Automating email remarketing in magento

Presented by Aitoc Organized by ADWORDSROBOT

Automating Email

Remarketing in Magento

1. Remarketing basics

2. Remarketing options in Magento

3. Remarketing email and automation

What is remarketing?

Getting back to the people previously

exposed to your marketing message.

Remarketing is…

www

<!- ->

x 3

Country

Interests

Birthday

etc.

The Event

Event = an interaction with

your website

Events

• website visit

• pageview

• adding to cart (abandoned carts)

• purchase

Trackers

• Google Analytics

• Facebook pixel

• Twitter remarketing tag

• Magento

Channels

• Google Adwords

• Social networks

• Third-party services

• Email

The average shopping cart

abandonment rate?

37%

www.aitoc.com/blog/abandoned-cart-tracking-google-analytics/

Shopping Cart Recovery Strategy

1. Understanding the reasons

2. Writing great email copy

3. Sending automatic emails

1. Shopping cart abandonment reasons

2. Creating powerful email copy

2. Creating powerful email copy

2. Creating powerful email copy

2. Creating powerful email copy

2. Creating powerful email copy

2. Creating powerful email copy

Will purchase

54%

Not sure

46%

“54% shoppers say they will purchase

products they left in their cart, if

offered again at a discounted price”.

3. Finding a way to send targeted emails

https://www.aitoc.com/en/magentomods_abandoned_carts_alerts.html

3. Finding a way to send targeted emails

3. Finding a way to send targeted emails

• first email - Hello!

• second email - Here is a coupon for you

• third email - Last chance to buy

3. Finding a way to send targeted emails

• first email - 30 to 60 minutes

• second email - 24 hours

• third email - 72 hours

Events

• website visit

• pageview

• adding to cart (abandoned carts)

• purchase

Trackers

• Google Analytics

• Facebook pixel

• Twitter remarketing tag

• Magento

Channels

• Google Adwords

• Social networks

• Third-party services

• Email

Followup email

After-purchase email

• Product review

• Customer birthday

• No login for X days

• Product added to wishlist

• Customer visited a product

+

Followup email

After-purchase email

+by

Webinar takeaways

1. There are remarketing opportunities in Magento.

2. The most valuable ones occur in the shopping cart.

(but 68% of sales may be stuck there).

3. You can easily remarket with automatic email.

Twitter: @AlesiaKrush

Email: [email protected]

Website: www.aitoc.comAlesia Krush,

Director of Marketing at aitoc.com

Q and A