Authority Marketing On LinkedIn

Authority Marketing On LinkedIn

with Trevor Russell &

Julie Mason

What is LinkedIn?

LinkedIn is the world’s largestprofessional networking site

There are over 300 million membersgrowing at a rate of 2 new members

every second

40% of members check in every day

Australia has over 5 million members on LinkedIn

Google rank your personal profile very highly in the

search engines

So how can you leverage that?

Become an AUTHORITYin your niche

When you establish yourself as an AUTHORITY

the whole game changes

Selling your products or services become a whole lot easier when

everyone knows you are the AUTHORITY...not just an expert

In fact, your products/services will start selling themselves

Here’s why...

There is an UNQUESTIONABLE TRUST

when people listen to what a person of authority has to say

Reputation + Trust

are the two currencies you need to become an authority

LinkedIn is considered to be a highly TRUSTED platform

It can help POSITION you as a person of AUTHORITY

Here a five simple tips to start...

Tip #1

Have a professional photo

Tip #2

Use the NAME people know you by...don’t add stuff!

Tip #3

Use your HEADLINE to give you credibility

Julie Lewin updated her headline and within 24 hours was approached to do her own radio show with CBS radio and a listening audience of 1.8

million people

Tip #4

Complete your contact details make it easy for people to get in

touch

Glenn Kirkwood updated his website links and received a

$16,000 job

Tip #5

Complete your SUMMARY

99% of people make one of these

mistakes when it comes to the Summary

It’s all about them

It’s too short or non-existent

It doesn’t have a call to action

Only 11% of members know how to really use LinkedIn

This gives you COMPETITIVE ADVANTAGE

The good news is thatthe 89% of those who don’t know how to use LinkedIn...

are very RESPONSIVE

Using LinkedIn is like bringinga suitcase stuffed full of credibility with you

If you are in the 89%, you might be missing out on....

Positioning yourself as an Authority

Building a strong reputation

Having a competitive advantage

Driving traffic to your website

Generating quality leads

Generating quality sales

If you would like to discover if LinkedIn is a good fit to position you as a person of AUTHORITY

Or you would like to know how to generate more LEADS and

SALES through LinkedIn

Let’s chat

Email me to request a freeLinkedIn Strategy Session

at [email protected]

Connect with me onLinkedIn

au.linkedin.com/in/juliemason1