Authoring Experience by Max Barrass
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Authoring Experienceby Max Barrass
The Story
Digital Experience
➢ Brief history of time...
➢ Customer Experience
➢ Digital Experience Journey
Adobe Experience Manager
AEM Experiences
➢ Things to Remember
➢ Themes to Remember 2 of 101
Digital Experience
Digital Ecosystem
User Experience
User Experience Design
Digital Experience Cycles
Digital Experience
It's bloody complicated!
Customer Experience
Customer Experience
Customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction includes a customer's attraction, awareness, discovery, cultivation, advocacy and purchase and use of a service.
CX Maturity Matrix
Digital Experience Journey
Digital Experience Journey Start
All about the “end customer”
One channel as a priority
…
...
Old platform …
....
One Page at a time
Digital Experience Journey Turnpoints
Too slow - display
Not Flexible - presentation
Too Complex - authoring
Too many components - …
We need Developers for everything
Words of Wisdom
Adobe Experience Manager
Adobe Experience Manager
AEM Components
King of the Castle
Magic Awaits
Projects - workspaces
Authoring Experiences in AEM
Experience: Projects
Projects - workspaces
Scaffolds and Wizards - guided content creation
Authoring Experiences in AEM
Experience: Scaffolds and Wizards
Projects - workspaces
Scaffolds and Wizards - guided content creation
Experiences - content navigation and interaction
Authoring Experiences in AEM
Experience: Content Experience
Projects - workspaces
Scaffolds and Wizards - guided content creation
Experiences - content navigation and interaction
Dialogs - content input
Authoring Experiences in AEM
Experience: Dialogs
AEM Experiences
Things to Remember
Don't Build websites
Don’t complicate dialogs
Create Experiences for your Authors
It’s not always technology problem
Remember … Don’t build AEM
Themes to Remember
Content Centric - David’s #1 Rule
Simple - to learn
Structured - structured to understand
Variable - creativity enabling
Contact & References & Questions
Slideshare: KISS Your Authors!
Gartner: Digital Marketing Transit Map
Book: Authoring Experience
Reference: AEM @ SFU
https://au.linkedin.com/in/maxbarrass
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