Australian Community Trends Report National Study summary by Mark McCrindle

AUSTRALIAN COMMUNITY TRENDS RE PORT:

R e s u l t s f r o m t h e N a ti o n a l S t u d y

M a r k M c C r i n d l eN o v e m b e r 2 0 1 5

M e t h o d o l o g y

Fieldwork: August to November 2015An Australian first- total sector-wide study1.Australians n= 1,5122.Focus groups: 2 Sydney, 2 Melbourne

n=343.Supporter survey n= 6,6254.Staff survey n=5565.Senior leaders consultation n=22

N e t P r o m o t e r S c o r e ( N P S ) c a l c u l a ti o n

0 1 2 3 4 5 6 7 8 9 100%

5%

10%

15%

20%

25%

30%

35%

2%1% 1% 1% 2%

8%

4%

12%

22%

18%

29%

Q. On a scale of 0 to 10, how likely would you be to recommend this organisation to friends and acquaintances look-

ing for a charity to support?

SUPPORTERS

N e t P r o m o t e r S c o r e ( N P S )

0 1 2 3 4 5 6 7 8 9 100%

5%

10%

15%

20%

25%

30%

35%

2%1% 1% 1% 2%

8%

4%

12%

22%

18%

29%

Q. On a scale of 0 to 10, how likely would you be to recommend this organisation to friends and acquaintances look-

ing for a charity to support?

27

SUPPORTERS

N e t P r o m o t e r S c o r e ( N P S ) - l e a d i n g

0 1 2 3 4 5 6 7 8 9 100%

5%

10%

15%

20%

25%

30%

35%

40%

45%

2% 1% 1% 1% 1%

6%3%

9%

19% 20%

39%

Q. On a scale from 0-10, how likely is it that you would make the same decision to support this organisation if you were able to

remake your choice?

SUPPORTERS

N e t R e p e a t e r S c o r e ( N R S )

0 1 2 3 4 5 6 7 8 9 100%

5%

10%

15%

20%

25%

30%

35%

40%

45%

2% 1% 1% 1% 1%

6%3%

9%

19% 20%

39%

Q. On a scale from 0-10, how likely is it that you would make the same decision to support this organisation if you were able to

remake your choice?

44

SUPPORTERS

N e t R e p e a t e r S c o r e ( N R S ) - s a ti s fi e d

0 (Not

at all

likely) 1 2 3 4 5 6 7 8 9

10 (E

xtrem

ely lik

ely)

0%5%

10%15%20%25%30%35%40%

3% 2% 3% 1%5% 3%

13%

20%15%

34%

On a scale from 0-10, how likely is it that you would re-commend your organisation as a place to work to a friend

or contact?

31

STAFF

N e t C u l t u r e S c o r e ( N C S ) - e n g a g e d

S t a ff t e n u r e - 4 + y e a r s

Less than 2 years 2 - 5 years 6 - 10 years 11 - 15 years 16+0%

5%

10%

15%

20%

25%

30%

35%

40% 39%

31%

21%

5%3%

Q. Approx. how long have you been working for your current employer?

STAFF

N e x t s t e p s

• Subscriber briefings- December• Further analysis• 2016 National study July-August• Innovation lab• Australian Communities resources

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