Ravi Akula, Graham Huber, Nina Krook, Reid Langille, Sarah Lever TEAM ONE LEARNING
Jul 09, 2015
Ravi Akula, Graham Huber, Nina Krook, Reid Langille, Sarah LeverTEAM ONE
LEARNING
SITUATION
THEN NOW
500 BC 2013
FUTURE OF EDUCATION
MASSIVE OPEN ONLINE COURSES
DISCOVERY
PERSONA
JENNIFER WOODS19, Student
“I learn better when I connect with people. Learning used to give me a sense of achievement, but now I am confused and unsure of the direction I’m going in. I fear that I’m being left behind.”
• Psychology student at University of Toronto
• Struggling to make new friends in large lecture-style classrooms
• Feels lost in academics and career path with little guidance
• Misses the sense of community she had in high school
• Always has her laptop and smartphone with her, which she uses for school, but gets distracted by Facebook, YouTube, music, texting and shopping
• Easily distracted when working by herself, but not with friends
• Motivates her to see her peers focused and achieving
• Tries to eat healthy and go to the gym, but it doesn’t plan ahead
HER UNMET NEEDS
Social interactionFeedback & validationSelf management
EXPERIENCE MAPW
AK
E U
P
EA
T B
RE
AK
FAST
DO
SC
HO
OL
WO
RK
GO
TO
SC
HO
OL
GO
TO
CLA
SS
EA
T L
UN
CH
GO
TO
LIB
RA
RY
GO
TO
CLA
SS
VIS
IT F
RIE
ND
S
GO
TO
GY
M
GO
HO
ME
EA
T D
INN
ER
DO
SC
HO
OL
WO
RK
GO
TO
BE
D
MORNING AFTERNOON EVENING
P
O
E
M
S
Self/Friends Prof Self/Friends Prof Self/Friends Self
Phone Computer Phone Computer Phone
Home Transit School Out School Home
News Study Schedule Notes Fun/Social Study Notes Fun/Social Music Fun/Social Study/Notes
Apps Prof Apps Prof Apps
Transit
ENGAGEMENT
MOTIVATION ORGANIZATION
PAIN POINTS
ENGAGEMENT
MOTIVATION ORGANIZATION
UNMET NEEDS
Social Interaction
Feedback & Validation
Self Management
CHALLENGE
Enhance the knowledge sharing and
learning experiences of students
by engaging their passions to
inspire and invent their future.
CHALLENGE
STUDENTS LEARN BETTER TOGETHER
AHA MOMENT
?
ENGAGEMENT
MOTIVATION ORGANIZATION
GROUP BASED LEARNING
Social Interaction
Feedback & Validation
Self Management
HOW MIGHT WE FACILITATE GROUP BASED LEARNING TO INCREASE ENGAGEMENT, MOTIVATION, AND ORGANIZATION?
OPPORTUNITY
THE INSPIRATION
VALUE TO SAP
THE IDEA
VALUE TO STUDENTS
To succeed, students need
engagement, motivation and organization
Flip the classroom to increase
social interaction and provide tools to support feedback &
validation, and help with self-management
An environment that enables
students to leverage their peers in their learning
experience
Opportunity to take
leadership in the significant transformation of education
211
234
5
GLOBAL ACCESSTO COURSES
BETWEEN HOME & SCHOOL
3 SMART STUDY TABLE 4 ONLINE COURSE
MANAGEMENT 5 GROUP STUDY PACKS
SOLUTION
VIDEO
22
L E A R N I N G S Y S T E ML E A R N I N G S Y S T E M
L E A R N I N G S Y S T E ML E A R N I N G S Y S T E M
L E A R N I N G S Y S T E ML E A R N I N G S Y S T E M
LEARNING TO FLY
TYPOLOGY
AVATARS
SWAN
CHICKADEE
DOVE
FLAMINGO
RAVEN
PENGUIN
WOODPECKER
HUMMINGBIRD
SWALLOW
HEN GOOSE
EAGLE
PARROT
DUCK FALCON
CARDINAL
SOFTWARE APPLICATION
BUSINESS STRATEGY
L E A R N I N G S Y S T E M
L E A R N I N G S Y S T E ML E A R N I N G S Y S T E ML E A R N I N G S Y S T E M
I. STRATEGY
STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS
BEYOND THE CLASSROOM
45
ACADEMIC
SOCIAL EMOTIONAL
L E A R N I N G S Y S T E M
II. VALUE PROPOSITION
STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS 48
VALUE PROPOSITION
Connecting students with each other and their course content to learn better together with a sustainable business model for
educational institutions
STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS
VALUE EXCHANGE
49
SAP
$
Subscriptio
n fee
$Content license fee
Software license fee
$
$
Adverti
sing/sp
onsorsh
ip
Course delivery through AVA
$Tuition
Subscription fee$
Students
Lecturers
Pedigree
Students
Course material
Educators
Students
Pearson
MOOCs
Educational Institutions
Corporate Partners
Course creation inputExpress desired teaching objectives, provide instructions for teaching large scale classes
Scalable software platform to sellTo enable deeper student engagement
Better engagementSuccessful learning outcomes, higher satisfaction, and more social connection with peers
Sustainable education model for the futureA viable business model for disruptive technology like MOOCs, mobile, etc.
Deliver course contentThrough SAP AVA platform
Access to student market Through targeted promotion placement
L E A R N I N G S Y S T E M
L E A R N I N G S Y S T E M
III. BUSINESS MODEL
STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS
BUSINESS MODEL
52
COST STRUCTURE REVENUE FLOWS
KEY RESOURCES DISTRIBUTION
KEY ACTIVITIESPARTNERS RELATIONSHIPSVALUE PROPOSITION CUSTOMERS
• Resources to build and maintain SAP AVA platform
• Resources to integration SAP AVA with IT ecosystem of partners
• Investment in building relationships with Pearson, educational institutions, and MOOCs
• Share of license fee from educational institutions
• On-demand subscription usage by students who are not part of a paid educational institution partner, but are willing to pay to access the licensed content
• Corporate sponsorship or advertising revenue
• Big data analysis
• Build partnerships with Pearson, MOOCs, and education institutions
• Build software integration with IT and cloud storage
• For students: automatic and personalized self-service website and mobile app
• For educational institutions: co-creation of content and systems integration
• For students: learn better together by enabling group-based learning for social interaction, feedback & validation, and self-management
• For educational institutions: a holistic learning platform with a sustainable business model for licensed course content
• Students
• Educational institutions
• Educators
• Pearson
• MOOCs
• SAP AVA system integrators
• Information management architects
• Software designers & developers
• Online via SAP AVA
• Offline via flipped classroom approach, study groups, tutorials, and home that SAP AVA enables
L E A R N I N G S Y S T E ML E A R N I N G S Y S T E M
L E A R N I N G S Y S T E ML E A R N I N G S Y S T E M
IV. PLATFORM
STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS
INFORMATIONIN PERSON ONLINE
MOOCsStudy groups
Tutorials
Course management
Study packs Videos ebooksClasses
“ EDUCATION EVERYWHERE ”
55
L E A R N I N G S Y S T E ML E A R N I N G S Y S T E M
L E A R N I N G S Y S T E ML E A R N I N G S Y S T E M
V. IMPLEMENTATION
STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS
RISK ASSESSMENT
58
“ If we build it, will they use it? ”
STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS
VALIDATION
59
1. Flipped classroom test
2. Tutorial and course content test
3. Group study test
4. Mobile application test
STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS
QUICK WINS
60
1. Rapid prototyping of application
2. Existing academic partnerships
3. Standardized personality models
4. HANA platform for software
STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS 61
L E A R N I N G S Y S T E M
STUDENTS LEARN BETTER TOGETHER
CONCLUSION
STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS 62
DEMO
http://myapp.is/AVASAP http://automotivedesigner.wix.com/sapavaMOBILE APP WEBSITE
THANK YOU!
QUESTIONS?
Ravi Akula, Graham Huber, Nina Krook, Reid Langille, Sarah LeverTEAM ONE
APPENDIX
STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS
ACTIVITY SYSTEM
65
STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS
BUSINESS MODEL
66
COST STRUCTURE REVENUE FLOWS
KEY RESOURCES DISTRIBUTION
KEY ACTIVITIESPARTNERS RELATIONSHIPSVALUE PROPOSITION CUSTOMERS
• Resources to build and maintain SAP AVA platform
• Resources to integration SAP AVA with IT ecosystem of partners
• Investment in building relationships with Pearson, educational institutions, and MOOCs
• Share of license fee from educational institutions
• On-demand subscription usage by students who are not part of a paid educational institution partner, but are willing to pay to access the licensed content
• Corporate sponsorship or advertising revenue
• Big data analysis
• Build partnerships with Pearson, MOOCs, and education institutions
• Build software integration with IT and cloud storage
• For students: automatic and personalized self-service website and mobile app
• For educational institutions: co-creation of content and systems integration
• For students: learn better together by enabling group-based learning for social interaction, feedback & validation, and self-management
• For educational institutions: a holistic learning platform with a sustainable business model for licensed course content
• Students
• Educational institutions
• Educators
• Pearson
• MOOCs
• SAP AVA system integrators
• Information management architects
• Software designers & developers
• Online via SAP AVA
• Offline via flipped classroom approach, study groups, tutorials, and home that SAP AVA enables
STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS
VALUE EXCHANGE
67
SAP
Course creation inputExpress desired teaching objectives, provide instructions for teaching large scale classes
Educators
Students
Pearson
MOOCs
Educational Institutions
Scalable software platform to sellTo enable deeper student engagement
$
$
Subscriptio
n fee
Content license fee
Software license fee
$
$
Adverti
sing/sp
onsorsh
ip
Corporate Partners
Better engagementSuccessful learning outcomes, higher satisfaction, and more social connection with peers
Sustainable education model for the futureA viable business model for disruptive technology like MOOCs, mobile, etc.
Course delivery through AVA
Deliver course contentThrough SAP AVA platform $
Tuition
Subscription fee$
Students
Lecturers
Pedigree
Students
Course material
Access to student market Through targeted promotion placement
STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS
INFORMATIONIN PERSON ONLINE
MOOCsStudy groups
Tutorials
Course management
Study packs Videos ebooksClasses
“ EDUCATION EVERYWHERE ”
68
ENGAGEMENT
MOTIVATION ORGANIZATION
GROUP BASED LEARNING
Social Interaction
Feedback & Validation
Self Management
HOW MIGHT WE FACILITATE GROUP BASED LEARNING TO INCREASE ENGAGEMENT, MOTIVATION, AND ORGANIZATION?
PERSONA
JENNIFER WOODS19, Student
“I learn better when I connect with people. Learning used to give me a sense of achievement, but now I am confused and unsure of the direction I’m going in. I fear that I’m being left behind.”
• Psychology student at University of Toronto
• Struggling to make new friends in large lecture-style classrooms
• Feels lost in academics and career path with little guidance
• Misses the sense of community she had in high school
• Always has her laptop and smartphone with her, which she uses for school, but gets distracted by Facebook, YouTube, music, texting and shopping
• Easily distracted when working by herself, but not with friends
• Motivates her to see her peers focused and achieving
• Tries to eat healthy and go to the gym, but it doesn’t plan ahead
HER UNMET NEEDS
Social interactionFeedback & validationSelf management
EXPERIENCE MAPW
AK
E U
P
EA
T B
RE
AK
FAST
DO
SC
HO
OL
WO
RK
GO
TO
SC
HO
OL
GO
TO
CLA
SS
EA
T L
UN
CH
GO
TO
LIB
RA
RY
GO
TO
CLA
SS
VIS
IT F
RIE
ND
S
GO
TO
GY
M
GO
HO
ME
EA
T D
INN
ER
DO
SC
HO
OL
WO
RK
GO
TO
BE
D
MORNING AFTERNOON EVENING
P
O
E
M
S
Self/Friends Prof Self/Friends Prof Self/Friends Self
Phone Computer Phone Computer Phone
Home Transit School Out School Home
News Study Schedule Notes Fun/Social Study Notes Fun/Social Music Fun/Social Study/Notes
Apps Prof Apps Prof Apps
Transit
OPPORTUNITY
THE INSPIRATION
VALUE TO SAP
THE IDEA
VALUE TO STUDENTS
To succeed, students need
engagement, motivation and organization
Flip the classroom to increase
social interaction and provide tools to support feedback &
validation, and help with self-management
An environment that enables
students to leverage their peers in their learning
experience
Opportunity to take
leadership in the significant transformation of education
STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS
CONTENT
73
COURSE MANAGEMENT
FLIPPED CLASSROOM APPROACH
GROUP STUDY PACKS
REAL-TIME FEEDBACK
GROUP COMMUNICATION
Streamlined delivery of up-to-date course materials, from MOOCs or content partners like Pearson
Meet other students during classes and tutorials for a more hands-on, interactive learning experience
Track progress and study together with smart course packs that adapt to learning needs
Give and receive instant feedback and real-time responses as course progresses
Streamline communication channels with online messaging and group updates
STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS 74
VALUE PROPOSITION
DESIRE
BEHAVIOUR
GOAL
ACTIVITY
VALUE
Connecting students with each other and their course content to learn better together
Better social interaction, feedback and validation, and self-management
Understand each other better, and be inspired to help one another toward mutual goals
Feel better connected, gain a sense of achievement and reassurance, and manage time more effectively
Enhanced engagement through co-creation of richer educational experience
EDUCATION
MOTIVATION
PLATFORM
ORGANIZATION
ENGAGEMENT
Feedback & validation
Social interaction
Self-management
Course packs
Website portal
Personal workspaces
Class structure
Supporting roles
Real-time instant feedback
MOOCsFlipped
classrooms
Scale to different learning levelsWorld’s best teaching profs
Customization of pace & timing
Facilitation rather than lecturing
Personalized course curriculum
Grading system redefinedConnectivity for all courses
Partner to provide contentAnonymous feedback using tech
Happy and healthy student experience
STRATEGY ▸ VALUE PROPOSITION ▸ BUSINESS MODEL ▸ PLATFORM ▸ IMPLEMENTATION ▸ QUESTIONS
VALUE EXCHANGE
77
CONTENT PARTNERS
EDUCATIONAL INSTITUTIONS
MOOCs
EDUCATORS
STUDENTS
CORPORATE PARTNERS
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