Avanzado Turnkey Direct Mail Presentation By Proforma

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Our Objective

Relevant, Personalized messages administered

with various options and flexibility

– Increase local store traffic

– Add new customers and revenue

– Improve loyalty and customer retention

– Designed to deliver the right message...to the right customer...at the right time

Save Money -

Save Time -

Improve ROI

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AdBuilder

Technology

DataHosting, Purchasing & Access to existing lists

TechnologyProprietary work flow, Proprietary Project Tracking System, Microsite, email and text messages

Retail CreativeNational campaigns, Local look & feel

1:1 MarketingPersonalized content, Flexible delivery & Relevant messaging

Channel MarketingTrade promotions, Sales promotions & Co-op

Media Planning & PlacementLocal retail

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Marketing Messaging TechnologySimple, easy to use, yet powerful Marketing on Demand solutions for dealers/retailers to manage, distribute, and personalize local marketing and advertising materials

• Message Boards• Digital Asset Management Tool• Template personalization – easily added

– Includes Quick Pick option– Pre-populated option

• Database Management, mining, and hosting– Automated targeted query capabilities– Easily add additional galley/customer lists

• Real-time reporting• Shopping Cart• Tie directly into Payment Options (Parts, Co-op, Credit, etc…)• 5 Clicks

AdBuilder

Technology

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Data Driven Personalized Marketing

Smart Marketing•

Email

– HTML Communications•

Print

– Postcards, self-mailers, brochures, newsletters, magazines

•

Web

– Microsites– Survey’s

•

Mobile

“Personalized, Relevant messaging

administered using Flexible methods.”

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Email Blast -

Direct Mail Programs

• Personalized Email Blast on 1st of the month

• Direct mail sent on the 15th to non responders from first Email

• 2nd email sent on 28th of the month to those who still haven't responded to 1st email or Direct Mail

• 26% response rate

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Direct Mail Piece

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Direct Mail Program with Email Blast & Microsite

•

Promote the Eemax

brand to specific target audiences

•

Announce the launch of the new Eemax

website

•

Introduce the new Eemax

promotional videos to targeted audiences

•

Utilize PURL marketing tactics to engage Eemax

customer prospects

•

Gather customer contact information from recipients

•

Invite audience to participate in Eemax

sponsored training events (Lunch and Learn)

•

Provide incentives and rewards to persons participating in training events (Flash Drives)

An email communication and a direct mail communication to plumbing engineers that would direct recipients to a PURL. The program is intended promote the following:

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Email Blast

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Microsite

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The Power of 1:1 Marketing

•

Customize, personalize and add value to every communication piece

– High quality, short run, immediate turnaround, full color variable communications

– Invitations, postcards, self-mailers, brochures, flyers, inserts, catalogs, newsletters, Point of Sale, etc…

– Point of Sale can include posters, banners, brochures, danglers, static clings, magnets, etc…

– Microsites, Email marketing, and more…

“Personalized, Relevant messaging administered using Flexible methods.”

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The Power of Prospecting

Personalized to customer Map to store

Person al URL

Personalized to customer

Coupons relate to customer

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Personalized Print on Demand

House and manage over 3000 images at

NO ADDITIONAL COSTS!

Personalized by Brand, Name and Vehicle

37% lift in response

rate!

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Personalized Collateral on Demand

Dealer Information

Dealer Custom Prices

Customer Product

(in color)Personalized to customer

Personalized Brochures

Waste Reduction

Sales Lift of 16%

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Personalized Fulfillment

Personalized Point of Sale Materials

Dealer

Specific

Info

Dealer

Specific

Pricing

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Sales Accelerator

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Sales Accelerator

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Sales Accelerator

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Sales Accelerator

Program yielded a 2300% ROI

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Our Advantages

•

Web-to-Print

– 5 clicks

•

Variable Data Printing (VDP) Leader

– USPS - 2010 US Postal Forum Award recipient

– Gardner Group -Award recipient for Variable Print Application Programming

•

Best-in-Class Technologies

– 2010 POD Award recipient for XMPie technology implementation & maximization

•

Exceptional Service

– No minimum orders

– 72 hour turnarounds

•

Low Market Pricing

– Proprietary Technology

•

MMBDC Certified

•

Print-On-Demand

– Xerox Premier Partner – iGen3 (14 x 20) Digital Color Hi-speed Printer (2)– iGen4 (14 x 22) Digital Color Hi-speed Printer (2)

•

ROI

– Proven Case Studies

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Color Consistency and Quality Control

•

Calibration process:

– What sets Avanzado apart in the calibration process is the use of same X-rite Autoscan Spectrophotometer on all 4 of our iGen’s thus ensuring color consistency between iGens.

•

Preventive Maintenance:

– Each Avanzado print operator performs preventive maintenance every eight hours or as needed. This maintenance schedule exceeds Xerox’s recommended schedule for preventative maintenance.

•

Proofing procedure:

– The operator is required to stamp the proof copy with a QC stamp and return it to the assigned Project Manager and/or client for approval. The QC stamps lists the overall quality standards: Color, USPS requirements, Imposition, Data flow.

•

Production:

– Before starting production the project manager must review the proof and sign the QC stamp indicating each QC point is approved for production.