an introduction to the broad area of the topic chosen,

specific area of the topic chosen, introduction to the topic itself and an overview of

industry in general.

Chapter 2: Industry Profile and Company Profile.

This chapter will include Indian overview and profile of the selected organizations in

service sector in India.

Chapter 3: Review of literature and Research Design.

This chapter will includes an introduction, review of literature, statement of the

problem, scope of the study, objective of the problem, hypothesis, operational

definitions of concept, methodology, and limitation of the study to the broad area of

the chosen design of the study.

Chapter 4: Result, Analysis and Discussions

This chapter will include result, Analysis and discussions of the study (include Tables,

Chart and Graphs).

Chapter 5: Summary of Findings, Suggestions and Conclusions

This chapter will include Summary of Findings, Suggestions and Conclusions and

policy implications and scope of the further study at chosen topic.




4. RESULTS, ANALYSIS AND DISCUSSIONS

Analysis and Interpretation plays an important part of any project report based on the

historical, like this project titled A Study on Impact of Advertisement In Business

To Consumer Marketing

The analysis part helps to think on various ways and make the interpretation based on

the variables and inputs which have been accessed During customer survey. Most of

the variables are defined from qualitative to quantitative figures to take appropriate

decisions and carry forward any action to attain the target. Interpretation helps in

defining or explaining the factors of the study and take support of the inputs to take

necessary action and head further. It also helps to explain the quantitative figures

through concepts and understand the results further.

Note -

The primary data has been collected through survey on behalf of DreamGains,

Bangalore.

The respondents were the buyers of services.

This analysis show level of customer satisfaction towards the services of

DreamGains.

Its show problems undergone in availing and utilizing the services given by

the DreamGains.




Table no. 4.1 showing gender of respondents:

Gender No. of respondents Percentage

Male 45 90

Female 5 10

Total 50 100

Source: Primary Data

Chart 4.1 showing gender of respondents:

Analysis And Interpretation:90% of the respondents are male and 10% are

female. Male are more interested in Trading than female.

Male= 90%

Female= 10%




Table 4.2 showing respondents age

Age (Years ) No. of respondents Percentage

20-30 30 60

30-40 15 30

40-50 5 10

Total 50 100


Chart 4.2 showing respondents age

Analysis And Interpretation: Out of 50 respondents, 60% are 20-30 years old,

30% are 30-40 years old and 10% are 40-50 years old. Persons between 20-30 years

are the most interested person in trading and bought more services than others.

20-30 =

60%

30-40 = 30%

40-50 = 10%




Table 4.3 showing respondents Educational Qualifications

Occupation No. of respondents Percentage

Intermediate 5 10

Graduates 35 70

Post graduates 10 20

Total 50 100


Chart 4.3 showing respondents Educational Qualifications

Analysis And Interpretation: Out of 50 respondents, 10% are intermediates,

70% are Graduates and 20% are Post Graduates persons. Those who are Graduates are

more into this trading business compared to others.

10%

70%

20%

Educational Qualifications

Intermediates

Graduates

Post Graduates




Table 4.4 showing respondents monthly income

Monthly income (Rs.) No. of respondents Percentage

Less than 10,000 2 4

10,000-20,000 25 50

20,000-30,000 5 10

Above 30,000 18 36

Total 50 100


Chart 4.4 showing respondents monthly income

Analysis And Interpretation: The above table and chart shows that out of 50

respondents, 4% belongs to the income category less than 10,000, 50% belongs to the

income category of 10,000 20,000, 10% belongs to the income category of 20,000

30,000 and the remaining 36% belongs to the income category of above 30,000.

Person who earned around Rs. 20,000 monthly is the chief buyers of services.

10k-20k= 50%

20k-30k= 5%

Above 30k= 18%

Less than 10k= 4%




Table 4.5 showing respondents years of working.

Years of Working No of respondents Percentage

0-5 15 30%

5-8 25 50%

More than 10 10 20%

Total 50 100


Chart 4.5 showing respondents years of working.


respondents, 30% of the respondents are into this form of business for less than 5

years, 50% of the respondents are from 5-8 years and the remaining 20% are for more

than 10 years. Majority of the respondents are into this trading business for more than

5years but less than 8 years.

30%

50%

20%

Years of Working

0-5 years

5-8 years

More than 10 years




Table 4.6 showing whether the advertisement is essential or not.

Particulars No of respondents Percentage

Yes 34 68%

No 9 18%

Cant say 7 14%

Total 50 100


Chart 4.6 showing whether the advertisement is essential or not.


respondents, 68%of respondents believe that advertisement is essential, 18% of the

respondents dont believe and the remaining 14% of the respondents cant say.

Majority of the respondents believe that Advertisement is essential.

68%

18%

14%

Essentiality of advertisement

Yes

No

can't say




Table 4.7 showing Advertising will increase an organizations target

market and boost sales.

Years No of respondents Percentage

Strongly Agree 20 40%

Agree 15 30%

Undecided 7 14%

Disagree 5 10%

Strongly Disagree 3 6%

Total 50 100


Chart 4.7 showing Advertising will increase an organizations target

market and boost sales.

Analysis And Interpretation: Majority of the respondents believes that

advertising really boost sales. The above table and chart shows that out of 50

respondents, 40% of respondents Strongly Agree that Advertising will Boost Sales,

30% agree to this, 14% are undecided, 10% disagree to it while 6% of the respondents

Strongly Disagree to it.

40%

30%

14%

10%

6%

Sales

Strongly Agree

Agree

Undecided

Disagree

Strongly Disagree




Table 4.8 showing Consumer buying behavior can be influenced

through consistent advertising.



Agree 15 30%

Undecided 9 18%

Disagree 5 10%


Total 50 100


Chart 4.8 showing Consumer buying behavior can be influenced

through consistent advertising.

Analysis And Interpretation: The above table shows that 40% of the

respondents Strongly Agree that Consumer Buying behavior can be influenced

through consistent advertising, 30% of them agree to it, 18% of the respondents are

undecided, 10% of them disagree to it and the remaining 2% of the respondents

Strongly Disagree to it. Majority of the respondent think that the Buying behavior can

be influenced by consistent advertising.

40%

30%

18%

10% 2%

Buying Behavior

Strongly Agree

Agree

Undecided

Disagree

Strongly Disagree




.Table 4.9 showing Advertising is a powerful tool capable of reaching

And motivating large audiences

Answers No of respondents Percentage

Yes 34 68

No 16 32

Total 50 100


Chart 4.9 showing Advertising is a powerful tool capable of reaching

and motivating large audiences.

Analysis And Interpretation: The above table and chart shows that, out of

50respondents, 68% said that the advertising is a powerful tool that is capable of

reaching and motivating large audiences.32% said that they dont think so.Majority of

the Customers believe that Advertising is really a powerful tool to reach large.

Audiences.

Yes= 68%

No= 32%




Table 4.10 showing no product can survive competition without

intensive advertisement.

Category No of respondents Percentage

Strongly Agree 20 40

Agree 17 34

Undecided 3 6

Disagree 6 12

Strongly Disagree 4 8

Total 50 100


Chart 4.10 showing no product can survive competition without

intensive advertisement.

Analysis And Interpretation: The above table shows that out of 50 respondent,

40% of respondents strongly Agee that no product can survive competition without

intensive advertisement 34% of them agrees to it, 6% are undecided, 12% of them

disagree to it and the remaining 8% strongly disagree to this. Majority of the

respondents Strongly agrees that no product can survive competition without intensive

competition.

40%

34%

6%

12% 8%

Survival

Strongly Agree

Agree

undecided

Disagree

Strongly Disagree




Table 4.11 showing the satisfaction level of customers.

Satisfaction level No of respondents Percentage

Satisfied 36 72

Dissatisfied 9 18

Highly Dissatisfied 3 6

Not sure 2 4

Total 50 100


Chart 4.11 showing the satisfaction level of customers.


respondents, 72% are satisfied customers, 18% are dissatisfied customers, 6% are

highly dissatisfied and the remaining 4% are not sure about their satisfaction.

Majority of the respondent are satisfied about their expectation of the services.

Satisfied= 72%

Dissatisfied= 18%

Highlydissatisfied= 6%

Not sure= 4%




Table 4.12 Table showing Selection of Advertising media is of

primary concern to an organization.



Agree 14 28%

Undecided 5 10%

Disagree 9 18%


Total 50 100


Chart 4.12 showing Selection of Advertising media is of primary

concern to an organization.

Analysis And Interpretation: The above table and chart shows that 36% of

respondents Strongly Agree, 28% of respondents Agree, 10% are undecided, 18%

Disagree and the remaining 8% are Strongly Disagree that selection of advertising

media is of primary concern. Majority of the respondents Strongly Agree that

selection of advertising media is of primary concern.

36%

28%

10%

18%

8%

Selection of advertising Media

Strongly Agree

Agree

Undecided

Dissgree

Strongly Disagree




Table 4.13 showing an organization must consider its financial status

before embarking on advertisement.


Yes 25 50

No 18 36

Cant say 7 14

Total 50 100


Chart 4.13 showing an organization must consider its financial status

before embarking on advertisement.

Analysis And Interpretation: The above table and chart shows that 50%

respondents believe that any organization must consider its financial status before

embarking on advertisement, 36% of the respondents do not agree to it and the

remaining 14% respondent cant say about it. Many of the respondents believe that an

organization must consider its financial status before embarking on advertisement.

Yes = 50%

No = 36%

Can't say = 14%




Table 4.14 showing whether consumer recommends others to buy

Dream Gains service or not.


Yes 32 64

No 9 18

Cant say 9 18

Total 50 100


Chart 4.14 showing whether consumer recommends others to buy

Dream Gains service or not.


respondent recommend others to buy Dream Gains services, 18% respondent does not

recommend and the remaining 18% cant say whether they recommend or not. Most

of the respondents recommend others to buy Dream Gains services.

Yes= 64%

No= 18%

Can't say= 18%




Table 4.15 shows whether the advertisement of Dream Gains is

effective or not as compared to other companies.

Advertisement No of respondents Percentage

Very effective 16 32

Effective 30 60

Not sure 4 8

Total 50 100


Chart 4.15 shows whether the advertisement of Dream Gains is

effective or not as compared to other companies.


respondents believed that advertisement of Dream Gains is very effective and it will

be reality as compared to other companies, 60% said that it is effective and the

remaining 8% are not sure. Most of the respondent thinks that the advertisement of

Dream Gains is effective as compared to the companies.

Very effective 32%

Effective 60%

Not sure 8%

Effectiveness




Table 4.16 showing the form of advertisement that is most effective

according to customers.

Company No of respondents Percentage

INTERNET 27 54

MAGAZINE 20 40

TELEVISION 3 6

Total 50 100


Chart 4.16 showing the form of advertisement that is most effective

according to customers.


respondents said that Internet is the best medium, 40% respondents said that it was

Magazine and remaining 6% said that television was good in terms of effectiveness.

Most of the respondents said that Internet is the most effective form of Advertisement.

Internet= 54%

Magazine= 40%

Television= 6%




5.1 FINDINGS

Male are more interested in Trading than female.

Persons between 20-30 years are the most interested person in trading and

bought more services than others.

Those who are Graduates are more into this trading business compared to

others.

Person who earned around Rs. 20,000 monthly is the chief buyers of services.

Majority of the respondents are into this trading business for more than 5years

but less than 8 years.

Majority of the respondents believe that Advertisement is essential.

Majority of the respondents believes that advertising really boost sales.

Majority of the respondent think that the Buying behavior can be influenced

by consistent advertising.

Majority of the respondents strongly agrees that no product can survive

competition without intensive competition.

Majority of the respondents strongly Agree that selection of advertising media

is of primary concern.

Many of the respondents believe that an organization must consider its

financial status before embarking on advertisement.

Most of the respondents recommend others to buy Dream Gains servi

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