ANNEXURE
1. Executive summaryThe report was undertaken to study the
perception of the consumers towards the Honda Brio. The objective
was to identify the perception of the people about the Brio.
The research methodology gives good deal of knowledge about
research of the objectives of the project. The research methodology
includes the research design which is exploratory research design.
I have used the questionnaire as a tool for the collection of the
primary data and also refer the books & website for the
collection of secondary data.
The sampling method is non probability judgment sampling with
100 as the sample size. The limitation and the advantages of
project report also mentioned. The collection of data also
explained it with the help of attractive charts & tabulation
form.
According to study Most of people prefer other color for Honda
Brio car than black, white, blue and red. Most of people say that
the performance of Brio is average.
Most of the people prefer CNG as a fuel option. Most of the
people consider brio as a cheap at a price of below 4, 50,000.
Nearest 80% people say that the quality match is average.
60%people are satisfied with the attitude of the delivery staff.
43% people consider quality to build a good brand image.55% people
ready to pay higher for color.
Nearest 80% people ready to pay higher for gets value
satisfaction. 60% of people are saying that its reasonable price
for it.86% of people is happy with festival discount. The
suggestion includes the company should decrease the price. Also
company should launch the car in CNG fuel system. Company should
provide alloy wheels.
2. INTRODUCTION OF AUTOMOBILE INDUSTRYThe first working
steam-powered vehicle was designed and most likely built by
Ferdinand Verbiest, a Flemish member of a Jesuit mission in China
around 1672. It was a 65cm-long scale-model toy for the Chinese
Emperor that was unable to carry a driver or a passenger.It is not
known if Verbiest's model was ever built.
Nicolas-Joseph Cugnot is widely credited with building the first
full-scale, self-propelled mechanical vehicle or automobile in
about 1769; he created a steam-powered tricycle.He also constructed
two steam tractors for the French Army, one of which is preserved
in the French National Conservatory of Arts and Crafts. His
inventions were however handicapped by problems with water supply
and maintaining steam pressure. In 1801, Richard Trevithick built
and demonstrated his Puffing Devil road locomotive, believed by
many to be the first demonstration of a steam-powered road vehicle.
It was unable to maintain sufficient steam pressure for long
periods, and was of little practical use. The development of
external combustion engines is detailed as part of the history of
the automobile, but often treated separately from the development
of true automobiles. A variety of steam-powered road vehicles were
used during the first part of the 19th century, including steam
cars, steam buses, phaetons, and steam rollers. Sentiment against
them led to the Locomotive Acts of 1865.In 1807 NicphoreNipce and
his brother Claude probably created the world's first internal
combustion engine which they called a Pyrolophore, but they chose
to install it in a boat on the river Saone in France.
Coincidentally, in 1807 the Swiss inventor Franois Isaac de Rivaz
designed his own 'de Rivaz internal combustion engine' and used it
to develop the world's first vehicle to be powered by such an
engine. The Nipces' Pyrolophore was fuelled by a mixture of
Lycopodium powder (dried spores of the Lycopodium plant), finely
crushed coal dust and resin that were mixed with oil, whereas de
Rivaz used a mixture of hydrogen and oxygen. Neither design was
very successful, as was the case with others, such as Samuel Brown,
Samuel Morey, and Etienne Lenoir with his hippo mobile, who each
produced vehicles (usually adapted carriages or carts) powered by
internal combustion engines. In November 1881, French inventor
GustaveTrouv demonstrated a working three-wheeled automobile
powered by electricity at the International Exposition of
Electricity, Paris. In 1879, Benz was granted a patent for his
first engine, which had been designed in 1878. Many of his other
inventions made the use of the internal combustion engine feasible
for powering a vehicle. His first Motorwagen was built in 1885 in
Mannheim, Germany. He was awarded the patent for its invention as
of his application on 29 January 1886 (under the auspices of his
major company, Benz & Cie., which was founded in 1883). Benz
began promotion of the vehicle on 3 July 1886, and about 25 Benz
vehicles were sold between 1888 and 1893, when his first
four-wheeler was introduced along with a model intended for
affordability. They also were powered with four-stroke engines of
his own design. Emile Roger of France, already producing Benz
engines under license, now added the Benz automobile to his line of
products. Because France was more open to the early automobiles,
initially more were built and sold in France through Roger than
Benz sold in Germany. In August 1888 Bertha Benz, the wife of Karl
Benz, undertook the first road trip by car, to prove the
road-worthiness of her husband's invention.
In 1896, Benz designed and patented the first
internal-combustion flat engine, called boxermotor. During the last
years of the nineteenth century, Benz was the largest automobile
company in the world with 572 units produced in 1899 and, because
of its size, Benz & Cie., became a joint-stock company.The
first motor car in central Europe and one of the first factory-made
cars in the world, was produced by Czech company
NesselsdorferWagenbau (later renamed to Tatra) in 1897, the
Prsidentautomobil.
Daimler and Maybach founded Daimler MotorenGesellschaft (DMG) in
Constant in 1890, and sold their first automobile in 1892 under the
brand name, Daimler. It was a horse-drawn stagecoach built by
another manufacturer that they retrofitted with an engine of their
design. By 1895 about 30 vehicles had been built by Daimler and
Maybach, either at the Daimler works or in the Hotel Hermann, where
they set up shop after disputes with their backers. Benz, Maybach
and the Daimler team seem to have been unaware of each Others early
work. They never worked together; by the time of the merger of the
two companies, Daimler and Maybach were no longer part of
DMG.Daimler died in 1900 and later that year, Maybach designed an
engine named Daimler-Mercedes that was placed in a specially
ordered model built to specifications set by EmilJellinek. This was
a production of a small number of vehicles for Jellinek to race and
market in his country. Two years later, in 1902, a new model DMG
automobile was produced and the model was named Mercedes after the
Maybach engine which generated 35hp. Maybach quit DMG shortly
thereafter and opened a business of his own. Rights to the Daimler
brand name were sold to other manufacturers.
Karl Benz proposed co-operation between DMG and Benz & Cie.
when economic conditions began to deteriorate in Germany following
the First World War, but the directors of DMG refused to consider
it initially. Negotiations between the two companies resumed
several years later when these conditions worsened and, in 1924
they signed an Agreement of Mutual Interest, valid until the year
2000. Both enterprises standardized design, production, purchasing,
and sales and they advertised or marketed their automobile models
jointly, although keeping their respective brands. On 28 June 1926,
Benz & Cie. and DMG finally emerged as the Daimler-Benz
company, baptizing all of its automobiles Mercedes Benz, as a brand
honoring the most important model of the DMG automobiles, the
Maybach design later referred to as the 1902 Mercedes-35hp, along
with the Benz name. Karl Benz remained a member of the board of
directors of Daimler-Benz until his death in 1929, and at times,
his two sons participated in the management of the company as
well.
3. Company ProfileDreamHondaCovers the Entire Spectrum of
Automobiles Related Activities:-1. Car Exchange Facility through
Honda Auto Terrace.2. Sales / Services / Spares / Finance /
Insurance.3. Accidental Repairs With Cash Less Advantage.4. Honda
Care Extended Warranty / Honda Care Road Side Assistance.5. 24*7
Break down Assistance.6. Unmatched Car Finance Solutions.
3.1 Postal Address and Contact details
3.1.1 Dream Honda (Surat) S e : +91-261-4060400 Jivan Jyot
Motors Pvt. Ltd.
Jivan Jyot Cinema Compound, Udhna Main Road, Surat 394 210.
Sales : +91-261-4060406
Service : +91-261-4060400
E-mail :-dreamhonda.in
3.1.2 Dream Honda (Vapi)
Ganga Complex,Opp. Empress Mall, At & Post : Salvav,NH-8,
District : Valsad 396 191.
Sales : +91-260-6621201 / 202 / 204
Service : +91-260-6621208 / 209 / 210
E-mail:-dreamhonda.in
3.2 Dream Honda Product:-
Honda Jazz
Honda City
Honda Civic
Honda Brio
Honda Accord
Honda CR-V
3.3 Dream Honda Department:-
Sales Department Service Department Accessories Department
Finance Department Account Department HR Department Customers
Relationship Department Design Department3.4 Classification of the
carFuel wise classification Variant Diesel variant Segment wise
classification
Hatch Back
Entry Level Sedan
Sedan
Super Sedan
Sport Utility Vehicle3.4.1 Hatch back:The hatchback body style
appeared as early as the 1930,but according the Merriam-Webster
dictionary, the term itself dates to 1970.The hatchback body style
has been marketed worldwide on cars ranging in size from superminis
to small family cars, as well as executive cars.
Examples of Hatch Back:-
1. Honda civic
2. Maruti awards
3. Suzuki cervo 3.4.2 Entry level sedanEntry level sedan car is
a car classification term applied to premium cars smaller than
executive cars. In European classification, compact and subcompact
executive cars are part of the D-segment. In North American terms,
close equivalents are "compact premium car", "compact luxury car,
entry-level luxury car" and "near-luxury car".
Examples of Entry level sedan:-1. Honda amaze
2. Audi A4
3. Chevrolet sail3.4.3 Sedan:- A car seating four or more with a
fixed roof that is full-height up to the rear window. Known in
British English as a saloon. Sedans can have 2 or 4-doors. This is
the most common body style [citation needed]. In the U.S., this
term has been used to denote a car with fixed window frames, as
opposed to the hardtop style wherein the sash, if any, winds down
with the glass.Examples of Entry level sedan:-
1. Hyundai sonata
2. Ford mondeo 3. Chevrolet Malibu3.4.4. Super Sedan:-Supercar
is a term generally used for ultra-high-end exotic cars, whose
performance is superior to that of its contemporaries. The proper
application of the term is subjective and disputed, especially
among enthusiasts.
Examples of super sedan:-
1. Honda accord
2. Suzuki SX4
3. Mercedes Benz- SLR McLaren
3.4.5. Sport Utility Vehicle:-
Sport utility vehicles are off-road vehicles with four-wheel
drive and true off-road capability. They most often feature high
ground clearance and an upright, boxy body design. Sport Utilities
are typically defined by a body on frame construction which offers
more off-road capability but reduced on-road ride comfort and
handling compared to a cross-over or car based utility vehicle.
Examples of SUVs:-1. Land Rover Discovery2. Jeep Grand
Cherokee3. Mahindra Scorpio4. CONCEPT OF PERCEPTIONPerception is
the cognitive process. Perception is the cognitive process which
involves the selecting, organizing, and interpreting the stimulus.
Thus perception is the process of selecting, organizing, and
interpreting or attaching meaning to the events happening in the
environment. Robbins has perception as follows:
Perception may be defined as a process by which individuals
organize and interpret their sensory impressions in order to give
meaning to their environment.
1. Perception is the intellectual process through which a person
select the data from the environments, organizes it, and obtain
meaning from it.
2. Perception is the basic cognitive or psychological process.
The manner in which a person perceives the environment affects his
behavior3. Perception, being an intellectual and psychological
process, becomes a subjective process and different people may
perceive the same environment event differently based on what
particular aspects of the situation they choose to absorb, how they
organize this information.4.1 PERCEPTION PROCESS
Perception is the process consisting of several sub process. We
can take input-throughput-output approach to understand the
dynamics of the perceptual process.
1. Perpetual inputs
2. Perceptual mechanism
-selection of stimuli.
-organization of stimuli
-interpretation of stimuli
3. Perceptual output
1. Perceptual inputs Strictly speaking, perception inputs in the
form of stimuli are not the part of the actual perceptual process
though these are necessary for the occurrence of the
perception.Perception may be in the form of objects, events or
people .thus everything in the setting where events occur, or which
contributes to the occurrence of events, termed as perceptual
inputs2. Perceptual mechanismPerceptual mechanism involves three
elements selection of stimuli, organization of stimuli, and
interpretation of stimuli.
Selection of stimuli: After receiving the stimuli from the
environment, some are selected for further processing while other
are screened out because it is not possible For a person to select
all stimuli which he sees in the environment. Organization of
stimuli: after the stimuli are received, these are organized in
some form in order to make sense out of that. The various forms of
organizing stimuli are figure-ground, perceptual grouping,
simplification and closure.
Interpretation of stimuli: The perceptual inputs that have been
organized will have to be interpreted by the perceiver so that he
can sense and extract some meaning of what is going on in the
situation.
3. Perceptual outputs
Based on the perceptual mechanism which ends with interpretation
of stimuli, perceptual outputs emerge. This outputs may be in the
form of convert actions like development of attitudes, onions,
beliefs, impressions about the stimuli under consideration.4.2
PERCEPTUAL FACTORS
1. External factors
2. Internal factors1. EXTERNAL FACTORS
- Size
- Intensity
- Repetition- Novelty And Familiarity- Motion- Contrast2.
INTERNAL FACTORS
- Self Concept
- Beliefs
- Expectations
- Inner Needs
- Response Disposition
- Response Salience5.1 MEANING AND DEFINITION:5.1.1
RESEARCH:
Research refers to the systematic method of definite problem,
formulating a hypothesis, collecting the data, analyzing the data,
and reaching to certain conduction towards the concerned
problem.5.1.2 RESEARCH METHODOLOGY:
Research methodology is a collective term for the structured
process of conducting research. There are many different
methodologies used in various types of research and term is usually
considered to include research design, data gathering and data
analysis.5.2 OBJECTIVES OF STUDY:5.2.1. MAIN OBJECTIVE:
To study the Brand perception of Honda Brio.5.2.2. SUBSIDIARY
OBJECTIVE:
To know the customers thinking about the Honda Brio. To identify
the comfortness in using Honda Brio. 5.3 RESEARCH DESIGN:
Research design is the specification of methods and procedures
for acquiring information needed. It is the overall operational
pattern or framework of the project that stipulates what
information is to be collected from which source by which
procedures.5.3.1 TYPES OF RESEARCH DESIGN:5.3.1.1 EXPLORATORY
RESEARCH:
An Exploratory research focuses on the discovery of ideas and it
generally based on secondary data. It is preliminary investigation
which does not have a rigid design. This is because an engaged in
an exploratory study may have to change his focus as a result of
new ideas and relationship among the variable.
5.3.1.2 DESCRIPTIVE RESEARCH:
A descriptive study id undertaken when the researcher wants to
know the characteristic of certain groups such as age, sex,
education level, income, occupation, etc. in contrast to
exploratory studies, descriptive studies are well structured.
5.3.1.3 CAUSAL RESEARCH:
A causal relationship is undertaken when the researcher is
interested in knowing the cause and effect relationship between two
or more variables. Such studies are based on reasoning along well
tested lines.
Here in this report, exploratory research design is used.
5.4 DATA COLLECTION METHOD:
Data collection is a term used to describe a process of
preparing and collecting data. The purpose of data collection is to
obtain information to keep on record, to make decisions about
important issues, to pass information on to others.
5.4.1 SOURCE OF DATA:
5.4.1.1 PRIMARY DATA:In primary data collection, you collect the
data yourself using methods such as interviews and questionnaires.
The key point here is the data you collect is unique.
5.4.1.2 SECONDARY DATA:Secondary data is data that has already
been collected by someone else for a different purpose to yours.
For example, this could mean using.
This report is based on primary data and secondary data.
Primary data are collected through questionnaire. Secondary data
are collected through internet and books.
5.4.2 SAMPLING PLAN:
A sampling plan is a detailed outline of which measurement will
be taken at what time, on which material, in what manner and by
whom. Sampling plan should be designed in such a way that the
resulting data will content a representative sample of the
parameters of interest and allow for all questions as, stated in
the goals, to be answered.
5.4.2.1 DEFINE THE POPULATION:
a. Element : Female and Male
b. Sampling Unit: Businessman , Senior citizens , c. Sampling
frame : Surat city (Udhana and Athwagate)d. Time: 1st Jan 2014 to
28th Feb. 2014.5.4.2.2 SAMPLING SIZE:The size of the sample should
neither be excessively large nor too small. It should be optimum is
now an optimum sample is one which fulfils the requirement of
efficiency representative reliability and flexibility.
This report considering 100 sample size (respondent) from total
population of UDHNA and ATHWAGATE for this report.
5.4.2.3 Sampling method:
a) Probability sampling:Probability is ordinarily used to
describe an attitude of mind towards some proposition of Whose
truth we are not certain. The proposition of interest is usually of
the form Will a specific event occur? The attitude of mind is of
the form How certain are we that event will occur? The certainty we
adopt can be described in terms of a numerical measure and this
number, between 0 and 1, we call probability.
b) Non probability sampling:Non probability sampling does not
meet this criterion and should be used with caution. Non
probability sampling techniques cannot be used to infer from the
sample to the general population. Any generalizations obtained from
a non probability sample must be filtered through ones knowledge of
the topic being studied. Performing non probability sampling is
considerably less expensive than doing probability sampling, but
the results are of limited value.
Here in this report, researcher has taken non probability
sampling method. In which convenience sampling method has been
used.5.5 BENEFITS OF STUDY:
The study is helpful to knowing that which car perform well in
the market.
The study is helpful to knowing that how many persons are
satisfied with the Honda Brio.
The study is helpful to knowing the customers loyalty regarding
the Honda Brio.
5.6 LIMITATION OF THE STUDY:
Different people have different thought process and different
attitudes. As a result, their manner of answering the questions of
the study differs. Therefore, the behavior received was sometimes
good while sometimes they were negative.
The time period of the survey being only two months, it was not
possible to conduct a highly in-depth and detailed study, which in
turn might affect the findings.
6 DATA ANALYSIS:-
1. Which car do you prefer?
Table 6. 1 Cars preferenceCategories of storesNo. of
respondentPercentage
Maruti Suzuki3535%
Hyundai 1616%
TATA motors 1010%
Toyota 0606%
Honda 1919%
Other 1414%
Total100100%
CAR PREFERENCE Figure 6. 1 Cars preferenceINTERPRETATION:
In above figure it indicates that of respondents prefer maruti
Suzuki 35% prefer, Hyundai 16% prefer, Tata 10% prefer, Toyota 6%
prefer, Honda and 19% prefer, other cars 14% prefer.2. Which color
would you prefer for Honda Brio?
Table 6. 2 colors preference.Colors No. of
RespondentPercentage
Black 1111%
White 2828%
Blue 1010%
Red 1212%
Other 3333%
Total100100%
COLOR PREFRENCE Figure 6. 2 colors preference.INTERPRETATION:In
above figure it indicates that the 11% respondents prefer black
color, 28% prefer white, 10% prefer blue, 12% prefer red, 33%
prefer other colors.3. What is your thinking about performance of
Honda Brio?
Table 6. 3 Perception for Honda Brio.
Category of performance No. of RespondsPercentage
Outstanding 1010%
Excellent 2424%
Good 2828%
Average 3535%
Poor 0303%
Total 100100%
PERCEPTION FOR HONDA BRIO
Figure 6. 3 Perception for Honda Brio.INTERPRETATION:
In above figure it indicates that10% of respondents thinks that
performance of brio is outstanding, 24% thinks excellent, 28% says
good, 35% says average, 3% says poor.4. Which fuel option would you
prefer for Honda Brio?
Table 6. 4 fuel option preferenceTypes of fuel No. of
RespondPercentage
Petrol 3838%
CNG 6262%
Total100100%
FUEL OPTION PREFERENCE
Figure 6. 4 fuel option preference.INTERPRETATION:
In above figure it indicate that the 38% of respondents would
prefer petrol and 62% of respondent would prefer cng.
a. If the company has to increase the price, Will you pay higher
price than the current price? Table 6.5 Resonce for higher price
paymentPaying possibilities No. of RespondentPercentage
Always1111%
Some times4646%
Never4343%
Total100100%
RESPONCE FOR HIGHER PRICE PAYMENT
Figure 6. 5 Response for higher price paymentINTERPRETATION:
In above figure it indicate that if company will increase the
price 11% of respondents will always pay the higher price than
current, 46 % sometimes and 43% will never pay higher price.5. At
what price Honda Brio will be considered as cheap?Table 6.6
Perception on price.Price No. of RespondPercentage
Below 4,50,0005858%
5,00,0002323%
6,00,0000707%
7,00,0001212%
Total 100100%
PERCEPTION ON PRICE Figure 6.6 Perception on
price.INTERPRETATION:
In above figure it indicate that the 58% of respondents will
consider as a cheap if the price is below 4.50000, 23% respondent
will consider cheap if the price is 5,00000, 7% respondent will
consider cheap if the price is 6,00,000, 12% will consider if the
price is 7,00,000.
6. Does the price of Honda Brio match its quality?
Table 6.7 Price quality match.Quality No. of
RespondPercentage
To great extent 1414%
Average 8080%
To very less extent 0606%
Total 100100%
PRICE QUALITY MATCH Figure 6.7 Price quality
match.INTERPRETATION:In above figure it indicates that the 14% of
respondents perceive that the car is match with its quality at to
great extent, 80% of respondent perceive that the car match at
average level and 6% perceive it matches at very less extent.7. How
satisfied were you with the delivery staff attitude?
Table 6.8 Satisfaction from Delivery staff attitudeSatisfaction
No. of RespondPercentage
Very satisfied 2626%
Satisfied 6464%
Dissatisfied 0606%
Very dissatisfied 0404%
Total 100100%
SATISFACTION FROM DELIVERY STAFF ATTITUDE Figure 6.8
Satisfaction from Delivery staff attitude.INTERPRETATION:In above
figure it indicates that the 26% of respondents are very satisfied
with the delivery staffs attitude, 64% are satisfied, 6% are
dissatisfied and 4% are very dissatisfied.
8. Is sales promotion of Honda Brio effective?
Table 6.9 Effectiveness of sales promotionEffectiveness No. of
RespondentPercentage
Highly effective1414%
Effective 2525%
Natural2828%
Ineffective 2525%
Highly ineffective 0808%
Total 100100%
EFFECTIVEESS OF SALE PROMOTION
Figure 6. 9 Effectiveness of sales promotion. INTERPRETATION:In
above figure it Indicate that the 14% of respondents says promotion
of brio is highly effective, 25% says its effective, 28% says
neutral, 25% says ineffective and 8% says highly ineffective.9.
Which of the following parameters according to you build a good
brand?
Table 6.10 Brand building parameters.Parameters No. of
RespondPercentage
Quality 4343%
Communication 1414%
Availability 1616%
Discounts 2424%
Others 0303%
Total 100100%
BRAND BUILDING PERAMETERS Figure 6.10 Brand building
parameters.INTERPRETATION:
In above figure it Indicate that the 43% of respondents says
quality, 14% says communication, 16% says availability, 24% says
discount, 3% says discounts to build a good brand.10. Answer the
following question on the basis of checklisti. Will you pay Higher
price for specific color ?
Table 6.11,Paying high price.VariableNo. of
RespondPercentage
Yes5555%
No4545%
Total100100%
PAYING HIGHER PRICE Figure 6.11, Paying higher
priceINTERPRETATION:From the figure 45% of respondents will never
pay higher price for the specific color where 55% will pay higher
price for the specific color.ii. Do you get Value satisfaction from
Honda brio?
Table 6.12 value satisfaction
VariableNo. of RespondPercentage
Yes8080%
No2020%
Total100100%
VALUE SATISFACTION
Figure 6.12 value satisfactionINTERPRETATION:
From the figure 80% respondents are says yes and 20% says no
with vallue satisfaction.iii. Are you satisfied with 18kmpl average
of petrol of Honda brio?
Table 6.13 Satisfaction with 18 kmpl averageVariableNo. of
RespondPercentage
Yes8484%
No1616%
Total100100%
SATISFACTON WITH 18 KMPL AVERAGE
Figure 6.13 Satisfaction with18 kmpl average
INTERPRETATION:
From the figure 84% respondents are satisfied where 16% are
dissatisfied with the 18kmpl avreage.
iv. Are you Comfort with auto gear in Honda brio?
Tabel 6.14 comfort with auto gearVariableNo. of
RespondPercentage
Yes4848%
No5252%
Total100100%
COMFORT WITH AUTO GEAR
Figure 6.14 comfort with auto gear
INTERPRETATION:
From the figure 48% of respondents are feel comfortabel with the
auto gear where, 52% are uncomfortable.
v. Do you think price of Honda brio is Reasonable ?
tabel.6.15 reasonable priceVariableNo. of RespondPercentage
Yes6060%
No4040%
Total100100%
REASONABLE PRICE
Figure 6.15 reasonable priceINTERPRETATION:
From the figure 60% of respondents says yes that the price is
reasonable, where 40% of respondents says no that the price is not
reasonable.vi. Do you get good Resale value of Honda brio than
other cars?
Table 6.16 Getting resale value
VariableNo. of RespondPercentage
Yes5353%
No47475
Total100100%
GETTING RESALE VALUE
Figure 6.16 Getting resale valueINTERPRETATION:
From the figure 53% of respondents says yes that there is a
resale value of honda brio, where 47% of respondents says no.
vii. Are you happy with discount given on Honda brio at
Festival?
Table 6.17Satisfaction on festival discount
VariableNo. of RespondPercentage
Yes8686%
No1414%
Total100100%
SATISFACTION ON FESTIVAL DISCOUNT
Figure 6.17 Satisfaction on festival discountINTERPRETATION:
From the figure 86% of respondents says that the festivel offers
are attractive where, 14% says no.
viii. Is the Promotional concept I m made for you effective?
Table 6.18 concept I made for YOU
VariableNo. of RespondPercentage
Yes3333%
No6767%
Total100100%
EFFECTIVENESS OF PROMOTIONAL CONCEPT
Figure 6.18 concept I made for YOUINTERPRETATION:
From the figure 33% of respondents says yes that the concept I
made for YOU is effective where, 67% says no.FINDINGSAccording to
my study
Majority of people prefer Maruti Suzuki.
Most of people prefer other color for Honda Brio car than black,
white, blue and red. Most of people say that the performance of
Brio is average.
Most of the people prefer CNG as a fuel option.
Majority of people will pay higher price sometimes than current
price.
Most of the people consider brio as a cheap at a price of below
4,50,000.
Nearest 80% people say that the quality match is average.
60%people are satisfied with the attitude of the delivery
staff.
The performance of Brio is natural. 43% people consider quality
to build a good brand image.
55% people ready to pay higher for color. Nearest 80% people
ready to pay higher for gets value satisfaction.
84% of people are satisfied with the average of 18kmpl. 53% of
people are says that the resell price is good.
48% of people feel comfortable with auto gear. 60% of people are
saying that its reasonable price for it.
86% of people are happy with festival discount.
Conclusions
As the survey is conducted to know the perception of the people
towards the Honda brio. Most of people prefer white color and CNG
as a fuel option. Most of the people say that the performance is
Average and pay higher price for the favorite color and also says
that the resell value is good. Majority of people feel discomfort
for the auto gear. Most of the people say that the brio does not
match with the promotional concept of I made for YOU.
Suggestions Company should decrease the price.
Also company should launch the car in CNG fuel system.
Company should make it more attractive with the use of latest
graphics and radium.
Company should provide alloy wheels.
BIBLIOGRAPHY. Nargundkar Rajendra (2005), Marketing Research,
Tata McGraw-Hill, New Delhi. Pandya Kiran & Bulsari Smruti
(2005), Enjoy Statistics with SPSS, New Popular Prakashan, Surat
Annual report of Honda 2007
www.wikipedia.org/wiki/preference
www.honda.com/history
www.autoindia.com www.dreamhonda.inANNEXURE
QUESTIONNAIRE
To study the Brand perception of Honda Brio.Personal detail:
Name:_______________________________________________________________________
Gender: - Male Female
Occupation: _____________________
Phone No: (M) ________________
1. Which car do you prefer?
Maruti Suzuki Hyundai
TATA motors Toyota Honda Other___________ 2. Which colour would
you prefer for Honda Brio?
Black White
Blue Red
Other___________3. What is your thinking about performance of
Honda Brio?
Outstanding Excellent
Good Average Poor 4. Which fuel option would you prefer for
Honda Brio?
Petrol CNG5. If the company has to increase the price, Will you
pay higher price than the current price?
Always Some Times Never6. At what price Honda Brio will be
considered as cheap?
Below 3,50,000 Rs 4,00,000 Rs
4,50,000 Rs 5,00,000 Rs7. Does the price of Honda Brio match its
quality?
To great extent Average
To very less extent8. How satisfied were you with the delivery
staff attitude?
Very satisfied Satisfied
Dissatisfied Very dissatisfied9. Is sales promotion of Honda
Brio effective?
Highly effective Effective
Neutral Ineffective10. Which of the following parameters
according to you build a good brand? Quality Communication
Availability Discounts
Other_________No.ANSWER THE FOLLOWING QUESTION ON THE BASIS OF
CHECKLIST YesNo
1Will you pay higher price for specific colour?
2Do you get value satisfaction from Honda Brio?
p3Are you satisfied with 18kmPL average of petrol of Honda
Brio?
4Are you comfortable with auto gear In Honda Brio?
5Do you think the price of Honda Brio is reasonable?
6Do you get good resale value than other cars?
7Are you happy with the discounts given on Honda Brio at
festival?
8Is the promotional concept I m made for you effective?
1