Auto Parts and Repair Shop Increases Business 15% Through Female Targeted Campaign OBJECTIVE Car Care Clinic wanted to stand out in a competitive market,

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Auto Parts and Repair Shop Increases Business 15% Through Female Targeted Campaign

OBJECTIVE Car Care Clinic wanted to stand out in a competitive market, positioning themselves as the place for women to take care of their cars. SOLUTIONAlpha Media developed and executed an on-air campaign during morning drive, with messaging targeting the busy woman.

RESULTSAs a result of the campaign, Car Care Clinic increased business 15%.

1Case Study Internal Notes Do Not Send to Client

Alpha Market: Jackson, MS

Station(s): WKXI-FM and WJMI-FM

Account Executive: Michelle Walker

Account Name: Car Care Clinic

Category of business: Auto Service and repair

Situation Overview: Due to the number of auto service repair businesses in the Jackson metro area, competition for female customers tightens.

Target Audience: Women 25-54;

Marketing/Campaign Objectives: As CAR CARE CLINIC continues to open new shops in the Jackson metro area they wanted to target women and let them know provide excellent auto service; To increase and maintain the number of female customers.

Campaign Concept: Female focused messaging, Wednesday Specials

Campaign Elements: Annual schedules on WKXI-FM/WJMI-FM ran weekly during morning drive time. (2) to (3) commercials air daily.

Campaign Solution:Campaign Results: As a result of the campaign, business has increased by 15%.

Suggested VBR: We recently worked with an auto aftermarket retailer looking to drive new business, in particular targeting women. As a result of the campaign, business increased 15%. I would like to set a time to review the campaign and discuss ways we might be able to increase your sales.Additional Notes:

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Timely Endorsement Campaign Sells 326 Auto Remote Starts in 8 Weeks

OBJECTIVE Audio Express was looking to target an older demographic and increase sales of remote starts.

SOLUTIONAlpha Media developed an integrated marketing campaign utilizing timely messaging and endorsements.

RESULTSAs a result of the campaign, the client sold 326 remotes in 8 weeks.

3Case Study Internal Notes Do Not Send to Client

Alpha Market: Richmond VA

Station(s): WLFV, WWLB, WBBT

Account Executive: Bob Babb

Account Name: Audio Express

Category of business: Car stereo after market products

Situation Overview: This audience has changed it used to me young males but the industry has changed - the younger males are buying rims and going to the big box for stereos- this store has changed to upgrades for cars, leather, video installs and more higher priced items and does not sell rims

Target Audience: Adults 35+

Marketing/Campaign Objectives: target older consumer with priced item advertising to a market that can afford want items

Campaign Concept: its cold outside get a remote start

Campaign Elements: endorsements only installed in am jocks car and let him talk about it

Campaign Solution: the solution was simple sell the benefit its cold out wouldnt it be nice to get into a warm car without leaving your house to start it ! This also works in the summer when its very hot!

Campaign Result: Ran 3 spots a day for 8 weeks and sold 326 remote starters that they could track directly to the radio endorsement ads.

Suggested VBR: We recently worked with an auto aftermarket retailer looking to target an older demographic and increase sales of remote starts. As a result of the campaign, the client sold 326 remotes in 8 weeks. I would like to schedule a time to review the case study and discuss ways we can increase your sales.

Additional Notes: Client used to be a large radio client and when the market changed he didnt know how to make his radio work. He tried endorsements with other clusters and had fair results - this was by far his biggest station success due in part by having a simple singular message. Sell the benefit of the product with an endorsementdont sell it starts your carsell its 15 degrees wouldnt it be great to get in a nice warm carthe endorsement really sold the credibility and believability of this concept.

4150 Hands-Free Car Phone Units Sold After Educational Campaign

OBJECTIVE Auto X-tras wanted to sell and install Bluetooth systems after the new hands free law went into effect.

SOLUTIONAlpha Media developed and executed an on-air campaign, using educational spots on the implications of the new hands free law.

RESULTSAs a result of the campaign, Auto X-tras sold 150 hands free units in the first 3-months.

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Case Study Internal Notes Do Not Send To Client

Alpha Market: San Antonio

Station(s): KTSA

Account Executive: Lisa Gregory

Account Name: Auto X-tras

Category Of Business: Auto Aftermarket

Situation Overview: New Cell Phone hands free law went into effect

Target Audience: Drivers who do not have hands free systems

Marketing/Campaign Objectives: To sell and install bluetooth systems

Campaign Concept: Awareness of new law and to get in compliance, educational campaign

Campaign Elements:

Campaign Solution:

Campaign Results: Client sold over 150 hands-free units in the first 3 months

Suggested VBR: We recently worked with an auto aftermarket store looking to increase sales of cell phone hands free kits. As a result of the campaign, client sold 150 units in the first 3 months of the campaign. I would like to schedule a time to review the campaign and discuss ways we can increase sales of your product.

6Radio Campaign Drives Appointments for Auto Repair Center

OBJECTIVE Automotive Supercenters was looking for new business from individuals and companies in the oilfield and similar industries, as well as recruit new employees.

SOLUTIONAlpha Media developed and executed a radio campaign, including on-air during football show and on-site remotes during store grand openings.

RESULTSAs a result of the campaign, each location has appointments to fill the entire week. Their oilfield business and other service industries has continued to grow enough to warrant opening new locations.

7Case Study Internal Notes Do Not Send to Client

Alpha Market: Tyler/Longview

Station(s): KYKX, KKUS and Invasora

Account Executive: Barbara Biggs

Account Name: Automotive Supercenter

Category of business: Automotive Service

Situation Overview: Automotive Supercenter opened their doors 12 years ago with one store here in Longview. They now have three locations in Longview, one in Henderson and opening a new one in Kilgore in February 2015.

Target Audience:

Marketing/Campaign Objectives: Automotive Supercenters was looking for new business from individuals and companies in the oilfield and other industries.

Campaign Concept:

Campaign Elements:

Campaign Solution: Year after year, advertising schedules run on KYKX, KKUS and Invasora most months of the year including our Football show, along with remotes for grand openings of new stores. They run both service specials and for new hires. Campaign Results: As a result of the campaign, each location has appointments to fill the entire week. Their oilfield business and other service industries has continued to grow enough to warrant opening new locations.

Suggested VBR: We recently worked with an auto service shop looking to grow their consumer and oilfield industry business. As a result of the campaign, each location has appointments to fill the entire week. I would like to schedule a time to review the campaign with you and discuss ways we can increase your business.Additional Notes:

8Cause Marketing Campaign Increases Program Awareness through Strategic Partnerships

OBJECTIVE Les Schwab Tire Centers wanted to increase awareness for the Lines for Life program and help local Veterans.

SOLUTIONAlpha Media developed and executed a cause marketing campaign, including on-air, streaming, banner ads, on-site presence, in-studio interview, and developed a partnership and presence with a sponsorship of Golfing for the Guard.

RESULTSAs a result of the campaign, Les Schwab Tire Centers was able to promote their support, educate the community, and connect local veterans with the Lines for Life program.

9Case Study Internal Notes Do Not Send to Client

Alpha Market: Portland

Station(s): KXL, KXTG, & KUFO

Account Executive: Matt Tindle

Account Name: Les Schwab Tire Centers

Category of business: Automotive Aftermarket

Situation Overview: Promote involvement with Lines for Life

Target Audience: Anyone who drives a car

Marketing/Campaign Objectives: Cause marketing - Increase awareness of the Lines for Life program

Campaign Concept: Involvement with Golfing for the Guard to promote the Veterans side of Lines for Life

Campaign Elements: Radio, Web, On-site, Studio interview

Campaign Solution: Hole Sponsorship Golfing for the Guard

Campaign Results: Month long campaign in the month of May (Memorial Day) promoting Les Schwab & Lines for Life

Suggested VBR:

Additional Notes:

10Automotive Shop Helps Drive Out Hunger, Providing 100,000 Thanksgiving Meals for the Community

OBJECTIVE Local Midas franchise owner wanted to set himself apart from the competition through involvement in the community.

SOLUTIONAlpha Media executed a cause marketing campaign, including on-air, endorsement, and on-site elements, to raise money and food donations for the local food bank around Thanksgiving.

RESULTSAs a result of the campaign, Midas of Richmond raised $18,000 and 16,000 pounds of donated food, providing 100,000 meals for community members in need. The franchise location was recognized by their corporate office, and this model is going to be shared nationwide.

Case Study Internal Notes Do Not Send to Client

Alpha Market: Richmond ,VA

Station(s): WLFV, WWLB, WBBT

Account Executive: Greg Grant

Account Name: Midas of Richmond

Category of business: Automotive Repair/Aftermarket

Situation Overview: Local Midas franchise owner wanted to set himself apart by being very involved with the community through local food bank called Feedmore and Blood Bank . He makes many contributions via oil changes, repairs etc.

Target Audience: Adults 25-64

Marketing/Campaign Objectives: Differentiate and stand out in the market through community involvement.

Campaign Concept: Feed Richmond

Campaign Elements: On-Air, Endorsement, On-Site Events , Cause Marketing, Social Media

Campaign Solution: Increase awareness in the community and fill a Feedmore truck with food and money to make sure no children in Richmond went hungry on Thanksgiving. This was a combined effort with multi-media involvement but Alpha took the lead by being the only stations on site for the 2 day event. Many on-air personalities were present and Alpha donated food items directly.

Campaign Results: The client raised $18,000 in cash and 16,000 pounds of food which will provide 100,000 meals. A huge win for this client.

Additional Notes: Midas Corporate has taken this community involvement model and is telling the story to all its franchises. The local franchise success with tie-ins with the food bank and blood mobile has enabled him to set record single store sales and double digit growth for the last 10 years. This is unheard of with Midas and they are going to spread this model nationwide. Their annual is in the works for next year and Alphas presence there was noted and will garnish us more share in 2015.

Suggested VBR: We recently worked with an Automotive Repair shop that wanted to increase ties to the community and stand out from competition. As a result of the campaign, the shop raised $18,000 and 16,000 pounds of donated food, providing 100,000 meals for community members in need. The franchise location was recognized by their corporate office, and this model is going to be shared nationwide. I would like to set a time to discuss the campaign and ways we can make sour location stand out in the community.

Rimtyme Drives Sales through Streaming Player Sponsorship

OBJECTIVE Rimtyme wanted to increase brand awareness and reach, ultimately driving more sales.

SOLUTIONAlpha Media designed and executed an integrated campaign, including on-air and streaming player sponsorship, and video pre-roll.

RESULTSAs a result of the campaign, sales immediately increased, and are on track to increase by 18% for the year!

13Case Study Internal Notes Do Not Send to Client

Alpha Market: Columbia, SC

Station(s):

Account Executive: Steven Powell

Account Name: Rimtyme

Category of business: Auto Accessories

Situation Overview: Alex at Rimtyme is a fantastic client that has been on WHXT for several years. Until a year ago they were spending approximately $4k per month with our station. They were also spending $4k-$6k in various other media (radio, cable, local publications).

Target Audience:Marketing/Campaign Objectives: I met with Alex at the beginning of 2014 to propose an increase in our monthly budget to include the Exclusive Streaming sponsorship including web video as well as an increase in his spot load.

Campaign Concept:

Campaign Elements: On-Air, Video Pre-Roll, Streaming Player Sponsorship

Campaign Solution: In our discussion I explained to Alex that for $6,500 per month that we could increase his business and actually save him several thousand dollars a month because he could cut-out the expense of the other small advertising that was not effective and was taking a ton of his time.

Campaign Results: As a result of the campaign, Rimtyme sales are up and the Columbia SC location is on track to jump from 2.2 million gross in 2013 to 2.6 million gross in 2014.

Suggested VBR: We recently worked with an auto accessory store looking to increase sales and ROI. As a result of the campaign, sales are slated to be up 18% for the year. I would like to set a time to walk you through the campaign and discuss ways we can help increase your sales.Additional Notes:

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