Aviatech Capabilities 05 27 Lo Res

CapabilitiesThanks for viewing our Capabilities presentation.

For more information on Aviatech contact:Jason KnillDirector, Business [email protected]

Our Approach: Holistic Interactive

Aviatech builds Interactive Vision and Strategy in a Full Service Integrated Agency atmosphere with the belief that NO Marketing Tactic Exists in a Vacuum. Our Strategies and Analytics drive results — Powerful Results. • Online Affiliate Lead Generation Management/Execution

• Website Development• SEM/SEO Departments• TV Commercial Production• Traditional Print/Outdoor• Radio Spots• Creative Services• Analytics • Full Service IT/Programming• B2B Strategy and execution• Promotions• Rich Media Development (Flash/Maya/Adobe Premier Competent)• Emmy Award Winning Video Production/Post Production• Email marketing/CRM platform development• Social Media Strategy and Execution• Media Strategy/Buying•

Our Clientele

ANALYTICS

ONLINE TRAFFIC

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It’s about generating the Right TRAFFIC and CONVERTING. PERIOD.

AD ORGANIC CRMSearchMobileNew Media ApplicationLocal Online DirectoryBannerEvents SponsorSocial MediaUnder Brand EmailNewsletter SponsorTV comm. ProductionRadioPrintLocal POS

ON .com SEOLink BuildingContent BuildingContent DistributionNew Media ApplicationSocial Media-Comm Mgmt.Video DistributionSWAGCause Marketing Partners

Exclusive Content-NatExclusive Offer-NatExclusive Offer-LocalExclusive Content-LocalFranchisee NewsletterReferral ClubRewards ClubFirst Time PartyCause-marketing Events

Current Client Campaigns

Challenge:•Multiple resorts across Mexico•Timeshare/Resort/Partial Ownership specific campaigns•Several Dozen Vendors to Manage•No Online Expertise/Focused all Efforts Traditionally

Solution: Aviatech developed a integrated traditional campaign with interactive support then began shifting nearly all dollars Online in late 2008

Results:•In 12 months 200% increase resorts bookings (ties to MINI-VAC timeshare sales)•Significant conversion increase in ONLINE traffic•Better results/tighter budget

The Villa Group: Timeshare/Resort/Fractional

AviatechAgency of Record

•Timeshare •Fractional Ownership•Resort/Hospitality

Lead Conversion: Testing Drives Results.

Testing Message & DesignWe complete ABC Online Media and Conversion Tests Regularly

Interactive Success

It’s about OPTIMIZATION & ANALYTICS

Pay-Per-Click: Campaign in Action

Step One: Fill in Zip or Call

Step Two: Call

Step Three: RESULTS

- Removal of the form fill on second page increased total leads compared to the form and phone number existing alone.

- Decreased CPL by over 100%

- Segmented spends based on location to give campaign local feel.

CRM Solutions: Complexity for Lower CPL

• Developed and Executed complex CRM Strategy based on communication paths geared to convert generated leads into Sales.

• Concept included over 6 different offers, 12 unique email creative layouts & 140 different nodes based on 5 unique paths to conversion.

Email is very complex, that is, if you want low Cost Per Leads

Social Media: Controlling The Debate

To CONTROL THE DEBATE, brands need to appropriately PARTICIPATE, SUPPORT, EXTEND, EMPOWER, and EMBRACE the conversation taking place in social media.

The Beginning: To effect a brand’s success and growth, it’s necessary to mobilize key audience opinions and CONTROL THE DEBATE in the sectors critical to your goals. Begin by LISTENING.

Addressing and Engaging in social media is now key to any brand attempting to control the debate for its products or services.

Why? Because at the end of information that comes to us from someone we relate to. the day it is human nature to follow and trust opinion, influence, commentary, or

•Lead Generation: Analytics + Custom reporting

Aviatech builds custom reporting dashboards to enable our analytics teams to guide media buying, decision making and business growth.

Lead Generation Strategy: Landing Pages

Apply the KISS rule & add in Rich Media or Content Incentives

Example: Content-Rich White Papers

Lead Generation Strategy: Online Coupon

Holiday Coupon Campaign: Over 3,000 Online Coupons printed through Banner Ads & PPC Marketing Strategies yielding an ad cost per coupon at less than $10.

Lead Generation Strategy: Video and PromotionsFull Production of Video with Targeted TV & Online Distribution Services

Lead Generation Strategy: Technology Integration

Implementation for Best Practice Lead Management- FranConnect- Emax- Sales Force

Development for Online Content Management Systems- Open Source- .NET programming solutions

Localized Franchisee Integration & Campaign Monitoring

- Franchisee Intranet Setup and Support

Full Service Web Development and New Media Application

Thanks for viewing our Capabilities Presentation.

For more information on Aviatech contact:Jason KnillDirector, Business [email protected]