CONNECT TO YOUR READERS: HOW TO BRAND YOUR STORYTELLI NG ONLINE with Maria Pinochet, Kore Access, Incorporated
Author Branding
Dec 15, 2014
Ideas for online and offline branding just FOR AUTHORS. Get insights into how to tell your story so you connect with more readers and SELL more books.
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CONNECT TO YOUR READERS: HOW TO BRAND YOUR STORYTELLING ONLINEwith
Maria Pinochet, Kore Access, Incorporated
TODAY’S TAKEAWAYS
Tips to stand out in SOCIAL MEDIA Insights into COMMUNICATION TRENDS One FOCUS exercise Six ways to approach ONLINE CONVERSATIONS BEST PRACTICES in social media Ways to tell your STORY with social media Facts about social media PLATFORMS
ABOUT MARIA
INTERNET MARKETING STRATEGY
Other Social Media Platforms Flickr – Picture sharing Slideshare – PowerPoint presentations Wiki Groups – Hobby groups Meetup – In-person meetings organized
online Forums – Special interests Professional groups - LinkedIn
Why Social Media TODAY?
Storytelling tools available Simple-to-use tools Effective means to convey emotion Online activity is transparent and historical 75% of readers trust an independent recommendation, regardless of whether or not they know the reviewer
Social Media Strategy Benefi ts
Brand Exposure More Sales
Higher ranking on search engines Higher traffic to selling pages More referrals
More Subscribers Access to Business Partnerships Opportunity for Networking
Your Core-Connect Story
Your Core-Connect Story
Goals you want to share Aspirations, values Obstacles & challenges Likes & dislikes Quirks and habits to share
Your Core Character What is the larger need you serve to your readers? What is your core truth and purpose? What is your mission? How did you end up as an author of X? What life event or influence prompted you to write? What have been the interesting twists and turns in your story? What makes you approachable and/or similar to others?
SOCIAL MEDIA SUCCESS FACTORS
WEB SITE: BEST PRACTICES
“About Me/About US” Page 2nd most visited page 30% more time spent there
Your Back-story: What do you share in common?
Connect over passions What do you care about? What is your motivation?
Connect with Similarities
Monitor & Measure
Google alerts SM platform analytics Track inbound traffic Real-time search Google Technorati
Paid social media monitoring services BuzzMetrics, Cymfony, Radian6, Techrigy, Trackur
HOT Trends Publish on Kindle Publish on other E-readers Promote with book trailers
Free Book Trailer Tip Sheet
VisitKoreAccessStore
RESOURCES
YOU’VE CREATED THE STORY
LET YOUR EDITOR MAKE IT SHINE
Linda plays tough with your words so your critics can’t.
Linda Wasserman, Publisher & Editor
Pelican Press of Pensacola
www.pelicanpresspensacola.com
To Be Released Soon!Join Our E-Mail List
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VisitKoreAccessStore
OR
RESOURCESJUST for AUTHORS
"Maria Pinochet understands the special marketing needs of writers and delivers a workshop that is packed with valuable information. She delivers tips and insights writers can use to implement immediate and meaningful changes to their marketing strategy."
Charlie AlldenPresident, Chapter 108
First Coast Romance WritersJacksonville, Florida
PRESENTED BY WWW.KOREACCESS.COM
Maria Pinochet is available to give this 60 minute talk to your group of writers.
Phone: (850) 341-9075
E-mail: [email protected]
Visit: Hot Topic Keynotes Page
Achieve Happy Endings
with Social MediaBook this Talk
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