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Auto® Presentation

Oct 28, 2014

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Scuderia Zagreb

Auto® automotive design conference presentation. http://www.automotivedesignconference.com/
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Page 1: Auto® Presentation
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SPEAKERS 2009-2012

Siniša Brigljević, Magna Steyr, DesignerMaarten de Bruijn, Spyker, Co-FounderAndrea di Buduo, Lincoln, Exterior Design ManagerFrancesco Carbini, Scuola Politecnica Di Design Milano, lecturerKemal Curić, Ford North America, Lead DesignerMiroslav Dimitrov, Jaguar Land Rover, DesignerDario Dropučić, Custom Creations, DesignerDomagoj Đukec, BMW, Team Leader Enrico Fagone, automotive design theoreticianCarlo Gaino, Synthesis Design, OwnerGeorg Gedl, freelance designerOmer Halilhodžić, ŠkodaDavid Hilton, Bentley, Head of Exterior DesignIgor Jurić, Doking, DesignerVasiliy Kurkov, I.DE.A., DesignerSaša Lakić, Sacha Lakic Designs, OwnerNemanja Laličić, freelance designerChris Longmore, Drive, OwnerMarko Luković, University of Art Belgrade, Assistant ProfessorPaolo Martin, freelance designerAlessio Minchella, Istituto Europeo di Design, ProfessorAdriano Mudri, Magna Steyr, DesignerUroš Pavasović, Andrew Winch Designs, DesignerGiancarlo Perini, automotive design journalistGoran Popović, Pininfarina, Chief DesignerMate Rimac, Rimac automobili, OwnerElena Ristančevska, Škoda, Interior DesignerIvan Šantić, freelance motion directorSébastien Stassin, Kiska, PartnerPeter Stevens, freelance designerYovan Vujačić, GM, Exterior DesignerAna Zadnik, Renault, DesignerDragan Žegarac, Škoda, Design Project Manager

AUTOMOTIVE DESIGN CONFERENCE

First staged in 2009, Auto® is the largest automotive design conference in Europe and second largest in the world. Auto® is a wordplay in Slavic, automobile + author. Event programme is made up of lectures, panel discussions, workshops and exhibitions staged by dozen of automotive design experts every year. Weekend event is organised in Zagreb, Croatia. There are three main goals: popularization of automotive design and automotive culture in gen-eral, presentation of designers as authors and raising awareness that automotive design is part of product design.

Number of visitors is constantly growing and event itself became a regional automotive think-tank. It offer unique networking opportunity and is proved as place where new ideas are born. The Conference attracts substantial press coverage in over 200 various media from 26 countries.

www.automotivedesignconference.com

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AUTOMOTIVE DESIGN CHALLENGE

As part of the project, Auto® Design Challenge is organised. 2013 task is to design interior for Dok-ing XD concept EV. Design will be executed and implemented in next Dok-ing concept EV. 2012 Design Challenge attracted 119 projects, even professional car designers competed. Majority of projects are 3D top presentations. Winner is chosen by Auto® conference speakers and event host exhibition of 20 best projects.

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THE BEST DESIGNED CAR AWARD

Latest addition to Auto® is design award, started in 2012. It is unique in automotive design world because winners are chosen by the most and the largest jury ever conceived. 39 world top automotive designers and theoreticians voted for the first election. To keep things simple, top three cars are chosen in two categories only - production and concept car. General public also choose their winners through on-line voting so in total there are twelve awarded cars.

2012 JURY MEMBERS

Michael Ani, Makkina, FounderJeevak Badve, American Specialty Cars, Director Gabriella Belli, Fondazione Musei Civici in Venice, DirectorLuigi Colani, design legendTaras Czornyj, Bajaj, General Manager DesignPaul Deutschman, freelance designerMiroslav Dimitrov, freelance designerMarek Djordjevic, Marek Djordjevic Inc., PrincipalFan Zhang, Guangzhou Automobile Group, Design DirectorPontus Fontaeus, ”peefdee”, Founder and Creative Design DirectorRodolfo Gaffino Rossi, Museo Nazionale dell’Automobile “Carlo Biscaretti di Ruffia”, DirectorHaishan Deng, Guangzhou Academy of Fine Arts, Director of Transportation DesignOmer Halilhodžić, freelance designerKarl Haug, Carl’s Cars, Founder and Editor-in-ChiefAlikhan Kuljanov, Opel, Assistant Chief DesignerSacha Lakić, Lakic Design, PrincipalRadek Laube, AutoDesign&Styling magazine, Editor-in-ChiefPatrick le Quément, design legendBart Lenaerts, freelance motoring journalistMichael Leonello, freelance designerSam Livingstone, Car Design Research Ltd., DirectorRoy Lonberger, MagnaDesign and LightSpeed Dynamics, CEOMarc Ma, Zhongyu Automotive Research Institute, Executive Director and Design ChiefTsutonu “Tom” Matano, Academy of Art University, San Francisco, School of Industrial Design, Executive DirectorArtur Mausbach, Consultant for car industry on aesthetic and sustainabilityAlessio Minchella, Istituto Europeo di Design, ProfessorPhilip Nemeth, Ecole supérieure de Design Industriel, Strate Collège Designers, Head of Transportation DesignPeter Naumann, Hochschule für angewandte Wissenschaften München, DeanGraham Pepall, freelance automotive designer Ari Rocha, pioneer of Brazilian industrial and automotive designSatoshi Wada, SWdesign TOKYO, PrincipalJózsef Scherer, Moholy-Nagy Művészeti Egyetem - Budapest, Head of Transportation DesignDaniel Simon, vehicle concept designer Achim Storz, Design Storz, CEONick Talbot, Tata Elxsi, Global Design HeadMarco Traverso, Car Body Design website, Founder and Editor-In-ChiefLowie Vermeersch, Granstudio, Founder & Creative DirectorYovan Vujacic, freelance designer

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CONCEPT CARS BY THE JURY

1st – Peugeot HX1, “After awkward years of Peugeot design, this well done experiment is a treat. Naively seductive 80ies stance, clear lines and the unique French love to detail. Inspired me most in 2011.”, Daniel Simon 2nd – Renault Captur, “Exposed Skelton looks fresh. Matches well with Interior theme.”, Tom Matano

3rd – Audi Urban Concept, “Where technology wins, the highest level of security is reached. Style is complex but not decisive.”, Gabriella Belli

CONCEPT CARS BY PUBLIC REFERENDUM

1st – Cadillac Ciel, “Uniquely Cadillac in concept and detail, a bold statement from a company fighting to regain its prominence. Definitely not Eurocentric or like all of the competitors. Actually would prefer to see it as a sedan. Not the car I would care to drive or own, but would be fun to sit in the back seat, imagine all of the feelings of self-impor-tance, wave to the crowd, sip a glass of Opus One, and let the driver do the work.”, Roy Lonberger

2nd – Citroën Tubik, “Courageously – more risk, more fun! Hopefully we will see it on the streets soon – that’s the way how transportation design makes fun: JUST DO IT!”, Achim Storz

3rd – Jaguar B99 Bertone, “Always a tough quest to do a concept car in the 3 box “limousine” class this was sleek, sexy and contemporary… wish that the production cars from Jag looked like this…Bertone´s best in a long time!”, Pontus Fontaeus

PRODUCTION CARS BY THE JURY

1st – Porsche 911, “Possibly the hardest job in car design fulfilled; the design classic that is the 911 made to look very twenty-tens as well as very 911 and very desirable.”, Sam Livingstone

2nd – Citroën DS5, “With this quirky and busy design Citroën liberates itself from a) the competition b) it’s current line-up b) its glorious but “difficult-to-remake” past. The DS5 is not a masterpiece of simplicity, it is more like a wild concept that has made it into production. Like it or not – it creates the attention the brand need in a old and new inter-national markets. But why is it good? Because Audi could never have designed it.”, Karl Haug

3rd – Volkswagen up!, “With the up!, Volkswagen Group has presented a modern and versatile platform that will serve as a basis for mass produced models as well as for special versions. The design is refined and with a distinc-tive inspiration from the product design world.”, Marco Traverso

PRODUCTION CARS BY PUBLIC REFERENDUM

1st – Porsche 911, “A pure piece of design, instantly recognisable as the successor to its historic forbears, yet with new proportions of wheel to body and glass, giving the 991 even more stance, purpose and appeal.”, Michael Ani

2nd – Citroën DS5, “Citroën finally managed to cope with its own, massive heritage. First Citroën in decades that sets new standards, yet without any references to retrodesign whatsoever.”, Bart Lenaerts

3rd – Opel Astra GTC, “Well designed sport Opel.”, Omer Halilhodžić

THE BEST DESIGNED CAR 2011 AWARD

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2012 CONFERENCE SPEAKERS

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Photo: Daniele Madia and Laurent Nivalle

Promotion of automotive culture