AUSTRALIA’S CORAL COAST · • Use our strong social media platforms to market the Coral Coast Region and promote attractions, popular activities and experiences. • Fund traditional

AUSTRALIA’S CORAL COAST 2018/2019 Membership Prospectus & Application Form

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AUSTRALIA’S CORAL COAST - WHO ARE WE? Thousands of years of history,

1100 kilometres of stunning coastline,

pristine stretches of white sandy

beaches, untouched coral reefs,

breathtaking gorges and brilliant

carpets of colourful wildflowers…

we could continue on but as someone

who calls this region home, you already

know the array of incredible experiences

and spectacular scenery that is waiting

to be discovered.

OUR JOB AT AUSTRALIA’S CORAL COAST IS TO LET EVERYONE ELSE KNOW. Australia’s Coral Coast is the not

for profit organisation responsible

for branding and marketing the

Coral Coast as Western Australia’s

top holiday destination. Our aim is

to promote our beautiful region to

increase awareness and encourage

visitation, re-visitation and extended

length of stay. We work with our

members from Cervantes to Exmouth

to showcase the Coral Coast and

its experiences to domestic and

international markets to grow tourist

numbers and expenditure.

OUR ROLE WITHIN THE TOURISM STRUCTURE

VISITOR CENTRES Local information and booking agents for consumers

TOURISM WESTERN AUSTRALIA Brand awareness of Western Australia

TOURISM AUSTRALIA Brand awareness of Australia

AUSTRALIA’S CORAL COAST Marketing of our Region (Cervantes to Exmouth)

HOW DO WE DRIVE TRAFFIC TO THE CORAL COAST?• Work with national and international media and trade to educate on Coral Coast

destination highlights, experiences and products, in addition to pitching stories

for media and PR purposes.

• Plan and implement fresh, innovative and highly targeted marketing campaigns

across different seasons of the year.• Use our extensive network of Visitor Centres, the Tourism Council of WA,

Tourism Western Australia, Tourism Australia and other tourism bodies to

ensure the Coral Coast is marketed extensively and proactively.

• Design media and trade itineraries with internationally ready products from

our membership base.

• Strongly engage and push the boundaries on digital marketing campaigns to

be at the forefront of the tourism and travel industry.

• Use our strong social media platforms to market the Coral Coast Region and

promote attractions, popular activities and experiences.

• Fund traditional marketing channels such as TV, Print, Radio programs to visit

and cover the region

• Engage with consumers, brand ambassadors and members to promote stories

and highlights of the region.

• Provide a resource for Coral Coast tourism operators to seek advice, improve

marketing activities and grow their business.

MARKETING SNAPSHOT 375 000

unique website visits per year

53 000+Facebook fans

increased by 9000 in the last year

69 000+Instagram followers increased by 19 000

in the last year

WHY BECOME A MEMBER? You take your business seriously – and so do we. We are proud of the Coral Coast, we love the region as much as you do and we want to share our passion through our marketing skills.

Becoming a member of Australia’s Coral Coast will ensure that your business will be at the forefront of our destination marketing activity. Our membership exposes your business to a wide network of tourism marketing initiatives, opportunities and supports us with marketing the brilliance that is Australia’s Coral Coast. Our Gold, Silver and Bronze membership benefits follow in more detail. Members may request a copy of our annual marketing calendar; please contact our office.

THE STATS AND FACTS:Overnight VisitationThe Coral Coast region has performed very well for Total Overnight Visitation with spend up +6.8% and nights up +2.9%

Our market breakdown shows these figures are contributed by: Domestic - nights (+4.1%) and spend (+6.5%) International - visitors (+5.7%) and spend (+8.8 %)

Visitors by RegionInterstate - Australia’s Coral Coast (+38.7%) had the highest % increase of visitors to the region, leading Perth (+12%) as at March 2018

International - the Coral Coast is the most visited region in WA after Perth and the South West.

Source: Research Report – Fast Facts, Tourism Western Australia, Corporate Website

Monthly Updates Provided To

Tourism Australia’s Digital, Media and Aussie Specialists Team Members

Tourism WA’s Media, Digital, Communications, State and International Offices

Bi-Monthly Updates Provided To

Key International and Australian Trade Agents, Travel Journalists and Tourism Media Outlets

Suite 1/46 Ord St West Perth WA 6005

Phone: (08) 9321 9111

Email: [email protected]

Website: www.australiascoralcoast.com

Follow us on Social Media

Facebook Australias Coral CoastInstagram @australiascoralcoast YouTube Australias Coral Coast

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MEMBERSHIP BENEFITS GOLD SILVER BRONZE*

Eligible to participate in competition promotions ✓

Opportunity to partner in suggested cooperative marketing campaigns and activities ✓

Opportunity to be included in the Internationally Ready Product brochure, distributed at

trade and media events ✓

Priority representation at domestic and international trade and consumer shows

(if internationally ready with wholesale rates) ✓

Opportunity to participate in trade missions abroad ✓

Priority participation in trade and media familiarisations and opportunities over non-members ✓ ✓

Priority recommendation for media exposure and public relation activity above non-members ✓ ✓

Exclusive discount on advertising in the 2018/19 Holiday Planner ✓(10%) ✓(5%)

Association voting rights ✓ ✓ ✓

Listing on Australia’s Coral Coast website (please see further details at the bottom of this table) ✓(Full) ✓(Half) ✓(Limited)

Opportunity to be promoted through Australia’s Coral Coast consumer social media channels ✓ ✓ ✓

Access to subsidised consumer marketing opportunities including digital, print and

broadcast media ✓ ✓ ✓

Use of Australia’s Coral Coast Image Library ✓ ✓ ✓

Use of Australia’s Coral Coast member email signature ✓ ✓ ✓

Subscription to member e-newsletter ✓ ✓ ✓

Access to Australia’s Coral Coast’s corporate website, which includes marketing advice and

key contacts ✓ ✓ ✓

* Bronze membership is only offered for new tourism members in 2018/19 or as a commercial membership (eg, cafes, restaurants, fuel stations etc).

Please contact ACC to discuss your eligibility for a commercial membership.

LISTING ON THE ACC WEBSITE Gold listing on australiascoralcoast.com = four images, extended description and link to your website

Silver listing on australiascoralcoast.com = two images, description and link to your website

Bronze listing on australiascoralcoast.com = one image and brief description of business, no website link

AUSTRALIA’S CORAL COAST 2018/2019 Membership Application Form

1. CHOOSE YOUR MEMBERSHIP LEVEL (PLEASE TICK)

Gold Membership $410 Silver Membership $205 Bronze Membership $99 (for new tourism or commercial members only)

2. COMPLETE YOUR CONTACT DETAILS (PLEASE PRINT CLEARLY)Please use the appropriate email address to receive correspondence and important communications from Australia’s Coral Coast.

Business name: ABN:

Contact person: Position:

Email: Website:

Phone: Mobile: Fax:

Street address: Postcode:

Postal address: Postcode:

3. PAYMENT DETAILS Funds transfer for $ Please specify your trading name when paying by funds transfer.

Bank: Westpac Bank Acc Name: Blue Region Tourism Organisation BSB: 036 051 Acc Number: 226 784

4. SIGN AND AUTHORISEName: Signed:

Please don’t hesitate to contact us if you have any questions, or if you would like to discuss your membership further.

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Conditions of membership: Membership fees valid from 01 July 2018 – 30 June 2019. Members must observe all local, state and federal statutory obligations including licences, insurances and permits. Australia’s Coral Coast reserves the right to accept/deny membership as outlined in its constitution. Any debtor whose account is overdue by 30+ days will have their membership benefits withdrawn until such time as the outstanding debt has been settled. Membership benefits are non-transferable. Marketing calendar is subject to change.

RETU RN BY POST OR EMAILAustralia’s Coral Coast, Suite 1/46 Ord St West Perth WA 6005

Email: [email protected]