3 of every 5 UK consumers use digital technology to make a purchase at least once a week 57% say they would be ready for p-commerce within 2 years, with 13% of them ready now. 57% are already using smart tech at home or plan to do so in the next year 35% PROGRAMMATIC COMMERCE: “AUTOMATIC FOR THE PEOPLE” YOUNGER SHOPPERS ARE PAVING THE WAY Programmatic Commerce describes the phenomenon of connected devices making purchase decisions on behalf of consumers based on pre-programmed preferences. With machines calling the shots, p-commerce is set to redefine retail from ground up, and Salmon set out to research what consumers think and how ready they are. Two-thirds of 25-34 year-olds can see the benefits of automated purchasing. 55% say they’d be willing to pay a fee for it Only 7% of 55-64 year-olds are comfortable with the concept. 77% would not pay a fee for it DOWNLOAD THE FULL REPORT IF THIS IS HOW CONSUMERS FEEL, HOW DO BRANDS & RETAILERS RESPOND? THEY SEE THE BENEFITS OF PROGRAMMATIC AS... CONSUMERS READY FOR AUTOMATED PURCHASING SOONER THAN YOU THINK CONCERNS WITH SECURITY AND PRIVACY TO BE OVERCOME 54% say their greatest anxiety would be unwanted items being ordered without them knowing say they’re already uncomfortable with the personal data they share through digital devices 69% TIME SAVING (37%) MONEY SAVINGS (37%) (25%) CONVENIENCE 66% 7% ©2016 Salmon Ltd. All rights reserved