Australian Boating’s 2018 National Media Kit Australia’s top PDF family boating & boating lifestyle monthly magazine ● First Look: The Imposing Haines Hunter 700 Enclosed AB Australian Boating Very Sociable Media! AB May 2018 #258 $12.95 rr ● Mercury Release NINE New 4-Stroke Outboards The Latest (GREEN) Outboard Prices & Specs Database ● Neil Dunstan Shares His BIG RED Fishing Secrets ● Inspect At SCIBS! The Brand New Beneteau Swift 35 Trawler Yacht AB Australian Boating Very Sociable Media! February 2018 #255 AUD $12.95 ISSN 1326 - 4508 Our New AB-TV & Sports Section Continues This Month! Soldini Blasts His Way Around The Capes . . . . ● Rivieras Cruise To Beautiful LORD HOWE ISLAND - See Pics! (Click On Pic To See This Amazing Seventy Footer Fly !) Yee-Haw! The Red Bull Dinghy Boys Are Back In Town ! Giovanni Soldini - Skipper of Maserati AB Australian Boating Very Sociable Media! JULY 2018 #260 AUD $12.95 ISSN 1326 - 4508 Our New, Enlarged AB- TV Program Starts Thi s Month! ● 3 NEW Brands Of Diesel Outboards Released! Are You Ready For The Sydney International Boat Show ? See This Oceanis 51.1 AND The Oceanis 46.1 Global Release AT SIBS On August 3 ● The Crossfire Five8 Cat Launched & T rialling! AB Australian Boating Very Sociable Media! AB December 2017 #253 $12.95 rr We TEST The I mpressi ve Ri vi era 3600 Sports Yacht Why Didn’t We Think Of This Before? SCARAB Invents The Tailgate For Trailerboats! ● The STUNNING Beneteau Oceanis 45 - On Its Way to Oz
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Australian Boating’s 2018 National Media Kit
Australia’s top PDF family boating &boating lifestyle monthly magazine
� First Look: The Imposing Haines Hunter 700 Enclosed
ABAustralian Boating
Very Sociable Media!
AB May 2018 #258 $12.95 rr
� Mercury Release NINE New 4-Stroke Outboards
The Latest (GREEN) Outboard Prices & Specs Database� Neil Dunstan Shares His
ecs Make HP Model RRP 4-stroke Cylinders Weight ABM Emiss Emiss.
2-stroke Capacity (Kg) Green* Star HC+NOX CO Carb/Inject (cc’s) Amp/hr Compliant Rating (g/kw/hr) (g/kw/hr)
Notes: Shaft length - representative models shown use the following convention wherepossible. Up to 10hp, short shaft. 10hp to 150hp, long shaft. Over 150hp, extra longshaft. Up to 18hp, tiller steer. 20hp and over - forward steer. Readers are advised tomake sure they check the latest prices with their local dealers, before making a purchasedecision - and please note, freight costs will vary according to the location of the dealer.
*Where the � confirms theoutboard meets the proposedAustralian Emissions Standards;see www.blueskyalliance.com.aufor more details.
delivered via the internet. � Subs: $69 for 12 issues p.a.
or $39 for 6 monthly issues.� Released 1st week, every
month.� Display ad deadline: Hi-res PDF
just two working days before the monthly release.
� 275mm H. x 205mm W.� AB has 120-150 (+) pages p.m.� On demand, embedded hi-res
videos and ‘virtual’ tours. Circulation / Openings:
� 7,990 (+) every month, made up of � Australian Boating monthly
(paid) subscribers. � Trade readers (paid, promo & FOC)� 1,500-1,750 promo issues of the
latest edition of Australian Boatingevery month through a re-cycling pool of readers ‘harvested’ from theAB Sea Library boat test andfeature article downloads, plus our comprehensive industry database.
� Every quarter, we do a mass“special subscription offer” mailingof up to 10K potential readers in conjunction with a boat dealer,trade list or our own master file.
Australian Boating (‘AB’) is carefully positioned to beevolutionary rather than revolutionary. It embraces thereader and advertisers who now recognise the sweepingimpact of internet-delivered reading and publishing -especially offline, PDF magazines like ours. The opportunity of registering and then receiving thisbeautiful PDF magazine through the internet for just $39for six issues, or $69 for 12 issues, provides a verycompelling reason to persuade even the toughest oldsalt to acknowledge the change from printed mags innewsagents or via direct mail, to offline reading deliveredso reliably, so quickly through the internet.
Australian Boating still addresses the common needsof different levels of boat ownership (electronics,seamanship, engines, etc) under one comprehensivetitle - but allows the editorial team to really exploreAustralia’s complex boat ownership aspirations anddiversity in a much bigger magazine with extensive, on-demand streaming video involvement.
Australian Boat Mags Pty LtdFor further information about Australian Boating,
visit our web sitewww.australianboatmags.com.au
� First Look: The Imposing Haines Hunter 700 Enclosed
ABAustralian Boating
Very Sociable Media!
AB May 2018 #258 $12.95 rr
� Mercury Release NINE New 4-Stroke Outboards
The Latest (GREEN) Outboard Prices & Specs Database� Neil Dunstan Shares His
Moving pictures - videos - are taking marinejournalism in a completely new direction.
The readers love ‘em - and in 2018-19 we’reexpanding our video world in several directionsto further embrace the video production world.
The timely advent of go-pro cameras, dronesand powerful video production software, hasensured that amateur video production willcontinue its rapid evolution - and open up newlevels of video journalism by the professionalsexcited by the amazing array of app-based‘tools’ at their disposal.
Both amateurs and professionals need outletsfor their work - and Australian Boating isbeautifully positioned to provide the outlet fortheir work - in all sorts of marine activity.
We believe video productions like these are re-shaping the marketing of marine products,and AB is geared to provide the stage.
See for yourself . . .
Barracuda self-righting SAR craft in an Irish gale AB’s Brooke Frecklington fighting a big kingfish
This figure is now (2018) growing slowly but steadily,
with growth averaging 4-5% p.a.
Paid subscribers are scattered right across Australia,
with a weighting towards country and regional areas.
In fact, about 20% of the Paid subscribers live and
work in really far-flung corners of Australia, be it in the
rural, fishing, or mining sectors, or in the many
government instrumentalities based in outlying areas or
regional communities. We also have many ADF
subscribers in postings all over the world.
Despite our determined social media program in
2016-17, we observed only modest growth in new
subscriptions, and most of those were original AB & F&B
print readers ‘discovering’ us again via Facebook,
Linkedin, Instagram & Twitter. Through 2018, our social
media activities will feature the magazine’s top
personalities, promoting the strength of the AB editorial
team’s “hands-on” experience and credibility, in a bigger,
more diverse magazine now re-focussed on AB’s
traditional mixed power and sail editorial.
** Working with our family of clients, we do up to halfa dozen free give-away AB mail-outs each year to asmany as 20,000 direct mail, current listings.
For 2018-19, AB has returned to therecognition that 85% of all boats inAustralia are under 7.5m long, andfishing is still the key incentive forsmall power boat ownership. We’respearheading AB’s new directionswith reknowned fishing author andTV presenter, Steve ‘Starlo’ Starling,and master fisherwoman and socialmedia personality BrookeFrecklington, in the newly formalised“Trailerboat Fisherman” Section.This began anew in AB July #260and will remain a permanent feature.
Offsetting the “Trailerboat Fishermansection (effective from Julymagazine, too), is the new formallystructured “AB Sailing” section,headed by Di Pearson, who iscurating an Australian-centric mix ofinternational racing and designdevelopments, and a relevant andcomprehensive coverage of thedomestic sailing world - with aspecial focus on the developmentand growth of young people insailing.
** Deadlines can be changed at the last minute for many different reasons. If a release date is critical to acampaign, or involves an embargo, please check-in closer to the date to get the latest schedules. Everyeffort is made to keep to these schedules, but sometimes things happen that are beyond our control.
Deadlines & Themes for 2018
Australian Boating Major Themes + The Material & Release Schedule For 2018-19
Month Number Supplement Booking and/or Release Material Deadline** Date
Balance of Year 2018 . . .
August AB #261 Last week of July 1st week August
September AB #262 Safety @ Sea Last week of August 1st week September
October AB #263 Fishing Tackle Last week of September 1st week October
November AB #264 Xmas Shopping Last week of October 1st week November
December AB #265 Tow Sports Last Week of November 1st week December
New Year 2019 . . .
January AB #266 Summer Holidays December 13th 1st week January
February AB #267 Sportsfishing Last Week of January 1st week February
March AB #268 Family Diving Last Week of February 1st week March
April AB #269 Yaks, Canoes Last Week of March 1st Week April
May AB #270 SCIBS Last week of April 1st week May
June AB #271 Last week of May 1st week June
July AB #272 SIBS Last week of June 1st week July
ABAustralian Boating
Popular Ad Sizes & ShapesArt Director Notes: Australian Boating uses theoriginal “American Quarto” format. The so-called ‘Trimmed Page’ Size is 275 mm highx 205 mm wide. The ‘type area’ on a full page is 248mm x 175 mm. We use 15 mm side margins, with 13mm margin on the top of the page, and 14 mm on thebottom. Where ‘super-size’ or bleed-off ads are beingdesigned, we strongly recommend designers stillleave a 2-3mm margin inside the trimmed page area,and we STILL recommend 1-2 mm ‘bleeds’ off the 3edges (top, side, bottom) of the ‘trimmed’ page.
We still use the industry standard 300 dpi screenruling.
In other words, think of producing a high resolution adfor a conventional, printed magazine - the rules don’tchange ‘coz we’re offine in the PDF format.
However, all sorts of creative options are nowavailable to agencies, although we caution the use ofSWF software as it still doesn’t work with Appleproducts, which many readers now use.
However, if you have any concerns or issues, don’thesitate to call Peter at ABM on (07) 5502 8233
Popular advertisement sizes, where “w” = the width of the ad, and “h” = the height
Business card
Horizontal ‘ad’ 90 mm W x 55mm H
1/8th Page (“Strip”) ad Horizontal ad (only) 175 mm w x 30 mm h
1/6th Page ad Horizontal ad 85 mm w x 80 mm h - Vertical ad 55 mm w x 120 mm h
1/4 Page ad Horizontal ad 175 mm w x 60 mm h - Vertical ad 85 mm w x 120 mm h
1/3rd Page ad Horizontal ad 175 mm w x 80 mm h - Vertical ad 55 mm w x 248 mm h
1/2 Page ad Horizontal ad 175 mm w x 120 mm h - Vertical ad 85 mm w x 248 mm h
U.S. Style ‘Junior’ Page ad
Type Area 130 mm w x 211 mm h - Vertical (RH & Bottom bleed)
Full Page ad
Type Area 175 mm w x 248 mm h - Full Page Bleed (3 sides) 208 mm w x 281 mm h