Avali presentation

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AVALI

Proposals

Xrysida FragouZoe GatsapostoliPanayiota KavvathaMarianna MichalitsianouIrene Sideris

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Competition

It is only indirect, there are some Special Centers with Sensory Integration system, that charge with an hourly fee.

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Target Group

Primary Target: Parents with children with PDD (Pervasive Development Disorder)

Secondary Target: People working in the Special Education, Special Schools, Child Psychiatrists

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Communication Objectives

• Build awareness

• Informative

• Attract interest

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Consumer Benefits

• Unique

• Entertainment and relaxation

• Informative events

• Safe playground

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Supporting Evidence

• Snoezelen multi- sensory environment method

• Pleasurable stimulation

• Specialized Personnel

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Positioning Statement

Avali is a safe and small port that brings joy to parents’ life by enjoying their social surroundings, while their children are calm and happy in the Snoezelen Room.

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Creative Strategy

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Video

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Slogan

Ο καθημερινός σύμμαχος Η χαρούμενη ανάπαυλα Νιώθεις τη χαρά

Μαζί στη χαρά

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Communication Strategy

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Public Relations

Media BriefingsNewsletterEventsSponsorshipsA presentation on a tv show i.e.

Eleni, Joy, Υγεία πάνω από όλα

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Website

HOME presenting upcoming events in a calendar format, sales promotions offers in a slide share format. Newsletter field.

VISION The idea behind Avali

PLACE Gallery

EVENTS photos and videos from events

COMMUNICATION e-mail, telephone, address, map

BLOG Questions and forum

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Digital Marketing

Banner CampaignSocial Media: facebook, twitter,

youtubeNewsletterE-mail

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Social Media Mission

Connect with parents of children with PDD and be an informative source of Avali’s purpose.

Content Pillars

Medical (autism, Asperger's syndrome, Rett’s syndrome),

Snoezelen room, Offers, Events