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Auto Recognition and Intelligent Recommendation
Enhanced Music Enjoyment, Management, and Discovery
Auto Recognition and Intelligent Recommendation
Enhanced Music Enjoyment, Management, and Discovery
Roger ChenGracenote Greater China Regional Manager
[email protected]+886 935 666828
Roger ChenGracenote Greater China Regional Manager
[email protected]+886 935 666828
mailto:[email protected]:[email protected]
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Who We AreWhat Do We Do
Who We AreWhat Do We Do
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3Company Confidential 3
TechnologyTechnology
EntertainmentEntertainment
Digital MediaDigital Media
The Digital Entertainment Technology LeaderThe Digital
Entertainment Technology Leader
Gracenote Provides Embedded SolutionsDeliver a Substantially
Improved Consumer Experience in Digital Media Devices and
ApplicationsAccelerate Digital Media CommerceEnable the Monitoring,
Protection & Monetization of the Usage of Digital Media
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4Company Confidential 4
The Gracenote StoryThe Gracenote Story
Leading CompanyLeading Company
Unique Market PositionRobust Product Suite –Deep in Music;
Expandingto Video (Movie & TV)Strong IP PortfolioExperienced
Management
Global PresenceGlobal Presence
Offices in the U.S., Japan, Korea, Europe, India, China180
Employees (70 with Dedicated Outsource Partner)200M Gracenote Users
in 200 Countries
Business SuccessBusiness Success
Top Tier Investors – Sequoia,Bessemer, Panasonic, Philips &
SamsungSolid & PredictableFinancial PerformanceAwards (CES Best
of Show, Red Herring, AlwaysOn…)
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5Company Confidential 5
GracenoteGracenoteSolutionsSolutions
Leading Across Target MarketsLeading Across Target Markets
20062006
ConsumerElectronicsConsumerElectronics
50 Major Brands50 Major Brands100 Products100 Products
HomePortableAutomotive
4,000 Applications4,000 Applications150M Networked Users150M
Networked Users
Online Media Servicesand PC Software
Online Media Servicesand PC Software
PC SoftwareOnline Media
MobileEntertainment
MobileEntertainment
Service available to Service available to 100M Cellular
Users100M Cellular Users
Mobile Entertainment
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6Company Confidential 6
Selected Blue-Chip CustomersSelected Blue-Chip Customers
ConsumerElectronicsConsumerElectronics
MobileEntertainment
MobileEntertainment
Online Mediaand PC SoftwareOnline Media
and PC Software
http://www.kddi.com/english/index.htmlhttp://www.sonyericsson.com/
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7Company Confidential 7
Gracenote’s CustomersGracenote’s Customers
W830 W880i W660i W950i W710i W610i W580i
K810i K550i W910 W960 P1i W850
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8Company Confidential 8
Gracenote’s CustomersGracenote’s Customers
Online Media
AOLApple
NapsterPass-Along
RealRhapsody
SonyYahoo
PC Software
AOL Apple RoxioDigion Panasonic
Just SystemSonic Solutions
4000 Applications
Preferred Partner
AeronixBrowse DataCAC Media
Cirrus LogicDisc. Console
Dig Home Tech
CE Portable
Apple Rio Creative SamsungNagase Sony
Olympus
Mobile
Optimus, MusiwaveKDDI
KTF (Interware)Sony EricssonMedia Socket
CE Automotive
AishenAlpineClarionDensoHonda
KenwoodMediaClick
PanasonicPioneer
PhatnoiseRockford Fosgate
SanyoToyotaYamaha
CE Home
BoseDenon-Marantz
DDiElan
EscientGibson
Gizmo LabsImergeIntegra
KenwoodLinn
Meridian
NaimNagaseNumarkOnkyo
PanasonicPerception Digital
PhilipsRevox
SonnanceSony
ThomsonYamaha
Digital5EastechHitachiiMerge
LectronixMediabolic
Packet VideoPhatnoise
Portal PlayerSimple Devices
SyabusUcentric
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9Company Confidential 9
Recognition & AwardsRecognition & Awards
2006CES Innovations 2006 Awards Honoree, Software/Embedded
TechnologiesTelematics Update Award for Best Embedded
SolutionAlwaysOn OnHollywood 100 Top Innovator
2005 Gracenote Selected to the Red Herring 100, Second Year in a
RowCES Innovations 2005 Awards Honoree, Software/Embedded
Technologies AlwaysOn Top 100 Private Companies, Second Year in a
RowPopkomm IMEA 2005 Bronze Award
2004Gracenote's Founders, Steve Scherf and Ty Roberts, World
Technology FinalistsCES Innovations 2005 Awards Honoree,
Software/Embedded TechnologiesAlwaysOn Top 100 Private
CompaniesGracenote Selected to the Red Herring 100Selected as one
of the top 100 private companies that play a leading role in
innovation, technology and strategyFortune Magazine - Ten Tech
Trends, Companies to Watch
2003Gracenote Named "Technology of the Year" by Electronic House
MagazineGracenote Honored As Top 100 Private Company by
AlwaysOn™
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10Company Confidential 10
What Do We DoWhat Do We Do
Gracenote is a professional service and software providerMusic
Recognition– Recognize CD, file, music on the air– Return music
attributes
• Artist, Album, Song name, Genre, Year, Language, Style….•
Album arts, reviews, biography, Lyrics
– Music metadata matters with larger storage
蔡依林蔡 依林蔡10Jolin 蔡Jolin Tsai蔡依琳菜一林
蔡依林王力宏孫燕姿伍佰周杰倫S. H. E.劉德華
With no GracenoteWith Gracenote
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11Company Confidential 11
What More Do We DoWhat More Do We Do
Music Recommendation– Surfing songs from larger collection is a
nightmare– Recommendation from local HDD enriches the music
listening– Recommendation from the server helps music resale
Linkage from music to the products– Secure the resale to the
right targets
Gracenote is the one shop stop from music enjoyment to
resaleFrom red sea to blue sea, to A+
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12Company Confidential 12
Over 1.2B Searches / Month from All Gracenote-Enabled Products,
Used by Over 200M Consumers
Meta Data
5.5M+CDs, 70M+ TracksGlobal Genre System12M+ FingerprintsArtist
& Track Attributes80 Languages
Enhanced Data
LyricsBios, Reviews, Art (Muze & CD Journal)Phonetic
Data
Collaborative Data
Extensive database ofRegional (City Level)Artist, Album,
TrackPopularity
GracenoteMusic
Database
GracenoteMusic
Database
The Gracenote SolutionThe Gracenote Solution
Submit Submit
Content OwnersContent Partner Program>1100 Labels,Publishers,
Aggregators, ArtistsAutomated Application
Consumers2.5K CDs of Metadata Daily 100K Fingerprints DailyTrack
Attributes (1H’07)
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13Company Confidential 13
GracenoteMedia
Database
GracenoteMedia
Database
Comprehensive Global Media DatabaseComprehensive Global Media
Database
Over 200 Data Fields of MetadataOver 200 Data Fields of
Metadata
CD & Digital Music
• Album Title• Track Title• Album Artist• Record Label• Year•
Genre
• Credits/Roles• Language• Region• Classical Music Fields• And
Many More
DVD
• Run Times• Aspect Ratio• Audio Track Information• Rating•
Genres• Synopses• And Many More
• Titles• Release Dates• Language• Region Code• Set Information•
Subtitles
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14Company Confidential 14
devices & applicationsMusic ManagementMusic Enrichment
portals & communities
Media MonitoringMusic ManagementMusic Enrichment
commerceMusic ManagementMusic EnrichmentMusic Discovery
content owners
Content Partner Program
content services
Media Monitoring
CONSUMERCONSUMER
PROFESSIONALPROFESSIONAL
The Gracenote SolutionThe Gracenote Solution
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Gracenote ProductsGracenote Products
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16Company Confidential 16
Media ManagerPC Media Manager & Playerwith Device
Synchronization
The Gracenote SolutionThe Gracenote Solution
MusicIDEmbedded CD & Digital Music File Recognition
&
Retagging
Playlist & Playlist PlusOne-touch Automatic
Music Mixes
LinkRich Content and
Commerce Integration
Mobile MusicIDMobile Phone
Music Discovery
DiscoverFull Featured
Media and Related ContentDiscovery
MediaVOCSIntuitive Voice Control
of Digital Media
Enhanced ContentGracenote Hosted & LicensedSolution
Delivering Enhanced
Content
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17Company Confidential 17
Music ID - CDMusic ID - CD
Identifies Users’ CDs Any Device Key Features
Identifies Any CD Via a Combination of TOC, and Text
MatchingRecognizes Digital Music on the Devices Through a PC or an
Embedded Solution Identifies, Categorizes and Organizes Digital
MusicRenames Files/Folders and Re-Tags File Metadata
Technology HighlightsGracenote Global Media Database
AccessGlobal Genre System categorizes music into more than 1600
micro-genresFuzzy matching for similar TOCMulti-Step
Recognition
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18Company Confidential 18
Music ID - FileMusic ID - File
Identifies Users’ DigitalMusic Files on Any Device Key
Features
Identifies Digital Music File Via a Combination of Waveform and
Text MatchingRecognizes Digital Music on the Devices Through a PC
or an Embedded Solution Identifies, Categorizes and Organizes
Digital MusicRenames Files/Folders and Re-Tags File Metadata
Technology HighlightsGracenote Global Media Database
AccessGlobal Genre System categorizes music into more than 1600
micro-genresAudio Waveform Recognition Technology Identifies
SongsEven if They Have No Tag or File DataMulti-Step Digital File
Recognition
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19Company Confidential 19A typical user’s collection of digital
music files
Music ID Cleans out MetadataMusic ID Cleans out Metadata
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20Company Confidential 20MusicID identifies the digital
music…
Music ID Cleans out MetadataMusic ID Cleans out Metadata
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21Company Confidential 21And presents complete and accurate
data
Music ID Cleans out MetadataMusic ID Cleans out Metadata
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22Company Confidential 22
Gracenote Mobile MusicIDTMGracenote Mobile MusicIDTM
Key FeaturesDelivers Fast and Accurate Recognition of Songs
Wherever Mobile Phone User May Be—in a bar, at a party, in the
carAllows Mobile Operators to Create an Enhanced Customer
Experience and Generate Increased ARPUOffers Relevant Information
and Drives Commerce Opportunities When Integrated with Gracenote
Link and Gracenote Discover
Technology HighlightsCombines Gracenote Patent-Pending Waveform
Analysis Technology with Global Media DatabaseFlexible
Implementation: Carriers and Service Providers can Secure Dedicated
Capacity or Access Shared Capacity Hosted by Gracenote for Reduced
Time to Market
Lets Consumers Use their Mobile Phones to Identify Music and
Link to and Purchase Related Content
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23Company Confidential 23
Gracenote PlaylistTMGracenote PlaylistTM
The Industry's First Dynamic PlaylistGeneration Technology for
BothDesktop and Embedded PlatformsKey Features
One-Touch Playlists Based on Similarity of One orMore “Seed”
Song, Album or ArtistPre-Set Dynamic Playlists Evolve with a User’s
CollectionInstant Playlist Creation on the Mobile Phone Using
Gracenote’s Embedded Solution“More Like This” optimized smart
playlist generating
Technology HighlightsExtensible Platform Incorporating Multiple
Data SourcesCorrelates System Relates Similar Music Even IfCoded to
Different Genres or Other DescriptorsUnique Descriptive Data
1,600+ Micro-Genres, Plus Era, Region, Solo/Group, Gender and
Popularity
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24Company Confidential 24Enjoy one-touch playlist generation
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25Company Confidential 25Simply select a “seed” song…
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26Company Confidential 26And a mix of music from related artists
and genres is created
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27Company Confidential 27Or enjoy creating your own custom
playlists
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28Company Confidential 28And that playlist is now ready to be
played.
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29Company Confidential 29
Gracenote Playlist PlusTMGracenote Playlist PlusTM
Lightweight, Embedded PlaylistTechnology for System
ResourceConstrained DevicesKey Features
More Like ThisTM one-click auto-playlist creationPre-Set Dynamic
Playlists & Easy DeviceSynchronization
Technology HighlightsRuns in Resource-Constrained Environments
typical of Mobile, Portable & Automotive DevicesAnalyzes Music
on a Device to Link to a Local Internal Database of Relational
Music Information to Enable Automatic PlaylistingEmbedded Database
Size Can be Customized to Fit Device ConstraintsCan be Optimized
for Specific Target Regions by Using Gracenote’s Popularity
Data
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30Company Confidential 30Enjoy one-touch playlist generation
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31Company Confidential 31Enjoy one-touch playlist generation
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32Company Confidential 32And access playlists on a portable
device from a car audio device
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33Company Confidential 33
Enables the Delivery of RelevantEnriched Data to Music FansKey
Features
Matches and delivers global music enrichment information from
multiple vendorsOffers the most comprehensive and global collection
of music enrichment data available
Technology HighlightsMatches third-party catalogs to the Global
Gracenote Media DatabaseSecure delivery of Gracenote-hosted,
licensed content during the playback of recognized music
Gracenote Enriched ContentTMGracenote Enriched ContentTM
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34Company Confidential 34
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35Company Confidential 35
The World’s First CommerciallyViable Lyrics OfferingKey
Features
Flexible licensing options: downloads, streaming, subscription,
ad-supported search, paid search, a-la-carte, embeddedData quality
assurance of lyricsLicensed rights with more than 80 music
publishers, including the “Big Five”Experience rights payment
partner: built a lyric-specific rights clearance payment system
Technology HighlightsSupports delivery to all major media
platforms: PC, Web, mobile phones and online and embedded
devicesSupports mapping commercial catalog tracks to lyrics to
optimize revenue opportunities
Gracenote Lyrics SolutionsGracenote Lyrics Solutions
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36Company Confidential 36
Gracenote Lyrics SolutionsGracenote Lyrics Solutions
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37Company Confidential 37
Gracenote LinkSMGracenote LinkSM
Enables Seamless Delivery of Rich Third-PartyContent About Music
/ Film Releases and ArtistsImproves the Media ExperienceOpens New
Revenue Streams for Gracenote Partners
Key FeaturesEnables Third-Party Content IntegrationSuch As Album
/ DVD Cover Art, ArtistBios, Album Reviews, etc. (third-party
license required)
Streamlines the Integration and Delivery of Content and
Commerce
Technology HighlightsGracenote MusicID to Identify Track / CD /
DVDGracenote Link Enables Delivery of LicensedThird-Party
Content
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38Company Confidential 38Enjoy access to third-party linked
data
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39Company Confidential 39Enjoy access to third-party linked
data
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40Company Confidential 40
Gracenote DiscoverTMGracenote DiscoverTM
Provides Consumers with Highly RelevantMusic and Merchandise
Recommendations ona PC or Mobile HandsetKey Features
Integrates the Best Attributes of Multiple Recommendation
Approaches to Deliver Superior Results
– Expert Editorial: Sophisticated Global Artist/Album/Track
Results
– Track-Level DSP Attributes: Further Optimizes Track Level
Recommendations
– Music Community Data: Further Improves Artists, Album &
Track Recommendations
Technology HighlightsProvides Results Tailored for Each Customer
Catalog of Items to be Sold (e.g. download songs, ringtones,
etc.)Can Generate Recommendations for ANY Track/Album/Artist
Regardless of Source“White Box” Approach Puts Overall Control in
Customer’s Hands to Target, Tune, Customize &
DifferentiateLeverages the Gracenote Global Media Database to
Provide Geographically Sensitive Recommendations
– Data For Over 200 Countries and Territories, 80 Languages
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41Company Confidential 41
Track in consumer’s personal music library
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42Company Confidential 42
Recommendations for selected track
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43Company Confidential 43
Gracenote MediavocsGracenote Mediavocs
Enables Automated Speech Recognition (ASR) and Text To Speech
(TTS) Solutions Provide Consumers with Hand-Free Access to their
Music and Media
Key FeaturesAllows access to a Specific Song, Album, Artist or
Genre just bySaying the NameProvides Phonetic Transcriptions and
Phonetic Transcription Variants (Most Common Mispronunciations) for
the Core Metadata and Alternate NamesAlternate Names Consist of
– Artist, Album, and Track Nicknames– Artist Birth Names,
Acronyms, and Initials– Artist, Album, and Track Short and/or Long
Names
Enabled through Playlist Plus for Advanced Voice Control of
Media
Technology HighlightsExtensive Phonetic Transcriptions for
Music-Related Proper Names and Terms That Cannot Be Recognized or
Pronounced by ASR or TTS SolutionsExtensive Phonetic Transcription
Variants – Most Common Mispronunciations
– “Sayd” (mispronunciation of Sade)
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44Company Confidential 44
Complete and Consistent ClassicalMusic Data
Key FeaturesIndustry’s first system to accurately present key
information required to identify classical music tracksEnables
three-lined display of classical music information on digital
devices
Technology Highlights10,000+ most popular albums converted into
CMI format and increasing dailyEndorsed by classical artist,
experts, critics, scholars and authors; music labels Naxos and
Harmonia-Mundi
Gracenote Classical Music InitiativeGracenote Classical Music
Initiative
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45Company Confidential 45
Composer: Work:
Opus: Movement: Ensemble: Conductor:
Soloist:Album:
Vivaldi: The Four Seasons, Op. 8/1, “Spring”
Vivaldi: The Four SeasonsJoseph Silverstein, Seiji Ozawa; Boston
Symphony Orchestra
Antonio Vivaldi The Four Seasons8/1 1 (Allegro)Boston Symphony
OrchestraSeiji OzawaJoseph Silverstein Vivaldi: The Four
SeasonsJoseph Silverstein
Boston Symphony Orchestra1 (Allegro)8/1The Four SeasonsAntonio
Vivaldi
Seiji Ozawa
– 1. AllegroTrackArtistAlbum
Vivaldi: The Four Seasons
Classical Music Initiaive Process
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Gracenote ImplementationGracenote Implementation
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47Company Confidential 47
Gracenote in Consumer Electronics ─PortableGracenote in Consumer
Electronics ─Portable
GracenoteMedia
Database
GracenoteMedia
Database
Embedded Playlist
3rd Party ContentVia Gracenote Link
Link
MusicIDPlaylistLinkMedia Manager
Digital Store
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48Company Confidential 48
Gracenote in Consumer Electronics ─Automotive Gracenote in
Consumer Electronics ─Automotive
GracenoteMedia
Database
GracenoteMedia
Database
3rd Party ContentVia Gracenote Link
Link
Updates via:•Flash Memory•WiFi•Telematics/Satellite•FM
Sideband•Cellular
Recognize Music & Videos without a PC
EmbeddedGracenote
Media Database
EmbeddedGracenote
Media Database
Gracenote in AutomotiveSound System
Embedded MusicIDVideoIDPlaylist
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49Company Confidential 49
GracenoteMedia
Database
GracenoteMedia
Database
Gracenote in Consumer Electronics ─HomeGracenote in Consumer
Electronics ─Home
MusicID & VideoID Provides Metadata for all stored
content
Playlist Provides Automatic One-Touch Music Mixes
Digital Media Server
Living Room
Accesses All Media, Playlists and Metadata on Digital Media
Server
Digital Media Adapter
3rd Party ContentVia Gracenote Link
Link
Bed Room
Wireless or Ethernet Network
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50Company Confidential 50
GracenoteMedia
Database
GracenoteMedia
Database
Gracenote in Mobile ApplicationsGracenote in Mobile
Applications
The ConsumerReceives Information
Identifying Song,Artist and Album
Cell phone / Handset
MMID Generates a digital Fingerprint to Compare to“Reference
Fingerprints”
Resulting in anExact Match
Consumer ReceivesLinks to Related Content
and Merchandise
3rd Party ContentVia Gracenote Link
Link
Embedded PlaylistMobile MusicID
Digital Store
Handset is used to send music to MMID Service
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51Company Confidential 51
More Like This – the Basic ApplicationsMore Like This – the
Basic Applications
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52Company Confidential 52
More Like This – for Portable Quick SyncMore Like This – for
Portable Quick Sync
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53Company Confidential 53
More Like This – for Preset EventsMore Like This – for Preset
Events
Preset some events – party, before bed, study, jogging…Preset
some modes – sad, happy, in love, peaceful, heart breaking….Preset
for different owners – Husband, wife, son, grandpa…Each one got
some seed songs, users can also add seed songs in….
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54Company Confidential 54
Gracenote MMID Application ExamplesGracenote MMID Application
Examples
STARTSTART EXITEXIT
Push Music Sales
Link
Mobile MusicID
Discover
Artist: 10CCTrack: Blackmail
Get ring toneGet full trackDiscover More
We TwoCountry DreamerBaby's RequestNew DirectionsYours
TruelyWord of Mounth
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55Company Confidential 55
Gracenote MMID Application ExamplesGracenote MMID Application
Examples
STARTSTART EXITEXIT
Push Music Sales
Link
Mobile MusicID
Discover
Artist: 10CCTrack: Blackmail
Get ring toneGet full trackDiscover More
We TwoCountry DreamerBaby's RequestNew DirectionsYours TrulyWord
of Mounth
STARTSTART EXITEXIT
Sell Music Related Items
Link
Mobile MusicID
Artist: AC/DCTrack: Black in
Black
Buy AC/DC Live Concert Ticket
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56Company Confidential 56
Gracenote MMID Application ExamplesGracenote MMID Application
Examples
STARTSTART EXITEXIT
Push Music Sales
Link
Mobile MusicID
Discover
Artist: 10CCTrack: Blackmail
Get ring toneGet full trackDiscover More
We TwoCountry DreamerBaby's RequestNew DirectionsYours TrulyWord
of Mounth
STARTSTART EXITEXIT
Sell Music Related Items
Link
Mobile MusicID
Artist: AC/DCTrack: Black in
Black
Buy AC/DC Live Concert Ticket
STARTSTART EXITEXIT
On Line Advertisement
Link
Mobile MusicID
Artist: Big StarTrack: Feel
http://adv.ecape.com/adclick.php?n=a71fe3da
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57Company Confidential 57
Why GracenoteWhy Gracenote
Music management has become “MUST HAVE”– Digital music is still
the major content for multimedia systems– Large storage has been
very affordable
• HDD and SSD are competing on price– Smart person can not
handle more than 500 songs
Gracenote has been the industrial standard– More than 4000 pc
applications use Gracenote
• You will need to join the Worldwide standard• Worldwide
database breaks the geography boundary
– Music intelligence enriches the music enjoyment
Fastest new music updateCompleteness networking with brands,
contents– Helps ODM/OEM winning business
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58Company Confidential 58
Unique Value of GracenoteUnique Value of Gracenote
GracenoteGracenoteMedia DatabaseMedia Database
RecognitionRecognitionTechnologyTechnology
Complete SolutionComplete SolutionContent IDPlaylist / Link /
Media ManagerDiscovery
Global ScopeGlobal Scope
IP PortfolioIP Portfolio 34 Patents Granted or Filed
Consumers – 200+MCountries & Territories – 200+Languages –
80+
CD & WaveformProprietary Matching Technologies
The World’s Largest Media DatabaseEnd-User Community Data
Collection Process
Hardware Me TooSpec ComparisonFeatures DeliveryTime To
Market
Low Price
Service Wins!!Rich Experience!!Unique Features!!Long Life
Cycle
$$ High Price $$
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THANK YOU!!THANK YOU!!
Auto Recognition and Intelligent Recommendation��Enhanced Music
Enjoyment, Management, and Discovery Who We Are�What Do We DoThe
Digital Entertainment Technology LeaderThe Gracenote StoryLeading
Across Target MarketsSelected Blue-Chip CustomersGracenote’s
CustomersGracenote’s CustomersRecognition & AwardsWhat Do We
DoWhat More Do We DoThe Gracenote SolutionComprehensive Global
Media DatabaseThe Gracenote SolutionGracenote ProductsThe Gracenote
SolutionMusic ID - CDMusic ID - FileMusic ID Cleans out
MetadataMusic ID Cleans out MetadataMusic ID Cleans out
MetadataGracenote Mobile MusicIDTMGracenote PlaylistTMGracenote
Playlist PlusTMGracenote Enriched ContentTMGracenote Lyrics
SolutionsGracenote Lyrics SolutionsGracenote LinkSMGracenote
DiscoverTMGracenote MediavocsGracenote Classical Music
InitiativeGracenote ImplementationGracenote in Consumer Electronics
― PortableGracenote in Consumer Electronics ―�Automotive Gracenote
in Consumer Electronics ― �HomeGracenote in Mobile ApplicationsMore
Like This – the Basic ApplicationsMore Like This – for Portable
Quick SyncMore Like This – for Preset EventsGracenote MMID
Application ExamplesGracenote MMID Application ExamplesGracenote
MMID Application ExamplesWhy GracenoteUnique Value of
GracenoteTHANK YOU!!