authentic-inb-303.just.docx

Executive Summary:

We are going to open a new import business in a different way with a unique collection of cloths. We will name our brand is Authentic. We are going to import our products from Pakistan through an import process. The name of the textile is Shariq Textile. Basically we are targeting young generations who are interested in action figures, for our market segmentation.Nowadays, Pakistani Designer Cotton Lawn Suits are famous and popular World Wide. These suits are perfect seasonal wear with excellent quality fabric and best designs .We are able to supply all branded suits in both stitched and un-stitched form. We can custom make your size in exactly the design and pattern shown in the picture or as per your specific requirement. Here, we will provide a huge collection of Pakistani men and women ware and help them to enrich their collection. An evaluation of our products internal strengths and weaknesses and external opportunities and threats served as the foundation for our analysis and marketing plan. The plan focuses on the companys growth strategy, suggesting ways in which it can build on existing customer relationships, and on the development of new products and/or services targeted to specific customer niches.

Introduction:In recent years there has been growing scholarly and public policy interest in the development of Bangladeshi export-oriented industries such as garments, seafood and leather. But Pakistani ladies cloths is very popular not only Bangladesh but also all over the world. They offer best price for Ladies Shalwar Kameez, Designer Dresses, Bridal Wear, Party Wear, Mens Shalwar Kameez, Mens Sherwani, Girls Wear, Boys Wear, Ladies Abaya, Footwear, Jewelry, Handbags & Clutches, Laces, Brooches, Necklines, Motifs, etc. This is the portal where you will get World best offers of Pakistani Garments, Apparel, Clothing, and Textiles & Fashion Outfits. Ours is a wholesale trading company based in Karachi - Pakistan. We also deal in fresh A Grade surplus stock lots of knitted, woven and denim apparels. Pakistan textile industry has focused on the lower end of the world textile market in the past and supplied.Low cost products with good quality that is why it has attracted the buyers around the world in that market segment.

Objectives of this Study:Bangladesh is a developing country; Bangladesh wants to develop its business around the world. Import and export is the only way how a country can reach another country with its product and services. We know that Bangladesh is doing very well in garment sector. Our textile cannot meet the quality and price that Pakistani textile can because of roe material, technology and skill labor.

Methodology of this study:To make the report more meaningful and presentable, two sources of data and information were used widely. Both primary and secondary data sources were used to prepare this report. There are some records collected from various resources of some company. Most of them can be treated as the secondary date. Furthermore, we also attend some outlets survey. That has been used as a medium of collecting data for preparing this report. Primary data that are mainly used are from different persons. The secondary data are mainly collected through different journals, yearbooks, brand book, websites and etc.

Market research:Using research, we can get an idea of how many people are interested in anime in Bangladesh, how many of them intend to buy anime action figures. We can also measure and analyze customers attitudes toward competing shops. There are two kinds of market research: primary and secondary.

Primary data:For primary research we gather our own data. For example, we survey some of the other action figure shops are not well known, because of their poor promotional activity. And most of these shops dont have anime action figure, they mainly sell action figures of Batman, Spiderman, Joker, Robocop, ninja turtles, Star Wars, Load of the rings.

We also did online research. We post random questions like,Do they want to have an anime action figure shop in there city?Which anime characters they want to have?In what range they would love to have their anime?In some popular Bangladeshi anime related groups, like Anime Brawl, Anime Community of anime fans of Bangladesh, BD anime fans, The 1st Bangladeshi Anime Community- Mazecity(TO). We had pretty good respond. We can say that there is craze for anime action figures but its not available in the market. So a new shop full of anime action figures will be able to make profit in this country

Secondary data:From secondary research we collect the information of interested people in anime. For secondary data we Dhaka Comicon13 and Dhaka Museum of Toys created an explosion of interest in collecting action figures among the youths. We observe this years Dhaka comicon and some of the stoles came up with some anime action figures, we observed that demand of these action figures were very high and so of the characters sold out within a very short time.

Limitations:The study was limited by a number of factors. Firstly the research was limited for scare of information. Secondly the size is very small.

General Objective:The main objective of this report is to place a new product in the market. Manage all the selling process and services to our entire customer. In short, how we meet up the requirements to get the attention of our customers. Authentic marketing strictly maintains the international quality parameter in relation to customer's requirement. Its strong brands image and having a full control both on their production, distribution and market outlet are their greatest strength. On the other hand, their very small market size in clothing industry due to less product variety is their greatest weakness. They have good opportunities as they can grow in the existing market with such a high quality b r and image and launch new products like sports wears and sports shoes, they can also target international market by going global. Stock market failure and high import taxes on raw materials and finished products. The purpose of this report is to give our readers a practical insight on Authentic marketing mix, market segmentation, products position, competitors profile, the changes that took place in the organization, companys competitive work place, organizational quality assurance, and Authentic safeties and securities. It was quiet difficult for me in preparing this report because of the insufficient source of primary and secondary data, inaccessibility of data due to information confidentiality, and lot of the calculations and numerical data could not be included in this report as I would not access to them properly. In the i r marketing mix, they offer almost all kinds of products to create a complete fashion house, price is not their main concern to be focused in their promotional activities but to build their quality and reliability attributes on consumers mind, they have eleven market outlets all over the country among which nine in Dhaka, one in Chittagong, and one in Sylhet.

Specific Objective: To understand the structure of our market. To introduce the product to our targeted market. Building a position in the Market. To grab all the targeted customers. Create sales improving customer relationship.

Product review:Authintic will have thousand types of Pakistani dress both male and female. Those dress is so much comfortable and gorgeous looking also. We will offer Shalwar kameez, Religious clothing, Wedding dress.

Shalwar kameez:The most favorite dressing amongPakistani womenisshalwar kameezwhich is worn in different styles, colors and designs especially the front part of kameez is decorated with different styles and designs ofembroidery. It is worn with different sleeve length, shirt length, necklines and different types of shalwars likepatiala salwar,churidarpajamaand simpletrouser.Kurtais also worn by women in latest designs.Dupattais an essential part of shalwar kameez and considered a symbol of woman's respect.It is used with different embroidery designs of Kamdani.

Religious clothing:By women's religious clothing we mean the dressing in which they try to cover all their body parts except face and hands while going outside from their home.Mostly women cover their heads with Dupatta or Chadar in outdoors but religious women prefer to wearScarf,BurqaorHijaband wear lose, long and fullsleeveshirts.

Wedding dress:In Pakistan thetraditional wedding ceremonyis celebrated by wearing different clothes in each wedding event. InMehndifunction, Men wear Embroided Kurta in glittering colors with simple Shalwar,Patiala Shalwarand a colorful Shawl which they put on their shoulders and sometimes round the neck. In some weddings, dress code is decided before the ceremony and all men wear the same color. Women usually wear yellow or orange Shalwar Kameez with simple Shalwar, Patiala Shalwar .Yellow Dupatta and Yellow Paranda is also preferred with it.DuringBaraatandWalimafunctions, theGroomusually wears Kurta Shalwar or KurtaChuridarwith specialSherwaniandKhussa. During the event of Baraat, Grooms also wear TraditionalSehraon their head. In New trend in Pakistan, mostly Groom wear Sherwani with Tight Jeans which is look like a Churidaar Pajama.

Product Benefit:Authentic will provide the best quality, reasonable price and long lasting dress. Basically, in Bangladesh the quality of woman are not very poor in quality and they are not well finished. So our aim is to provide a different view for an anime.

Target market:These markets will be targeted through an attractive, eye-catching storefront in a popular mall. Most women withinthe target market shop at malls. Malls allow them to visit many different stores within the same vicinity. By just having a visible storefront in a well-traveledmall, Passion Soles will receive walk-through customers.While the leased space in a mall is expensive, one of the benefits that you pay for is the mall association which spends money on marketing the mall and the stores within the mall.

Geographic: Demographic:CountryBangladesh.

DensityDhaka City

AgeAbove 14 years

Income

Above TK. 20000.

Psychographic:Social ClassUpper-Middle and Middle income group

Life StyleThey consume it for comfortable wearing

Sales and Profit forecast:We know that, Sales forecasts are estimates of company sales for the forecast period and Profit forecast is something which is a prediction of future profits of a company, which may affect investment decisions. The following table shows our projected (1-5) years Total Sales and Revenue per sale.

SWOT ANALYSIS:

Strength (S)FabricQuality & AssortmentsOwn Team of DesignersBangladeshi EmployeescutworkLocation of Outletsentire Process under one roofPremium price charged to reflect innovation and creativity.High quality raw materials are collected from abroad..The location of the shop is very much favorable.Weakness (W)Lack of Brand AwarenessBeing a new entrant is one of the weaknesses of the boutique shop.

Opportunities (O)Going NationalCollaboration with foreign companiesImage building to attract FDIE-BusinessA partially fulfilled customer need is a great opportunity for the shop.Threats (T)Energy CrisesInflationEmergence of new EntrantsExisting CompetitorsFashion Life CycleEmerging E-businessIncreasing market price of raw materials and labor.

Product adaption:A new product adoption can be defined as: A good, service or idea that is perceived by some potential customers as new. It may have been available for some time, but many potential customers have not yet adopted the product nor decided to become a regular user of the product. Thus if they buy this product, it is new product adoption.

Core component:Raw material is a unique substance in any production oriented textile industry. It plays a vital role in continuous production and for high quality fabric.Textile raw materials are selected as per the manufacturing policy of the company i.e. whether a composite mill or only a spinning, weaving or dyeing.Some additional characteristics are the required for textile fibers, such as stability at high temperature, a certain minimum strength & extensibility.Such as Cotton, Silk, Wool, Polyester, Nylon, Flax.

Packing component:Goods can be packed in clamshells, blisters or heat-sealed packaging viaPittsburgh Plastics Manufacturing's automated equipment.We alsocan ship globally to single or multiple distribution centers. We packed our product by plastics bag and give catalog on the bag.

Support service component:The support services component includes repair and maintenance instructions, installation warranties, deliveries and the availability of spare parts. Many otherwise successful marketing programs have ultimately failed because like attention was given to this product component. Repair and maintenance are especially difficult problems in developing countries.

New product updates by e-mailFull-color pictures and top-lineSpecificationsLinks to complete detailsHeadline updates

Promotion Mix:A specific combination of promotional methods used for one product or a family of products. Elements of a promotion mix may include print or broadcast advertising, direct marketing, personal selling, point of sale displays, and/or merchandising.1.Advertising: Digital technology have brought a new wave of communication, advertising and relationship building tools-ranging from online advertising, video sharing tools, cell phone, and video games to web widget and online social network. The digital shift means that market can no longer accept consumer to always seek them out. Nor can they always control conversation about their brand. We will provide lip let, billboard, facebook add.2.Direct marketing: Contacting and influencing carefully chosen prospects with means such as telemarketing and direct mail advertising. We will attend many fairs in Dhaka city. Campus Camping is another technique to get more customers.3.Point of sale displays: We establish two showrooms in Dhaka city. One will be in Shantinogor or Bailyroad and another one will be in Uttora. We are intended to draw the also used to promote special events, e.g. seasonal or holiday-time sales. We display our cloths in both showroom for whole selling and retailing.4.Cost: A cost that a business incurs to make its products or services better known to consumers, usually in the form of giveaways. The IRS considers promotion expenses to be tax-deductible as business expenses, provided they are ordinary and necessary. When writing off promotion expenses on their tax returns, companies should take care to ensure that these expenses would not more accurately be classified as advertising expenses or charitable contributions. We will expend 200000 BDT per year for the promotion.

Objective of promotion mix:The types of methods and tactics we use in our promotion mix normally correlate with our communication objectives. Our company typically use promotion mix to create awareness about our products. Once our company or product is established, much of promotion centers on promoting strong benefits and value to target customers. Our main objective of promotion mix is to increase consumer demand, stimulate market demand, to get potential buyers to attention a call to action, increase the size of purchases and improve product availability using media and non-media marketing communications.

Distribution:

Origen port:ThePort of Karachiis one of theSouth Asia's largest and busiest deep-waterseaports, handling about 60% of the nation's cargo located inKarachi,Pakistan. It is located between theKarachitowns ofKiamariandSaddar, close to the main business district and several industrial areas. The geographic position of the port places it in close proximity to major shipping routes such as theStrait of Hormuz. The administration of the port is carried out by the Karachi Port Trust, which was established in the nineteenth century.

Destination port:ThePort of Chittagongis the largest seaport inBangladesh, located by the estuary of theKarnaphuli Riverin Patenga, near the city ofChittagong. It is a deep water seaport dominated by trade in containerised manufactured products (especially garments, jute and jute goods, leather products, fertilizers and seafood), raw materials and to a lesser extent passengers. It is one of the two main sea port of Bangladesh - most of the export and import of the country are handled via this port. Window berthing system was introduced at the seaport on August 6, 2007, enabling the sea port to provide the arrival and departure times of all ships. Two berths at the port terminal are kept in reserve for emergency. In 2011, the port handled 43 million tonnes of cargo and 1.4 million tonnes of containers. The port handled 1.5 million TEUs (twenty equivalent units) containers in 2010-11, up from 12.12 lakh TEUs in the previous year, according to the CPA Traffic Department. Port of Chittagong is ranked as world's 90th busiest port in the world in 2013.

Mode of transportation:An important part of the international trade process for exporters of any size is ensuring that the goods that are shipped reach their destinations intact and in a timely fashion. This transport is very popular all over the world because of low cost.

Shipping by sea:International exports are most often transported by sea. If you are moving a large shipment that does not require an especially fast delivery, sea transport is the most economical option. There are a large variety of specialized ships that can accommodate everything from bulk commodities to liquids, perishable items, and dry goods. The type of cargo ship used to transport your freight depends on the items you are shipping. Transit times can vary depending on specific port locations, but a shipment moving from a European port to a United States port generally takes 10-12 days depending on nautical and weather conditions. Containerization is a shipping technique that now dominates most modes of transportation, and sea transport is no exception. Freight is first packaged securely and then loaded into shipping containers, also called isotainers. These containers allow for a quick transition of freight between different vehicles in the intermodal transport chain. Ships, railroad cars, planes, and trucks are now all designed to accommodate containers intact.

Document requires:This is one of the important articles in export and import trade What are the documents required for Import clearance? One of frequently asked questions is documents required for import clearance

Letters of credit:A letter of credit adds a bank's promise of paying the exporter to that of the foreign buyer when the exporter has complied with all the terms and conditions of the letter of credit. The foreign buyer applies for issuance of a letter of credit to the exporter and therefore is called the applicant; the exporter is called the beneficiary. Payment under a documentary letter of credit is based on documents, not on the terms of sale or the condition of the goods sold. Before payment, the bank responsible for making payment verifies that all documents are exactly as required by the letter of credit. When they are not as required, a discrepancy exists, which must be cured before payment can be made. Thus, the full compliance of documents with those specified in the letter of credit is mandatory.

Bill of lading:A detailed list of a ship's cargo in the form of a receipt given by the master of the ship to the person consigning the goods.

Dock receipt:Documentissued by ashippingcompanyto acknowledge thatgoodshave been received forshipment. Dock receipttransferstheaccountabilityfor thesafecustodyof thecargofrom the shipper to thecarrier, andservesas the basis for preparing thebill of lading.

Commercial invoice:Acommercial invoiceis a document used in foreign trade. It is used as a customs declaration provided by the person or corporation that is exporting an item across international borders.

Channels of distribution:The path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor. A distribution channel can be as short as a direct transaction from the vendor to the consumer, or may include several interconnected intermediaries along the way such as wholesalers, distributors, agents and retailers. Each intermediary receives the item at one pricing point and movies it to the next higher pricing point until it reaches the final buyer. Coffee does not reach the consumer before first going through a channel involving the farmer, exporter, importer, distributor and the retailer. Also called the channel of distribution.

Warehouse:Awarehouseis acommercial buildingfor storage ofgoods. Warehouses are used bymanufacturers,importers,exporters,wholesalers,transportbusinesses,customs, etc. They are usually large plain buildings in industrial areas of cities and towns and villages. They usually haveloading docksto load and unload goods from trucks. Sometimes warehouses are designed for the loading and unloading of goods directly fromrailways,airports, orseaports.

Retailers:Abusinessorpersonthatsellsgoodsto theconsumer, as opposed to awholesalerorsupplier, who normally sell their goods to another business. We will collect a large number of retailers all over the country.

Wholesalers:Personor firm thatbuyslargequantityofgoodsfrom variousproducersorvendors,warehousesthem, and resells toretailers. Wholesalers who carry only non-competing goods orlinesarecalleddistributors. Large number of wholesaler will be collect within one year. We offer more commission for our wholesalers.

Price determination:The market price is the price determined by the free play of demand and supply. The market price of a product affects the price paid to the factors of production rent for land, wages for labor, interest for capital andprofit for enterprise. In fact, price becomes a basic regulator of the entire economicbecause it influences the allocation of these resources.Name of productImport quantityVariable costAdministrative costTotal cost per unit

Shalwar kameez10000450150600

Religious clothing100016004002000

Wedding dress1000600012007200

Price table:Name of productPrice per unit + profitWholesaler priceRetailer priceShowroom price

Shalwar kameez7508009001000

Religious clothing2300250027003000

Wedding dress7200760080008500

Budget:Our total cost of one year will be 21.3 lack, we need to sell products worth of 25lack taka to reach break-even point.Import cost152,00,000

Showroom advance5000000

Decoration500000

Others Ads:100000

Total cost20800000

Conclusion:The plan for the Authentic has been designed to bearing the demand for innovative clothing in mind. Authentic will meet its financial goals, rather than, if we are fortunate. We assume that Authentic can gain success in terms of its opportunities. It has many opportunities like going National, collaboration with foreign companies, image building to attract FDI, e-business, a partially fulfilled customer (anime fan) need is a great opportunity for the shop. Authentic company will grow 50 percent over the first five years.

http://www.businessdictionary.com/definition/retailer.html#ixzz3UNWSgP8n

http://www.businessdictionary.com/definition/distribution-channel.html#ixzz3UNVS92cc