Car Dealers latest internet marketing report that allows you to understand the power of branding and the strenght of have an effective internet marketing campaign that target your bottom line profit: ROI
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1. hibu plc 2012 INTERNET MARKETING RESEARCH FOR YOUR CAR
DEALER Presented by: [email protected] 941-822-3325 "A man who
stops advertising to save money, is like a man who stops a clock to
save time." -Henry Ford
2. hibu is a leading provider of print and digital services
within the emerging local e-Marketplace for consumers and SMBs
across its operations in the UK, US, Spain, and some countries in
Latin America. An established, successful organization More than
9,000 employees globally Proven track record More than 75,000 SEM
campaigns and 330,000 websites launched/hosted Certified Analysts
An experienced team of Google & Yahoo/Bing certified SEM &
SEO experts manage your campaign ABOUT US
3. 1 # Brand Awareness
4. WHERE TO PLACE YOUR ADS
5. YOUR AD HERE
6. hibu plc 2012 14 TARGET MOBILE USERS 82 % of smartphone
users search for local information on-the-go with their devices.
Source: Localeze/15 Miles Local Search usage Study, December
2011
7. 2 # Driving Purchase Keywords Ad Copy Tropical Cadillac
Sarasota, Bradenton www.tropicalcadillac.com We serves Cadillac
customers for all their transportation needs near Sarasota, St.
Petersburg, and Bradenton. 941-990-9900Cadillac Cadillac
maintenance Cadillac repair Car for sale Cadillac pre owned Cts
Cadillac Sarasota, Bradenton www.TropicalCadillac.com We serves
Cadillac customers for all their transportation needs near
Sarasota, St. Petersburg, and Bradenton. 941-990-9900 YOUR AD
8. hibu plc 2012 16 CONVERSION-BASED CAMPAIGN MANAGEMENT The
Other Guys COMPANY AD GROUP KEYWORDS AD TEXT WEBSITE HOME PAGE
DEDICATED CAMPAIGN ANALYST DEDICATED CAMPAIGN ANALYST PROFIT CENTER
AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT
CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP
PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD
GROUP PROFIT CENTER AD GROUP PROFIT CENTER AD GROUP PROFIT CENTER
AD GROUP PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT
CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S
PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER
KEYWORD S PROFIT CENTER KEYWORD S PROFIT CENTER KEYWORD S PROFIT
CENTER KEYWORD S PROFIT CENTER KEYWORD S PC AD TEXT PC AD TEXT PC
AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PC
AD TEXT PC AD TEXT PC AD TEXT PC AD TEXT PROFIT CENTER LANDING PAGE
PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER
LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE
PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER
LANDING PAGE PROFIT CENTER LANDING PAGE PROFIT CENTER LANDING PAGE
PROFIT CENTER LANDING PAGE Multiple Ad Groups/Landing Pages Drive
Strong Conversions 2012 Yellowbook Inc. All rights reserved.
Yellowbook
9. ON- PAGE ON- PAGE Keywords Body copy/content TITLE, ALT
& META tags Embedded video URL age & structure OFF- PAGE
OFF- PAGE Site popularity/auth. Inbound links Press releases,
articles Local listings/maps SOCIAL MEDIA SOCIAL MEDIA
Facebook/Twitter/G+ Video & photo sharing Blogs,
reviews/ratings Other social media signals 3 # Creates Relevancy :
SEO SEARCH ENGINE OPTIMIZATI ON (SEO) SEARCH ENGINE OPTIMIZATI ON
(SEO) 2012 Yellowbook Inc. All rights reserved. Yellowbook and
Yellowbook360 are service marks of Yellowbook Inc. All trademarks
shown and their graphic elements are the registered trademarks of
their respective owners.
10. Off-pageOff-page to Increase Yourto Increase Your
AuthorityAuthority
11. HOW WILL I TRACK MY RESULTS? ONLINE anytime ONLINE anytime
WEEKLY REPORTS via email WEEKLY REPORTS via email 2012 Yellowbook
Inc. All rights reserved. Yellowbook ,Yellowbook360 and WebReach
are service marks of Yellowbook Inc. All trademarks shown and their
graphic elements are the registered trademarks of their respective
owners.
12. BRAND 594 calls in 3 months HUGE ROI GOOGLE TEAM AVERAGE
RESULT NATIONWIDE 1 % CTR 4 % CTC GOOGLE LIVE CAR DEALER
ACCOUNT
13. CADILLAC BRAND 8% CTC calls in 3 months HUGE ROI GOOGLE
TEAM AVERAGE RESULT NATIONWIDE 1 % CTR 4 % CTC GOOGLE LIVE CAR
DEALER ACCOUNT
14. BRAND 1,017 calls in 6 months ! HUGE ROI GOOGLE TEAM
AVERAGE RESULT NATIONWIDE 1 % CTR 4 % CTC GOOGLE LIVE CAR DEALER
ACCOUNT
15. BRAND 2807 CALLS SO FAR OVER 14% CTC HUGE ROI GOOGLE TEAM
AVERAGE RESULT NATIONWIDE 1 % CTR 4 % CTC GOOGLE LIVE CAR DEALER
ACCOUNT