Automobiles

CONSUMER BEHAVIOUR AFFECTING AUTOMOBILE INDUSTRY

PRESENTED BY :-Anurag Singh

Ashish MathewHarshita Singh

Aditya KumarAbhishek Kumar

Bhumika Sicarwar

AUTOMOBILE INDUSTRY IN INDIA

• Most competitive market with low cost that makes it an attractive assembly base for foreign automotive manufacturers.

• Cars is the major segment with the growth of more than 19% annually.

• Shift in demand from two wheelers to cars due torise in availabilty of low cost cars and being a symbol of prestige.

OBJECTIVE OF STUDY

• Broad classification of behaviors and their effect on various car segments.

• Study on purchase decision process

• Study & Classify Car market based on segments like – small car, Hatch back, Sedan Class, premium Sedan, SUV & MUV and luxury cars.

CAR SEGMENT

Micro Cars

Compact Cars

Mid-Size Cars

Executive Cars

Luxury Cars

FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR

CULT

URAL

• Culture

• Sub-culture

• Social class

PSYCHOL

OGICALLLL

• Motivation

• Perception

• Belief and Attitude

SOCIA

L

• Reference groups

• Roles

• Family and status

PERSONAL

• Age

• Economic condition

• Occupation

• Lifestyle

CULTURAL FACTORS

The dimensions of cultural factors include:

• The social organization of the society• Religion• Customs and rituals• Values and attitudes• Literacy levels• Aesthetic systems

Subcultures:-Each culture further comprises of various subcultures such as religion, age, geographical location, gender (male/female), status etc.

Geographical factors:People prefer SUVs in hilly areas, in plain areas hatch-backs and compact cars are preferred.

SOCIAL FACTOR

Major aspects in this area are:

•Family- Size and income of family•Reference groups- Ideals, colleagues, friends and relatives.•Status- Prestige and designation of the person

PERSONAL FACTORS

The main aspects in this area are:• Occupation-

. An individual’s nature of job.

• Age-

. Teenagers, middle aged and elderly individual.

• Economic Condition-

. How much an individual brings home decides how much he spends and on which products?

• Lifestyle-

Style, attitude and perception.

• Personality-

Overall personality depicts the nature of buying behavior.

PSYCHOLOGICAL FACTORS

• Motivation• Perception• Beliefs and attitudes

SITUATIONAL FACTORS

• situation related to medical / health• situation related to financial emergency (budget cut

down)

psychological

cultural social

personal

Situationalfactors

CONCLUSION

Concluding we can say that purchasing a car is an important and time taking process and is affected by all these factors that have been discussed here. Manufacturers consider all these factors and design their product accordingly.

CONTRIBUTION:

Equal participation of all the members of the team.

THANK YOU