Authentic Creatives Outdoor Platforms

Be  Sure  You  Are  Reaching  Your  Target  Market  

4321 Kalinde Street Chiawelo, Extension 4 Soweto Johannesburg Gauteng

Direct Line: 0116469314Fax: 0867706219 Mobile: 0737468704

Be Sure You Are Reaching Your Target Market

Authentic Creatives 2009/183632/23 Independently audited and verified sites.

Our Services

All sites are owned by communities and in partnership with us. Our

Outdoor campaigning hoardings are strategically positioned to target the

core LSM 4-6/7 market within their living environment. Our spaces are located high impact high density locations offering advertisers the

opportunity to reach the economically active audiences in

various points of convergence. And you can verify that!

We are the only Airbrush outdoor advertising company with verified and

audited sites.

We offer Photo-Realistic Airbrush, printed, free standing structure and internally illuminated hoardings in

metropolitan, township and suburban residential areas.

YOUR AD SPEND NOW BENEFITS THE COMMUNITY IT

COMMUNICATES WITH.

ARTISTS/SPs •  Entrepreneurship •  Development •  Employment  

LANDLORDS •  Income Generator •  Economic participation

CITYSCAPE •  Revamping landscape •  Beatifying the community •  eliminating dilapidation

ADVERTISER Ad  Spend  

Rewo Thursday 27 March 2014 11:57:31 AM SAST 00:1e:c2:1c:61:47

Our MissionThrough developmental entrepreneurship strategies we partner with registered entrepreneurs for artistic

services. We consistently promote our Community Based Media Ownership model as the most widely used mode of outdoor advertising in townships. This, we believe, creates trust and decreases

unemployment in the communities we advertise in.

Our Vision

Within the first half decade we have already introduced accountability mechanisms for transparency through third party verification and auditing of sites. We constantly strive to nature and maintain trust

between client and landlord with each project. Within In our broader growth plan we are amalgamating smaller outdoor suppliers and peripheral stakeholders into one solid responsible entity

that challenges established economically extractive media brands. Within the decade we aim address employment, funding the arts, and centering entrepreneurship in previously disadvantaged areas as a

career and not a vocation.

Banele Rewo is a serial social-entrepreneur with a vast yet fledgling expertise in social development and entrepreneurship. With a proven record of globally published articles focused on marketing, advertising and entrepreneurship he delivers a weekly radio slot on BizRadio.co.za . He has grown to be an influential young voice in advertising, marketing and entrepreneurship backed by solid experience in all fields.

He has studied Journalism, Copywriting, Entrepreneurship and Integrated Marketing Communications at the AAA School of Advertising at The Richard Branson Centre of Entrepreneurship respectively.

• We offer a larger platforms in larger quantities cost effectively that traditional outdooradvertising.

• Reach and communicate with township people in the heart of their communities andnot just exists and entries.

• Tailored communication per location using dominant languages.

• Our sites face directly to the road and can be seen from whichever direction theconsumer is travelling.

• Positioned next to “blom spots” civic and sports facilities, taxi and bus stops, malls, cornershops, shisa nyamas and where people spend hours instead of passing.

5  

The Works!

To ensure accountability and honesty, we can sites you are interested in verified by an independent media research company at no extra cost to you within 48 hours.

HOW WE WORK

KFC AROUND SOWETO

HOW WE WORK

NAMPARK IN ATTERIDGEVILLE, PRETORIA

PhotoRealistic Airbrush!

[Case Study]!

The Brief

• Drive awareness of the benefitsof using cans.

• Deliver the message totownships and surrounding areas.

• Conscietise consumers of thechoice between cans and bottles in purchase.

• Drive sales in identified retailareas an P.O.Ps

• Communicate with consumersin their area languages.

• Support other mediums indelivering the brand’s messaging

• Promote the U CAN DO IT T.V.Finale

1. Use Photo-Realistic technique to perfectly match the printed artworkincluding colour schemes

What We Did…

2. Translate from original English copy to colloquial/street language usedin predominantly Tswana Atteridgeville, Pretoria. 3. Use different languages to match different areas on all executions.4. Use a character that is relevant and relatable to the target market.5. Position the ad right across a PSL’s Mamelodi Sundowns’ home turf.6. Use a perimeter wall of a Tarven.7. Quickly change the messaging as per client’s need

What We Did…

OUR WORK

OUR WORK

OUR WORK

OUR WORK

OUR CONTRIBUTION

OUR CONTRIBUTION TO THE BRAND

REAL LOOKING VISUALS

Skewed lines, distorted shapes, unrealistic shadows (unless intended) they decrease the reputation of the brand and the perception that its consumers have about the brand. The visuals will not be skew or resemble a non realistic product. We will strive to make it as the artwork we got.

CLEAN EXECUTED TEXT

We will make sure the spaces in between letters are correct and the letters thickness is the same throughout.

OUR CONTRIBUTION TO THE BRAND

MAKE SURE THE LOGO ISN’T DISTORTED

The logo is the pride of the company therefore it should be in the correct colours, correct edges (whether curved or sharp corners)

OUR CONTRIBUTION TO THE BRAND

PAY MORE ATTENTION TO EVEN THE SMALLEST DETAILS

The devil is in the detail and if the artwork isn’t well executed it might make the consumer wonder about its authenticity.

OUR CONTRIBUTION TO THE BRAND

References  Dinesh  Diar  Crea>ve  Director  Ad  Outpost  +27  11  253  9007  

Alex  Bouwer  Marke>ng  Manager  NamPak  BevCan  +27  11  519  77000  

Festus  Mosenkwameng  Founder  Mojo  MotherRussia  Adver>sing  South  Africa  +27  11  486  1284  

Prince  Tladi  Client  Service  Execu>ve  Nielsen  +27  11495  3130  

Kgomotso  Muatlua  Director    Green  Robot  Designs  +27  79  3603988