australian the real ride€¦ · dont PeoPle research Purchases online these days benefits to advertisers 1. Target spenders — If you don’t target, you are wasting your money.

Roadridera u s t r a l i a n

t h e r e a l r i d e

Sounds obvious … and it is.

Put simply, we listen to the market, so we are able to create magazines that reflect riders’ values and ideas.

When Australian Road Rider started, it was a humble quarterly.

But we listened, we won readers (while others lost them) and now Road Rider has been the top road-bike magazine in Australia for three years!

The market has turned to Road Rider and now we’d like to take your business on our journey …

PurPose: to reach the sPenders, the sPenders and nothing but the sPenders!

94% male

92% aged 35+

18% professionals (compared to 13% in the population)

17% craftsmen (compared to 9% in the population)

13% senior management (compared to 7% in the population)

35% with incomes over $80K+

39% own their homes outright!

64% have invested extra in superannuation

56% have private health insurance (compared to 37% in the population)

73% have taken a holiday within Australia in the past 12 months

The most popular holiday taken was the weekend/short break — Road Rider readers are 1.5 times more likely than the average person to take short breaks

The second most popular holiday was the action adventure holiday — Road Rider readers are twice as likely to go for these!

46% are planning holidays in the next 12 months

When it comes to hobbies, 23% are into wine, 26%

photography, 58% music, 36% sport, 39% current

affairs, 29% are web heads, 35% are into computers,

35% are into renovation and 52% are into good food

Research by: First Direct Solutions. 2006. “Lifestyle Profile Report”.

so who are these sPenders?

“Solid, Established, Reliable” — fancy marketing terminology for the Road Rider reader!RR

Strategy: Give them what they want and what they need — for the recreation they love.

Road Rider Magazines are: • For people who love bikes and travel • Free of smut and laddish pranks (yawn) • Pragmatic and useful • Full of useful contacts and prices • Able to empower the consumer with information • Building consumer confidence in the industry • Inclusive — we treat all members of the

industry equally • Aspirational and accessible • Comprehensive — the end point on the

research journey • Full of bikes that interest the market • The ABSOLUTE BEST on the market for travel

76% will take off on an all-day or 2-day ride at least once a month

68% will buy bike clothing

62% will buy bike accessories

54% will get a new helmet

52% take their bikes to independent dealers or do their own servicing

48% take their bikes to franchised dealers for servicing

47% will buy gloves

46% will travel

41% will undertake some kind of rider training

34% will get a brand-new motorcycle (and 25% will get a second-hand motorcycle)

33% will get a replacement seat

29% will buy luggage

26% will buy an intercom or communication equipment

72% of Road Rider readers spend $1K–$5K annually on accessories

84% enquire about products or services featured in the magazine!

Research by: Sweeney Research, 2007, “Australian Road Rider Readers Survey”

Some do, some don’t.Magazines are still the best proven way to drive traffic to any business — whether the shopfront is on the street or on the web.

Most consumers use mags and online for different things and there is a generational line in who uses which medium — that’s why we have Roadrider.com.au.

Even if you run an online-only business, you need both media to tell people about what you offer.

It gives us a whole new audience — 77% of the visitors to this site have not read the mag!

So, in other words, if your advertising covers both print and online, you’re sorted — you’ve got both markets.

If you become an advertiser in Road Rider, you are entitled to exceptional rates on Roadrider.com.au

don’t PeoPle research Purchases online these days?

Roadrider.com.au • Complements the mags with news and

interactive features • Over 40,000 page views/month • News updated at least twice a week • Offers events, goss and more

and what are they buying?

In the next 12 months, Road Rider readers will action a lot of the spending in the bike market:

Buying SignalsAdvertising should deliver actual prospects for you to engage with and close. Road Rider readers are busy and “want to know”. Their behavior as customers is: • Making calls/visiting showrooms • Asking “How much…? • Asking “What do you get for…?” • Asking “How long does that take…?”

Targeting your market is more important in the current climate than ever before.

Marketing to the spenders is more important in the current climate than ever before.

By employing a targeted strategy such as we offer in The Road Rider Media Group, you can reduce the cost of your marketing, reduce wasted marketing expenditure and maintain sales.

We offer four media to help you target your market:

and what are they buying?

NOVEMbEr 2013 (No. 96)Aus $7.95* NZ $9.10 (both incl. GSt)

Australian Road Rider the

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ide

PLUS TWO-UP RIDING TIPS | NEW AUSSIE HELMET TESTED | YAMAHA’S HOT TRIPLEwww.roadrider.com.au

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Road Rider

Monthly

$7.95

Print: 26,000

Total Circ: 16,000

Readership: 57,600

Roadrider.com.au

24/7

Universal Visitors: 15,000/month

Page Views: 40,000/month

81% new audience

ALL-AUSTRALIAN CONTENT & DOUBLE-SIDED AUSSIE POSTER WE

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e.com.au 2013 (Vol. 5 No.6)

Aus $7.95*NZ $9.10

(both incl. GST)

Road Rider Cruiser & Trike

THE ONE-STOP NEW-BIKE SHOWROOM

BIKE GUIDE 2013–14

FIND YOUR DREAM BIKE

HERE

Australian RoadRider B

IKE G

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OM

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EV

ISE

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COMPLETELY REVISED & CORRECT UP-TO-THE-MINUTE

No. 6AUS $7.50*

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Roadrideraustralian

BIKES FOR ALL BUDGETS

NEW MODELS n CRUISERS n SUPERSPORTS n TOURING n NAKED

n ADVENTURE TOURING n SPORTS TOURING n SUPERMOTARD n ENDURO n TRAIL n UNDER-250cc ROAD BIKES n SCOOTERS

Road Rider Bike Guide

Bi-monthly

$7.50

Print: 21,000

Total Circ: 14,000

Annual

$7.50

Print: 28,000

Total Circ: 21,000

dont PeoPle research Purchases online these days

benefits to advertisers

1. Target spenders — If you don’t target, you are wasting your money.

2. Focus on prospects — By focusing on real prospects you gain efficiency.

3. Build credibility — Use advertising and editorial space to show your stuff.

4. Build brand — Communicate your own logo, look and brand messages to the market.

5. Build professionalism — Be in the magazine that builds confidence.

6. Gain market share — Get an edge while you can. If you don’t have Harvey Norman’s ad budget, select your niche and act like Harvey Norman in your niche.

7. Save money — Reach the spenders and only the spenders.

8. Save time — Reach the spenders and only the spenders.

9. Reduce waste — There is no point reaching people who aren’t yet committed.

10. Follow the market — We’ve grown because we’re hitting the market, you should follow the market, too.

In short, with The Road Rider Media Group you are getting a cost-effective way to reach the market that matters right now.

Some do, some don’t.

Magazines are still the best proven way to drive traffic to any business — whether the shopfront is on the street or on the web.

Most consumers use mags and online for different things and there is a generational line in who uses which medium — that’s why we have Roadrider.com.au.

Even if you run an online-only business, you need both media to tell people about what you offer.

It gives us a whole new audience — 77% of the visitors to this site have not read the mag!

So, in other words, if your advertising covers both print and online, you’re sorted — you’ve got both markets.

If you become an advertiser in Road Rider, you are entitled to exceptional rates on Roadrider.com.au

the road rider Media grouPadvertising rates

Ad Place Size What Is It How Many Available?

Cost/Month6 Months

Cost/Month12 Months

Leaderboard 729 x 90 px All Pages 1 $650/M $500/MMedium Rectangle

Right Column Above Fold

300 x 250 px All pages 2 $383/M $295/M

Sponsor Banner

Right Column Above Fold

300 x 60 px All pages 2 $214/M $165/M

Promotion Banner

Right Column Above Fold

310 x 50 px All pages 1 $188/M $145/M

Mini Banner Right Column Above Fold

320 x 35 px All pages 1 $124/M $95/M

Medium Rectangle

Right Column Below Fold

300 x 250 px All pages 2 $273/M $210/M

Sponsor Banner

Right Column Below Fold

300 x 60 px All pages 2 $150/M $115/M

Promotion Banner

Right Column Below Fold

310 x 50 px All pages 1 $130/M $100/M

Mini Banner Right Column Below Fold

320 x 35 px All pages 1 $86/M $66/M

Sponsor Banner

Homepage Above fold

300 x 60 px Home Page 2 $128/M $99/M

Promotion Banner

Homepage Above fold

310 x 50 px Home Page 1 $110/M $85/M

Mini Banner Homepage Above fold

320 x 35 px Home Page, and section click through page

1 $71/M $55/M

Sponsor Banner

Homepage Below fold

300 x 60 px Home Page 2 $78/M $60/M

Promotion Banner

Homepage Below fold

310 x 50 px Home Page 1 $65/M $50/M

Mini Banner Homepage Below fold

320 x 35 px Home Page, and section on click through page

1 $65/M $50/M

Magazine 1 Edition 3 Editions 6 Editions 9 Editions 12 EditionsDouble Page Display Ad $3450 $3280 $3120 $2964 $2816Full Page Display Ad $1810 $1730 $1630 $1549 $1470Half Page Ad $1170 $1120 $1070 $1016 $966Third Page Ad $750 $710 $680 $646 $613Quarter Page Ad $630 $600 $570 $542 $515Magazine Special Positions (Subject to availability)

1 Edition 3 Editions 6 Editions 9 Editions 12 Editions

Inside Front Cover Double Page Ad N/a $3772 $3588 $3409 $3238Inside Back Cover Full Page Ad N/a $1900 $1800 $1710 $1630

Outside Back Cover Ad N/a $2000 $1875 $1781 $1692Magazine Retail Directory 1 Edition 3 Editions 6 Editions 9 Editions 12 Editions1/6th Horizontal (2 columns x 56mm) N/a N/a N/a N/a $2301/9th Vertical (1 column x 83mm) N/a N/a N/a N/a $180

Print

Note: All rates are cost per insertion.

Online

Edition Bookings Close Material Due On Sale

Road Rider June #103 Mar 19, 2014 Apr 2, 2014 May 15, 2014

Road Rider July #104 Apr 23, 2014 May 7, 2014 June 19, 2014

Road Rider August Travel YB #105 May 21, 2014 June 4, 2014 July 17, 2014

Road Rider September #106 June 25,2014 July 9, 2014 Aug 21, 2014

Road Rider October #107 July 23,2014 Aug 6, 2014 Sept 18, 2014

Road Rider November Summer Gear #108 Aug 20, 2014 Sept 3, 2014 Oct 16, 2014

Road Rider December #109 Sept 24, 2014 Oct 8, 2014 Nov 20, 2014

Production schedule

australia largest bike Publisher

There is a lot more to an effective magazine than good looks!

An effective magazine is backed by a publishing engine and in the case of Universal Magazines, we have an edge that comes from over 18 years in the bike market.

As Australasia’s largest bike publisher, we have established, and function well in, a number of channels to reach the consumers that our advertisers want:· Newsagents & supermarkets· Bike retail· Direct· Online· Exhibition sales· Controlled circulation· Subscription

Production schedule

Head OfficeUniversal Magazines Pty Ltd ACN 003 026 944Unit 5, 6–8 Byfield St, North Ryde, NSW 2113P: (02) 9805 0399F: (02) 9805 0714

National Sales ManagerJohn ArensP: (02) 9887 0331 M: 0418 324 421E: [email protected]

Advertising Consultant Miriam KeenP: (02) 9887 0604E: [email protected]

Editor Mick MathesonP: (02) 6373 3377E: [email protected]

contacts