Avi Chai Academy tools - Workshop 1

Introduction to Social Media Tools and their Implications for Jewish

Day Schools

Presented by Lisa Colton,

Founder & President Darim Online

[email protected]

434.977.1170

http://slidesha.re/*******

WORKSHOP GOALS

• Get comfortable• Get confident• Build vocabulary• Learn from others & teach others!• No apologies• Think tachlis and big picture• Make the most of the opportunity!• Know we’ve got your back for 6 months!

RELATIONSHIPS

• See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008

• JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw

• “Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED

Ambient Awareness

• Who’s got a personal profile page?

• Who uses it at least weekly?

• Who’s got a Facebook Page for their school?

• Anyone using a Facebook Group?

Our Facebook Experience

STARTING…

News Feed

Personal Profile

Friend Lists & Privacy

Listening on Facebook

Tagging

When someone tags you, you’re

notified and it shows up on your

wall

Tagging

Facebook Pages

Facebook Pages

What is this Facebook

Page achieving?

How about these?

UserGenerated

Content

Facebook Usernames

Facebook Groups

Our Facebook Group!

Your Photo Goes Here!Your Questions & Reflections Go Here!

You’ll find a link

to our group here

GROUNDSWELL’s P.O.S.T.

1.PEOPLE: Identify audience(s)

2.OBJECTIVES

– What are you goals and objectives

for this audience?

– What are your audience’s goals?

3.What is the STRATEGY to reach these

goals?

4.Determine the specifics of the

TECHNOLOGIES you’ll use. Implement,

measure, refine!

Quick Reflections