AUTM Canvas Pressures

Innovation and Competition

Where does innovation come from?

resource-driven innovation

*example: Amazon S3

customer-driven innovation

*example: 23andme.com

finance-driven innovation

*

example: office copiers

offer-driven innovation

*example: most GT startups (initially)

What forces act on your model?

trends

macro-economicforces

industryforces

marketforces

trends

macro-economicforces

marketforces

market issues

market segments

needs & demands

switching costs

revenue attractiveness

trends

macro-economicforces

industryforces

Competitionincumbents & insurgents

Substitutions

Suppliers & value chain

Stakeholders

trends

industryforces

marketforces

technology

regulatory

societal & cultural

socioeconomic

macro-economicforces

industryforces

marketforces

global marketconditions

capital markets

commodities & resources

economic infrastructure

trends

macro-economicforces

industryforces

marketforces

technology

regulatory societalcultural

socioeconomic

suppliers

stakeholders

incumbentsinsurgents

substitutes

global market

capital market commodities

economic infrastructure

segments

needs and demands

switching costs

revenue attractiveness

trends

macro-economicforces

industryforces

marketforces

foresight

macroeconomics

com

petit

ive a

nalys

is market analysis

Why does this matter?

Find your hole in the world!