Automotive Inventory Syndication - Take Control of Your Marketing and Your Inventory

CarSalesSpecialist.com

Connecting Marketing to Results

S T R AT E G I C PA R T N E R S H I P

What We Offer:

How would You Like hundreds of Phone Ups a month to your Sales Team?

How would You Like AutoTrader.com Results for a Fraction of the Cost?

Vehicle Shopper Path to Purchase Study

2013 Polk Automotive Buyer Influence Study2013 Polk Automotive Buyer Influence Study-commissioned by AutoTrader.com with R.L. Polk & Co.-commissioned by AutoTrader.com with R.L. Polk & Co.

ExpectationsExpectations:: “Approximately 2 out of 3 of all car buyers do not contact the dealership prior to their first visit, with 62% of Used Car Buyers and 67% of New Car Buyers citing “walked in” as the most common method of establishing initial contact. Phone calls remain the second most-popular form of contact for 26% of Used Car Buyers and 21% of New Car Buyers.”

Conclusion:Conclusion: “Automotive Marketers NEED to “Automotive Marketers NEED to have have a broad Internet marketing strategy, Including a strong presence in the Online Inventory Online Inventory MarketplaceMarketplace, in order to effectively reach and influence shoppers wherever they are online.”

Third-party Third-party

Dealer Dealer

OEM OEM

Search Search

2014 NIELSEN – Car Buyer Intentions2014 NIELSEN – Car Buyer Intentions04.15.201404.15.2014

“[M]ore than half of online consumers in North America (56%) expect to buy a new or used car in the next 24 months.”… (34% new vs. 22% used)

What drives purchase decisions?What drives purchase decisions?Nearly half (46%) say that advertising via websites is “very helpful” when considering the Nearly half (46%) say that advertising via websites is “very helpful” when considering the purchase of a car, compared to the following:purchase of a car, compared to the following:

What Online Sites Are Considered Most Informative for a Car Purchase?What Online Sites Are Considered Most Informative for a Car Purchase?

According to Nielsen’s survey, 80% of North American respondents in the market to buy a new car say that aside from financial reasons, an emotional love of driving is the biggest trigger of automotive sales. Owning a car to fulfill utilitarian needs (71%) or to reflect a symbol of status (51%) are other motivators that will spur future automotive demand.

Websites TV Magazines Newspapers Mobile Radio

46% 42% 32% 29% 21% 20%

OEM Review Sites Dealer Social Media Video Other 3 Party

65% 41% 38% 34% 23% 38%

Note: The Nielsen study appears to concur with the Polk study above. While manufacturer sites (OEM) carry great weight, 3rd Party sites overall (Review Sites, Social Media, Video, and other 3rd Party sites) are also considered Most Informative.

84% of Car Buyers Watched a Video Before Purchase.

Video DominatesVideo DominatesDigital Dealer 2014 Reports

Video Drives Auto SalesVideo Drives Auto Sales

Over 50% of Consumers watch 30+ minutes of video before purchase.

1 in 4 watch 60+ minutes of video prior to purchase.

0.49

49% Took Immediate Action After Watching the Video

Video Turns Shoppers Into BuyersVideo Turns Shoppers Into Buyers

49% of consumers took action immediately after watching video.

Video search had a 41% higher click through rate.

Other 2014 Video Stats:Retail site visitors who view video ... are 64% more likely to purchase than other site visitors. (Comscore)82% of Marketers say that video email marketing is effective (ReelSEO)57% of consumers say that product videos make them more confident in a purchase and less likely to return an item, up from 52% a year ago. (MediaPost)

YouTube reaches more adults aged 18-34 than any TV network (Nielsen)Mobile makes up almost 40% of YouTube’s global watch time (YouTube)Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users (Forbes)70% of mobile searches lead to action on websites within one hour. (Iacquire.com w/ Survey Monkey)

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VSLPsVehicle Specific Landing Pages

How Does Automotive Syndication Work?

See Appendix for Competitive Analysis

Empowers You, the Dealer, to:Market Your Inventory to Top US & CAN WebsitesSeamlessly Maintain BrandMaintain Brand ConsistencyGenerate Real TimeReal Time Leads that AREExclusiveExclusive to You

MotorAuctions

Classifieds

And More

POST ADSIn a single interface

See Appendix for Competitive Analysis

All Leads Are Tracked& Recorded

ADS Are Posted On:YouTubeBackpage.comCraigslisteBayFacebookTwitter

How does Automotive Syndication work?

VSLPsVehicle Specific Landing Pages

MotorAuctions

ClassifiedsAnd More

All Visitors in every Platform are directed on Click to Vehicle Specific Landing Pages (VSLPs)

We Post Your Ads On Some of the Most Frequently Visited Site On The Internet

Alexa.comHas Determined That These AreHas Determined That These Are

Among The Top Sites ThatAmong The Top Sites That

Car Buyers Are Visiting.Car Buyers Are Visiting.

We Have Chosen Six Sites With We Have Chosen Six Sites With

The Greatest ROI for Our Clients:The Greatest ROI for Our Clients:

YouTube

Backpage.com

Facebook

Twitter

Work In Progress:

● Kijiji and

● Pinterest

Craigslist

eBay

Grid View

List View

Visually Displays Vehicles “On Your Lot" & Sites That Have Live Ads

User Can Toggle Between List, Grid, and Smart Views

User Initiated Actions Start From This Page

Automotive Syndication Provides An Easy to Use Interface

Automotive Syndication

Tracks & Captures All Leads

Leads Report captures All Calls & Form Submits

Name Contact info Vehicle Ad source Records live phone calls Leads can be exported to dealer’s CRM via ADF email export

*

Every Ad Generated Contains:Unique Tracking Number

● Calls Are Tracked and Recorded● Lead Source are recorded● Vehicle is recorded (exclude YT vids)● Capture Phone Number● Capture Name

Link to Landing Page

• 90% of the Leads Are From Phone Calls

• 10% of Leads Are From Online Form Submits

• ??? Walk-Ins ???

Lead Generation

Product OverviewHow does Automotive Syndication work?

Vehicle Specific Information Pages are Createdfor Every Vehicle in Your Inventory

Clicked Traffic is Routed to a VSLP.

VVehicle ehicle SSpecific pecific IInformation nformation PPageage

Schedule a Test DriveCall You on a Tracking Number Watch a YouTube Video (if using YouTube)

Visitors Can:Get More InfoGet a Trade-In AppraisalComplete a Credit Application

We Create a YouTube Video for

Every Vehicle in Your Inventory

Videos Are Automatically Created for Your Dealership60-sec Videos Are Created Using Photos

and Vehicle Info for the Voice-OversDealer Can Imbed Videos Anywhere They Like On the Web

All Videos Will Be Uploaded to Your Dealership YouTube Channel

YouTube channel is automatically created for dealer

Dealer Branding carries into YouTube channel

Dealer example: Since Feb 2013, this dealer has generated 800+ videos resulting in 5188 views

• Average engagement time for a web video is 10X higher than a static page

• 36% of people say they are more likely to seek out information about a vehicle after watching a video online

Posting service viaAutomotive Syndication

Automotive Syndication Can Post Craigslist Ads On Behalf of Your Dealership

Your Sales Support Team Already Has an Intake Process for This Type of Sale Lead

1Craigslist is Returning 1.1 Leads Per Ad1.1 Leads Per Ad or about $7.00 per Lead with the new $5 ad platform | Previously 0.2-0.4 Leads Per Ad

1Note: We make no income claims. Results are examples that other users are having. To a Large part Results are determined by Your Selling process and SKILLs

Product OverviewHow does Automotive Syndication work?Craigslist is Returning 1.1 Leads Per Ad or about $7.00 per Lead

Dealers (US) Posting Paid Ads on Craigslist, We Make it Simple and Easy to Set Your Budgetand Track Your Ad Spend.

1Note: We make no income claims. Results are examples that other users are having.

Hands Free Method Uses OurSmart View Technology

Two ways You can use AS to market your inventory on Craigslist:● Manually Select a vehicle/vehicles to post to Craigslist

(Single Post or QUICK PLUS for multiple listings)● Hands-free (We Do It For You).

Craigslist is Returning 1.1 Leads Per Ad or about $7.00 per Lead

1Note: We make no income claims. Results are examples that other users are having.

Dealer inventory is grouped into categoriesTop lead generatorsPrice AdvantageNational best sellersSub $10KAged inventoryDuplicate models in stock

Top Lead Generators based on Craigslist Market results

Price Advantage cross-referenced with Edmunds values

Applied whether dealer is DIY or Hands-free

Set It, Forget It, and Focus On Closing More Sales

Smart View is specifically designed for maximizing Craigslist results using business intelligence.

Smart View TechnologySmart View Technology Automatically Places Priority Posting On ThoseCars in Your Inventory That Have the Overall Best Sales in the Market

Customized Post Manually or Let Us Manage it For You

Select Up to 50 Vehicles to List to CraigslistAds Are Sent to Craigslist Automatically

Your Budget Manager Tracks Craigslist Fees if ApplicableAutomotive Syndication Has 100s of Ad Template Combinations

Templates Are Automatically Applied to AdsDealers Have the Option to Edit and Customize Their Ads

Craigslist Posting Intervals &

Craigslist Payment Processing

Ads are Post to Craigslist at Time Interval Set by User

Payments to Craigslist Process Seamlessly Within Application

Complete and Detailed Reporting

At Any Given Time a Dealer Can:View All Active PostingsReconcile Ads Against Original Budget AmountExport Leads Directly to Dealer CRM

Backpage.com

Automatic Export for DealersAutomatic Export for Dealers: Once the Dealer’s Marketplace Has Been Set Up, Ads Will Automatically Export to Backpage.com

260 Newspapers' Online Classifieds are

Powered by Backpage.com

Posting to Over 220 Metro Markets Available

Traffic is Routed to VSLP

9.3 Million Visitors a Month

Ads Are Free (except $3 ads in Conn.)

Intuitive Point-and-Click Auction Builder:

Photos and vehicle description is automatically populated within auction

Several eBay Auction templates to choose from.

Dealers can enhance branding via templates, banners, and colors

Home Page / On The Lot Page

Target a National Audience

eBay Certified Solution Provider Saving You Time and Money

Dealers Can Create an eBay Auction in Less Than 2 Minutes

eBay Auctions12 Million Unique Visitors Per Month Use eBay Motors

Average 27.5 Minutes Per Visit

eBay Auctions

Vehicle Information is Pre-Populated Within Auction generator

Intuitive Point-and-Click Process

Schedule Day and Time for Auction

Select From Multiple Auction Templates

eBay AuctionsDealers Manage Multiple Auctions From One Easy to Use Interface

One Auction Can Create Dozens of New Leads and Sales One Auction Can Create Dozens of New Leads and Sales OpportunitiesOpportunities

Dealers Should Approach Bidders With Additional Purchase OptionsDealers Should Approach Bidders With Additional Purchase OptionsReal Time Auction Views, Watchers, Bids, and OffersReal Time Auction Views, Watchers, Bids, and OffersEngage by Responding to Bidder QuestionsEngage by Responding to Bidder Questions

EVERY BIDCAPTURESSHOPPERS':

NameLocation EmailPhoneBid amount

Point & Click 25 Free Ads Per Day• Ads active for 60 days• Ads link to Landing Page• Embedded Call Tracking • Shoppers share vehicles via Email,

Text, Facebook, and Twitter

eBay Classifieds is a Trusted & Powerful BrandGreater Exposure in another marketplace.Gives Dealerships the Ability to Sell More Inventory with Minimal Effort

eBay ClassifiedsOne of The Last Credible and Free Marketplaces to

Advertise Your Vehicles Locally

Facebook & TwitterFacebook & Twitter

Post Your Inventory to Your Fan Page Using the Inventory Applet

Clicks Route to Vehicle Specific Information Page

Our Facebook Inventory

Applet Will List your Inventory

On Your Facebook Page

With a Single Click You can Post a Car to Your Timeline & News Feed

Marketing to a Dealership’s Social Media Followers is a No Brainer

Convert Fans Into Customers

Automotive Syndication Allows You to Post UpdatesFacebook and Twitter Following With InterfaceMake In-App Vehicle AnnouncementsPromotes Ad Sharing and Social BuzzGet Real-Time Feedback and Engagement From Fans

Facebook – Over 1 Billion Unique Visitors a Month and an Average 20 Min Per Visit

Twitter - 190 Million Unique Visitors a Month and Average 36 Min Per Visit

Product OverviewHow does Automotive Syndication work?

Over 50% of Web Traffic is From Mobile Devices40% of Craigslist Traffic is From Mobile Devices

Dealer Inventory ListDealer Inventory List

Mobile FriendlyWhat Your Customers Are UsingWhat Your Customers Are Using

Intuitive Calls-to-ActionIntuitive Calls-to-Action

Product OverviewAppendix - Craigslist - $5 ROI

• Results from dealerships posting in our software

• As of March 2014, one Craigslist ad generates 1.1 leads

Craigslist ROI Review – U.S.$5 Investment = 1.1 Leads Per Ad

150 Craigslist Ads(per month) $750 Ad cost 165 leads

8% closing rate

20% closing rate

13.2 Cars/Month

33 Cars/Month

(assuming $1,700 PVR net / sale)

1.1 leads per Craigslist Ad0.2-0.4 leads per Craigslist ad w/o fees

Given these Real World possibilities…

What do You Think your Dealership’s RETURN ON INVESTMENT could be?

As of April 2014, auto dealers paying $5 per ad are receiving 1.1 leads per Craigslist ad.

*Dealer Ad Cost incurred: $750 Craigslist fees

Now, let’s run the numbers…

8% Closing Rate = 13.2 Cars/Month 20% Closing Rate = 33 Cars/Month

$260,280 – profit per year $1,020,600 – profit per year

$ Costs - $750 Craigslist ad Spend* $ Costs - $750 Craigslist ad Spend*

$22,440 Gross profit $85,800 Gross profit

= $21,690 net profit = $85,050 net profit

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Craigslist ROI Review - CanadaFree Ads = 0.2-0.4 Leads Per Ad

150 Craigslist Ads(per month) $0 Ad cost 30 leads

8% closing rate

20% closing rate

2.4 Cars / Month

6 Cars / Month

(assuming 2012 NADA PVR $1,700 net / sale)

Given these Real World numbers…

What do You Think your Dealership’s RETURN ON INVESTMENT could be?

As of April 2014, auto dealers paying $5 per ad are receiving 1.1 leads per Craigslist ad.Now, let’s run the numbers…

8% Closing Rate = 2.4 Cars/Month 20% Closing Rate = 6 Cars/Month

$48,960 – profit per year $187,200– profit per year

$ Costs - $0

$ Costs - $0

0.2 Leads per Car Ad

$4080 Gross profit $15,600 Gross profit

= $4080 net profit = $15,600 net profit

(assuming 2013 NADA Avg PVR $2600.00 net/sale)Th

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Automotive Syndication

Get AutoTrader type results for a fraction of the cost… how’s that?

7.3MUnique Visits/mo.

44.4% OF Visitors went somewhere else

FIRST

Exposure OverviewExposure Overview

PRODUCTOVERVIEWWhat is Automotive

Syndication?Automotive Syndication empowers dealers to (1) Market Your inventory to top US & CAN sites, (2) Seamlessly maintain brand consistency, and (3) Generate real-time EXCLUSIVE leads.

6 of the top Alexa ranked websites for better ROI! *Leads are tracked and recorded *Fits every dealer – full service

Get AutoTrader type results for a fraction of the cost… how’s that?

With…TRAFFIC & EXPOSURE

Exposure Overview - ComparisonExposure Overview - Comparison

Google | Facebook | YouTube | EbayM/C | Twitter | Craigslist | Backpage 179M 167M 165M 79M | 2M 46M 50M 10M unique visitors/mo.

Backpage (10M) AS: 688M vs. Autotrader: 7.3M = 9425% More Exposure

Total ExposureExposure Overview - ComparisonExposure Overview - Comparison

Beautiful ExposureBeautiful Exposure

Product OverviewDealer FAQ - Craigslist

Is it true Craigslist charges $5 per ad?That depends on what the dealer sells. Starting in December 2013, Craigslist starting charging $5 for ads posted within ‘cars + trucks by dealer’ category for the US. Ads are still free within non-automotive categories like RV, Boats, Motorcycles. Canadian dealers do not pay a fee.

How do I pay for Craigslist ads? 95% of dealers pay with a credit card. The first time a user logs in, they will be prompted for their CC info and it will be securely saved within the system. Some dealers pre-buy blocks of Craigslist ads or tie directly into CL’s API. Sales Reps: Talk to your Support Department in these situations.

How do I track my monthly Craigslist expense?The system will prompt the user to set their monthly Craigslist budget. A dealer’s budget is displayed predominantly throughout the posting process.

When I buy Craigslist Hands-free, what vehicle will be posted?The dealer will submit a intake form indicating how many ads each month they want posted. Smart View will prioritize which vehicles are posted.

What’s the deal with ghosting a flagging these days?Ghosting is very rare now. Flagging has virtually disappeared within the cars + trucks category. Flagging still occurs within non-automotive categories and typically increases when posting to multiple Craigslist marketplaces. Click Inventory -> Craigslist -> Inactive to see ads that got flagged. Dealers should re-post these ads. Sales Reps: Your Support Team always has a current “Best Practices for Craigslist” document dealers can be supplied.

How does Call Tracking work?Easy. The call tracking numbers on ads (Craigslist, Backpage, etc) automatically route to the dealer’s main line or the salesperson’s. This is set-up upon initiating the dealer’s account and can be changed at any time.

How many leads will I get from Craigslist ads?That generally depends on the number of ads the dealer post. More ads equals more leads.

Can I post to multiple Craigslist markets using this product?Yes. Change the default Craigslist Market within Settings. It is recommended that dealers use different Craigslist accounts for each Craigslist market.Hands-free Craigslist dealers are limited to one Craigslist marketplace.

Do I still need to renew Craigslist ads?Depends. If a dealer paid $5 for an ad, then no – Their ad will remain live for 30 days and then expire. Dealers posting to a non-automotive categories can re-new ads every 48 hours. Canadian dealers can re-new ads every 48 hours. Our system will prompt the user through this workflow.

I have my own Credit Application I’d like to layer into the Landing Page. Can I do that?Yes. Go to Settings -> Landing Pages, and enter the URL of your online credit application there. Hit save at the bottom of the page.

Product OverviewDealer FAQ - Craigslist

Backpage

My ads are automatically exporting, but I’m not seeing them.Backpage pulls batches of data nightly through an export. This means a dealer’s entire inventory will not go live right away -- It might take a few days.

I see a manual option for posting Backpage ads. Can I use that? Certainly. Dealers can manually create Backpage ads to expedite the export process.----------eBay Auction

Are there fees to create an auction?Yes. Check here for Ebay’s latest fee structure: http://pages.ebay.com/help/sell/motorfees.html

Why would I pay to use your Ebay tool when I can post directly from my own Ebay account?Our Ebay tool allows dealers to create an auction within 2 minutes because we already have all the vehicle info Ebay requires. Additionally, ad templates, banners, terms & conditions carry over to maintain consistency for the dealer. To create an auction from scratch, it takes 10-15 minutes of uploading photos and creating a vehicle description. Our product does all that automatically for the dealer.----------Facebook & Twitter

How do I sync my Facebook and Twitter accounts?Go to Settings -> Social Media and follow the prompts. It takes less than a minute.----------YouTube

Do I need to create a YouTube channel for this to work?No. We’ll do that for the dealer.

513 305-7485Lydia & David Wolfensperger

Big Brand Results at a Fraction of the Cost

CarSalesSpecialist.comS T R AT E G I C PA R T N E R S H I P

513 305-7485